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The proliferation of digital communication on social media provides new opportunities for businesses to take advantage of Internet memes to boost customer engagement. Academic literature on digital communications mostly focuses on popular forms such as selfies, branded posts, and branded emoticons. Less attention has been paid to brand memes and their implications for brand management. Based on the cue utilization theory, this research aims to investigate the informational cues of brand memes foster brand partnerships.

The structural equation modeling and importance-performance matrix analysis were used to empirically validate the research hypotheses with 595 respondents to an online survey.

Three informational cues of brand memes (i.e. comprehensibility, novelty, and meme-brand congruity) stimulated consumers' attitudes, which in turn impacted consumer-brand relationships. Another brand meme informational cue, sarcasm, negatively moderated the relationships between the three informational cues and consumer-brand relationships.

Our findings indicate that a brand can engage consumers in conversations on social media and foster long-term consumer-brand relationships through brand memes.

This study aimed to identify and assess the barriers to implementing modular construction systems (MCS) in developing country's architecture, engineering and construction (AEC) industry, targeting built environment professionals from Nigeria and South Africa.

The study adopted a quantitative research method, using a structured questionnaire to seek the opinions of the professionals on the identified categories of barriers.

Results indicated that all identified categories of barriers were statistically significant using a one-sample t-test at p = 0.05 significance level which indicates they are critical towards the implementation of MCS in developing countries. Assessment of the opinion of the professionals using the Kruskal–Wallis scale showed that they hold similar views on the barriers to the adoption of MCS. Pearson correlation shows a high correlation coefficient amongst the barrier categories and an acceptable level of significance (p = 0.05).

This study is limited to two significant African countries (Nigeria and South Africa) selected based on the gross domestic product (GDP). Further studies can consider developing countries outside Africa and investigate broader respondents.

The study provides implications on the barriers affecting MCS in developing countries for the academia, industry and government to have an insight into the barriers and make informed decisions and policies.

The research satisfies the need to study the barriers affecting the MCS in developing countries that can mitigate housing deficits. This innovative construction method has been adopted and implemented in developed countries, and the result has been positive.

By integrating the Uses and Gratifications Theory and Flow Theory, this research seeks to untwine the veiled effects of interactive commerce enhancements (ICEs), specifically haptic imagery and social presence, in promoting user immersion and sustaining social commerce (SC) users' usage intention, considering the moderating role of autotelic personality.

The research utilized purposive sampling of Malaysian SC app users with recent transactions. A dual-source data collection approach, encompassing offline and online channels, was employed to ensure a broad and diverse respondent pool. Partial least squares–structural equation modeling was chosen for its adeptness in analyzing complex relationships in predictive studies.

The findings revealed the significant positive effects of haptic imagery and social presence on user immersion and continuance intention within SC apps. Social presence and immersion were found to mediate the proposed paths. Additionally, autotelic personality traits were identified as moderators, influencing the strength of these relationships.

This research makes a unique contribution by addressing critical gaps in SC environments, extending the concept of ICEs, understanding the impacts of underlying mediators and pioneering the examination of autotelic personality traits' moderating effects. It introduces a fresh perspective on how individual differences impact user engagement. This groundbreaking study benefits social media and interactive marketing literature by comprehensively understanding how ICEs elevate SC, fostering innovation and heightened engagement.

Prefabricated housing is a construction method that largely reduces construction waste and promotes sustainable development. However, the adoption of this method of construction is inhibited by the lack of demand by consumers. The purpose of this research is to explore consumer education strategies aimed at overcoming prefabricated housing challenges in China.

The study conducted a systematic literature review following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. A comprehensive search was conducted using databases such as Scopus and Web of Science, without any restriction on publication date. A total of 33 relevant articles were retrieved and analyzed using the content analysis method. The findings were then summarized and presented using the tabulation technique.

This study identified several barriers to prefabricated housing, including negative perception, limited public understanding, risk-averse culture and lack of green value. To foster market demand, relevant authorities should consider implementing effective educational mechanisms, such as comparative advertising, social media marketing, school programs and critical adult education programs. These strategies can effectively overcome the existing negative perception, alleviate concerns and create a positive environment for the growth of prefabricated housing in China.

This research provides practical and theoretical implications by identifying key challenges to prefabricated housing and suggesting targeted educational strategies to address them. It offers valuable guidance for policymakers, industry stakeholders and researchers, contributing to the advancement of sustainable housing practices.

The purpose of this study is to expand corporate social responsibility research in communication management by understanding the dynamics of university social responsibility (USR). The COVID-19 pandemic and social justice protests of 2020 provide a context to study communication about universities’ dual roles as economic engines and social activists. Messaging from a university about its social responsibility goals can impact student perceptions.

A survey was conducted of 493 students enrolled at a major university in 2020. Students were asked about two real campaigns at their university, one about healthy behavior and one about racial justice on campus.

Altruism positively predicted reputation, trust and donation intent, while distrust was inversely predicted. Message credibility and believability were mediators of these relationships, but only source credibility mediated altruism for the social justice campaign. For universities, this study demonstrates the importance of communicating social responsibility messages with students. As an important and overlooked stakeholder group in USR, students may respond positively to these messages, which have implications for their potential willingness to donate after graduation.

This study contributes to the literature by merging variables from public relations and marketing with theory development in higher education management to provide a new perspective on ethical organizational communication.

This paper aims to provide a reference for the development of digital transformation from the perspective of manufacturing process links.

This paper applies canonical correlation analysis based on digital technology patents in the key links of manufacturing industries (product design, procurement, product manufacturing, warehousing and transportation, and wholesale and retail) and the related indicators of economic benefits of regions in China.

(1) The degree of digitalization of manufacturing process links is significantly correlated with economic benefits. (2) The improvement of the degree of digitalization in the “product design” link, the “warehousing and transportation” link, the “product manufacturing” link and the “wholesale and retail” link has significant impacts on the economic benefits of manufacturing industry. (3) The digital degree of the “procurement” link has no obvious influence on the economic benefits of manufacturing industry.

The research results can provide reference for the formulation and implementation of micro policies. The strategy of improving the level of digital transformation of key links of manufacturing industry is put forward to better promote both the digital transformation of manufacturing industry and economic development.

This paper innovatively studies the relationship between digitalization of manufacturing process links and economic benefits. The findings can provide theoretical and empirical support for the digital transformation of China's manufacturing industry and high-quality development of economy.

This study explores citizens’ acceptance of prefabricated housing (PH) from the perspective of socio-demographic and psychological factors, aiming to reveal the formation of PH acceptance and realize a sustainable development of PH.

This study proposed hypotheses drawing on procedural justice theory and uncertainty management theory. A survey of 245 respondents was conducted, and the collected data was analyzed in a stepwise multiple regression model. Then, the psychological influencing mechanism was demonstrated using a mediation model.

Results of the data analysis manifested that citizens’ acceptance of PH was influenced by socio-demographic and psychological factors, where psychological factors had more significant effects on acceptance than socio-demographic factors. The psychological mechanism was examined by verifying the mediating role of uncertainty between procedural justice and the acceptance of PH. Furthermore, a scientific strategy for developing PH was proposed based on this empirical study.

This study extends the knowledge of procedural justice theory by investigating people’s acceptance in the PH context. This study is also one of the first studies to unveil the psychological mechanism toward a high-cost product with invisible technological innovation. This study contributes to the literature by introducing uncertainty management theory to a controversial issue, examining and expanding its application in a complicated context. Moreover, results highlight the positive influence of fair processes on controversial issues.

In tourism live streaming (TLS), streamers strive to capture viewers’ attention by responding quickly to viewers’ requests and providing tourism-related knowledge. However, the effectiveness of such practices in the TLS context remains unclear. Accordingly, based on flow theory, this study aims to uncover the effects of responsiveness and knowledge spillover on viewers’ travelling intentions.

The authors collected 319 valid questionnaires to examine the proposed model. Followingly, the authors used a partial least squares structural equation modelling approach using SmartPLS 4 to analyse the survey data.

The authors found that responsiveness could enhance viewers’ flow experience and destination attachment, fostering travelling intentions. The authors further found that knowledge spillover strengthened the relationship between responsiveness and travelling intentions and responsiveness and flow experience.

This study broadens the scope of extant tourism research by juxtaposing the effects of responsiveness and knowledge spillover on viewers’ travelling intentions in the TLS context. Practically, the findings provide valuable insights for streamers to conduct appropriate viewer–streamer interaction strategies by providing instant responses and tourism-related knowledge to viewers.

在旅游直播中, 主播常常通过快速响应观众并提供目的地知识, 以吸引观众注意。然而这种策略是否有效地提升了观众的旅游意愿仍需进一步验证。因此, 本研究基于心流理论验证了响应性及知识溢出效应对观众旅游意愿的影响。

我们通过评估319份有效问卷来检验所提出的模型, 采用了SmartPLS软件构建偏最小二乘结构方程模型（PLS-SEM）分析问卷数据。

我们发现, 响应性将增强观众的心流体验和目的地依恋感, 从而促进旅游意愿。此外, 知识溢出效应强化了响应性和旅游意愿及响应性和心流体验之间的关系。

本研究同时关注响应性及知识溢出在旅游直播情境下对观众旅游意愿的影响机制。从实践层面, 本研究为旅游主播提供了高效互动及目的地推广的策略。

En las retransmisiones turísticas en directo (TLS), los organizadores se esfuerzan por captar la atención de los espectadores respondiendo de forma rápida a sus peticiones y aportando conocimientos relacionados con el turismo. Sin embargo, la eficacia de estas prácticas en el contexto de la retransmisión turística en directo sigue sin estar clara. Por consiguiente, este estudio, basado en la teoría del flujo, trata de descubrir los efectos de la capacidad de respuesta y la difusión de conocimientos en la intención de viajar de los espectadores.

Se recogieron 319 cuestionarios válidos para examinar el modelo propuesto. Seguidamente, se aplicó la técnica de ecuaciones estructurales con mínimos cuadrados parciales (PLS-SEM) mediante el software SmartPLS para analizar los datos de la encuesta.

Se concluye que la capacidad de respuesta mejoraría la experiencia de flujo de los espectadores y el apego al destino, fomentando su intención de viajar. Además, se comprueba que la difusión de conocimientos fortalece la relación entre (1) la capacidad de respuesta y la intención de viajar y (2) la capacidad de respuesta y la experiencia de flujo.

La presente investigación amplía el enfoque de los estudios existentes en la investigación turística al aproximar los efectos de la capacidad de respuesta y la difusión de conocimientos sobre la intención de viajar de los espectadores en el contexto de retransmisiones turísticas en directo. Desde el punto de vista práctico, los resultados aportan ideas para que los streamers empleen estrategias de interacción apropiadas con los espectadores, proporcionándoles respuestas instantáneas y transmitiéndoles conocimientos relacionados con el turismo.

This paper proposes a self-supervised monocular depth estimation algorithm under multiple constraints, which can generate the corresponding depth map end-to-end based on RGB images. On this basis, based on the traditional visual simultaneous localisation and mapping (VSLAM) framework, a dynamic object detection framework based on deep learning is introduced, and dynamic objects in the scene are culled during mapping.

Typical SLAM algorithms or data sets assume a static environment and do not consider the potential consequences of accidentally adding dynamic objects to a 3D map. This shortcoming limits the applicability of VSLAM in many practical cases, such as long-term mapping. In light of the aforementioned considerations, this paper presents a self-supervised monocular depth estimation algorithm based on deep learning. Furthermore, this paper introduces the YOLOv5 dynamic detection framework into the traditional ORBSLAM2 algorithm for the purpose of removing dynamic objects.

Compared with Dyna-SLAM, the algorithm proposed in this paper reduces the error by about 13%, and compared with ORB-SLAM2 by about 54.9%. In addition, the algorithm in this paper can process a single frame of image at a speed of 15–20 FPS on GeForce RTX 2080s, far exceeding Dyna-SLAM in real-time performance.

This paper proposes a VSLAM algorithm that can be applied to dynamic environments. The algorithm consists of a self-supervised monocular depth estimation part under multiple constraints and the introduction of a dynamic object detection framework based on YOLOv5.

The provision of online information through the use of digital platforms (websites and social networks) can be helpful for public sector organisations to promote transparency and accountability, thereby bringing it closer to citizens, more accessible and with higher added value for society. Whereas the call for government transparency is manifest and seems to be equal for all parts of government, this paper investigates whether small government entities are able to cope with this demand. In addition, the drivers of digital platforms are investigated in the context of Portuguese parishes.

The paper follows a quantitative research approach based on an original data set with more than 3,000 observations collected in two different time periods (2015 and 2020), which looks at the parishes’ use of website and Facebook.

Findings show that about half of Portuguese parishes, which are mostly small entities with on average fewer than 3,500 inhabitants, have an institutional website, whereas almost three out of four have Facebook. The empirical analyses reveal that a lack of organisational capacity of small entities can be an obstacle for the use of an institutional website and of Facebook. Furthermore, factors from the provider side (e.g. being part of a merger, participation in previous elections) and the user side (e.g. having access to broadband internet) are also found to have an influence on the adoption, use, and dropping of a digital platform.

The use of an original data set with more than 3,000 observations, and the research of the influence of size as a proxy of organisational capacity on the presence of parishes on the internet and Facebook, are innovative elements of this paper. In addition, this study adds to the knowledge about the influence of organisational, political, and socio-demographic characteristics on the use of digital platforms by small government entities.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-04-2023-0171