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This chapter outlines a method for developing simulation code from case-based data using narrative sequence analysis. This analytical method allows researchers to systematically specify the ‘real-world’ behaviours and causal mechanisms that describe the research problem and translate this mechanism into simulation code. An illustrative example of the process used for code development from case-based data is detailed using a well-documented case of photovoltaic innovation. Narrative sequence analysis is used to analyse case data. Micro-sequences are identified and simplified. Each micro-sequence is presented first in pseudo-code and then in simulation code. This chapter demonstrates the coding process using Netlogo code. Narrative sequence analysis provides a rigorous and systematic approach to identifying the underlying mechanisms to be described when building simulation models. This analytical technique also provides necessary and sufficient information to write simulation code. This chapter addresses a current gap in the methodology literature by including case data within agent-based model building processes. It benefits B2B marketing researchers by outlining guiding processes and principles in the use of case-based data to build simulation models.

This chapter reports on the difficulties and challenges faced by a woman in Mexico to generate an enterprise whose objective is education. This is achieved by taking up the story of Sharon Zaga and Mili Cohen, two Jewish women who set themselves the goal of founding a museum that would speak of the relevance of historical memory, but also of the importance of tolerance. The emergence of COVID-19 presented them with a new challenge: the museum had to remain closed for more than a year. We will explore the strategies that allowed them to keep their organization afloat, a circumstance that can be taken up by more Latin American women who intend to undertake also on their own.

David M. Marcovitz suggests that public education has not changed very much in the last 100 years, in spite of information and communication technology (ICT). Is ICT simply another educational fad or will it have a lasting impact on K-12 education? Lisa C. Yamagata-Lynch and Sharon Smaldino maintain there have been several examples of effective uses of technology in K-12. However, the inability of public schools and higher education to properly train teachers has severely limited the success of using computer technology in most public schools. Sharon Tettegah, Diana Betout, and Kona Taylor describes cyber-bullying, as a phenomenon that is creating difficulty for educators and has led to the humiliation of many students across the nation. David Williamson Shaffer and Kurt D. Squire argue that researchers of educational technology should study Pasteur's Quadrant for “use-inspired basic research” to create better models to evaluate educational practices and the use of technology. John Keller and Matthew J. Stuve discuss teacher quality, a topic that has taken on greater importance since NCLB. They also talk about the use of “teacher as brand” as a construct to further affect teacher quality. In connection, branding has been a very successful venture in the commercial context.

This study compares the informativeness and the appeals used in magazine advertising in China with those used in France and in the United States. It provides international marketers with a snapshot of current magazine advertising tactics and provides scholars with an assessment of how consistently expectations based on seminal cross-cultural research predict the informativeness and the appeals used in magazine advertising in each country. Surprisingly, the expectations based on the literature were most often inconsistent with the observations. These findings should serve as a reminder to international marketing scholars that the seminal cross-cultural works, as useful as they are in providing cultural insights, were never intended to apply equally to all subgroups (e.g., the Little Emperors) within a culture.