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Article
Publication date: 23 November 2017

Sham Abdulrazak and Azlan Amran

The primary purpose of this paper is to explore and interpret the perceptions of Malaysian consumers regarding the factors that facilitate their market support for corporate…

Abstract

Purpose

The primary purpose of this paper is to explore and interpret the perceptions of Malaysian consumers regarding the factors that facilitate their market support for corporate social responsibility (CSR) through the lens of moral legitimacy.

Design/methodology/approach

This paper interprets qualitative data gathered from in-depth interviews with Malaysian consumers. The findings are then mapped to four forms of evaluations for moral legitimacy identified in the literature, towards establishing a conceptual model of consumer support for CSR.

Findings

Overall, six factors were identified as facilitating consumer market support for CSR. Of these, consumers were found to perceive strategic alignment between a firm’s business and its CSR as the most fundamental. In the absence of which, all other considerations are rendered irrelevant. Upon the requirement for alignment being met, the consumers then place emphasis on the manner by which a CSR activity is executed, for deciding whether to support or otherwise.

Practical implications

In contrast to previous reports in the literature concerning Malaysian consumers and CSR, the findings suggest that Malaysian consumers now have increased levels of awareness and maturity with regard to CSR, not unlike that of consumers in the West. Therefore, Malaysian firms will have to stop treating their CSR activities as an add-on, as has been reported previously, and they should endeavour to integrate their CSR into their overall business strategy.

Originality value

This paper offers an important insight about the consumers’ market support for CSR in the context of a developing nation.

Details

Journal of Global Responsibility, vol. 9 no. 1
Type: Research Article
ISSN: 2041-2568

Keywords

Book part
Publication date: 30 November 2020

Sham Abdulrazak

Antiglobalisation sentiments appear to be on the rise in some parts of the world. As such, there are concerns that this may in turn jeopardise some of the common business…

Abstract

Antiglobalisation sentiments appear to be on the rise in some parts of the world. As such, there are concerns that this may in turn jeopardise some of the common business practices, such as corporate social responsibility (CSR). This study argues that that is not the case. On the contrary, CSR is firmly entrenched as an institution in the political, economic and social structures of the globalised market. By that reason, it is relatively insulated from any attempts to undo the process of globalisation. However, the proliferation of connections between individuals, organisations and institutions across the world in recent years has irrevocably changed the market dynamics, particularly in relation to the process of value creation between a firm and its stakeholders. In this new market landscape, stakeholders play an active role in exchanging resources amongst themselves towards achieving socioeconomic outcomes, with the firm facilitating or mediating the connections. Thus, we see the rise of new value chains and business propositions. In light of that, CSR too would need to evolve and adapt to the current market circumstances or otherwise risk losing legitimacy. For that purpose, a fresh market paradigm is required. To that end, this study proposes the adoption of the service-dominant logic (SDL) perspective as a general framework for firms to conceive and operationalise their CSR. It concludes with an illustrative case, which provides some indication of how the precepts of SDL could be applied in the context of CSR, in an age of enhanced interactivity between the various actors.

Content available
Book part
Publication date: 30 November 2020

Abstract

Details

CSR in an age of Isolationism
Type: Book
ISBN: 978-1-80043-268-0

Open Access
Article
Publication date: 30 July 2024

Thabo Khafiso, Clinton Aigbavboa and Samuel Adeniyi Adekunle

This study aims to examine the challenges in the implementation of energy management systems in residential buildings to lower the running cost and achieve a better…

Abstract

Purpose

This study aims to examine the challenges in the implementation of energy management systems in residential buildings to lower the running cost and achieve a better energy-efficient building.

Design/methodology/approach

This study adopted a mixed research method. Quantitative data was gathered by issuing a research questionnaire to 20 Delphi experts, while qualitative data was acquired through a Systematic Literature Review. Data received was analyzed using the descriptive analysis method.

Findings

The findings revealed that the main barriers to incorporating energy management systems (EMSs) in residential buildings consist of a lack of awareness of energy management systems, lack of management commitment to energy management, lack of knowledge about energy management systems, lack of funds for energy management systems, resistance to energy management technology by the property owners and property managers, distrust and resistance to energy management technology by the property owners, high initial cost of energy management technologies, shortage of technicians for energy management technologies, the nonexistence of local manufacturers of energy management equipment, lack of incentives for efficient energy management and high repair costs of energy management technologies.

Research limitations/implications

The specific focus on residential buildings may limit the applicability of findings to commercial or industrial sectors. Further research is warranted to accommodate other energy-consuming sectors.

Practical implications

People’s perceptions, either wrong or correct, affect their ability to make an informed decision to adopt energy management systems, denying them the opportunity to reap the associated benefits. Therefore, there is an urgent need for the residential industry stakeholders and the government to increase educational opportunities for property owners, managers and property tenants on the importance of energy management systems.

Originality/value

This research presents the potential obstacles and problematic areas that residents may encounter while using these energy management systems. Consequently, they will be able to make a well-informed choice when installing energy management systems. Moreover, the research elucidates the identification of novel perspectives and also unexamined obstacles that impede the widespread use of energy management systems in residential buildings.

Details

Facilities , vol. 42 no. 15/16
Type: Research Article
ISSN: 0263-2772

Keywords

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