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This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural invariance of the CI scale.

Two studies with undergraduate and MBA students in Singapore, UK and USA were used to develop the revised CI scale and to test its cross-cultural measurement invariance and predictive validity.

CI is a three-dimensional construct with cognitive (imprudence), affective (self-indulgence) and behavioural (lack of self-control) dimensions. However, self-indulgence and lack of self-control positively (do not) correlate for consumers with independent (interdependent) self-concepts. These three dimensions also vary in their influence on different types of self-regulatory failures.

The student participants used in all the studies may be relatively younger and better educated compared to average consumers. Hence, there is a need to test the revised CI scale with diverse consumer populations.

The revised CI scale would help future researchers study the influence of CI across diverse cultures and self-regulatory failures in a reliable and rigorous manner.

Our findings may help control the onset and spread of self-regulatory failures among young consumers by early identification of their psychological origins.

This paper extends the scope of CI beyond impulse buying to study its impact on self-regulatory failure across five diverse behavioural domains (driving, eating, entertainment, shopping and substance abuse).

A rarely discussed type of indulgence good is “virtual” goods featured in freemium games, one of the most important platforms for online retailing. The freemium business model becomes popular amid the growth of mobile games and smartphones. The purpose of this research is to look into the factors that influence the intention to play freemium games and purchase in-game virtual goods, as well as to compare male and female millennial gamers in Indonesia, Southeast Asia's largest mobile gaming market. This research discusses the phenomenon in the context of compensatory consumption.

This quantitative research used an online questionnaire for data collections. A total of 275 millennial mobile gamers were selected via purposive sampling. In total, there are six factors incorporated in this research: utility, self-indulgence, social interaction, competition, the intention to play freemium games and the intention to pay for virtual goods. This research used structural equation modelling (SEM) via AMOS software to test the hypotheses.

This research reveals that (1) utility is a negative predictor of the intention to pay for virtual goods, (2) self-indulgence is a positive predictor of the intention to play freemium games, (3) there is a mediation effect of the intention to play freemium games on the relationship between self-indulgence and the intention to pay for virtual goods, (4) social interaction is a positive predictor of the intention to pay for virtual goods, (5) competition is a positive predictor of the intention to play freemium games, (6) there is a mediation effect of the intention to play freemium games on the relationship between competition and the intention to pay for virtual goods and (7) the intention to play freemium games is a positive predictor of the intention to pay for virtual goods.

This research has several limitations: first, half of the study’s millennial respondents were students whose gaming expenditures might depend on their parents or guardians' willingness to accommodate their gaming activities. Therefore, there might be some biases in the intention to pay for virtual goods. Second, the numbers of female respondents outweigh male respondents (44.4% males), hence the sample representativeness issue in a slightly male-dominated gaming industry in Indonesia. Third, the game genres the millennial respondents mostly played were the battle royale and the shooter games. Other game genres (e.g. puzzles) might involve a different mechanism. Lastly, the authors measured the compensatory consumption concept indirectly, such as by measuring variables associated with lack of time (utility), the need for virtual achievements or online recognitions (competition), mood-related issues (self-indulgence) and lack of belongingness (social interaction).

Game developers and online retailers (e.g. Google Play Store, Android App Store and Microsoft Store) should incorporate competition, indulgence and social interaction elements when designing and promoting freemium games. Based on the results of this research, a combination of these three elements improves the likelihood of purchasing virtual goods via online retail platforms

This is the first research to demonstrate a link between online retailing and compensatory consumption, particularly in the context of freemium games. This research extends the literature on online retailing in the context of freemium games, which has received little attention. In addition to theoretical support, this research provides new empirical evidence for previously unexplored and unsupported relationships.

Shelley:I suppose we should explain the title.Douglas:“From Lingua Franca to Scriptio Animi”: Sounds so scholarly, eh? So learned.S:In an uptight, un-Carolyn kind of way.D:We first heard about her in that profile in Lingua Franca.S:I was teaching a qualitative research class. The idea of reflexive ethnography jumped off the page. She sounded so fascinating and courageous.D:And so close by! Living just across the swamp from us in Tampa. Was it then that you went out and bought Final Negotiations?S:Yes, and found myself drawn into her life and her writing in an intense way.D:How did reading her work change your approach to the research class?S:I became more and more interested in personal experience methods, and ultimately created a class devoted almost exclusively to autoethnography. I guess you could say Carolyn was a ghost member of our curriculum committee.D:Oh, I love the image of her hovering around us.S:She actually sort of entered my blood stream, and I’d never even met her yet, though I certainly wanted to.D:And during that same time, I happened to email this guy named Art Bochner to thank him for his amazing “Forming Warm Ideas” chapter in Rigor and Imagination (Bochner, 1981). He and I started corresponding back and forth, developing an online friendship, and all the while I didn’t have a clue that he and Carolyn were together.S:One day you came home and said, “You know Art, the guy I told you I’ve been chatting with via email? You’re never going to believe who his partner is!”D:The coincidence was wonderful! I was clueless!S:The Latin formality of the title is doubly ironic then. “Scriptio Animi.” Brother!D:How so?S:Well, for one thing, Latin is not the first language that jumps to mind for capturing the intimate, speaking-in-vernacular nature of Carolyn's scholarship.D:Right. Despite the fact that the term lingua franca has to do with speaking a common language and scriptio animi translates as “writing of the heart-and-mind-and-soul.”S:That's the first irony – using a dead language of disembodied scholarship to refer to Carolyn's lively and embodied first-person voice.D:And the second irony?S:The use of Latin makes us sound like we’re these all-knowing academics. But neither of us knows anything about Latin. In you’re words, we’re clueless.D:Absolutely. I was trying (and failing) to cobble together a meaningful phrase by working backwards in the O.E.D. Our friend John brought his expertise in classical languages to bear on my first few attempts and very sensitively suggested I torch them. Without him, we’d never have come up with “Scriptio Animi” (John Leeds, personal communication, March 9, 2003). A Liberal Arts colleague at the university, however, kindly normalized my ignorance: “Native Latin speakers,” he assured me, “are either dead for over a thousand years (in Rome) or in prison for child molestation” (Mark Cavanaugh, personal communication, March 7, 2003).S:Irony and our cluelessness aside, the title does a pretty good job of capturing the spirit of Carolyn's work. After all, she values “narrative soul” (Ellis, 2000, p. 274) – pretty close to the “writing of the soul” of “scriptio animi.”D:But irony and cluelessness shouldn’t be put to the side – they belong at the center. Carolyn's whole enterprise is grounded in the irony of knowing and the importance of maintaining a not-knowing stance.S:Okay, so the Latin stays. Besides, I like the reflexive paradox of the title, and Carolyn is nothing if not reflexive.D:Little did Lacan know that social science would go through its own “mirror stage,” using an ethnographic looking glass to encounter and transform the self-in-context.S:Right. Carolyn says reflexive stories should have “therapeutic value” – that they should change the reader in some significant way. Her stories, and her students’ stories, transformed me as a researcher and as a teacher. I invited personal experience into class discussions in a way I wouldn’t have thought possible. After hearing her perform her story of her brother's death, I found that her voice was often with me in the classroom; it was very powerful.D:Therapeutic not only for the reader, but also for the writer. Last fall when I was traveling back and forth to Calgary while my mom was dying, I started writing an autoethnographic account of what I was going through. Carolyn and Art were in my head and my heart a lot as I storied my experience.S:Yes, I remember. And Carolyn's stories about her mother's illness and her many trips to West Virginia to be with her became entwined with your stories.D:Yeah. And something odd happened – something that unsettled me at the time and that cries out for a Carolyn consultation. It was like I couldn’t put down my pen. At some of the most tender, most difficult, most intimate times, I was composing sentences in my head, wondering how I could best grab the color and texture of what I was living. But in doing so, I felt removed from it. There I was, in the moment, crafting sentences rather than breathing life, forming descriptions rather than facing death.S:Carolyn talks about how writing autoethnographic texts has intensified her living (Ellis, 1996, p. 243).D:Maybe she isn’t plagued like me. Maybe she can have the experience without being interrupted by the anticipation of setting it down.S:She certainly recognizes that “written reality is a second-order reality that reshapes the events it depicts” (Bochner & Ellis, 1996, p. 26).D:Sure, but I’m troubled by the reshaping that was going on in the moment. It wasn’t a forced thing; it happened automatically. I was (and am) still struck by, and stuck on, the irony of it all.S:Still more irony? What do you mean?D:Let's say when I complete my narrative, I give it to Carolyn, and it manages to engage, evoke and provoke (Ellis, 2000, p. 274) her. Her reading will allow her to immerse in an experience that I, because I couldn’t turn off my goddamn autoethnographic eye-and-ear, felt distant from. So what's with that? She – or any reader – ends up being able to drink in my experience more than me? That's a hell of a price to pay. Rather than being with the fear in my mother's eyes, rather than being with the words and short phrases coming out of her mouth, expressions I hadn’t heard in forty years and so were transporting me back to my childhood, rather than being with the dry thin skin on her hands, rather than being with her sitting bolt upright in the middle of the night, scared to death, rather than being with her, I was a step ahead of both of us, getting it all down in my head so I could later transpose it to paper so some reader I don’t even know could get a handle on what it was like. But how the hell could I write what it was like if I was so damn busy writing what it was like, I wasn’t quite there? A curse! I wouldn’t wish it on anyone.S:The curse of rendering experience.D:Exactly! Rendering in both senses of the word. When you render something personal [writes in the air], you render it [rips the air apart].S:Carolyn points out that “the world as we ‘know’ it cannot be separated from the language we use to explain, understand, or describe it” (Bochner & Ellis, 1996, p. 20).D:Maybe the “known” world can’t, but how about the felt world, the sensed world?S:Which is where “not knowing” comes in.D:Another link to our way of approaching therapy. It's about engaging in discovery, not about imposing what you think you already understand.S:We’ve brought autoethnography to our therapy students as a way of enhancing their ability to understand their own and their clients’ experiences – a mirror inversion of Carolyn's bringing “therapeutic sensitivity” to her autoethnography students.D:Right. She tells her students that one of the goals of writing about their lives “is that they should become their own therapist…. Writing can help them have insights about themselves, help them work through problems themselves” (Flemons & Green, 2002, p. 116).S:Carolyn is right about stories having “therapeutic value,” but I think Carolyn herself – the in-person-Carolyn – does, too. Her way of being embodies her work. Because she is so intrigued by personal experience, she brings a unique intensity to her relationships. Her curiosity and genuine not-knowing stance allow her to know others deeply.D:And care about them. For someone who has done so much self-reflection, she's the least self-absorbed person I know.S:Autoethnography as a method has been criticized as a form of narcissistic self-indulgence (Sparkes, 2002), but that is the antithesis of what Carolyn does as a person and a scholar.D:She reaches in, but also out.S:Both personally and professionally, she touches us.

This study examines subject and self-metaphors in Cantonese in order to understand the impact of self-conceptualization on self-giving in Hong Kong. The bifurcation of the individual in Hong Kong signals the importance of the subject and the relational self in Chinese culture. The word for person (rén) is written as two individuals interacting with each other, so communication between the subject and the relational self has a significant impact on self-giving as evidenced by the most prevalent type of gift – the puritanical one. The mental accounting in this instance reflects the importance given to the consideration of others prior to or simultaneously with rewarding oneself for the successful achievement of a personal goal. Both whimsical and therapeutic gifts are fairly rare and justified in a more elaborate fashion. Indulging oneself by purchasing consumer goods or services for special occasions is acceptable when they are not provided by relevant others, such as close friends or family. Purchasing clothes and shoes for Chinese New Year is not necessarily viewed as a self-gift because this occasion is an auspicious one, requiring the wearer to attire herself in new outfits in order to attract good fortune. Finally, the presence of self-gifts in Hong Kong justifies its inclusion in the gift continuum.

This paper aims to introduce the Schmid–Leiman solution (SLS) as a useful tool to interpret the results of higher-order factor analyses in marketing research irrespective of the type of higher-order factor structure used (formative or reflective).

Two studies, one with retail shoppers in India and another with undergraduate students in Hong Kong, are used to compare different types of higher-order factor structures to test the utility of SLS.

The authors show that whether a reflective or a formative model is used to operationalize a higher-order construct, using SLS as an additional analysis gives useful insights into the factor structure at different levels and helps isolate their unique contributions to the explained variance.

The authors test higher-order models for store environment and consumer impulsiveness with data from retail shoppers and undergraduate students in two Asian countries, which may restrict the generalizability of the study findings. Future research may try to replicate our findings with other higher-order constructs and consumers in other countries.

The authors offer a checklist that can be used by future researchers to evaluate alternate higher-order factor structures and choose the appropriate one for their research context.

The authors show that using SLS is especially useful when there is a lack of clarity on the nature of relationships between the factors at different levels or about the independent contribution of the factors at different levels, in a higher-order factor structure.

Introduction The connection between wealth and virtue or between economics and ethics has been severed. Pure or positive economics is believed to be objective and scientific, based on facts alone, while normative or ethical reasoning is believed to be less reliable and non scientific because it is subjective, value‐laden and prone to prejudice and personal preferences.

Luxury consumption research has focused more on the consumers of goods than services, despite the trend that consumers are more interested in luxury services, such as luxury hospitality services, than ever before. Additionally, the results regarding the factors that can influence consumers’ luxury service product purchase intentions can be further tested. The purpose of this research is to examine the factors that contribute to consumers’ luxury hotel stay repurchase intentions, to further develop the luxury hospitality service consumption literature and to identify implications for practitioners to consider.

To contribute to the luxury consumption literature, this research incorporates a “luxury hotel brand attachment” variable into a luxury consumption value model to examine consumers’ intentions to repurchase luxury hotel stays when traveling for tourism purposes. The authors draw on a survey of over 450 luxury hotel consumers.

The findings confirm that luxury hotels’ perceived functional value, hedonic value and symbolic/expressive value affect consumers’ emotions, which in turn affects their luxury hotel attachment and repurchase intentions. In addition, luxury hotel attachment moderates the influence of emotion on repurchase intention.

Luxury hotels need to review their customers’ emotions during their stay and their attachment with the hotel. These factors can influence customers’ repurchase intentions. To stimulate customers’ emotions, luxury hotels need to offer functional value (e.g. attentive service staff), hedonic/expressive value (e.g. position as a form of self-indulgence) and symbolic value (e.g. conspicuous lobby). However, managers should know that having superior perceived functional value does not influence customers’ repurchase intentions directly. These characteristics may be commonly shared by most luxury hotels. Furthermore, they do not need to be too worried about providing financial value (e.g. value-for-money).

This study conceptualizes tourists’ luxury hotel stay intentions by examining the influence of perceived luxury value (i.e. functional value, financial value, hedonic value and symbolic/expressive value), tourists’ emotions and luxury hotel brand attachment. In addition, this research explores how luxury hotel brand attachment can moderate the relationship between consumers’ emotions and their repurchase intentions. Several implications of the study are identified, and avenues for future research are suggested.

In the 1970s and 1980s, studies of the unpaid household and family labor of upper-class women linked this labor to class reproduction. In recent years, however, the topic of class has dropped out of analyses of unpaid labor, and such labor has been ignored in recent studies of elites. In this chapter, drawing primarily on 18 in-depth interviews with wealthy New York stay-at-home mothers, we look at what elite women’s unpaid labor consists of, highlighting previously untheorized consumption and lifestyle work; ask what it reproduces; and analyze how women themselves interpret and represent it. In the current historical moment, elite women face not only the cultural expectation that they will work for pay, but also the prominence of meritocracy as a mechanism of class legitimation in a diversified upper class. In this context, we argue, elite women’s unpaid labor serves to reproduce “meritocratic” dispositions of children rather than closed, homogenous elite communities, as identified in previous studies. Our respondents struggle to frame their activities as legitimate and productive work. In doing so, they not only resist longstanding stereotypes of “ladies who lunch” but also seek to justify and normalize their own class privileges, thus reproducing the same hegemonic discourses of work and worth that stigmatize their unpaid work.

Given an increasingly volatile and competitive fashion environment, the purpose of this paper is to qualitatively explore current consumer behaviour and psychological perspectives of luxury in women's undergarment fashion purchasing, with specific examination of whether this under‐investigated area of discrete or inconspicuous fashion appraisal is consistent with other luxury purchases.

The study employs an interesting methodological approach using multiple qualitative techniques including research interviews, group forums, and narrative capture, to investigate women's undergarment purchasing in a changing fashion environment in relation to the issues of branding, self‐image, perceived self‐image, motivational perspectives, and consumer behaviour, as identified by 119 female consumers aged between 18 and 60.

This study supports in part previous research that indicated consumer behaviour is determined by the congruency between the consumer's self‐image and the consumer's image of brands, although early research suggested this only applied to conspicuous products and social consumption. The current study confirms the self‐image link in the area of inconspicuous fashion, and strongly relates inconspicuous products consumed privately to self‐esteem and perceived sexy self.

The findings indicate that for intimate apparel marketing to be effective and credible, the marketed fashion items, and actions taken by designers, and retailers need to be consistent with the consumer's personal style, value perceptions, and self‐image.

This research examines several neglected areas in fashion and consumption research, and contributes to our understanding of key motivational elements important in the consumption of inconspicuous fashion, and the relationship of self‐image to inconspicuous consumption.

This paper seeks to argue that a new and broader definition of food value should be introduced that includes other factors than the traditional mantra of nutritional value, appearance, and the like. This paper introduces the concept of food consumption value (FCV).

The development of FCV is based upon various research traditions and corresponding bodies of literature. The four constituting parts of FCV origins in different lines of scholarly theorising. These lines of thought are discussed separately. Collectively, they form the breeding ground of the concept of food consumption value.

The consumer-centred framework of FCV consists of four elements. Product value refers to food's features and functionalities like taste or texture. Process value refers to consumers' interest in the practices and processes of food production. Ethical considerations (consumer concerns) are thus taken into account. Furthermore, FCV encompasses location value and emotional value. Location value refers to the setting in which food is purchased or consumed. Emotional value is the most elusive element of FCV, because it refers to “feel goods” such as experience, entertainment, (self) indulgence or identity values with respect to the consumption of food products or brands.

The message of FCV for (marketing) practitioners in the field of food is that value creation should depart from assessing consumer value in narrow senses such as value for money. The feelings that foods can arouse are anything but valueless intangibilities, but crucial assets of value creation and competitiveness. Another practical implication of FCV is that for value creation in the food supply chain it is a sine qua non that downstream (location value) and upstream (process value) are fine-tuned consistently and constructively.

This paper is the first exploratory study on the development of the new concept of FCV that examines consumer value beyond tangible product attributes and price. This broader concept of FCV aims to interpret value in terms that adjust to today's consumer-oriented food market. Though inspired by other interpretations of value in marketing and food studies, FCV differs from these.