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1 – 6 of 6Isabel Ruiz-Mora, Ileana Zeler and Andrea Oliveira
Research on the role of women in Public Relations (PR) has seen a notable increase in recent years (Topić et al., 2019), yet exploratory studies on the subject remain limited…
Abstract
Research on the role of women in Public Relations (PR) has seen a notable increase in recent years (Topić et al., 2019), yet exploratory studies on the subject remain limited, particularly concerning the role of women in the academic sphere of PR in Spain. Guided by the imperative to reflect on the role of PR professionals operating within the Spanish academic landscape, this chapter aims to identify and reflect on the role of women in PR academia in Spain to discover the extent to which women are leading the communication faculties where PR is taught; to identify the presence of women in the departments where communication studies take place and to determine women's leadership in national research activity. This study follows a combined approach with two dimensions, exploratory and interpretative, combining quantitative and qualitative techniques. The interpretative approach is developed using a focus group with women currently working in PR education and leading projects and institutions in the Spanish academia. Through this research, we discover the struggles and opportunities they face and identify possible solutions and ideas to improve the situation of women in academia and, specifically, in PR.
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Jennifer Aracely De Santiago-Romero, Carlos Alonso Salas-Ramírez, Karen Marlenne Herrera-Rocha, Nuria Elizabeth Rocha-Guzmán, María José Rivas Arreola, José Alberto Gallegos-Infante, Silvia Marina González-Herrera, Martha Rocio Moreno-Jiménez and María Alejandra Galindo-Gallegos
The purpose of this study was to development of a new chocolate-flavored powdered food supplement enriched with mesquite pod flour, oak extract and agave fructans, with proper…
Abstract
Purpose
The purpose of this study was to development of a new chocolate-flavored powdered food supplement enriched with mesquite pod flour, oak extract and agave fructans, with proper sensory characteristics as well as its physicochemical and glycemic quality.
Design/methodology/approach
A powdered shake was formulated using experimental design (23) with mesquite (Prosopis laevigata) pod flour, oak (Quercus convallata) extracts, nonalkalinized cocoa, agave fructans, milk protein and xanthan gum. Sensory analysis (choice profile method, ranking test, focus group, quantitative descriptive analysis), moisture, ash, fiber, protein and lipids, pH, color, wettability, dispersibility and rheological tests were done. Phenolic profiling analysis to samples was done by ultraperformance liquid chromatography coupled to photodiode array detection and electrospray ionization tandem mass spectrometry, antioxidant activity was measured by 2,2’-Azino-bis(3-ethylbenzothiazoline-6-sulfonic acid) diammonium salt radical cation, ferric reducing antioxidant power and oxygen radical absorbance capacity, glycemic index (GI) and glycemic load were evaluated.
Findings
The main sensory attributes in the powders were chocolate, bitter, astringent, grass/linseed flavors (p < 0.05). The product has protein [66.9%], carbohydrates [22.0%], lipids [1.6%], ash [2.7%] and moisture [6.8%], with wettability (23 s), and dispersibility of 77.9%. Catechin, epicatechin, gallocatechin, procyanidin B2, chlorogenic, coumaric and ferulic acids were identified. GI and caloric load not show differences between men (73.3±2.4, 4.4±0.1) and women (67.0±2.1, 4.1±0.1) (p > 0.05).
Originality/value
The use of mesquite pods, oak and agave fructans in powder food supplement is an alternative to obtain a product high in protein, with good sensory properties, antioxidant activity and moderate GI.
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Tahani Hassan, Mauricio Carvache-Franco, Wilmer Carvache-Franco and Orly Carvache-Franco
Religious tourism is one of the oldest and fastest-growing segments. This study analyzes religious tourism through the pilgrimage of Muslims to the holy city of Mecca and has the…
Abstract
Purpose
Religious tourism is one of the oldest and fastest-growing segments. This study analyzes religious tourism through the pilgrimage of Muslims to the holy city of Mecca and has the following objectives: (1) establish the motivational dimensions of religious tourism; (2) identify the motivational dimensions that predict the satisfaction of religious tourism and (3) determine the motivational dimensions that predict return, recommend and say positive things about religious tourism applied to the pilgrimage to a sacred city.
Design/methodology/approach
The sample consisted of Muslim pilgrims who had visited Mecca. The sample was collected in Bahrain, a country located on the Persian Gulf, where most of its population is Muslim. A total of 380 valid questionnaires were obtained online. For the data analysis, factorial analysis and the multiple regression method enter were performed.
Findings
The results show that religious motivations are more important when visiting a sacred city than secular ones. Three motivational dimensions were found: religious, social and cultural and shopping. The three dimensions found have a significant relationship with satisfaction and loyalty. Likewise, it was found that the religious motivational dimension is the factor that most predicts satisfaction and loyalty in the behavior of religious visits to a sacred city.
Research limitations/implications
The main limitation of the present study was the temporality in which the sample was taken because the demand may vary at another time of the year and therefore vary its results.
Practical implications
The authors of the study recommend that holy cities increase the religious motivations of these travelers by periodically researching their needs and organizing services to suit their desired spiritual experience. Also, to improve the social and cultural part, travel agencies and tourist companies to Mecca should promote social and cultural motivation among travelers in an appropriate way by providing service packages that involve visits to cultural and social sites such as museums and cultural centers.
Social implications
This research will serve as a management guide for public institutions and private companies to develop more efficient planning in religious destinations and sacred cities.
Originality/value
This study is the first to analyze the construct of motivations in the pilgrimage to the city of Mecca, to then establish what the main motivations are that predict satisfaction and loyalty in a religious city. Thus, its results provide important information for tourist destination managers and tourism service providers.
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Anirban Das, Rama Koteswara Rao Kondasani and Rupam Deb
This study aims to highlight the theoretical foundations and future research directions in religious tourism and related topics from 2003 to 2023.
Abstract
Purpose
This study aims to highlight the theoretical foundations and future research directions in religious tourism and related topics from 2003 to 2023.
Design/methodology/approach
A total of 4,143 documents from Web of Science and Scopus databases related to religious tourism and pilgrimage were analysed using VOSviewer software.
Findings
The analysis illuminates a steady rise in religious tourism research. The most influential countries are the USA, the UK and Israel. Gendered studies, tourists’ perceptions and technology in religious tourism will be research hotspots, as predicted with keyword co-occurrence analysis.
Originality/value
This study thoroughly evaluates two decades of religious tourism literature through bibliometric and network analysis. It can help researchers comprehend religious tourism study more thoroughly and determine where to focus in future research.
目的
本研究强调了 2003–2023 年宗教旅游及相关主题的理论基础和未来研究方向。
设计/方法/途径
使用 VOSviewer 软件分析了来自 Web of Science 和 Scopus 数据库的与宗教旅游和朝圣相关的总共 4143 份文件。
调查结果
分析表明宗教旅游研究稳步上升。 最具影响力的国家是美国、英国和以色列。 正如关键词共现分析预测的那样, 宗教旅游中的性别研究、游客感知和宗教旅游技术将成为研究热点。
独创性/价值
本研究通过文献计量和网络分析彻底评估了二十年的宗教旅游文献。 它可以帮助研究人员更透彻地理解宗教旅游研究, 并确定未来研究的重点。
Propósito
Este estudio destaca los fundamentos teóricos y las futuras direcciones de investigación en turismo religioso y temas relacionados entre 2003 y 2023.
Diseño/metodología/enfoque
Se analizó un total de 4143 documentos de las bases de datos Web of Science y Scopus relacionados con el turismo religioso y la peregrinación utilizando el software VOSviewer.
Hallazgos
El análisis ilumina un aumento constante en la investigación del turismo religioso. Los países más influyentes son Estados Unidos, Reino Unido e Israel. Los estudios de género, la percepción de los turistas y la tecnología en el turismo religioso en el turismo religioso serán puntos críticos de investigación como se predice con el análisis de co-ocurrencia de palabras clave.
Originalidad/valor
Este estudio evalúa minuciosamente dos décadas de literatura sobre turismo religioso a través de análisis bibliométrico y de redes. Puede ayudar a los investigadores a comprender el estudio del turismo religioso más a fondo y determinar dónde enfocarse en futuras investigaciones.
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This study aims to investigate the knowledge domain and development trends that appear in the scholarly corpus on religious tourism.
Abstract
Purpose
This study aims to investigate the knowledge domain and development trends that appear in the scholarly corpus on religious tourism.
Design/methodology/approach
The most common themes evolving in the religious tourism research field are figured out by conducting keyword and trend analyses using the bibliographic data collected from 988 research articles published in Social Science Citation-indexed journals listed in the Web of Science database between 1992 and 2022.
Findings
It has been found that the number of publications has increased exponentially. European countries are the major contributors to religious tourism research. Research has mainly clustered around the areas of spiritual experience, identity, cultural heritage, pilgrimage, tourist attitude, behavior and satisfaction. Judaism, Hinduism and Buddhism are religions that have received relatively little research attention.
Research limitations/implications
Future research should focus on the sustainability of religious tourism sites, mitigating the adverse impact of the commercialization of religious tourism products and recovering religious tourism activities from the COVID-19 impact.
Practical implications
The findings are useful for corporate practitioners, site managers and entrepreneurs to take advantage of the valuable opportunities this segment offers. These findings are useful for scholars and policymakers in acquiring the latest knowledge of developments in this field.
Social implications
The insights obtained by using a holistic approach are valuable for religious tourists who want to understand the importance of visiting religious sites.
Originality/value
This study identifies key themes that have evolved in religious tourism. In so doing, it presents an agenda for pushing this research corpus forward.
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