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The study aims to explore the concept of the indigenous and how Greenlandic and Sámi indigeneities is expressed, made sense of and contested within a Nordic context by using the Eurovision Song Contest as a branding platform.

Initiating with an introduction of the historical and political contexts of Sámi and Greenlandic Inuit indigeneity, the study compares lyrics, stage performances and artefacts of two Sámi and Greenlandic contributions into the European Song Contest. This is used to discuss the situated ways in which indigenous identity and culture are branded.

The study shows how seemingly “similar” indigenous identity positions take on very different expressions and meanings as Arctic, indigenous and global identity discourses manifest themselves and intertwine in a Greenlandic and Sámi context. This indicates, as we discuss, that indigeneity in a Nordic context is tightly connected to historical and political specificities.

The study argues against a “one size fits all” approach to defining the indigenous and even more so attempts to “pinning down” universal indigenous issues or challenges.

The study highlights how decisions on whether or how to use the indigenous in place or destination branding processes should always be sensitive to its historical and political contexts.

By focusing on the most prevalent European indigenous groups, the Sámi from the Northern parts of Norway and Greenlandic Inuit, rather than existing nation states, this study expands on current research on Eurovision and nation branding. By exploring the role of the indigenous in place branding, this study also contributes to the existing place branding literature, which overwhelmingly relates to the branding of whole nations or to specific places within nations, such as capital cities.

Purpose – This chapter explores how various types of sports provided by the Sámi sport organisation in Norway (SVL-N) contribute to the construction of Sámi ethnic identity.

Design/methodology/approach – Analysis of policy documents and literature of Sámi sport, and field work into Sami sport contexts were conducted. Based on the theoretical framework of identity as a result of ethnic boundaries, the analysis focuses upon identity work within Sámi contexts, compared with identity work across Sámi and Norwegian contexts.

Findings – Both unique Sami sports, such as reindeer racing and lassoing, and ‘universal sport’, such as football and cross-country skiing, provide opportunities for the construction of ethnic identity. Identity work within Sámi contexts focused on the internal cultural elements, while identity work in universal sports focused on the differences in comparison with Norwegian sport. However, refinements were revealed.

Research limitations/implications – The main limitation of this study is lack of empirical evidence provided by the athletes in Sámi sports.

Originality/value – This chapter provides an overview of Sámi sports and various approaches to ethnic identification through sport. The emphasis is on how a theoretical approach focusing on ethnic boundaries is supplemented by an approach acknowledging the cultural material within specific ethnic contexts.

This paper aims to reflect on the Sámi reindeer industry, which, in spite of a low economic return, contrasts with other primary industries in not displaying a population decline.

The project in this paper is based on two major hypotheses: the life form hypothesis: reindeer management has a particular value for the performers, being the condition for an active choice of staying within the industry; the capital hypothesis: lacking recognition of the resources of the reindeer‐managing Sámi is/has been limiting their establishment in capital requiring undertakings.

In the paper there are indications that the reindeer‐managing Sámi practices are in a Weberian sense a substantial rationality. Analysis at hand indicates close connections between landscape, management type, and type of rationality in reindeer management.

The project in the paper analyses the economy of reindeer management in chosen regions by both quantitative and qualitative studies, focusing on the household level. For the quantitative analyses the creation and extent of value streams in the households of reindeer management and near surroundings are focused. In the qualitative analyses the point of departure is decision situations and strategic choices with reindeer‐managing Sámi. Comparative analyses will be undertaken to explore representation of the regional studies.

The paper shows that the design is original and the outcome is expected to have a potential for changing the focus of current policies.

The purpose of this paper is to investigate an entrepreneurial process with unusual characteristics, focusing on Sámi micro and mezo level entrepreneurial logics and terms.

The case study is a Sámi community in Sweden, where a gender equality project developed into involvement with global innovations systems, in advanced networking development. The paper builds on ethnological methodology and an interactive approach. Market signalling theory is applied, uniquely for this paper, to public funding decisions.

The paper found anticipation among Sámi of mobile ICT to take over the key role in herding, from the present mechanized and motorized era. The many‐faceted entrepreneurial process contradicts a fundamental split between survival and self expression mode for economic strategy taken for granted in, e.g. Richard Florida's theory on the creative class. Regarding public funding for research and entrepreneurial initiatives, the paper finds that the national level has made itself accessible, while the regional level administrator has pushed the initiative to “other” markets.

Conclusions cannot be but provisional based on one case. As very few cases of this type are known the findings are yet of value for the design of further research and policy.

Indigenous peoples' and women's roles in the information society are not self‐evident. The case shows fruitful possibilities. Turning to market signaling theory prepares for further development of quantitative evaluation, e.g. equal opportunity and inclusion policy implementation, and has not previously been done in relation to this case.

This chapter aims to understand how the role and status of Sámi women in kinship system and in reindeer herding were transformed over time in Norway and Sweden. What is the reason for considering men as reindeer herders and not women? Has it always been men who play a more important role in reindeer herding and so have higher status in Sámi society than women? This has not always been the case. Reindeer herding has instead become a dominant male occupation with the implementation of the nation-states’ reindeer herding legislation. Gender roles in Sámi communities are changing and new strategies for surviving and maintaining a Sámi identity are being formed. Many women in reindeer herding Sámi communities are now working as wage-labourers and professionals, bringing in money to the family. Their income often facilitates the continuation and transformation of subsistence practices, and power relations. This chapter proposes that the ascribed ethnic identity of Sámi women became linked to the identity of their brothers and husbands with the implementation of modern legislation, and still is, although Sweden is striving to be a gender equalitarian society.

The purpose of this study is to show that the neo-documentary – or complimentary – approach in Library and Information Science by no means is conservative, but highly necessary also in today's digitized media landscape. An example from a digitized photo archive is chosen to demonstrate the importance of a complimentary analysis that considers both material aspects as well as social and mental ones.

By taking Jenna Hartel's description of the neo-documentary turn as point of departure, the paper focuses on one case, the portrait of Johannes Abrahamsen Motka taken by Sophus Tromholt in 1883 and discusses different versions of the photograph from glass plate negatives to digitized versions in different contexts and media.

Many of the same paratextual elements can be found in different versions, also the digitized ones, to help the viewer to establish a historical context, but the images exhibited today are nevertheless no longer the same ones taken by Tromholt at the end of the 19th century. Not only have the material properties changed, but also – and probably even more important in most cases – the social and mental aspects. More re-contextualization is needed for today's audiences to recognize and understand a historical photograph taken in a colonial context. Focusing on document's material elements is not novel within the LIS-field, but the so-called neo-documentary turn was also a reaction on political and technological developments during the 1980s and 1990s. The increased focus on understanding a document in a complimentary way has demonstrated its impact during the last decades and is, at the same time, still work in progress.

As a scholar in the humanities the author can only relate to and therefore analyze what the author can experience and observe on screen level.

In providing a case study, this article illustrates the necessity of employing a complimentary approach when analyzing documents. This also implicates the claim that the neo-documentary turn – or complimentary as it rather should be called – by no means is a conservative one, but a highly necessary one in today's digitized media landscape.

The location and nature of the Barents Region are indicated and the provision of trans‐national regional library services described. Collaborative ventures include a series of conferences, the Berenice Project and the Barents Library School. Efforts to preserve Saami culture are described. A mobile library service is described and other co‐operative projects indicated.

The study is an elaboration on how a graduate student discursively navigates a research identity through lived experiences as an Indigenous Sámi and writings on Indigenous, as well as other suitable research paradigms informing research on digital technologies in education. The guiding question is how a strategy of inquiry to be used in a PhD study on remote 1–9 Sámi language education can be informed by an Indigenous research paradigm. What philosophical guidelines are needed in navigating a sensitive field of investigation shaped by historical atrocities, discrimination and racist assumptions towards the Sámi people and other Indigenous, marginalised groups?

A dialogical approach has been used between readings of mainly Indigenous scholars' writings on the topic and anecdotes illustrating personal experiences from a lived life as Sámi.

Through this process, a researcher identity has developed, informed by the views from an Indigenous research paradigm that humans are ontologically equal to other entities, and epistemologically knowledge constitutes of relationships between different entities. This makes relationality a central feature of an Indigenous epistemology –not only between people but also including, for example, ideas, history, ancestors, future, artefacts and spirituality – which links epistemology to ontology. The axiological issue of accountability works holistically as “glue”.

Elucidating underlying arguments and motives behind both an Indigenous research paradigm and the development of researcher identity when designing and planning research is rarely done, which provides the originality of the present contribution.

This study aims to discuss Slow Food Tourism (SFT) as an ethical paradigm and important tourism microdriver to address sustainability and climate change. Its key principles are based on slow, sustainable, secure and democratic processes for SFT.

The paper draws on published research to identify ethical parameters for a slow food paradigm for tourism.

Within the context of a global, technological and rapidly changing world, SFT is a pathway to contribute to locally based agricultural and food practices for sustainable development, food security, social sustainability and community well-being. SFT visitors are active participants in ecological, cultural and heritage conservation through co-creating with local producers the sociability, enjoyment and sharing of bioregional foods in diverse ethnic and cultural spaces.

This research advocates that SFT is an important microtrend that supports a much-needed paradigm shift toward a conscious way of slow living, sustainable travel and responsible food production–consumption to help address the climate crisis and global environmental challenges in the Anthropocene.