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Article
Publication date: 11 October 2013

Simon Hudson and Rupert Hudson

Social media has fundamentally changed the consumer decision process, and in the last decade a more nuanced view of how consumers engage with brands has emerged. Instead of the…

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Abstract

Purpose

Social media has fundamentally changed the consumer decision process, and in the last decade a more nuanced view of how consumers engage with brands has emerged. Instead of the traditional purchase funnel, consumers research products and services during an extended evaluation stage, and after purchase, they often enter into an open-ended relationship with the brand, sharing their experience with it using social media. This paper describes the new consumer decision journey, and then adds to the body of research on events and festivals management by applying this new model to events and festivals.

Design/methodology/approach

The study uses a case study methodology with a multi-method approach to analyze the use of social media at three major music festivals. Case studies offer depth and comprehensiveness for understanding a specific phenomenon, enabling inductive and rich description, and are specifically welcome in new situations where little is known about the phenomenon.

Findings

In general, the music festivals profiled are proactive in their use of social media, engaging with consumers throughout the consumer decision journey. In particular, social media is making the “evaluate” and “advocate” stages of the decision journey more relevant for festival marketers.

Originality/value

This paper provides an illuminating view of the use of social media in an event and festival context. It supports the theory previously developed in this area, and is further evidence of the powerful impact that new technology can have on consumer behavior. The results have important implications for both researchers and practitioners interested in the marketing of festivals and events.

Details

International Journal of Event and Festival Management, vol. 4 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

Content available
Book part
Publication date: 12 October 2020

Rosa Bruno-Jofré and Joseph Stafford

Abstract

Details

The Peripatetic Journey of Teacher Preparation in Canada
Type: Book
ISBN: 978-1-83982-239-1

Abstract

Details

The Peripatetic Journey of Teacher Preparation in Canada
Type: Book
ISBN: 978-1-83982-239-1

Article
Publication date: 27 March 2009

Leo Paul Dana, Robert Brent Anderson and Aldene Meis‐Mason

Beneath Canada's Northwest Territories lies a potential of 30 trillion cubic feet of natural gas. Will a $16 billion gas‐pipeline bring prosperity or gloom? Will this bring…

Abstract

Purpose

Beneath Canada's Northwest Territories lies a potential of 30 trillion cubic feet of natural gas. Will a $16 billion gas‐pipeline bring prosperity or gloom? Will this bring employment opportunities for local people or will more qualified people be brought in from southern communities? The purpose of this paper is to give an account of what Dene residents of the Sahtu Region have to say about oil and gas development.

Design/methodology/approach

Starting in 2005, in‐depth interviews with people across the Sahtu Region are conducted.

Findings

Respondents recognise the short‐term advantages of building a pipeline, but they are concerned about the long‐term impact on the environment that currently ensures their livelihood.

Research limitations/implications

This study begs for a longitudinal follow‐up.

Practical implications

Policy‐makers may benefit from knowing the feelings of their constituents.

Originality/value

This timely study reveals long‐term environmental and social impacts of short‐term development. This is especially important in a region where people believe that they have an obligation to the land upon which they live.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 3 no. 1
Type: Research Article
ISSN: 1750-6204

Keywords

Article
Publication date: 1 May 1964

IN The verdict of you all, Rupert Croft‐Cooke has some uncomplimentary things to say about novel readers as a class, which is at least an unusual look at his public by a…

Abstract

IN The verdict of you all, Rupert Croft‐Cooke has some uncomplimentary things to say about novel readers as a class, which is at least an unusual look at his public by a practitioner whose income for many years was provided by those he denigrates.

Details

New Library World, vol. 65 no. 11
Type: Research Article
ISSN: 0307-4803

Book part
Publication date: 23 November 2020

Stuart Waiton

The UK government’s attempt to “prevent” terrorism and extremism in the university sector is rightly seen as an intolerant threat to academic freedom. However, this development…

Abstract

The UK government’s attempt to “prevent” terrorism and extremism in the university sector is rightly seen as an intolerant threat to academic freedom. However, this development has not come from a “right wing” authoritarian impulse, but rather, replicates many of the discussions already taking place in universities about the need to protect “vulnerable” students from offensive and dangerous ideas. Historically, the threat to academic freedom came from outside the university, from pressures exerted from governments, from religious institutions who oversaw a particular institution or from the demands of business. Alternatively it has been seen as something that is a particular problem in non-Western countries that do not have democracy. While some of these problems and pressures remain, there is a more dangerous threat to academic freedom that comes from within universities, a triumvirate of a relativistic academic culture, a new body of identity-based student activists and a therapeutically oriented university management, all three of which have helped to construct universities as safe spaces for the newly conceptualized “vulnerable student.” With reference to the idea of vulnerability, this chapter attempts to chart and explain these modern developments.

Details

Teaching and Learning Practices for Academic Freedom
Type: Book
ISBN: 978-1-80043-480-6

Keywords

Article
Publication date: 1 March 1999

Allan Metz

President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton…

Abstract

President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton presidency, systematically have sought to undermine this president with the goal of bringing down his presidency and running him out of office; and that they have sought non‐electoral means to remove him from office, including Travelgate, the death of Deputy White House Counsel Vincent Foster, the Filegate controversy, and the Monica Lewinsky matter. This bibliography identifies these and other means by presenting citations about these individuals and organizations that have opposed Clinton. The bibliography is divided into five sections: General; “The conspiracy stream of conspiracy commerce”, a White House‐produced “report” presenting its view of a right‐wing conspiracy against the Clinton presidency; Funding; Conservative organizations; and Publishing/media. Many of the annotations note the links among these key players.

Details

Reference Services Review, vol. 27 no. 1
Type: Research Article
ISSN: 0090-7324

Keywords

Content available
Book part
Publication date: 23 November 2020

Jason Warr

Abstract

Details

Forensic Psychologists
Type: Book
ISBN: 978-1-83909-960-1

Article
Publication date: 1 June 1957

RUPERT C. JARVIS

I have no doubt we have all heard of the schoolboy who received full marks for an essay that consisted of one single word. The point is, he scored full marks for accuracy as well…

Abstract

I have no doubt we have all heard of the schoolboy who received full marks for an essay that consisted of one single word. The point is, he scored full marks for accuracy as well as for brevity. The subject of the essay was ‘Snakes in Ireland’, and the essay consisted of the one word—‘None’.

Details

Aslib Proceedings, vol. 9 no. 6
Type: Research Article
ISSN: 0001-253X

Abstract

Details

Forensic Psychologists
Type: Book
ISBN: 978-1-83909-960-1

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