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This is a review of the 2009 film Rocket Singh - Salesman of the Year, directed by Shimit Amin, its impact on society, and the contribution of Indian film more broadly.

This introduction to the 20-year anniversary issue of Research in Ethical Issues in Organizations notes that the role of organisations in society, the international and multidisciplinary scope of business ethics and the importance of narrative, issues identified in the early volumes, remain important.

Leading developers and providers in the modern space launch market note a splash in the development of ultralight launch vehicle (LV), driven by the growing demand for small satellites for large constellations in low Earth orbits. One of the promising ways to solve the problem of the quick launch of such satellites is to use a new type of ultralight launch vehicle with a plastic body. The project of such a launch vehicle was proposed by Oles Honchar Dnipro National University (Ukraine). Along with that, there is a need for appropriate research studies on the thermal resistance of the plastic shell, as the physical, mechanical and thermophysical characteristics of polymers significantly differ from traditional aerospace materials. The purpose of this study is to validate the design and ballistic parameters of such a launch vehicle in terms of providing an acceptable thermal environment at the atmospheric phase of the trajectory.

The workability of a new type of propulsion system is being investigated experimentally in bench conditions. To study the process of aerodynamic heating of a plastic shell, numerical modeling based on the integration of the flight dynamics and heat transfer equations is used.

Brief information about the design of a new type of ultra-light autophage launch vehicle with a plastic body is presented. A mathematical model for the movement of the launch vehicle at the atmospheric phase of the trajectory, and for the heating of the polyethylene body of the launch vehicle, taking into account the dynamic change in the atmospheric parameters is proposed. The influence of the motion trajectory on the thermal environment of the rocket body is investigated, rational motion trajectories and corresponding permissible g-loads are determined.

The fundamental possibility of using plastic (polyethylene) as a structural material and fuel for bodies of a new type of ultralight launch vehicles has been substantiated. It is shown that to ensure acceptable thermal conditions of a plastic body, it is necessary to use thermal insulation. It is proposed to use a polymeric Teflon coating as such thermal insulation. The results are important for the development of technologies for launching small satellites into orbit, as the use of plastic as the main structural material of the rocket body will significantly reduce the launch cost.

This chapter argues that the National Basketball Association (NBA) and American mainstream sporting media produce and mediate a representation of India as underdeveloped and as an unmodern subject/nation as a way to enter the Indian basketball marketplace. The chapter emphasizes that the NBA produces the attendant discourse of the ‘white saviour’ through a multi-pronged process. The chapter shows how it draws upon the legacies of British colonialism, along with the expansion of US imperialism, to construct India in particular racialised ways as backward, unmodern, and not cosmopolitan. In this respect, Black NBA players’ modes of basketball reach India as part of the racialisation of Indian basketball. Finally, the chapter engages with the larger global circuits of race and racialisation to understand how India is then imagined within the US sporting landscape. This chapter underscores the capitalist desires of the NBA alongside the desires of South Asian Americans for an Indian basketball hero. Both desires, institutional and personal, showcase racialisation at work. The NBA uses the language and performance of Judeo-Christian modernity through NBA players in India to racialise Indians as in need of NBA mentorship and upliftment. On other hand, diasporic Indians in the US dream of an Indian NBA player as a way to unravel, destabilise, and challenge their racialisation as hypo-masculine subjects. These competing forms of racialisation provide important information on the global flows of capital, desire, and sport.

The emerging and rapidly growing space economy warrants initial analysis from an accounting lens. This article explores accounting's role in entity transactions involving outer space activities by addressing two questions: (1) What accounting challenges exist within a developing space economy? (2) What accounting research opportunities exist to address these challenges?

Background context introduces accounting scholars to the modern space economy and its economic infrastructure, providing insight on entity transactions involving activities in outer space. Detailed discussion and analysis of space accounting challenges and research opportunities reveal potential for a robust, interdisciplinary field in the accounting domain relevant for both practitioner and academic spheres. The article concludes with a summary investigation of the future exploration of accounting for space commerce.

Many accounting challenges and opportunities exist now and in the near future for accounting practitioners and scholars to contribute towards humanity's ambitious plans to achieve a sustained presence on the moon sometime during the 2020s and on Mars in the 2030s. All of accounting's traditional subject-matter domain, as well as sustainability accounting matters, will be relied upon in these efforts. Interdisciplinary inquiries and problem solving will be critical for success, with particular collaboration needs existing between accounting and operations management scholars.

This is the first paper to explore accounting for the burgeoning space economy, and to offer insight and guidance on the development of an emerging accounting subfield: space accounting.

The purpose of this paper is to explore new ways and lay a solid foundation to solve the problem of reliability growth analysis of major aerospace equipment with various uncertainty data through propose new concepts of general uncertainty data (GUD) and general uncertainty variable (GUV) and build the operation system of GUVs.

The characteristics of reliability growth data of major aerospace equipment and the limitations of current reliability growth models have been analyzed at first. The most commonly used uncertainty system analysis methods of probability statistics, fuzzy mathematics, grey system theory and rough set theory have been introduced. The concepts of GUD and GUV for reliability growth data analysis of major aerospace equipment are proposed. The simplified form of GUV based on the “kernel” and the degree of uncertainty of GUV is defined. Then an operation system of GUVs is built.

(1) The concept of GUD; (2) the concept of GUV; (3) The novel operation rules of GUVs with simplified form.

The method exposed in this paper can be used to integrate complex reliability growth data of major aerospace equipment. The reliability growth models based on GUV can be built for reliability growth evaluation and forecasting of major aerospace equipment in practice. The reliability evaluation example of a solid rocket motor shows that the concept and idea proposed in this paper are feasible. The research of this paper opens up a new way for the analysis of complex uncertainty data of reliability growth of major aerospace equipment. Moreover, the operation of GUVs could be extended to the case of algebraic equation, differential equation and matrix which including GUVs.

The new concepts of GUD and GUV are given for the first time. The novel operation rules of GUVs with simplified form were constructed.

Pricing, Marketing Management, Strategic Marketing.

The case can be used for pricing course besides Marketing Management and Strategic Management course to MBA students and/or for Management Development Programmes.

ABC Fireworks Private Limited, located in Saharanpur, was into business of manufacturing fireworks under the brand name of Radiance. The owner Mr Sudhir Kapoor was satisfied with the present revenue growth and profit margin except that the cash flow was quite intermittent. The consumption pattern of Indian fireworks industry was highly skewed. Approximately 90 per cent of the entire year manufactured stock had retail market of just 5 days ahead of Diwali festival. To cater to this massive demand, the production was carried out for the whole year. Mr Kapoor was planning to restructure pricing policy so as to have regular cash flow throughout the year. To meet this objective, he was considering price promotion strategy as a preferred option which would enable his marketing team to offer specific discounts to stockists using time slab mechanism. The fireworks industry had four channel distribution processes. The product line was broadly divided into three categories, namely, sound, aerial shots and sparkles. The organization was not into manufacturing of aerial shots product category but was planning to make a foray into it. The case provides interesting insights into pricing dynamics prevalent in the Indian fireworks industry. It includes first-hand information about fireworks price, cost break-up and profit distribution among various members of the industry's value chain.

The case enables students to learn the concept and application of pricing, price-based promotion, discounts and price waterfall analysis in the firework industry.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

The adaptation perspective dominates the issue of organizational change and assumes that organizational inertia increases organizational mortality. This assumption is inadequate to analyze organizational change in risky activities. The purpose of this paper is to underline the relevance of organizational inertia when organizations face risky environments.

A conceptual framework was built that combines the adaptation and selection perspectives from the evolutionary approach and the high‐reliability organizations literature and apply it to space activities.

First, it was found that to prevent catastrophic failures, space organizations reproduce routines validated in previous successful programs, which leads to situations of organizational inertia; and second, the opposing perspectives of selection and adaptation become complementary when the author focus on the level of risk faced by organizations.

This paper focuses on space organizations and not more general types of organizations. However, the findings could be generalized to organizations manufacturing complex products and systems.

The originality of the paper is based on the new empirical and theoretical frameworks provided to analyze organizational inertia. Organizational inertia may be a satisfying response to environments favoring organizations with high levels of reliability. This new way of viewing inertia would be of value to scholars studying organizations in which errors can have catastrophic consequences.

This case study attempts to sensitize the impact of restructuring on the organization’s employer brand. The students shall learn to appreciate the criticality of maintaining a balance between being an employee-centric organization and building a sustainable business model, to analyze the alternative people management strategies in emerging start-ups.

This case study illustrates the innovative human resource (HR) policies adopted by the start-up Meesho. Meesho was started as “Fashnear” by two Indian Institute of Technology graduates Sanjeev Barnwal and Vidit Aatrey in the year 2015, with the headquarters located in Bengaluru, Karnataka, India. It was a social commerce platform wherein the local apparel sellers or manufacturers could register themselves on the app and sell their products online to nearby consumers and the product would be delivered to their homes. Later, it was renamed Meesho (Meri E-Shop) with an improved business model. The innovative people-centric policies got Meesho recognition as one of the most employee-friendly start-ups and an innovative employer. However, later as part of the restructuring exercise, it had to lay off employees, which had a counter impact on its reputation and image as a desirable employer. This case study captures the dilemma faced by start-ups like Meesho who were in the process of sustaining their growth and optimizing their workforce and, at the same time, have to manage their employer brand in the process.

This case study can be used at the postgraduate level of management and in executive management programs.

Teaching notes are available for educators only.

CSS6: Human resource management.

The purpose of this paper is to investigate the knock combustion characteristics, including the combustion pressure, heat release rate (HRR) and knock intensity of aviation kerosene fuel, that is, Rocket Propellant 3 (RP-3), on a port-injected two-stoke spark ignition (SI) engine.

Experimental investigation using a bench test and the statistical analysis of data to reflect the knock combustion characteristics of the two-stroke SI unmanned aerial vehicle (UAV) engine on RP-3 kerosene fuel.

Under the full load condition of 4,000 rpm, at the ignition timing of 25 degree of crank angle (°CA) before top dead centre (BTDC), the knock combustion is sensitive to the thinner mixture; therefore, the knock begins to occur when the excess air ratio is larger than 1.0. When the excess air ratio is set as 1.2, the knock obviously appears with the highest knock intensity. At the excess air ratio of 1.2, better engine performance is obtained at the ignition timing range of 20-30 °CA BTDC. However, the ignition timing at 30° CA BTDC significantly increases the peak combustion pressure and knock intensity with the advancing heat release process.

Gasoline has a low flash point, a high-saturated vapour pressure and relatively high volatility, and it is a potential hazard near a naked flame at room temperature, which can create significant security risks for its storage, transport and use. The authors adopt a low-volatility single RP-3 kerosene fuel for all vehicles and equipment to minimise the number of different devices using various fuels and improve the military application safety.

Most two-stroke SI UAV engines for military applications burn gasoline. A kerosene-based fuel for stable engine operation can be achieved because the knock combustion can be effectively suppressed through the combined adjustment of the fuel amount and spark timing.