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The purpose of this paper is to build a research model that examines social media privacy concerns (SMPC) in relation to users’ trusting beliefs and risk beliefs.

An instrument with eight constructs (SMPC: collection, SMPC: secondary usage, SMPC: errors, SMPC: improper access, SMPC: control, SMPC: awareness, trusting beliefs and risk beliefs) was developed and administered to subjects from a mid-sized university in the USA. Collected data were analyzed using partial least square structural equation modeling.

The results showed that three of the six SMPC (i.e. secondary usage, improper access and awareness) were negatively and significantly associated with users’ trusting beliefs. In addition, three of the six SMPC (i.e. collection, errors and improper access) were positively and significantly associated with users’ risk beliefs.

Practical implications were aimed at the social media sites to design simple and straightforward privacy policy statements that are easy to understand; to safeguard users’ online privacy behaviors; and to develop mechanisms to protect personal information.

This study enhances the literature by contributing to a generalized knowledge of SMPC of users as they relate to their trusting beliefs and risk beliefs.

In the digital era, business-to-business (B2B) salespersons are encouraged to communicate with buyers on social media platforms and shape customer loyalty. However, the effect of social media usage and its mechanism remain unexplored. The purpose of this paper is to investigate how salespersons’ social media usage influences B2B buyers’ trust beliefs and purchase risk, and therefore, customer loyalty.

The authors conduct an online-survey, use partial least squares structural equation modeling to analyze the data, and adopt SPSS PROCESS macro 2.13 to test mediation effects.

Salespersons’ social media usage can enhance buyers’ trust beliefs on salespersons’ ability, integrity and benevolence, but only the latter two can improve customer loyalty. Social media usage does not directly affect purchase risk, and only benevolence can reduce purchase risk. Serial mediation models reveal that the effect of social media usage on customer loyalty is mediated by buyers’ trust beliefs on salespersons’ integrity/benevolence and purchase risk.

First, the authors confirm the effect of social media usage on customer loyalty in B2B context and refute the fallacy of social media uselessness in B2B practices. Second, the research shows that buyers’ trusting beliefs on salesperson’s ability and integrity do not significantly influence perceived risk. The finding is different from the stereotypical judgment in B2C scenarios. Third, the authors distinguish differently weighted influences of buyers’ trusting beliefs on salesperson’s ability, integrity and benevolence, and highlight the role of salespersons’ altruism attributes in shaping customer loyalty.

The study examines tourists' psychological and social risk and shared beliefs – devotion, concerns and entertainment – at a religious and cultural heritage destination. It also examines how shared beliefs impact tourists’ nostalgia. Further, it examines whether nostalgia affects choice deferral and revisit intentions. Finally, it investigates how moderation of place attachment strengthens the link between shared beliefs – devotion, concerns, entertainment and nostalgia.

The data were collected from 439 inbound tourists, with 272 completing online questionnaires and 167 participating in face-to-face survey. Data analysis was performed using Amos 24.0 and SPSS 25.0, employing structural equation modeling (SEM) and the PROCESS macro.

The findings suggest that perceived psychological and social risk negatively impacts tourists' shared beliefs – devotion, concerns and entertainment – which positively impacts nostalgia. Positive nostalgic association boosts revisit intention and hampers choice deferral. The data also show how strong place attachment strengthens the relationship between shared beliefs – devotion, concerns and entertainment – and tourists’ perceived nostalgia.

This work contributes to information behavior using S-O-R theory. It analyzes the psychological and social risks of destination visits and how nostalgia affects shared beliefs and revisit intentions. Management and policymakers at destination enterprises can use the findings to design measures to enhance revisit intentions despite risk considerations.

Pakistan's destination tourism is underutilized amid its religious and cultural heritage significance. The literature has ignored how perceived psychological and social risk affects travelers' shared beliefs and nostalgic feelings. Thus, this study suggests and validates these linkages utilizing stimulus-organism-response (S-O-R) theory in Pakistan's unique environment with inbound tourists.

Risk preference theory posits that females are more religious than males because they are more risk averse and are thus more motivated by the threat of afterlife punishment. We evaluate the theory formally and empirically. Formally, we show that the rational choice reasoning implied by the theory leads to unexpected conclusions if one considers belief in eternal rewards as well as eternal punishment. Empirically, we examine cross-cultural data and find that, across many populations, sex differences in religiosity are no smaller among those who do not believe in hell. We conclude by arguing that psychological characteristics are almost certainly crucial to understanding the difference, just not risk preference.

Privacy and security concerns of consumers have been touted as one of the hindrances to the growth of e-commerce. These concerns increase the risk perception of consumers. Understanding the consequences of privacy and security concerns and their relationship to risk perceptions may provide a solution. The relationship between privacy and security is investigated using the theory of planned behavior. The study aims to examine the relationship of trust, privacy and security concerns to the risk perception adoption of e-commerce. The results from a survey validate the model.

Data were collected using survey from undergraduate business students. The respondents were requested to select a specific product that they plan to purchase in the next six months. After selecting a product, the respondents were requested to report an online company that they have recently visited which offers the selected product. The respondents were requested to fill out the survey with regard to their selected online company. Time given was approximately 20 min.

The results suggest that privacy and security concerns and trust beliefs had effects on risk perception. Among these effects, trust had the largest effect followed by privacy and security concerns. Furthermore, risk perception and trust beliefs had effects on attitude. The effect of trust beliefs on attitude was larger than the effect of risk perception on attitude. Similarly, subjective norm, perceived behavioral control and attitude had a positive and direct effect on intention to be involved in e-commerce.

The first limitation of this study is the use of student subjects. Because this study took place in an educational setting, its generalizability to the general population of consumers lacks to some degree. The second limitation of this study is mono-method bias.

The effect of privacy concerns on risk perception was larger than that of security concerns. Because the consumers get more experienced and sophisticated using the Web, the security concerns that they may have had at the beginning are not reflected in their risk perceptions. It is likely that they have adopted protective measures on their own to defend their privacy online. An example of such a measure would be providing false information to online companies when asked to submit personal information.

The major contributions of this study are developing and validating an integrative framework of e-commerce adoption at the individual level. The model includes privacy and security concerns, risk perception and trust beliefs. This study also highlighted the distinction of constructs of privacy and security concerns and showed their differential effects on other related constructs in the research model.

This paper explores the similarities and differences in privacy attitudes, trust and risk beliefs between younger and older adults on social networking sites. The objective of the article is to ascertain whether any notable differences exist between younger (18–25 years old) and older (55+ years old) adults in how trust and risk are influenced by privacy concerns upon personal information disclosure on social media.

A Likert scale instrument validated in previous research was employed to gather the responses of 148 younger and 152 older adults. The scale was distributed through Amazon Mechanical Turk. Data were analyzed through partial least squares structural equation modeling.

No significant differences were found between younger and older adults in how social media privacy concerns related to trust and risk beliefs. Two privacy concern dimensions were found to have a significant influence on perceptions of risk for both populations: collection and control. Predictability and a sense of control are proposed as two conceptual approaches that can explain these findings.

This article is the first one to explore age differences in privacy concerns, trust and risk on social media employing conceptual developments and an instrument specifically tailored to the social media environment. Based on the findings, several strategies are suggested to keep privacy concerns on social media at a minimum, reduce risk perceptions and increase users' trust.

Given the importance of online social network (OSN) media features, many studies have focused on how different types of OSNs with various media features influence users’ usage and engagement. However, a recent literature review indicates that few empirical studies have considered how different types of OSNs with different information accessibility levels influence users’ beliefs and self-disclosure. By comparing two OSN platforms (OSNs with high-level information accessibility vs OSNs with low-level information accessibility), the purpose of this paper is to address this opportunity by investigating the differential impacts of the two platforms on individuals’ psychological cognition – particularly users’ social exchange beliefs – and explaining how these beliefs translate into OSN self-disclosure.

This study used a factorial design approach in an experimental setting to examine how different levels of information accessibility (high vs low), influence the social exchange beliefs (i.e. perceived social capital bridging, perceived social capital bonding and perceived privacy risks) of OSN users and subsequently influence OSN self-disclosure.

The results show that users on OSNs with high-level information accessibility express significantly higher perceived social capital bridging and perceived privacy risks than users on OSNs with low-level information accessibility. However, users on OSNs with low-level information accessibility express higher social bonding beliefs than users on OSNs with high-level information accessibility, indicating that there are different effect mechanisms toward OSN self-disclosure.

The focus of this research helps unveil the complex relationships between OSN design features (e.g. information accessibility), psychological cognition (e.g. social capital bridging, social capital bonding and privacy risks) and OSN self-disclosure. First, it clarifies the relationship between information accessibility and self-disclosure by examining the mediating effect of three core social exchange beliefs. Second, it uncovers the distinct effects of high-level information-accessible OSNs and low-level information-accessible OSNs on OSN self-disclosure.

The purpose of this paper is to revisit the internet users’ information privacy concerns (IUIPC) construct, a research model, and hypotheses based on Malhotra et al. (2004) to assess the continued applicability of this construct. The relationship among privacy concerns, trusting beliefs, and risk beliefs continues to be unclear. Empirical evidence about the impact of privacy concerns on behavior is mixed.

A paper-based questionnaire was distributed and collected from 63 part-time graduate students of a private university in the mid-Atlantic USA. These respondents have an average of six years of full-time professional work experience and the vast majority (88.9 percent) has over seven years of experience on the internet. Questionnaire items measured the constructs of the IUIPC instrument. All measurement scales were validated using factor analysis, Cronbach's α, and reliability analysis. For hypothesis testing, multiple regression analysis was used.

The results partially support those of Malhotra et al. (2004). Consistent are the findings that the higher the trust a consumer holds for an online company, the less likely that consumer is to view providing personal information as risky. Also consistent is that the higher the trust a consumer holds for an online company, the more likely is that consumer to intend to provide personal information online. Finally, the greater risk a consumer has for providing personal information, the less willing that consumer is to reveal such information online. However, the results did not support a negative relationship between the IUIPC construct and consumer trust in an online company or a positive relationship between IUIPC and consumer risk in providing personal information to an online company. The paper concludes that the IUIPC is not the valid scale to employ in measuring information privacy concerns.

The main limitation of the findings is the use of a small convenience sample, limiting the insights into interrelationships between various dimensions of privacy concerns and the generalizability of the results.

The results may provide guidance to online retailers in addressing the dimensions of privacy concerns related to trusting beliefs and risk beliefs.

IUIPC were measured using the IUIPC instrument. This responds to Malhotra et al.'s (2004) call to use the IUIPC scale and the associated research framework to further investigate consumer privacy concerns and the suggestion by Belanger and Crossler (2011) that more studies should explore this scale. Further, both Westin (1967), and Smith et al. (1996) recognize that privacy attitudes and concerns may change over time, providing motivation to revisit IUIPC.

Entrepreneurial orientation (EO) has emerged as a core concept in the field of entrepreneurship. Yet, there continue to be questions about the nature of EO and how best to conceptualize and measure it. This chapter makes the case that EO has grown beyond its roots as a firm-level unidimensional strategy construct and that a new multidimensional version of EO is needed to capture the diverse manifestations and venues for entrepreneurial activity that are now evident around the world – global entrepreneurial orientation (GEO). Building on the five-dimension multidimensional view of EO set forth when Lumpkin and Dess (1996) extended the work of Miller (1983) and Covin and Slevin (1989, 1991), the chapter offers an updated definition of EO and a fresh interpretation of why EO matters theoretically. Despite earnest efforts to reconcile the different approaches to EO, in order to move the study of EO and the theoretical conversation about it forward, we maintain that as a group of scholars and a field, we need to acknowledge that two different versions of EO have emerged. Given that, we consider original approaches to measuring EO, evaluate formative measurement models, consider multiple levels of analysis, call for renewed attention to EO configurations, and discuss whether there is a theory of EO.

The purpose of this paper is to help understand consumer acceptance of online health information services by integrating the health belief model and extended valence framework.

A laboratory-based, experimental-scenarios research design is used to collect data, and the structural equation modeling technique is used to test the research model.

The model explains 47.6 percent of the variance in intentions to use online health information services. Trust appeared to have the strongest effect on acceptance. Perceived risk also had a significant impact on acceptance. Furthermore, health belief variables are confirmed as important factors for consumer acceptance. Self-efficacy was found to moderate the effect of perceived severity on acceptance.

This study helped identify the relative salience of the health belief model and extended valence framework in consumer acceptance of online health information services.

This study can help practitioners better understand the development of trust and the profiles of consumers who may browse their sites. When online health service providers promote their information to encourage potential online health information seekers, they should use countermeasures against risk perceptions.

This study attempted to extend the valence framework to the non-commercial service context. Moreover, health beliefs and the valence framework are two fundamental aspects that health information seekers consider when making decisions about online health services.