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Book part
Publication date: 1 March 2021

Ruth Marciniak

Through the examination of retail space, by the end of this chapter you should be able to demonstrate an understanding of:The use of space within retailing.Lefebrve’s spatial…

Abstract

Through the examination of retail space, by the end of this chapter you should be able to demonstrate an understanding of:

The use of space within retailing.

Lefebrve’s spatial triad: perceived, conceived and lived within a retail context.

Disruption innovation and the use of retail space.

Details

New Perspectives on Critical Marketing and Consumer Society
Type: Book
ISBN: 978-1-83909-554-2

Keywords

Abstract

Details

Multi-Channel Marketing, Branding and Retail Design
Type: Book
ISBN: 978-1-78635-455-6

Abstract

Details

The Value of Design in Retail and Branding
Type: Book
ISBN: 978-1-80071-580-6

Book part
Publication date: 21 October 2013

Ivan-Damir Anic, Milivoj Markovic and Nikola Knego

The purpose of this chapter was to investigate consumer perceptions of retail agglomeration (RA) characteristics in Zagreb region. Perceived RA characteristics were compared…

Abstract

Purpose

The purpose of this chapter was to investigate consumer perceptions of retail agglomeration (RA) characteristics in Zagreb region. Perceived RA characteristics were compared between two major types of RA: Planned retail agglomerations (PRA) and Evolved retail agglomerations (ERA).

Design/methodology/approach

Data were collected with consumer survey and analyzed using descriptive statistics, exploratory factor analysis and analysis of variance (ANOVA).

Findings

Findings indicate that four factors of RA characteristics can be identified: convenience, accessibility, atmosphere, and image. The shoppers’ ratings indicate the strength and weaknesses of RA, and also the dominant position of PRA as compared to evolved RA.

Originality/value

Results show that there were significant differences in shoppers’ perceptions between Planned and evolved RA in Zagreb region. Shoppers evaluated PRA better than ERA on all four factors. Convenience and atmosphere are the best-rated PRA characteristics. Managerial implications are discussed in the study.

Details

Challenges for the Trade of Central and Southeast Europe
Type: Book
ISBN: 978-1-78190-833-4

Keywords

Book part
Publication date: 10 June 2021

Vanja Bogicevic and Hyeyoon Choi

Operations management involves utilizing given resources as efficiently as possible to deliver services to customers and meet business goals. Developing efficient business…

Abstract

Operations management involves utilizing given resources as efficiently as possible to deliver services to customers and meet business goals. Developing efficient business operations requires a hospitality organization to design efficient service environments, as part of its mission. This chapter articulates the key design and planning strategies for the development of a successful hospitality organization. The first section covers the process of location selection, as the most important factor leading to the success of a hospitality organization. The second section discusses strategies for estimating the number of users (service employees and customers) during peak and idle times to justify a costly financial investment. The third section concerns the readers with the topic of layout planning, with the goal of service optimization for a targeted number of customers. The fourth section deliberates workflow conditions, and finally, the last section addresses the ambience and design of the physical hospitality environment, which is crucial for customer evaluation of a hospitality organization as it creates a first impression.

Details

Operations Management in the Hospitality Industry
Type: Book
ISBN: 978-1-83867-541-7

Keywords

Book part
Publication date: 4 December 2020

Shakti Ranjan Panigrahy

Life is changing very fast, and its impact is observed in food pattern, consumer behavior and its ultimate market. In these broad outlines, 300 customers were studied in Anand…

Abstract

Life is changing very fast, and its impact is observed in food pattern, consumer behavior and its ultimate market. In these broad outlines, 300 customers were studied in Anand districts of Gujarat. The restaurants and parlors that were studied were franchise models of Gujarat state only. Here in this study, six franchise food retailers were purposively selected. Data were analyzed through cluster analysis techniques. At the end, it was found high quality, better service, convenient location, presentation of food in parlor and restaurants, and zero time delivery are playing key roles for getting customers for the food.

Details

Data Science and Analytics
Type: Book
ISBN: 978-1-80043-877-4

Keywords

Book part
Publication date: 16 May 2013

Monika Grubbauer

This chapter explores how architecture is used as a signifier in the development and promotion of urban megaprojects (UMPs). It argues that these projects rely on architecture to…

Abstract

This chapter explores how architecture is used as a signifier in the development and promotion of urban megaprojects (UMPs). It argues that these projects rely on architecture to gain visibility. First, UMPs need to be highly visible in order to justify their exceptional status and second, they have to be visibly new and different in order to initiate the desired symbolic transformations with which they are attributed. Drawing on the case studies of HafenCity in Hamburg and Donau City in Vienna the chapter traces the logics of using architecture as a signifier and means of legitimizing the UMP. Data on the planning history of the two case studies, their administrative and institutional frameworks and the overall urban development strategies is combined with a qualitative text and image centered analysis of marketing material, planning documents, and press articles. The discussion shows how visibility is achieved by very different means. The question of how to distinguish the UMP from other projects and of how to make it uniquely identified with the particular city guides the debate in both cases. However, the lines of argument are not predictable or easily comparable from city to city and “global architecture” emerges as a contradictory and relative concept. Based on a succinct review of the related literature the chapter disputes the alleged uniformity of UMPs and argues for a meaning and discourse-oriented approach to the analysis of architecture as vehicle of urban change and political legitimation.

Details

Urban Megaprojects: A Worldwide View
Type: Book
ISBN: 978-1-78190-593-7

Keywords

1 – 10 of over 3000