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This study aims to analyze the responsible consumption of Generation Z and millennials in the Latin American market, with special emphasis on the Peruvian case, to identify their differences with consumers born in 1980 and earlier and to evaluate their contribution to Sustainable Development Goal 12.

The study was conducted on a sample of 309 persons living in Lima. After developing and validating an instrument, an online questionnaire was used to collect data. These data were analyzed descriptively and inferentially, using chi-square tests to validate the relationship between variables.

The study identifies and explains the new trend of responsible consumption among Generation Z and millennials in emerging markets, where end consumers interact with and prefer products and services from companies that demonstrate responsible behavior and offer trust. It identifies new consumption variables that go beyond the traditional ones.

The study reveals a trend in the responsible consumption of Generation Z and millennials in Peru. However, it is necessary to complement the study in other countries in the region, as well as to study the new generations, such as the alpha generation and their consumption patterns.

The new trend of responsible consumption among Generation Z and millennials is forcing companies to implement strategies and develop corporate social responsibility programs. These companies must demonstrate ethical, environmental, socially responsible and sustainable behaviors in their daily operations to satisfy their stakeholders.

The study reveals a new trend in Peru, a developing country, where the market – the end consumer – is more informed and therefore demands better corporate performance from companies, including care for the environment and a contribution to society that includes a good relationship with its stakeholders.

Analizar el consumo responsable de la Generación Z y Millennials en el mercado latinoamericano, con especial énfasis en el caso peruano, con el fin de identificar sus diferencias con los consumidores nacidos en 1980 y antes y evaluar su contribución al Objetivo de Desarrollo Sostenible (ODS) 12.

El estudio se realizó sobre una muestra de 309 personas residentes en Lima. Después de desarrollar y validar un instrumento, se utilizó un cuestionario en línea para recopilar datos. Estos datos fueron analizados de forma descriptiva e inferencial, utilizando pruebas de chi-cuadrado para validar la relación entre variables.

El estudio identifica y explica la nueva tendencia de consumo responsable entre los Millennials y la Generación Z en los mercados emergentes, donde los consumidores finales interactúan y prefieren productos y servicios de empresas que demuestran un comportamiento responsable y ofrecen confianza. Identifica nuevas variables de consumo que van más allá de las tradicionales.

El estudio revela una nueva tendencia en Perú, un país en desarrollo, donde el mercado -el consumidor final- está más informado y por tanto exige a las empresas un mejor desempeño corporativo, incluido el cuidado del medio ambiente y un aporte a la sociedad que incluye una buena relación con sus clientes y partes interesadas.

El estudio revela una tendencia en el consumo responsable en la Generacion Z y Millennials en el Perú. Sin embargo, es necesario complementar el estudio en otros países de la región, así como estudiar las nuevas generaciones, como la generación alfa, y sus patrones de consumo.

La nueva tendencia de consumo responsable entre la Generación Z y Millennials y obligando a las empresas a implementar estrategias y desarrollar programas de responsabilidad social corporativa. Estas empresas deben demostrar comportamientos éticos, ambientales, socialmente responsables y sostenibles en sus operaciones diarias para satisfacer a sus grupos de interés.

Amidst the rising awareness of sustainable consumption, this study aims to delve into the dimensions shaping individuals' preferences for traditional gastronomic delicacies taking an emerging economy’s perspective, India.

A qualitative research methodology in the form of a Grounded Theory Approach is used to develop theories. Important dimensions that drive attitude and intention towards experiencing traditional gastronomic delicacies are explored. Based on literary inputs and qualitative study, a research framework is developed and empirically validated thereon with SEM analysis using SPSS-AMOS.

Drawing on the Theory of Consumption Values and Stakeholder Theory, key influencers (consumption values) of traditional gastronomic delicacies were identified as Travel Motivation (Functional Values), Tourist Expectations (Emotional Values), Socio-economic Perspectives (Socio-economic Values), Mindful Consumption Practice (Epistemic Values), Community Awareness (Epistemic Values) and Sustainable Marketing Stimuli (Conditional Values).

This research has a multifaceted impact. At the macro-level, it supports stakeholders in Gastronomic Tourism (GT) – marketers, regional tourism bodies, policymakers and tour operators with distinct consumer values – in crafting regional culinary tourism, influencing economic policies and advocating for cultural conservation. At the micro-level, it aids scholars in initiating future research to elevate dining experiences, promote consumer education and tackle health and nutritional aspects within the evolving gastronomic industry.

This study makes a novel attempt to explore important drivers, categorizing the drivers into distinct consumer values that influence tourists and food connoisseurs towards traditional gastronomic delicacies by blending an innovative qualitative research methodology like grounded theory approach supported by the empirical validation process (quantitative). Additionally, it proposes a theoretical framework for future advancement of gastronomic literature.

This paper aims to propose a multilevel framework of fashion consumer ethics that unpacks how ethical consumers publicly express their identity through sustainable fashion (SF). The author explores SF’s cognitive, relational and contextual dynamics, highlighting how attitude–behavior (A-B) gaps might impede consumers’ ethical identity and social image alignment.

The framework theoretically reconstructs fashion consumer ethics by integrating social intuitionism, social representation theory and the public sphere. This theorizing process sheds light on fragmented attempts found in previous research to understand how ethical consumers express their self-identity and socially represent their image through SF, avoiding A-B gaps.

The theoretical propositions suggest how ethical consumers’ self-concept is expressed at the cognitive level, leading to ethical commitment toward self-associated fashion brands; social image is manifested at the relational level, giving rise to consumers’ ethical engagement in SF; and ethical consumers’ self-verify their identity-image alignment in the public sphere, thus addressing A-B issues.

The sociopsychological approach suggests a novel understanding of ethical consumers’ individual and social representation through SF consumption. The framework interprets SF as an “aesthetic of existence,” co-constructed collectively and symbolically expressed publicly. As a result, the proposed model combines different theories to introduce new causal mechanisms and constructs of ethical consumers’ cognition, sociological relations and public spheres.

This study aims to unravel the perceived barriers, and external and internal factors affecting the new middle-class Turkish consumers’ collaborative consumption practices (e.g. accommodation rental and ride-sharing services).

This study conducts semi-structured, in-depth interviews with 21 new middle-class consumers from Turkey. The qualitative data were analyzed with reflexive thematic analysis.

Findings show that environmental stimuli (economic crisis, transparent legal requirements, word-of-mouth, urban mobility, unique experiences, cosmopolitan thinking) affect organism factors (financial gains and psychological barriers such as difficulty in relying on service providers, guarded vulnerability, unfavorable brand image of local companies, conventional constraints). Organism factors affect the response of intention to engage in collaborative consumption.

Collaborative consumption services can integrate socially responsible projects into their lower-priced services giving signals of “unique,” “feeling at home” and “rely on”. This will help to overcome perceived barriers of conventional constraints, difficulty in relying on service providers and contribute to financial gains and unique experiences.

The extant literature focuses mainly on intrinsic and extrinsic motives without thoroughly investigating barriers and their connections to external and internal factors influencing collaborative consumption. This study answers the calls for further research on barriers, external and internal factors affecting collaborative consumption practices. Moreover, this study addresses the need for research on the collaborative consumption practices of middle-class consumers.

Designing and developing responsible business practices can create various tensions for service organizations. The purpose of this research is to develop a deeper understanding of the relationship between customer engagement (CE) and responsible business practices (e.g. environmental, social and/or governance [ESG], corporate social responsibility [CSR] and diversity, equity, and inclusion [DEI]) and explore customer engagement tensions that service organizations may face.

This research develops a list of CE-related responsible business practice tensions and empirically explores their relevance through in-depth interviews with nine ESG professionals.

This paper makes three important contributions. First, we find support for nine distinct but related tensions with implications for CE that organizations must navigate when pursuing responsible business practices. Second, interview participants provide some suggestions for tackling these tensions, which we support with relevant theories. Finally, we develop a conceptual framework that may stimulate future service research and inform the implementation of ESG strategies.

To the best of the authors’ knowledge, this research is the first to conceptualize and empirically explore the tensions that emerge between responsible business practices and CE. The authors develop a novel analysis of the CE-related tensions that emerge when pursuing an ESG strategy.

The findings are based on a small sample of ESG professionals. Future research may take a quantitative approach to further evaluate the role that these tensions play in engaging customers.

This research provides a conceptual framework that may guide ESG professionals in understanding, framing and navigating CE-related tensions when pursuing responsible business practices.

A social benefit may be found when service organizations are better able to successfully navigate CE-related tensions when pursuing responsible business practices.

While consumers are increasingly concerned about the environment and commit themselves to environmental protection, they are still reluctant to act. This phenomenon, to date, has remained a puzzle and gained much attention from practitioners and researchers. As a contribution to the understanding of the phenomenon, this study aims to examine the role of downward social comparison as an explanation for the inconsistency of the relationships between two types of pro-environmental attitudes, namely attitudes toward the environment and attitudes toward sustainable consumption, and two sustainable consumption behaviors including electricity-saving behavior and unneeded consumption reduction.

Hierarchical multiple regressions were employed to test the hypotheses with survey data from 381 consumers in a large city in a Southeast Asian country.

The regression results support our expectation that downward social comparison negatively moderates the relationships between the two attitude variables and the two sustainable consumption behaviors.

Our findings provide some insights into the complexity of the attitude-behavior relationship and offer some practical recommendations for governments and policymakers in designing more effective behavioral interventions for the sustainability of human society.

The study aims to examine the extent of the corporate social responsibility (CSR) disclosure of Canadian cannabis firms and how they view responsibility. It also explores how cannabis firms build their CSR-based organizational identity through Twitter.

Deductive and inductive content analyses were carried through on tweets for a sample of 18 firms listed on the Canadian marijuana index during the legalization period of the recreational use of cannabis.

The results of this study show that cannabis firms approach responsibility by focusing on consumer and community/local development and by raising awareness and providing product information. The findings also highlight that the firms build their organizational identity mainly around their products’ medical benefits, the scientific efforts behind product development and the continual stigmatization they experience. At the industry level, cannabis firms attempt to build a harmonized identity to neutralize stigma.

This study allowed for a comprehensive understanding on how cannabis firms position themselves within an emergent sin industry and how they create their CSR identity through Twitter. It advances our understanding on the meaning of responsibility about the specific and distinctive features of the cannabis industry. From the methodology side, this study developed two content analysis tools: a coding instrument and a dictionary. These tools could be useful for conducting future studies related to the CSR disclosure of cannabis firms worldwide.

Over the last 2 decades, supply chain sustainability research has become a highly dynamic and fruitful study area. This field has garnered significant attention due to its potential to reshape decision-making processes within supply chains. At the same time, the practical side of supply chain operations remains intensely competitive in today’s business landscape. Furthermore, the current academic research aims to outline effective strategies for achieving sustainability across supply chains, particularly in the manufacturing sector. In response to these challenges, this research has conducted an integrated multi-criteria decision-making approach to evaluate sustainable supply chain performance from the triple bottom line perspective, including financial, environmental, and social performance.

The initial stage involves selecting the crucial criteria (short-term and long-term) and alternatives for sustainable supply chain performance (SSCP) from experts and conducting an in-depth literature review. Initially, there were 17 criteria, but after a pilot test with co-authors and online discussions with experts, the number of criteria was subsequently reduced to 9. In the second phase, the Best-Worst Method (BWM) was applied to rank and prioritize the criteria. The third and final stage examined the causal relationship between the identified criteria, utilizing the Decision-Making Trial and Evaluation Laboratory (DEMATEL) technique.

Based on BWM analysis results, the top three criteria in terms of prominence are: (1) return on investment (ROI), (2) product quality, and (3) manufacturing lead time. Out of the three alternatives, financial performance (FP) is the most crucial dimension for SSCP, followed by environmental performance (ENP) and social performance (SP). On the other hand, the DEMATEL approach showed that work health and safety (short-term criterion), asset utilization (long-term criterion), energy consumption (long-term criterion), waste disposal (long-term criterion), manufacturing lead time (short-term criterion), and on-time delivery (short-term criterion) are categorized within the cause group, while criteria such as return on investment (ROI) (long-term criterion), customer-service level (short-term criterion), and product quality (long-term criterion) fall into the effect group.

The proposed study has certain drawbacks that pave the way for future research directions. First, it is worth noting the need for a larger sample size to ensure the reliability of results, the potential inclusion of additional criteria to enhance the assessment of sustainability performance, and the consideration of a qualitative approach to gain deeper insights into the outcomes. In addition, fuzziness in qualitative subjective perception could be imperative when collecting data to ensure its reliability, as translating experts’ perceptions into exact numerical values can be challenging because human perceptions often carry elements of uncertainty or vagueness. Therefore, fuzzy integrated MCDM frameworks are better suited for future research to handle the uncertainties involved in human perceptions, making it a more appropriate approach for decision-making in scenarios where traditional MCDM methods may prove insufficient.

The proposed framework will enable decision-makers to gain deeper insights into how various decision criteria impact SSCP, thus providing a comprehensive evaluation of SSCP that considers multiple dimensions, such as financial, environmental, and social performance within the manufacturing sector.

The proposed study is the first empirical study to integrate both BWM and DEMATEL approaches to evaluate sustainable supply chain performance in the manufacturing context.

The present study aims to inform the requirements for developing a sustainable rating tool for small-scale infrastructure projects (SSIPs) through research findings.

A review-based comparative study of existing infrastructure sustainability (IS) rating tools for assessment of SSIPs is presented. Key stakeholder participants of the existing IS rating tools, are interviewed to identify existing barriers and requirements for sustainability rating. The study further presents possible rating tool options to optimise the sustainable performance evaluation of SSIPs.

Findings of this study indicated that prevalent IS rating tools are majorly applied to large-scale infrastructure projects and sustainability of SSIPs are seldom assessed. Based on a literature review and series of interviews, it was found that user friendliness, efficient structure, training and technical support, cost effectiveness and stakeholder recognition are the five key requirements of a sustainability rating tool for SSIPs. Additionally, six sustainability assessment options were proposed for SSIPs which range from pathways for existing tools through to new, customisable tools. Upon comparison, a new modified tool with verification process and revised tool with defined grouping of sustainable criteria was more effective for evaluation of SSIPs.

Use of case specific information for validation and framework development may lack generalisation. However, methodology can be used for future decision-making by making necessary adjustments to suit different local regional requirements.

Despite lack of generalisation, the findings can lead to future general studies on sustainability of SSIPs. Findings of the study provide foundation knowledge and awareness for sustainability evaluation of SSIPs.