Search results

This study explores whether and how four main factors of short-branded video content (content matching, information relevance, storytelling and emotionality) facilitate consumer engagement (likes, comments and shares), as well as the moderating effect of the release time (morning, afternoon and evening) in such relationships.

This study uses Python to write programs to crawl relevant data information, such as consumer engagement and short video release time. It combines coding methods to empirically analyze the impact of short-branded video content characteristics on consumer engagement. A total of 10,240 Weibo short videos (total duration: 238.645 h) from 122 well-known brands are utilized as research objects.

Empirical results show that the content characteristics of short videos significantly affected consumer engagement. Furthermore, the release time of videos significantly moderated the relationship between the emotionality of short videos and consumer engagement. Content released in the morning enhanced the positive impact of warmth, excitement and joy on consumer engagement, compared to that released in the afternoon.

The findings provide new insights for the dissemination of products and brand culture through short videos. The authors suggest that enterprises that use brand videos consider content matching, information relevance, storytelling and emotionality in their design.

From a broader perspective, this study constructs a new method for comprehensively evaluating short-branded video content, based on four dimensions (content matching, information relevance, storytelling and emotionality) and explores the value of these dimensions for creating social media marketing success, such as via consumer engagement.

This study aims to propose the use of time series autoregressive integrated moving average (ARIMA) models to predict gas path performance in aero engines. The gas path is a critical component of an aero engine and its performance is essential for safe and efficient operation of the engine.

The study analyzes a data set of gas path performance parameters obtained from a fleet of aero engines. The data is preprocessed and then fitted to ARIMA models to predict the future values of the gas path performance parameters. The performance of the ARIMA models is evaluated using various statistical metrics such as mean absolute error, mean squared error and root mean squared error. The results show that the ARIMA models can accurately predict the gas path performance parameters in aero engines.

The proposed methodology can be used for real-time monitoring and controlling the gas path performance parameters in aero engines, which can improve the safety and efficiency of the engines. Both the Box-Ljung test and the residual analysis were used to demonstrate that the models for both time series were adequate.

To determine whether or not the two series were stationary, the Augmented Dickey–Fuller unit root test was used in this study. The first-order ARIMA models were selected based on the observed autocorrelation function and partial autocorrelation function.

Further, the authors find that the trend of predicted values and original values are similar and the error between them is small.

Herein, this study aims to use our recently tailored and fully characterized poly acrylonitrile (AN)-starch nanoparticle graft copolymer having 60.1 graft yield percentage as a starting substrate for copper ions removal from wastewater effluent after chemical modification with hydroxyl amine via oximation reaction as a calorimetric sensor.

The calorimetric sensor batch technique was used to determine the resin's adsorption capacity, while atomic adsorption spectrometry was used to determine the residual copper ions concentration in the filtrate before and after adsorption. This was done to convert the copolymer's abundant nitrile groups into amidoxime groups, and the resulting poly (amidoxime) resin was used as a copper ion adsorbent. To validate the existence of amidoxime groups, the resin was qualitatively characterized using a rapid vanadium ion test and instrumentally using Fourier transform infrared spectroscopy spectra and scanning electron microscopy morphological analysis.

At pH 7, 400 ppm copper ions concentration and 0.25 g adsorbent at room temperature, the overall adsorption potential of poly (amidoxime) resin was found to be 115.2 mg/g. The process's adsorption, kinetics and isothermal analysis were examined using various variables such as pH, contact time, copper ion concentration and adsorbent dose. To pretend the adsorption kinetics, various kinetics models, including pseudo-first-order and pseudo-second-order, were applied to the experimental results. The kinetic analysis indicated that the pseudo-second-order rate equation promoted the development of the chemisorption phase better than the pseudo-first-order rate equation. In the case of isothermal investigations, a study of observed correlation coefficient (R²) values indicated that the Langmuir model outperformed the Freundlich model in terms of matching experimental data.

To the best of the author's information, there is no comprehensive study for copper ions removal from waste water effluent using the recently tailored and fully characterized poly (AN)-starch nanoparticle graft copolymer having 60.1 graft yield percentage as a starting substrate after chemical modification with hydroxyl amine via oximation reaction as a calorimetric sensor.

The novelty addressed here is undertaken by using tailor-made and fully characterized starch nanoparticles (SNPs) having a particle size ranging from 80 to 100 nm with a larger surface area, biodegradability and high reactivity as a starting substrate for cadmium ions and basic dye removal from wastewater effluent. This was done via carboxylation of SNPs with citric acid via esterification reaction using the dry preparation technique, in which a simple, energy-safe and sustainable process concerning a small amount of water, energy and toxic chemicals was used. The obtained adsorbent is designated as cross-linked esterified starch nanoparticles (CESNPs).

The batch technique was used to determine the CESNPs adsorption capacity, whereas atomic adsorption spectrometry was used to determine the residual cadmium ions concentration in the filtrate before and after adsorption. Different factors affecting adsorption were examined concerning pH, contact time, adsorbent dose and degree of carboxylation. Besides, to validate the esterification reaction and existence of carboxylic groups in the adsorbent, CESNPs were characterized metrologically via analytical tools for carboxyl content estimation and instrumental tools using Fourier-transform infrared spectroscopy (FTIR) spectra and scanning electron microscopy (SEM) morphological analysis.

The overall adsorption potential of CESNPs was found to be 136 mg/g when a 0.1 g adsorbent dose having 190.8 meq/100 g sample carboxyl content at pH 5 for 60 min contact time was used. Besides, increasing the degree of carboxylation of the CESNPs expressed as carboxyl content would lead to the higher adsorption capacity of cadmium ions. FTIR spectroscopy analysis elucidates the esterification reaction with the appearance of a new intense peak C=O ester at 1,700 cm⁻¹, whereas SEM observations reveal some atomic/molecules disorder after esterification.

The innovation addressed here is undertaken by studying the consequence of altering the extent of carboxylation reaction expressed as carboxyl contents on the prepared CESNPs via a simple dry technique with a small amount of water, energy and toxic chemicals that were used as a sustainable bio nano polymer for cadmium ions and basic dye removal from wastewater effluent in comparison with other counterparts published in the literature.

This review paper seeks to enhance knowledge of how pre-loading affects reinforced concrete (RC) beams under fire. It investigates key factors like deflection and load capacity to understand pre-loading's role in replicating RC beams' actual responses to fire, aiming to improve fire testing protocols and structural fire engineering design.

This review systematically aggregates data from existing literature on the fire response of RC beams, comparing scenarios with (WP) and without pre-loading (WOP). Through statistical tools like the two-tailed t-test and Mann–Whitney U-test, it assesses deflection extremes. The study further examines structural responses, including flexural and shear behavior, ultimate load capacity, post-yield behavior, stiffness degradation and failure modes. The approach concludes with a statistical forecast of ideal pre-load levels to elevate experimental precision and enhance fire safety standards.

The review concludes that pre-loading profoundly affects the fire response of RC beams, suggesting a 35%–65% structural capacity range for realistic simulations. The review also recommended the initial crack load as an alternative metric for determining the pre-loading impact. Crucially, it highlights that pre-loading not only influences the fire response but also significantly alters the overall structural behavior of the RC beams.

The review advances structural fire engineering with an in-depth analysis of pre-loading's impact on RC beams during fire exposure, establishing a validated pre-load range through thorough statistical analysis and examination of previous research. It refines experimental methodologies and structural design accuracy, ultimately bolstering fire safety protocols.

This study assesses performance measurement (PM) system implementation efforts across various organizational contexts and investigates which factors are critical to achieving implementation success (IS).

An empirical field study was conducted to refine a framework of PM system IS that consists of 5 dimensions of success and 29 factors. A survey questionnaire was used to investigate actual organizational practice and exploratory factor analysis was conducted to refine constructs corresponding to potential factors and dimensions of IS. The resulting variables were then investigated using multiple regression analysis to identify critical success factors for implementing PM systems.

The survey was completed by representatives from 124 organizations and the exploratory factor analysis results indicated that there are three underlying dimensions of IS (i.e. Use of the System, PM System Performance, and Improved Results and Processes) and 12 factors. Of the factors, nine can be considered critical success factors having a significant relationship with at least one dimension of IS: Leader Support, Design and Implementation Approach, Reward System Alignment, Organizational Acceptance, Organizational Culture and Climate, Easy to Define Environment, IT Infrastructure Capabilities, PM System Design Quality, and PM Participation and Training.

The results show that there are distinct dimensions of IS and, although some factors are associated with all dimensions, most are more closely related to only one dimension. This suggests that different strategies should be utilized based on the types of challenges experienced during implementation.

This study aims to focus on the supply chain (SC) cost drivers of healthcare industries in the USA, as SC costs have increased 40% over the last decade. The second-most significant expense, the SC, accounts for 38% of total expenses in a typical hospital, while most other industries can operate within 10% of their operating cost. This makes healthcare centers supply-chain-sensitive organizations with limited facilities for high-quality healthcare services. As the cost drivers of healthcare SC are almost unknown to managers, their jobs become more complex.

Guided by pragmatism and positivism paradigms, a cross-sectional study has been designed using quantitative and deductive approaches. Both primary and secondary data were used. Primary data were collected from health centers across the country, and secondary data were from healthcare-related databases. This study examined the attributes that explain the most significant variation in each contributing factor. With multiple regression analysis for predicting cost and Student's t-tests for the significance of contributing factors, the authors of this study examined different theories, including the market-based view and five-forces, network and transaction cost analysis.

This study revealed that supply, materials and services represent the most significant expenses in primary care. Supply-chain cost breakdown results in four critical factors: facility, inventory, information and transportation.

This study examined the data from primary and secondary care institutions. Tertiary and quaternary care systems were not included. Although tertiary and quaternary care systems represent a small portion of the healthcare system, future research should address the supply chain costs of highly specialized organizations.

This study suggests methods that can help to improve supply chain operations in healthcare organizations worldwide.

This study presents an empirically proven methodology for testing the statistical significance of the primary factors contributing to healthcare supply chain costs. The results of this study may lead to positive policy changes to improve healthcare organizations' efficiency and increase access to high-quality healthcare.

The purpose of this study is to analyse cyberfraud in the South African banking industry using a multiple regression approach and develop a predictive model for the estimation and prediction of financial losses due to cyberfraud.

To mitigate the occurrence of cyberfraud, this study uses the multiple regression approach to correlate the relationship between financial loss and cyberfraud activities. The cyberfraud activities in South Africa are classified into three, namely, digital banking application, online and mobile banking fraud. Secondary data that captures the rate of cyberfraud occurrences within these three major categories with their resulting financial losses were used for the multiple regression analysis that was carried out in the Statistical Package for Social Science (SPSS, 2022 environment).

The results obtained indicate that the South African financial institutions still incur significant financial losses due to cyberfraud perpetration. The two main independent variables used to estimate the magnitude of financial loss in the South Africa’s banking industry are online (internet) banking fraud (X2) and mobile banking fraud (X3). Furthermore, a multiple regression model equation was developed for the prediction of financial loss as a function of the two independent variables (X2 and X3).

This study adds to the literature on cyberfraud mitigation. The findings may promote the combat against cyberfraud in the South Africa’s financial institutions. It may also assist South Africa’s financial institutions to predict the financial loss that financial institutions can incur over time. It is recommended that South Africa’s financial institutions pay attention to these two key variables and mitigate any associated risks as they are crucial in determining their profitability.

Existing literature indicated significant financial losses to cyberfraud perpetration without establishing any relationship between the magnitude of losses incurred and the prevalent forms of cyberfraud. Thus, the novelty of this study lies in the analysis of cyberfraud in the South African banking industry using a multiple regression approach to link financial losses to the perpetration of the prevalent forms of cyberfraud. It also develops a predictive model for the estimation and projection of financial losses.

The author aims to study and predict the sustainability governance performances of firms using an advanced grey prediction model. The case implication of the prediction model is also studied considering select firms in the Indian context.

The author has proposed an advanced grey prediction model, the first-entry grey prediction model (FGM (1, 1)) for forecasting the sustainability governance performances of firms. The proposed model is tested using the periodic data of sustainability governance performances of 10 Indian firms.

The author observes that the majority of firms (6 out of 10) show dipping performances for sustainability governance for the future predicted period. This throws insights into the direction of improving good governance practices for Indian firms.

The idea and motivation for sustainability-focussed governance need a bi-directional focus from the side of managers that act as the agents and from the side of shareholders that act as the principals, as seen from an agency theory perspective for sustainability governance.

Sustainability governance culture can be inculcated to a firm at the strategic level by having a bi-directional focus from managers and shareholders, so as to enhance the social and environmental sustainability performances.

The governance performance evaluations for firms particularly in developing countries were not dated back more than a decade or two. Hence, the author implements a prediction model that can be best suited, when there are small periodic data sets available for prediction.

This study aims to empirically investigate the relationship between artificial intelligence (AI) in marketing (AIM) and business performance from the resource-based view (RBV) perspective.

A survey strategy was used in this study to collect data from 225 small and medium enterprises (SMEs) respondents who were on the registered list of the Ghana Enterprise Agency in the Eastern Region of Ghana. Structural equation modeling – path analysis was used to estimate the impact of AIM on the performance of SMEs.

The analyzed data shows that AIM has significant impact on the financial performance, customer performance, internal business process performance and learning and growth performance in the case of SMEs in Ghana. This study establishes the significance of AIM approach in achieving financial performance, customer performance, internal business process performance and learning and growth performance through the application of AIM determinants including, Internet of Things (IoT), collaborative decision-making systems (CDMS), virtual and augmented reality (VAR) and personalization.

Aside the aforementioned significance of this research study, this study has limitations. The sample size of this research study can be expanded to include SME respondents in other geographical areas that were not considered in this study. Future research studies should concentrate on how AIM can analyze customer communications and information such as posts on social media to develop future communications that may enhance customer engagement.

The practical implications comprise of two key items. First, this research study encourages SME owners and managers to develop an AIM method as a fundamental strategic goal in their pursuit to improve SME performance. Second, SME owners and managers should increasingly implement the four determinants of AIM indicated in this research study (i.e., IOT, CDMS, VAR and personalization) to develop essential resources for effective application of AIM to improve their performance.

The results of this study provide a strong support to RBV theory and the proposition that AIM and its determinants (i.e., IOT, CDMS, VAR and personalization) should be recognized as an essential strategic resource for improving the performance (i.e., financial performance, customer performance, internal business process performance and learning and growth performance) of SMEs. This study also contributes to the current body of knowledge on AIM and management, particularly in the context of an emerging economy.