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Adopting sustainable building materials (SBMs) is one way to reduce the negative environmental impacts of the built environment. However, the adoption of SBMs is not as high as expected. This study aims to investigate which factors affect the adoption of SBMs.

A literature review and discussions with professional practitioners formed an initial list of variables affecting readiness to adopt SBMs. A questionnaire survey was designed, and data from industrial practitioners were collected using the snowball sampling method. The data collected from 218 respondents were analyzed using the PLS-SEM technique.

The findings show that SBM adoption is critically influenced by readiness at different levels (market, organization, and employee). Specifically, market readiness enhances organization preparedness (beta = 0.628), and organization readiness positively affects employee readiness (beta = 0.510). Market, organization, and employee readiness positively impact the adoption of SBMs (beta = 0.386, 0.364, and 0.158, respectively). Moreover, the relationship between market and employee readiness is fully mediated by organization readiness (indirect effect = 0.320; p = 0.000). Organization readiness positively mediates the relationship between market readiness and SBM adoption (indirect effect = 0.050; p = 0.001). The relationship between organization readiness and SBM adoption is fully mediated by employee readiness (indirect effect = 0.229; p = 0.000). Additionally, employee readiness positively mediates the relationship between market readiness and SBM adoption through organization readiness (indirect effect = 0.080; p = 0.000).

While past studies have predominantly focused on human perception, this study recognizes the importance of contextual factors like market conditions, Organization readiness, and employee readiness in shaping the adoption of SBMs. Thus, it fills a notable void in the literature and highlights the need for a broader theoretical framework that incorporates both individual perceptions and external contextual influences.

Although organizations are investing heavily in digital transformation (DT) of the sales function, implementation and exploitation at the sales force level are ongoing challenges. As sales managers serve as conduits of influence between top management and the sales force, the success of strategic initiatives, such as DT, hinges heavily on leveraging their influence to promote change adoption at the sales force level. Accordingly, this research is guided by the research question: how can sales organizations secure the buy-in of sales managers and induce their championing behaviors directed toward the sales force?. The purpose of this paper is to investigate how organizational and psychological resources influence sales managers' DT change champion through their change readiness.

Construing DT in sales as an organizational change that creates contextual job demands, the theoretical framework offers several hypotheses linking organizational and personal resources with sales managers’ change readiness and championing behaviors. The perceived impact of change is included as a moderating variable. Using data from a sample of 176 business-to-business sales managers, the hypotheses are tested using partial least squares structural equation modeling.

The authors demonstrate that two change-related organizational resources (change communication and change mobilization) and a personal psychological resource (psychological capital) facilitate sales managers’ emotional and cognitive change readiness, which, in turn, enhances their championing behaviors toward DT initiatives. Further, the authors find that perceived change impact augments the effects of organizational and psychological resources on change readiness, thus highlighting the importance of effective positioning of the outcomes of change.

This study provides practitioners with actionable guidance on securing the buy-in of sales managers for change initiatives such as DT. Specifically, communication and mobilization are critical inducements. Managers who score high on psychological capital can be targeted as change agents. Further, the impact of change needs to be framed positively, as the resultant perceptions magnify the effects of organizational resources.

While prior research has examined salespeople’s response to change, very little is known about the antecedents of change readiness and championing behavior among sales managers. Based on the results, the authors identify theoretical and managerial implications as well as future research directions.

The purpose of this study is to understand how the level of readiness for artificial intelligence (AI) affects the overall performance of companies, determine the role of organizational flexibility in adapting to new technologies and business models and assess the importance of lean sustainability and value creation for technology-focused companies.

Technology companies working in technoparks in Istanbul were determined, and a questionnaire was applied to senior employees such as experts, engineers and managers working in these companies. The results were processed with a sample of 456 units. SmartPLS program was used for analysis.

As a result of the analyzes, it is supported by hypotheses that AI readiness and organizational flexibility have positive effects on lean sustainability and value creation.

When evaluated in terms of the limitations of the research, it would not be correct to evaluate the results of the analysis in general, since the data were collected from technology-focused companies in technoparks in Istanbul.

Examining the variables that make up the research model in technology-oriented companies helps to understand the critical factors for the future success of companies. At the same time, this research is important for companies to make more informed decisions in their strategic planning, technological transformation processes and value creation strategies.

This research topic offers a unique approach in terms of bringing together topics such as AI readiness, organizational flexibility, sustainability and value creation. These issues play an important role in the strategic planning of technology-focused companies, and when considered together, they are important in terms of examining the critical factors that affect the future success of companies.

This study examines the vital factors that influence digital marketing adoption among small travel agencies (brick-and-mortar) and the impact of digital marketing adoption on organizational performance modeled as a formative-formative HOC.

This empirical study builds on diffusion of innovation (DOI) theory and technology-organization-environment (TOE) framework to identify the factors of digital marketing adoption by small travel agencies. Data were collected from 226 small travel agents in India using purposive and snowball sampling. Partial least square-structural equation modelling (PLS-SEM) is used to analyze the reflectively and formatively measured constructs.

The findings reveal significant constructs of digital marketing adoption by small travel agencies. The study also establishes the positive impact of digital marketing adoption on organizational performance. Trust partially mediates the impact of technological factors (relative advantage, security concerns) and organizational factor (knowledge) on digital marketing adoption.

The study provides methodological contribution to the literature by applying confirmatory composite analysis (CCA) approach in PLS-SEM. The study contributes to the literature by integrating DOI theory and TOE framework. The study enriches the literature on trust as it recognizes the crucial role of trust as a mediating construct.

The study provides useful implications to marketing practitioners of small travel agencies. The study shows strong predictive capacity and can be generalized throughout diverse samples.

The study adds value to the literature as it explores the digital marketing adoption among the under researched small travel agencies by integrating DOI-TOE theory. The study uniquely proposes and validates organizational performance as a formative-formative higher-order construct.

The advancement of artificial intelligence (AI) has brought intelligent online shopping experiences to customers. AI-powered retail platforms deliver personalized shopping experiences through tailored recommendations, promotions and assistance. Given the increasing preference for online shopping, it is crucial to explore methods to optimize the adoption of AI-powered retail platforms. To address this, this study aims to examine the impact of technology readiness motivators (optimism and innovativeness) and inhibitors (discomfort and insecurity) on perceived trust, perceived usefulness and purchase intention toward AI-powered retail platforms.

Data were collected from 276 customers in Egypt, primarily from the millennial and Gen Z demographic segments. The collected data were then analyzed using the statistical package for social sciences (SPSS) and partial least squares structural equation modeling (PLS-SEM).

The findings revealed that optimism, innovativeness and discomfort significantly influence perceived trust, while optimism, insecurity and perceived trust significantly influence perceived usefulness. Both perceived trust and usefulness are significant predictors of purchase intention. Perceived trust mediates the effects of technology readiness motivators on perceived usefulness and purchase intention. Moreover, perceived usefulness mediates the effects of technology readiness motivators, insecurity and perceived trust on purchase intention.

To date, there are few investigations regarding the acceptance and adoption of AI-powered retail platforms in developing countries. Thus, this study offers valuable theoretical and practical implications in the context of smart retail technology adoption.

The study examined the influence of humanitarian organizations’ culture and financial service providers’ technology readiness on the usage of digital cash-based assistance by humanitarian organizations, the influence of Humanitarian Organization Culture on Financial providers’ technology readiness and the mediating role of financial service providers’ technology readiness on the relationship between the culture in humanitarian organizations and their usage of digital cash-based assistance.

A quantitative cross-sectional survey design was used. The target population consisted of humanitarian organizations that were members of the Uganda Cash Consortium (UCC). The research hypotheses were tested using SMART PLS version 4.

The culture in humanitarian organizations and financial service providers’ technology readiness positively influences the usage of digital cash-based assistance by humanitarian organizations during humanitarian crises, and humanitarian organizations’ culture positively influences financial service providers’ technology readiness. Financial service providers’ technology readiness fully mediates the relationship between the culture of humanitarian organizations and the usage of digital cash-based assistance by humanitarian organizations during humanitarian crises.

The study mainly focuses on culture in humanitarian organizations and financial service providers’ technology readiness when examining the usage of digital cash-based assistance during humanitarian crises. Further, financial service providers’ technology readiness is examined using a humanitarian organization, financial service provider and beneficiary/persons of concern’s point of view rather than the government’s point of view.

Research examining determinants for digital cash-based assistance usage in humanitarian crises is scarce. Further, empirical research examining the influence of the humanitarian organizations’ culture and financial service providers’ technology readiness in promoting the usage of digital cash-based assistance in humanitarian crises, the impact of humanitarian organizations’ culture on financial service providers’ technology readiness and the mediating role of financial service providers’ technology readiness on the relationship between the culture of humanitarian organizations and usage of digital cash-based assistance in humanitarian crises are non-existent. The majority of research and grey literature focuses on how digital cash-based transfers can be used to enhance financial inclusion in refugee contexts.

Amidst the Industry 4.0 landscape, organizations are increasingly harnessing cutting-edge technologies and embracing digital change to fuel innovation. However, the full potential of innovation cannot be realized without organizational readiness. This study explores how various dimensions of organizational readiness and innovation influence digital change and firm performance.

Data were gathered via a survey of 303 managers from both state-owned and private-owned enterprises in Ho Chi Minh City, Vietnam, and analyzed utilizing partial least squares–structural equation modeling (PLS–SEM).

Organizational readiness positively influences both digital change and innovation. Additionally, innovation positively impacts digital change and mediates the relationship between organizational readiness and digital change. Furthermore, both innovation and digital change positively affect firm performance, whereas the control variable of ownership type has no significant correlation with firm performance. Finally, digital change mediates the relationship between innovation and firm performance.

This study contributes to the digital innovation literature by empirically testing the influence of organizational readiness on digital change and innovation within the context of Vietnam. By investigating whether innovation and digital change enhance firm performance, this study also addresses inconsistencies in the literature.

Start-ups require a competitive advantage to integrate sustainable practices and develop organizational capabilities to thrive in dynamic business environments. However, implementation of these practices presents several ethical challenges. This study aims to quantify the influence of organizational capabilities (information technology capabilities and organizational virtues) on start-ups' competitive advantage and readiness to implement environmental, social and governance practices.

This study employed a survey design, and data were collected from 320 start-up founders and/or managers in India. The data were analyzed using Smart PLS 4.0.

The findings suggest that organizational capabilities, including information technology capabilities and organizational virtues, play an important role in enhancing start-ups' competitive advantage and readiness to implement sustainable practices. Dynamic capability mediates these relationships, while entrepreneurial orientation moderates the relationship between organizational virtues and dynamic capability.

This study has significant implications for organizations implementing sustainable business practices through the development and nurturance of organizational virtues and information technology capabilities. The study is also useful for leaders, managers and entrepreneurs in training and development, managing tradeoffs and maintaining important organizational capabilities to establish a balance between people’s concerns, the environment and profits.

Few studies have examined the role of organizational capabilities, sustainable business practices and competitive advantage in the context of start-ups. This study contributes to the literature on sustainable entrepreneurship and organizational capabilities.

The technology readiness and acceptance model were mostly employed as theoretical bases to analyze tourist behaviors of adoption of innovative technologies that are part of the smart tourism offer. This study attention now turns to the field of smart tourism human resource management and tries to establish a model to explain the relationship between general dimensions of personality with systematic specific dimensions toward ICT acceptance.

The authors adopted the TRAM model as a way to better understand and evaluate the causal relationships between the personality dimensions, factors of perception, attitudes and behavior of users regarding the acceptance and use of innovative technologies. Based on the empirical data of 478 employees operating in tourist organizations, travel agencies and hotels, the authors employed regression analysis as the basic method for examining the research hypotheses and causal relationships between variables in the presented model.

The analysis revealed that employees in the tourism sector are inclined to adopt new technology, and that technological readiness has an impact on attitudes and intentions toward the use of technologies. Moreover, the results show that the path between the dimensions of technological readiness and intention to use technologies is to a certain extent mediated through perceived ease of use and perceived usefulness.

This research is among the first empirical studies that examine technology readiness and adoption in the context of smart tourism development. Besides the findings extend the literature on the mediating effect of perceived usefulness and perceived ease of use between technology readiness index and technology acceptance behavior.

This paper aims to explore customers' motives and behaviours in sharing comments and information on e-service platforms, as well as what leads them to avoid sharing after consumption.

To achieve the goal, this research used a mixed-method approach. Firstly, a two-phase qualitative design involving 2 focus groups and 27 in-depth interviews was employed. Secondly, a quantitative approach was implemented to test the relationship between three factors, identified in the qualitative analysis and comment-sharing behaviours.

The three identified factors are (1) willingness to improve the product/service and customer justice; (2) willingness to share emotions and feelings; and (3) technological readiness. Sharing emotions and feelings, as well as technological readiness, have been found positively associated with high posting behaviours.

Customers' opinions, comments and feedback on online platforms represent a crucial co-creation tool that must be better understood by businesses that aim to embrace the customer-centric philosophy. Despite the importance of the topic, only recently there has been interest in exploring the motives for and behaviours of customers' post-consumption comments and information sharing about a business on an e-service platform. Based on these findings, we put forward some relevant implications for theory and specific managerial strategies to be undertaken to exploit the potential of platforms.