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1 – 10 of 106Julián Monsalve-Pulido, Jose Aguilar, Edwin Montoya and Camilo Salazar
This article proposes an architecture of an intelligent and autonomous recommendation system to be applied to any virtual learning environment, with the objective of efficiently…
Abstract
This article proposes an architecture of an intelligent and autonomous recommendation system to be applied to any virtual learning environment, with the objective of efficiently recommending digital resources. The paper presents the architectural details of the intelligent and autonomous dimensions of the recommendation system. The paper describes a hybrid recommendation model that orchestrates and manages the available information and the specific recommendation needs, in order to determine the recommendation algorithms to be used. The hybrid model allows the integration of the approaches based on collaborative filter, content or knowledge. In the architecture, information is extracted from four sources: the context, the students, the course and the digital resources, identifying variables, such as individual learning styles, socioeconomic information, connection characteristics, location, etc. Tests were carried out for the creation of an academic course, in order to analyse the intelligent and autonomous capabilities of the architecture.
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Robert Zimmermann, Daniel Mora, Douglas Cirqueira, Markus Helfert, Marija Bezbradica, Dirk Werth, Wolfgang Jonas Weitzl, René Riedl and Andreas Auinger
The transition to omnichannel retail is the recognized future of retail, which uses digital technologies (e.g. augmented reality shopping assistants) to enhance the customer…
Abstract
Purpose
The transition to omnichannel retail is the recognized future of retail, which uses digital technologies (e.g. augmented reality shopping assistants) to enhance the customer shopping experience. However, retailers struggle with the implementation of such technologies in brick-and-mortar stores. Against this background, the present study investigates the impact of a smartphone-based augmented reality shopping assistant application, which uses personalized recommendations and explainable artificial intelligence features on customer shopping experiences.
Design/methodology/approach
The authors follow a design science research approach to develop a shopping assistant application artifact, evaluated by means of an online experiment (n = 252), providing both qualitative and quantitative data.
Findings
Results indicate a positive impact of the augmented reality shopping assistant application on customers' perception of brick-and-mortar shopping experiences. Based on the empirical insights this study also identifies possible improvements of the artifact.
Research limitations/implications
This study's assessment is limited to an online evaluation approach. Therefore, future studies should test actual usage of the technology in brick-and-mortar stores. Contrary to the suggestions of established theories (i.e. technology acceptance model, uses and gratification theory), this study shows that an increase of shopping experience does not always convert into an increase in the intention to purchase or to visit a brick-and-mortar store. Additionally, this study provides novel design principles and ideas for crafting augmented reality shopping assistant applications that can be used by future researchers to create advanced versions of such applications.
Practical implications
This paper demonstrates that a shopping assistant artifact provides a good opportunity to enhance users' shopping experience on their path-to-purchase, as it can support customers by providing rich information (e.g. explainable recommendations) for decision-making along the customer shopping journey.
Originality/value
This paper shows that smartphone-based augmented reality shopping assistant applications have the potential to increase the competitive power of brick-and-mortar retailers.
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Santo Raneri, Fabian Lecron, Julie Hermans and François Fouss
Artificial intelligence (AI) has started to receive attention in the field of digital entrepreneurship. However, few studies propose AI-based models aimed at assisting…
Abstract
Purpose
Artificial intelligence (AI) has started to receive attention in the field of digital entrepreneurship. However, few studies propose AI-based models aimed at assisting entrepreneurs in their day-to-day operations. In addition, extant models from the product design literature, while technically promising, fail to propose methods suitable for opportunity development with high level of uncertainty. This study develops and tests a predictive model that provides entrepreneurs with a digital infrastructure for automated testing. Such an approach aims at harnessing AI-based predictive technologies while keeping the ability to respond to the unexpected.
Design/methodology/approach
Based on effectuation theory, this study identifies an AI-based, predictive phase in the “build-measure-learn” loop of Lean startup. The predictive component, based on recommendation algorithm techniques, is integrated into a framework that considers both prediction (causal) and controlled (effectual) logics of action. The performance of the so-called active learning build-measure-predict-learn algorithm is evaluated on a data set collected from a case study.
Findings
The results show that the algorithm can predict the desirability level of newly implemented product design decisions (PDDs) in the context of a digital product. The main advantages, in addition to the prediction performance, are the ability to detect cases where predictions are likely to be less precise and an easy-to-assess indicator for product design desirability. The model is found to deal with uncertainty in a threefold way: epistemological expansion through accelerated data gathering, ontological reduction of uncertainty by revealing prior “unknown unknowns” and methodological scaffolding, as the framework accommodates both predictive (causal) and controlled (effectual) practices.
Originality/value
Research about using AI in entrepreneurship is still in a nascent stage. This paper can serve as a starting point for new research on predictive techniques and AI-based infrastructures aiming to support digital entrepreneurs in their day-to-day operations. This work can also encourage theoretical developments, building on effectuation and causation, to better understand Lean startup practices, especially when supported by digital infrastructures accelerating the entrepreneurial process.
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Perry Heymann, Ellen Bastiaens, Anne Jansen, Peter van Rosmalen and Simon Beausaert
In a fast evolving labour market, higher education graduates need to develop employability competences. Key in becoming employable is the ability to reflect on learning…
Abstract
Purpose
In a fast evolving labour market, higher education graduates need to develop employability competences. Key in becoming employable is the ability to reflect on learning experiences, both within a curriculum as well as extra-curricular and work placements. This paper wants to conceptualise how an online learning platform might entail a reflective practice that systematically supports students in reflecting on their learning experiences.
Design/methodology/approach
When studying online learning platforms for developing students' employability competences, it became clear that the effectiveness of the platform depends on how the platform guides students' reflective practice. In turn, the authors studied which features (tools, services and resources) of the online learning platform are guiding the reflective practice.
Findings
This resulted in the introduction of an online learning platform, containing a comprehensive set of online learning tools and services, which supports students' reflective practice and, in turn, their employability competences. The online platform facilitates both feedback from curricular and work-related learning experiences and can be used as a start by students for showcasing their employability competences. The reflective practice consists of a recurrent, systematic process of reflection, containing various phases: become aware, analyse current state, draft and plan a solution, take action and, finally, reflect in and on action.
Research limitations/implications
Future research revolves around studying the features of online learning platforms and their role in fostering students' reflection and employability competences.
Practical implications
The conceptual model provides concrete indicators on how to implement online learning platforms for supporting students' reflection and employability competences.
Originality/value
This is the first article that analyses an online learning platform that guides students' reflective practice and fosters their employability competences. The authors provide concrete suggestions on how to model the online platform, building further on reflective practice theory.
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Ville Salonen and Heikki Karjaluoto
The purpose of this paper seeks to develop a motivation-based complementary framework for temporally dynamic user preferences to facilitate optimal timing in web personalisation…
Abstract
Purpose
The purpose of this paper seeks to develop a motivation-based complementary framework for temporally dynamic user preferences to facilitate optimal timing in web personalisation. It also aims to highlight the benefits of considering user motivation when addressing issues in temporal dynamics.
Design/methodology/approach
Through theory, a complementary framework and propositions for motivation-based temporal dynamics for further testing are created. The framework is validated by feeding back findings, whereas some of the propositions are validated through an experiment.
Findings
The suggested framework distinguishes two ways (identifying/learning and shifting) of using a motive-based approach to temporal dynamics in web personalisation. The suggested outcomes include enhanced timing in matching current preferences and improved conversion. Validation measures predominantly support both the framework and the tested propositions. The theoretical basis for the approach paves a path towards refined psychological user models; however, currently on a complementary level.
Research limitations/implications
While the framework is validated through feeding back findings, and some of the propositions are validated through basic experimentation, further empirical testing is required.
Practical implications
A generalised approach for complementing personalisation procedures with motivation-based temporal dynamics is offered, with implications for both user modelling and preference matching.
Originality/value
This paper offers novel insights to web personalisation by considering the in-depth effects of user motivation.
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Jiemin Zhong, Haoran Xie and Fu Lee Wang
A recommendation algorithm is typically applied to speculate on users’ preferences based on their behavioral characteristics. The purpose of this paper is to provide a systematic…
Abstract
Purpose
A recommendation algorithm is typically applied to speculate on users’ preferences based on their behavioral characteristics. The purpose of this paper is to provide a systematic review of recommendation systems by collecting related journal articles from the last five years (i.e. from 2014 to 2018). This paper aims to study the correlations between recommendation technologies and e-learning systems.
Design/methodology/approach
The paper reviews the relevant articles using five assessment aspects. A coding scheme was put forward that includes the following: the metrics for the e-learning system, the evaluation metrics for the recommendation algorithms, the recommendation filtering technology, the phases of the recommendation process and the learning outcomes of the system.
Findings
The research indicates that most e-learning systems will adopt the adaptive mechanism as a primary metric, and accuracy is a vital evaluation indicator for recommendation algorithms. In existing e-learning recommender systems, the most common recommendation filtering technology is hybrid filtering. The information collection phase is an important process recognized by most studies. Finally, the learning outcomes of the recommender system can be achieved through two key indicators: affections and correlations.
Originality/value
The recommendation technology works effectively in closing the gap between the information producer and the information consumer. This technology could help learners find the information they are interested in as well as send them a valuable message. The opportunities and challenges of the current study are discussed; the results of this study could provide a guideline for future research.
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Ville Jylhä, Noora Hirvonen and Jutta Haider
This study addresses how algorithmic recommendations and their affordances shape everyday information practices among young people.
Abstract
Purpose
This study addresses how algorithmic recommendations and their affordances shape everyday information practices among young people.
Design/methodology/approach
Thematic interviews were conducted with 20 Finnish young people aged 15–16 years. The material was analysed using qualitative content analysis, with a focus on everyday information practices involving online platforms.
Findings
The key finding of the study is that the current affordances of algorithmic recommendations enable users to engage in more passive practices instead of active search and evaluation practices. Two major themes emerged from the analysis: enabling not searching, inviting high trust, which highlights the how the affordances of algorithmic recommendations enable the delegation of search to a recommender system and, at the same time, invite trust in the system, and constraining finding, discouraging diversity, which focuses on the constraining degree of affordances and breakdowns associated with algorithmic recommendations.
Originality/value
This study contributes new knowledge regarding the ways in which algorithmic recommendations shape the information practices in young people's everyday lives specifically addressing the constraining nature of affordances.
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Andres Bejarano, Agrima Jindal and Bharat Bhargava
Recommender systems collect information about users and businesses and how they are related. Such relation is given in terms of reviews and votes on reviews. User reviews gather…
Abstract
Purpose
Recommender systems collect information about users and businesses and how they are related. Such relation is given in terms of reviews and votes on reviews. User reviews gather opinions, rating scores and review influence. The latter component is crucial for determining which users are more relevant in a recommender system, that is, the users whose reviews are more popular than the average user’s reviews.
Design/methodology/approach
A model of measure of user influence is proposed based on review and social attributes of the user. User influence is also used for determining how influenced has been a business being based on popular reviews.
Findings
Results indicate there is a connection between social attributes and user influence. Such results are relevant for marketing, credibility estimation and Sybil detections, among others.
Originality/value
The proposed model allows search parameterization based on the social attribute weights of users, reviews and businesses. Such weights defines the relevance on each attribute, which can be adjusted according to the search needs. Popularity results are then a function of weight preferences on user, reviews and businesses data join.
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Many recommender systems are generally unable to provide accurate recommendations to users with limited interaction history, which is known as the cold-start problem. This issue…
Abstract
Purpose
Many recommender systems are generally unable to provide accurate recommendations to users with limited interaction history, which is known as the cold-start problem. This issue can be resolved by trivial approaches that select random items or the most popular one to recommend to the new users. However, these methods perform poorly in many cases. This paper aims to explore the problem that how to make accurate recommendations for the new users in cold-start scenarios.
Design/methodology/approach
In this paper, the authors propose embedded-bandit method, inspired by Word2Vec technique and contextual bandit algorithm. The authors describe user contextual information with item embedding features constructed by Word2Vec. In addition, based on the intelligence measurement model in Crowd Science, the authors propose a new evaluation method to measure the utility of recommendations.
Findings
The authors introduce Word2Vec technique for constructing user contextual features, which improved the accuracy of recommendations compared to traditional multi-armed bandit problem. Apart from this, using this study’s intelligence measurement model, the utility also outperforms.
Practical implications
Improving the accuracy of recommendations during the cold-start phase can greatly raise user stickiness and increase user favorability, which in turn contributes to the commercialization of the app.
Originality/value
The algorithm proposed in this paper reflects that user contextual features can be represented by clicked items embedding vector.
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Michela Guida, Federico Caniato, Antonella Moretto and Stefano Ronchi
The objective of this paper is to study the role of artificial intelligence (AI) in supporting the supplier scouting process, considering the information and the capabilities…
Abstract
Purpose
The objective of this paper is to study the role of artificial intelligence (AI) in supporting the supplier scouting process, considering the information and the capabilities required to do so.
Design/methodology/approach
Twelve cases of IT and information providers offering AI-based scouting solutions were studied. The unit of analysis was the AI-based scouting solution, specifically the relationship between the provider and the buyer. Information processing theory (IPT) was adopted to address information processing needs (IPNs) and capabilities (IPCs).
Findings
Among buyers, IPNs in supplier scouting are high. IT and information providers can meet the needs of buyers through IPCs enabled by AI-based solutions. In this way, the fit between needs and capabilities can be reached.
Originality/value
The investigation of the role of AI in supplier scouting is original. The application of IPT to study the impact of AI in business processes is also novel. This paper contributes by investigating a phenomenon that is still unexplored and unconsolidated in a business context.
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