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The purpose of this paper is to argue that the myriad social forces in El Salvador make it difficult for LGBTQ+ to publicly declare their sexual orientation or name their perpetrators and hence to use the #MeToo hashtag as a leadership strategy of their movement.

A qualitative research design was used that included interviews and focus group discussions with LGBTQ+ leaders of organizations and government officials. A descriptive/interpretive approach was used to understand their experiences of being LGBTQ+, leadership approach to gain their rights and knowledge of #MeToo.

Although the movement has contributed to the public dialog about sexual misconduct, it has not had an impact on the “coming out” of LGBTQ+ on Twitter, public exposure of offenders, improved treatment of LGBTQ+ or significant changes in employment law for LGBTQ+ Salvadorans. Rather than the celebrity-led #MeToo movement, a continuation of the more grassroots approach that Salvadoran LGBTIQ+ leaders use may more successfully achieve their protection and rights.

Further research should be completed regarding the impact of leadership on changing the social imaginary and the leadership approach most appropriate for this impact.

The study provides a case to further explore the leadership's role in changing the social imaginary.

To the best of the authors’ knowledge, this paper is the first to illustrate that #MeToo cannot be successful in all cultural contexts or with all LGBTQ+ communities and that grassroots approaches may be more appropriate in countries such as El Salvador.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways.

The primary source of data was 97 subjective personal introspective accounts undertaken with the target age group for the store. These were supplemented with in-depth interviews with consumers, managers and employees of Hollister.

The authors offer a conceptualization of consumers’ embodied experience, which they term The Immersive Somascape Experience. This identifies four key touch points that evoke the Hollister store experience – each of which reveals how the body is affected by particular relational and material specificities. These are sensory activation, brand materialities, corporeal relationality and (dis)orientation. These may lead to consumer emplacement.

The authors propose that taking an “intelligible embodiment” approach to consumer experiences in retail contexts provides a deeper, more holistic understanding of the embodied processes involved. They also suggest that more anthropological, body-grounded studies are needed for the unique insights they provide. Finally, they note that there is growing consumer demand for experiences, which, they argue, points to the need for more research from an embodied experience perspective in our field.

The study reveals the perils and pitfalls of adopting a sensory marketing perspective. It also offers insights into how the body leads in retail brandscapes, addressing a lack in such approaches in the current retailing literature and suggesting that embodied, experiential aspects of branding are increasingly pertinent in retailing in light of the continued growth of on-line shopping.

Overall, the study shows how an embodied approach challenges the dominance of mind and representation over body and materiality, suggesting an “intelligible embodiment” lens offers unique insights into consumers’ embodied experiences in retail environments.

THE Fifty‐First Conference of the Library Association takes place in the most modern type of British town. Blackpool is a typical growth of the past fifty years or so, rising from the greater value placed upon the recreations of the people in recent decades. It has the name of the pleasure city of the north, a huge caravansary into which the large industrial cities empty themselves at the holiday seasons. But Blackpool is more than that; it is a town with a vibrating local life of its own; it has its intellectual side even if the casual visitor does not always see it as readily as he does the attractions of the front. A week can be spent profitably there even by the mere intellectualist.

This research investigated how students are becoming teachers of primary school (ages 5–11) physical education (PE), using a physical literacy (PL) approach (Whitehead, 2010). Primarily methodological, the purpose was to disrupt how to investigate this topic since research highlights that the philosophy underpinning PL makes the concept difficult to operationalize (Shearer et al., 2018).

PE settings are inherently lively, and the author retained this in the analytic insights from what she called a “methodological meshwork” (Law, 2004; Ingold, 2006). Informed by phenomenology, posthumanism and sociomaterialism, data gathering included observations, interviews with artefacts, with humans, and tweets as part of the methodological meshwork. Diagrammatic presentations accompany written text, whilst also doing work in themselves (Decuypere and Simon, 2016). The author followed the actors (Adams and Thompson, 2016), thus entered the middle of data, such as lesson plan or physical education equipment.

Onto-epistemological entanglements (Barad, 2007) are presented in an interweaving format. Thus, theory is discussed alongside the empirical and shows that a PL informed approach to PE is evident in multiple places-spaces.

Broader issues are raised about methodological assumptions that inform investigations of PL and practice generally. It is hoped that these may be relevant to a wider professional audience as well as those in physical and teacher education.

Before the appearance of our next issue, the Annual Meeting of the Library Association will have taken place. In many ways, as indicated last month, it will be an interesting meeting, largely because it is in the nature of an experiment. International conditions, the state of national and municipal finance, the absence of library workers with the colours, and the omission of social events, all tend to influence its character. It is possible, however, that these very circumstances may increase the interest in the actual conference business, especially as the programme bears largely upon the War. The programme itself is formidable, and it will be interesting to see how the section on the literature of the war, for example, will be treated. Probably the Publications' Committee have in mind the book symposia which are a feature of the meetings of various library associations in the United States. These consist of a few minutes' characterisation, by an opener, of a certain book or type of literature, and a discussion after it. The experiment was attempted in London last year at one of the monthly meetings, but owing to a misapprehension the speaker gave an excellent lecture on Francis Thompson of more than an hour's duration, when he had been expected to give a brief description of Francis Meynell's biography of that poet. If any gatherings for a similar purpose are arranged, we hope the speakers will be primed sufficiently to avoid that error. As for social events, their omission is less likely to be felt in London than anywhere else in the Kingdom. London is a perennial source of social amusement in itself, and the evenings can readily be filled there—“chacun à son goût”—really better than by attending pre‐arranged gatherings.

LIBRARIES have come impressively into the public picture in the past year or two, and seldom with more effect than when Their Majesties the King and Queen opened the new Central Reference Library at Manchester on July 17th. In a time, which is nearly the end of a great depression, that the city which probably felt the depression more than any in the Kingdom should have proceeded with the building of a vast store‐house of learning is a fact of great social significance and a happy augury for libraries as a whole. His Majesty the King has been most felicitous in providing what we may call “slogans” for libraries. It will be remembered that in connection with the opening of the National Central Library, he suggested that it was a “University which all may join and which none need ever leave” —words which should be written in imperishable letters upon that library and be printed upon its stationery for ever. As Mr. J. D. Stewart said at the annual meeting of the National Central Library, it was a slogan which every public library would like to appropriate. At Manchester, His Majesty gave us another. He said: “To our urban population open libraries are as essential to health of mind, as open spaces to health of body.” This will be at the disposal of all of us for use. It is a wonderful thing that Manchester in these times has been able to provide a building costing £450,000 embodying all that is modern and all that is attractive in the design of libraries. The architect, Mr. Vincent Harris, and the successive librarians, Mr. Jast and Mr. Nowell, are to be congratulated upon the crown of their work.

Surprise family vacations have become increasingly prevalent in today’s digitally mediated consumer culture. Drawing on a performance-based view of tourism, this paper aims to explore the performance practices and embodied experiences by which young consumers are the recipients of last-minute surprise vacations.

YouTube offers a space for examining surprise family vacations, as captured in real time by consumers. The visual elements and verbal discourses of 139 surprise family vacation reveal videos were analyzed using a hermeneutical approach.

Findings suggest that surprise family vacations are characterized by three performance practices in which embodied tensions arise between normative expectations and unanticipated experiences: executing the reveal (scripted act versus improvised act), announcing the destination (absolute ideal versus relative ideal) and reacting to the surprise (initial acceptance versus initial rejection).

By exploring a phenomenon in which children’s anticipation for a vacation is largely absent or limited, surprise family vacations reveal culturally idealized norms and performative practices in family tourism. Positioning a family vacation as an offering or surprise for the children is distinct from previous research, which suggests family vacations are co-created. Children of all ages experience tourism-related stresses and anxieties.

The primary practical contribution for marketers lies in revealing how the material and performative practices of a family vacation begins even before a family enters its tourist destination. Service providers and retailers may provide offerings for families to support surprise family vacations, particularly in an increasingly digital culture. This study also reveals opportunities for parents to strategically discuss surprise vacations with their kids.

This study captures the liminal moment in which a child’s tourism journey begins. By using YouTube as a resource for digital ethnography, researchers can better understand how families discuss, negotiate and mediate tourism-oriented concepts, through their lived experiences.

We hope that our Conference Report Number of The Library World will give our readers as much pleasure as the many communications we have received assure us our last issue did. The record of the proceedings at Norwich appears on other pages; here we need only say that the conference will be remembered as one of the most delightful and stimulating in a long list of delightful and stimulating conferences. Everything went smoothly from beginning to end with that absence of obvious effort which is a certain sign that immense effort has gone to the organisation. We expected much from Norwich, and we received it. The tributes paid to the Local Committee and the special references to the enthusiasm and devotion of Mr. Stephen and his able deputy, Mr. Charles Nowell, were blessed to give and we hope were blessed to receive. They were thoroughly deserved.