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The purpose of this study is to explore consumer anticipation processes that occur after commitment to a purchase has been made, but before consumption occurs. The authors add to the knowledge and theory building about anticipation that occurs in this liminal phase by investigating the cognitive, emotional and behavioural processes that interact to influence post-consumption evaluations.

An abductive research approach used a phase-based research design using semi-structured interviews. The authors identify interactions between cognitive, emotional and behavioural processes that occur during anticipation and associate these with post-consumption outcomes.

Anticipation of a consumption experience, enacted through thoughts, emotions and actions, and undertaken with peers, is an experience per se, independent from and interdependent with the substantive experience, and contributes to performance of the substantive experience. The authors propose a framework in which anticipation – as a performative phenomenon – influences the overall evaluations of the substantive consumption experience in contexts of delayed consumption. The theoretical grounding of performativity makes a useful contribution through its linkage of thought processes to outcomes. The authors further locate their findings within the literature on attribution theory. By engaging in anticipation, informants perceived the locus of causality to be internal, and expressed pride in having anticipated if the subsequent experience was successful. By anticipating, informants perceived an ability to exert control over future events and felt ashamed of not having adequately anticipated if an experience was subsequently unsuccessful.

The theoretical grounding of performativity makes a useful contribution through its linkage of thought processes to outcomes. The authors further locate their findings within the literature on attribution theory. By engaging in anticipation, informants perceived the locus of causality to be internal and expressed pride in having anticipated if the subsequent experience was successful. By anticipating, informants perceived an ability to exert control over future events and felt ashamed of not having adequately anticipated if an experience was subsequently unsuccessful.

The authors discuss the trade-off service providers face between encouraging anticipation, which raises expectations that might not be met, and facilitating anticipatory preparations, which may reduce the risk of service failure.

The authors provide a new lens by conceptualising anticipation as a performative process and identifying mechanisms by which anticipation is embedded in total consumption experience. This study has important generalisable implications for contexts where mechanisms of performative anticipation may be a means for ameliorating uncertainty about future consumption experiences.

This study aims to identify critical capabilities to address unforeseen and novel disruptions, such as those instigated by COVID-19, and explore their role as essential enablers of supply chain resilience and responsiveness, leading to improved performance.

The structural equation modeling technique was employed for analyzing the proposed associations using survey data from 206 manufacturers operating during the COVID-19 pandemic in a developing country, Pakistan.

Key findings show how improvisation and anticipation act distinctly yet jointly to facilitate supply chain resilience and responsiveness during the COVID-19 pandemic. Also, data analytics capability positively affects anticipation and improvisation, which mediate the effect of data analytics on supply chain resilience and responsiveness.

The findings contribute to the theoretical and empirical understanding of the existing literature, suggesting that a combination of improvisation, anticipation and data analytics capabilities is highly imperative for enhancing supply chain resilience and responsiveness in novel and unexpected disruptions.

This is the first study to examine the impact of data analytics on improvisation and anticipation and the latter as complementary capabilities to enhance supply chain resilience and responsiveness. The empirical investigation explores the interplay among data analytics, improvisation, and anticipation capabilities for enhancing supply chain resilience, responsiveness, and performance during the unforeseen and novel disruptions, such as brought to bear by the COVID-19 pandemic.

The purpose of this paper is to analyze the main differences in the cybernetic structures necessary for elementary anticipation, understood as anticipation of the repetition of one known pattern, and complex anticipation, understood as anticipation of the repetition of known sequences of patterns.

A functional cybernetic approach is used to develop the necessary additions to an elementary anticipatory system, so that it can provide standards for anticipated sequences containing seven single patterns or “chunks”.

A subsystem for the anticipation of sequences is developed that is able to: identify the beginning of known sequences; search for different known sequences containing that beginning; and decide to use later patterns of such a sequence as standards for anticipated patterns. Deciding to actually use such patterns for anticipation requires an additional subsystem to switch between the feedback pattern recognition and the feedforward anticipation mode.

The paper shows how complex anticipation can be developed from elementary forms by adding highly parallel structures that apply the same underlying principles; and it emphasizes epistemological demands for the structure and the data organization that have to be fulfilled, so that anticipation of the repetition of sequences becomes possible.

The paper illustrates the complexity of the anticipation of sequences and it provides the base to analyze more complex forms of specifically human thinking.

This paper aims to explore the nature and relationships among the dimensions that constitute expectations, anticipation and post-experience assessment of cultural events, before and after an aesthetic experience, namely, a live Norwegian opera or ballet performance.

A triangulation approach is used to combine qualitative and quantitative analyses. Quantitative data collection was conducted at the site before and after a performance experience.

Expectations, anticipation and post-experience assessment are found to be multi-dimensional. Expectations and anticipation are identified as distinct constructs. Three dimensions of expectations of quality are extrinsic cues: building and functional attributes, available services and level of employee service. In addition, two dimensions of pre-experience anticipation are identified: anticipation of information gathering activities and anticipation of the event. Post-experience assessment has two dimensions: satisfaction and pride in the building. Two post-experience associations are enthusiasm and inclusiveness. Anticipation of the event and enthusiasm, not expectations, are found to be predictors of satisfaction.

An understanding of the role of anticipation in consumer engagement and satisfaction with aesthetic experiences could be broadened and enriched by studies that include other service or arts disciplines and within a more complex model of consumer engagement.

Anticipation is a significant pre-experience phenomenon. Enthusiasm is identified as a post-experience association.

Building on the recent capability-based conceptualisation of resilience, this paper aims to explore whether the experience of a previous crisis and entrepreneur resilience are associated with Small- and medium-sized enterprises (SMEs') adoption of different anticipation strategies for adversities.

Using original survey data on 959 Italian and German SMEs, the research uses a multinomial logistic regression model in order to test the influence of the prior experience of a crisis and the entrepreneur resilience on the likelihood of adopting different anticipation strategies.

The paper shows that the previous experience of a crisis increases the likelihood of regularly adopting proactive but non-formalised anticipation actions while decreasing the likelihood of adopting a pure reactive strategy to adversities; in addition, entrepreneur resilience is nonlinearly associated with anticipation strategies.

The main originalities rely on eschewing a pure binary view in relation to the organisational choice of adopting a reactive or a proactive approach towards adversities and on considering the entrepreneur resilience as a factor with both “bright” and “dark” side effects in relation to the anticipation of adversities.

The paper aims to investigate what is the best ontological framework of anticipatory systems. Its aim is to argue the thesis that the ontology on which anticipatory systems are based should be a dynamic one: a kind of process ontology. It seeks to include a demonstration of the fruitfulness of such an ontological framework for the investigation of anticipatory systems.

The methodology of the paper is a process ontological one. The objectives are achieved by a comparative analysis of the static and dynamic approaches to the ontological framework.

A process ontological framework is a reliable basis for the substantiation of the thesis that there is no great gap between living and non‐living systems as far as anticipation is concerned.

An example is represented of an anticipatory non‐living system that is artificially created and is programmed as a self‐control system. In this respect the paper has some practical implications.

A new approach is suggested to the investigation of anticipatory systems. It could be of interest not only for philosophers, but also for scientists who work on ontology as technology.

The purpose of this paper is to analyze how elementary anticipation, understood as anticipation of the repetition of one known pattern, can emerge out of sequence learning and how it can contribute to the behavioral options of goal‐oriented systems.

A functional approach is used to develop the necessary cybernetic structures of a subsystem for sequence learning that can additionally provide standards of anticipated patterns for future pattern matching. Based on that it is analyzed, how a goal‐oriented system can use the information about the actual occurrence of an anticipated pattern.

A subsystem for elementary anticipation of single patterns builds on sequence learning and requires additionally a structure: first, to unequivocally identify the beginning of known sequences just from their first patterns; and second, to decide to use a latter pattern of such a sequence as standard for an anticipated pattern. Deciding to actually use such a pattern for anticipation requires an additional subsystem to switch between the feedback pattern recognition mode and feedforward. Then the occurrence of such an anticipated pattern allows immediate recognition and action.

The paper shows a necessary evolution of cybernetic structures from pattern recognition via sequence learning to anticipation; and it shows, too, a necessary evolution in the cognitive development of individual systems. In the simple anticipatory structures analyzed here, only known patterns, that are part of a known sequence, can become anticipated patterns.

The paper places elementary anticipation of single patterns in an evolutionary development based on pattern recognition and sequence learning. It provides the base to analyze more complex forms of anticipation.

After summarizing the theories of anticipation proposed over the past century, the paper aims to distinguish between anticipation as an empirical phenomenon and the conditions that make anticipation possible. The paper's first part seeks to show that many scholars from various research fields worked on the many nuances of anticipation. The paper's second part seeks to discuss the difference between the capacity of anticipation and the nature of systems able to exhibit anticipatory behavior. The former endeavor adopts a descriptive attitude, whilst the latter seeks to understand what it is that makes anticipation possible.

The paper presents a theoretical and experimental analysis of anticipation and anticipatory systems.

Anticipation is a widely studied phenomenon within a number of different disciplines, including biology and brain studies, cognitive and social sciences, engineering and artificial intelligence. There is a need for relying on at least two different levels of analysis, namely anticipation as an empirical phenomenon and the idea of an anticipatory system or the study of the internal structure that a system should possess so that it can behave in an anticipatory fashion.

The literature summarized by the paper is only part of a substantially larger body of documents. More extensive analyses are needed to firmly establish the conclusions suggested.

The paper allows better understanding of the complexity of anticipation and the differences between types of anticipation (e.g. between explicit versus implicit anticipation).

For the first time, the distinction implicitly present in the surveyed literature between anticipation as an empirical phenomenon and the idea of anticipatory system as the study of the conditions that make anticipation possible is raised explicitly.

The purpose of this paper is to identify the influence of future anticipation toward the development of brand relationship which finally creates brand loyalty. Brand loyalty has fascinated a number of researchers to conduct studies for so many years; however, its relationship with future anticipation has remained untouched by academia.

This study proved the proposed conceptual model using structural equation modeling. The empirical approximated for the main-effects model and model goodness of fit indexes. The results signified a good fit of the data to our conceptual model in both samples.

The research shows that the influence of future anticipation is very essential in creating a brand relationship, autobiographical memory or even market performance and all in Asia; also Europe has similar significance with regard to this matter. Thus, it is important for companies to emphasize the importance of future anticipation and also delivers or informs it well to customers to create a positive perception in customers’ mind.

Future anticipation concept is anchored in philosophy theory and psychology. With respect to the study objectives, the focus is on the perspective of time which refers to thought and attitude toward past, present and future. In exploring what kind of behavior is related with future, the authors views are based on the futurology, a concept from sociology that studies generalizations about the nature of prediction. Blending these two theories, the authors elaborate a conceptual framework for the study of future anticipation and brand loyalty.

This article aims to explore anticipation from an ontological point of view and to analyze in particular some of Nicolai Hartmann's ideas.

The paper presents a conceptual analysis of an ontological theory of anticipation.

Analyzing philosophical problems related to “futures” and “anticipation”, to the framework of modal categories, and connecting Hartmann with Ludwig von Bertalanffy and comparing the outcome with some Artistotelian theses, offers a philosophical perspective on futures studies.

The “human” phenomenon of anticipation will be defined as possibly the only form of authentic anticipation, interpreted as a teleological act.

The result is obtained through the distinction, articulated for each level of reality, among different kinds of determination.