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Lists the concerns of employers and the ways they are driving costs down in businesses. Covers motivation and the incentives employers are using which cause further costs to the business. Outlines what may be found in a benefits package today.

In order to survive in today’s current downsizing within the defence sector, Hughes Aircraft Company has risen to the challenge by emphasizing teaming efforts, re‐engineering and adopting concurrent engineering process methods and has developed the integrated product development (IPD) management philosophy. The vehicle by which this philosophy will be implemented is integrated product teams (IPTs). Provides an overview of the process that was developed. Covers the definition of IPD, hurdles facing the IPT’s team dynamics and offers a conclusion. Notes that IPD philosophy was developed not from new techniques but by using existing teaming methods and that the main thrust of the new philosophy is the customer. Identifies one of the key philosophies as being the use of common terminology.

Learning outcomes are as follows: understanding the difference between brand identity and brand image; applying various segmentation tools; understanding the appeal of the aspirational brand and its consequence on private and public consumption; exploring the strategic options available to a brand facing a brand appropriation; exploring the pros and cons of opposing a brand appropriation; and developing a plan for the implementation of this strategy.

This case will help students understand the difference between the brand identity that the brand owners intend and the brand image that consumers actually perceive.

This case is designed to be used in marketing management, brand strategy or consumer culture course. Specifically, the case is designed for college seniors or master students with basic strategic marketing training. It should provide the basis of discussions on the topics of brand management, consumer culture, brand portfolio management, international marketing, repositioning strategy, brand architecture, brand equity, brand assets, brand appropriation and consumer relationships with brands.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing

Current approaches to measuring family business performance have limitations: failing to acknowledge the entire family business holistically, and lacking recognition of the idiosyncratic nature of family business goals. By applying organizational effectiveness and the achievement of desired organizational outcomes, the purpose of this paper is to develop a scale to measure performance based on a family business’ idiosyncratic goals.

This study applies mixed methods, including qualitative research, two surveys and structural equation modeling.

The authors develop a scale employing 21 items, representing six goal dimensions, to measure the family business performance.

The family business performance measurement scale from this study responds to multiple calls for a scale gauging family business performance in a manner including both financial and non-financial outcomes.

The purpose of this paper is to examine the pathways to success of Arab American entrepreneurs in the Detroit Metropolitan Area, and how Arab American businesses impact the local Detroit economy.

The authors conducted extensive search of literature and in‐depth interviews with experts, entrepreneurs, CEOs and other senior executives of two large Arab and Chaldean community organizations. In addition, the authors also conducted site visits at community centers and the Seven Mile project in Detroit and Dearborn, Michigan.

The authors discovered several pathways to success important to Arab American entrepreneurship: start‐up capital provided by families and friends, training and education, support networks and support organizations in Detroit. In addition, some organizations, local churches and mosques have provided many essential services needed by new Arab American entrepreneurs. The authors found that the theory of middleman minority and the enclave economy theory provide very useful explanations for the phenomenon of Arab American entrepreneurship in Detroit. However, the natural business incubator model, first developed by Greene and Butler, best explains the success story of Arab American entrepreneurs in Detroit, Michigan.

The paper identifies some important pathways to the success of Arab entrepreneurship in Detroit, Michigan. The authors expand the natural business incubator model first developed by Greene and Butler by including the names of local organizations that play active roles in assisting Arab entrepreneurs in Detroit and Dearborn, Michigan.

Evaluates the effects of shipwrecks and peoples’ reactions following them, with regard to their feelings of preventability on someone’s part. In particular to the Erika in 1989, and the Prestige in 2002. The European Union (EU), which theretofore seemed to be neglecting maritime safety appears to have developed a maritime culture. The EU seems to have adopted the International Maritime Organisation’s (IMO) attitude regarding safety protocols, which must be a right and proper thing to do. Concludes that shipping has needed, and is now receiving, a proactive approach with regard to safety from the EU which should limit, as far as possible, disasters of both a human and ecological kind for the maritime world.

Possibly one of the greatest misconceptions about Chicano historiography is the view that published intellectual writings by Chicanos are of recent vintage, traceable only over several decades. This assumption is in part supported by the large and growing body of contemporary published materials by and about Chicanos, especially within the past 15 years.