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The purpose of this paper is to present the results of an empirical research examining how local agencies interpret and implement a policy instrument that aims at reorganising fragmented interventions for disabled people employment in Milan. The main aim of this research is to analyse the organisational difficulties and opportunities that this new employment instrument faces and how it changes the courses of action and organisational logics of the local agencies.

This issue is examined through the analysis of the design and implementation phases. The analytical framework used combines two concepts: capability and policy instruments. The empirical research is based on an in‐depth empirical investigation.

The paper shows that the Emergo Plan could not transform the way the agencies work: measures are bent and adapted to agencies' organisational routines or to labour market's logics and they do not guarantee adequate social support in order to promote disabled people's capabilities. This has consequences in terms of: chance of projects personalisation; participation and activation of disabled people; and job opportunities.

The paper focuses on one specific case study, the Emergo Plan, and the recipients were not interviewed. Further research is needed in order to assess the discussed issues at a more theoretical level and consider the beneficiaries' voices.

The paper presents some indications about the relation between public administration and local agencies and its implications and consequences in terms of organisational arrangements for public policies and related services.

The purpose of this paper is to explore the role of information about alcohol content, organic labelling and packaging on consumer preferences and willingness-to-pay (WTP) of non-alcoholic sparkling mock wines.

In a two-step study, the consumer’s expectations and overall liking of two novel brands of mock wines were investigated by focus groups followed by a common hedonic test combined with a choice experiment aimed at measuring consumer WTP. A total of 240 consumers were assigned to two tasting groups of equal size: all were presented at least one brand of mock wine, while drinkers also tasted a familiar brand of low-alcohol sweet sparkling wine. A paper-and-pencil choice experiment followed the tasting sessions.

The results demonstrate that participants in blind or manipulated “informed” conditions are not able to discriminate among mock wines and wine, whereas significant differences in preferences for brands under investigation appeared when labels and other information were disclosed. In effect, drinkers and non-drinkers did not differ in hedonic scores of mock wines. While younger participants exhibited the highest scores in blind liking, the overall expected liking is significantly higher for non-drinkers and women if compared, respectively, to drinkers and men. WTP for mock wines is influenced by taste, glass bottle packaging and the organic label, while mock-wine colour is not relevant.

Although limited in sample size and representativeness, this study has brought some new insights into the consumption of non-alcoholic mock wines. In this study, a significant influence of blind sensory liking on WTP is demonstrated. This result has theoretical implications: while the effect of product information on WTP is well established, the relationship between hedonic scores and WTP – while theoretically consistent – is not so clear-cut in the literature. Further research is needed to confirm/disconfirm these findings.

Sparkling no-alcohol mock wines, despite their sweetness, appear not different in taste to medium-to-low APV (7.5 per cent) sweet wines.

The paper suggests that marketing of mock (no-alcohol) wines needs careful branding to elicit significant hedonic effects, while interacting sensory (blind liking) scores with price information in choice models may help to represent taste heterogeneity in WTP estimates in a better way.