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The purpose of this study is to examine the prevalence of mixed methods research across several business and management fields and to gauge the level of acceptance of mixed methods within these fields.

The methodology employed for this study involved synthesizing the findings from six large‐scale methodological scans of business and management discipline journals in seven fields: marketing, international business, strategic management, organizational behaviour, operations management, entrepreneurship and human resource management.

The study finds that quantitative studies dominate all seven fields (76 per cent of empirical articles) followed by mixed methods (14 per cent of empirical articles) and qualitative studies (10 per cent of empirical articles). In applying the framework for acceptance levels, it would seem there exists minimal acceptance of mixed methods across these fields.

The study has limitations related to the coverage of different disciplines and differences in sample sets. More extensive research is planned for the future and will involve an expanded mixed method prevalence rate study across additional business and management fields.

The growing use of mixed methods has practical implications for research training and capacity building within business schools. The study points to the need to develop research capacity through the introduction of postgraduate courses in mixed methods and advanced research skills training for existing researchers.

Mixed methods is a relatively new and emerging methodological movement. This paper attempts to gauge the use and level of acceptance of mixed methods across a diverse range of business and management discipline areas.

The purpose of this paper is to analyze research methodologies and publication trends across geographical regions in the field of supply chain innovation (SCI) and provide a discussion of future research in the SCI.

Using a content analysis approach, this paper investigates 26 years of SCI research based on a sample of 473 journal articles published in 77 peer-reviewed international journals.

There has been an increasing focus on empirical quantitative research design as compared to empirical qualitative, conceptual quantitative and conceptual qualitative designs in the field of SCI. Continued research interest in SCI from all parts of the world including North America, Europe and Asia illustrates the importance of SCI in the broader field of management.

The inclusion of a large number of journals provides greater confidence in the identified trends. However, as the top-tier journals publish only the most rigorous studies, considering all journals as equally weighted will give rise to a mixed pool of studies. Identifying trends from this mixed pool may provide more comprehensiveness at the cost of inclusion of non-core journals of the field.

The current study builds a holistic view of the methodological progress made so far in the field of SCI.

For several years, scholars studying mergers and acquisitions (M&A) regret their incapacity to fully capture and understand this complex phenomenon. Several authors have called for multidisciplinary approaches to improve our research. We believe that, instead of focusing on theories and multidisciplinarity, a complementary line of attack could be to put into question the methods used to study M&As. The purpose of this chapter is to show how mixed methods research can be a relevant design to open the black box of M&A and improve our understanding of M&A integration processes. Indeed, a key feature of mixed methods research is its methodological pluralism or eclecticism, which frequently results in superior research compared to mono-method research. In this chapter, we first define mixed methods research; we then review the literature on M&A using mixed methods and finally show the pros and cons of this research design to advance our understanding of M&A.

The paper conducts a metadata analysis of articles on developing countries in highly ranked “international” accounting journals, the topics covered, research methods employed, their authorship and impact, across countries and continents.

A database of the publications of accounting journals ranked A*, A and B in the Australian Business Dean Council (ABDC) journal rankings from 2009 to 2018 was constructed. A structured literature review, partly using NVivo and Leximancer, analysed the 1,317 articles on developing countries. A parallel online repository contains the research data.

Articles on accounting in developing countries increased by 36% over the ten years but remained a small proportion of all published articles (i.e. 1,317 of 13,805 representing 9.5%). They have concentrated on quantitative market-based studies of financial reporting and auditing, especially in larger and relatively richer developing countries in Asia and Africa, with developed capital markets. Broader topics deemed important in recent reviews of the area, for instance, on achieving Sustainable Development Goals (SDGs) and on smaller, poorer countries, which have been neglected, albeit less so in qualitative studies. The research identifies important jurisdictional differences. Many authors held positions in British Commonwealth universities. The most cited articles overall, all quantitative, were in highly ranked North American journals, whereas most qualitative studies came from journals located in richer British Commonwealth countries.

The study only covers English language journals. Journals in other languages and lesser ranked journals, especially those based in developing countries, may be important sources too.

More research on a broader range of accounting issues, especially in smaller and poorer developing countries, is needed. Although quantitative work is valuable, more recognition of the value of qualitative studies is needed, especially given the disappointing results of market-based policies prescribed by foreign institutions and their shift to advocating good governance reforms and achieving SDGs.

To the best of the authors’ knowledge, this is the most exhaustive analysis of recent accounting research on developing countries. It traces which journals have published such research, when, on which countries, on what topics and by whom. This is of interest to journal editors, course designers and researchers in the area. The authors hope that making the raw data and detailed analyses available online, consistent with protocols adopted in science disciplines, will encourage accounting researchers to do likewise to enable further testing of results and claims and build knowledge cumulatively.

The purpose of this paper is to set the scene for this special issue by synthesising the vast array of literature to examine what constitutes mixed methods research, and the associated strengths and risks attributed to this approach.

This paper takes the form of a literature review. The authors draw on extensive methods research from a diverse range of social science disciplines to identify and explore key definitions, opportunities and risks in mixed methods studies. They review a number of accounting studies that adopt mixed methods research approaches. This allows the authors to analyse variance in how mixed methods research is conceptualised across these studies and evaluate the perceived strengths and limitations of specific mixed methods design choices.

The authors identify a range of opportunities and challenges in the conduct of mixed methods research and illustrate these by reference to both published studies and the other contributions to this special issue.

With the exception of Modell's work, there is sparse discussion of the application and potential of mixed methods research in the extant accounting literature.

To the best of the authors’ knowledge, there is no study that investigates the historical roots of quantitative paradigm hegemony over the qualitative paradigm in marketing using a critical lens. The purpose of this paper is to stimulate thoughtful reflections among marketing scholars so that the dialog among paradigms expands, the stale paradigmatic debates disappear, and the marketing discipline evolves and contributes to the actual functioning of markets and the welfare of society.

This study is conducted in the light of foucauldian genealogy through the analysis of historical materials that Foucault called discourses, a set of languages, systems of thinking and governality techniques that determine how individuals or organizations come to be disciplined. In this paper, the concept of discourse mainly refers to visible rituals and practices by which marketing researchers have been psychologically and behaviorally shaped to reproduce and perpetuate a hypothetical-deductive mainstream within their discipline.

This paper intends to stimulate a dialog among marketing scholars about expanding paradigms so that stale debates disappear, and marketing disciplines proves their scientific status by better contributing to the functioning of markets and the welfare of society. As an evolving social science, marketing requires new theory, new concepts and new research methods.

The intellectual contribution of this paper lies in its intention to alert marketing researchers about the danger we are exposing our discipline to by promoting imperialist traditions and standardization of thinking.

Discusses ways in which qualitative techniques might be incorporated in quantitative research and quantitative techniques in qualitative research ‐ a transfer of techniques. Explores the use of neuro‐linguistic programming (NLP) and projective techniques in quantitative research. Reports the results of customizing a self‐completion questionnaire to a respondent’s preferred representational system (PRS). This application of NLP produced encouraging findings. Provides suggestions for further research. Describes an example of how NLP and projective techniques can benefit a quantitative study with a case study in which TRBI’s BrandWorks was used. Suggests that, although the adoption by qualitative researchers of techniques used in quantitative research focuses on computer applications, the recent academic interest in the use of text analysers has not been matched by practitioners. Discusses issues related to quality, validity, transparency and value, and reports the findings of a survey of the largest qualitative marketing research suppliers. Finally, examines the use of correspondence analysis and describes ways in which correspondence analysis might benefit the qualitative researcher.