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In order to solve the problems of difficulty in lending to family farms and the lack of credit products, it is necessary to classify the credit rating of family farms and determine the credit risk level of different family farms, so that agriculture-related financial institutions can implement different credit strategies.

A method based on BP neural network model is proposed to measure the weights of credit evaluation indicators of family farms and the linear weighting method and the fuzzy comprehensive evaluation method are used to establish the final credit rating system for family farms.

The empirical results show that the majority of the 246 family farms in Inner Mongolia have a low CC rating.

By constructing a sound and reasonable credit rating system for family farms, thus providing an objective evaluation of the credit rating of family farms, the credit granting status of agriculture-related financial institutions will be adapted to the reasonable loan demand status of family farm owners, and the quality and level of their credit approval will be continuously enhanced.

The aim of this paper, which analyses the use of sports celebrities in advertising discourse, is to understand the strategic use to which brands put them in their commercial and corporate communication on Instagram.

To this end, a content analysis was performed on the Instagram posts of the brands Santander, Movistar, Red Bull and Iberdrola during the period 2021-2022.

The results indicate that, strategically speaking, these brands use the celebrity endorsement strategy to pursue emotional objectives and to adopt a position depending on the type of user. Likewise, these findings show that they single out uniqueness as the principal celebrity characteristic, while also mainly leveraging sports values, especially competence. These values represented by sports celebrities are markedly social in nature, which implies that they enjoy a degree of public recognition that is transferred to the brand to which they lend their image.

The conclusions connect celebrity endorsers with strategic branding issues and aspects of sports.

An empirical approach is followed here to study the representation of sports celebrities in the advertising of well-known brands linked to the sports world.

The purpose of this paper is to analyze the mechanism of nanofluid enhanced heat transfer in microchannels and promote the application of nanofluids in industrial processes such as solar collectors, electronic cooling and automotive batteries.

The two-phase lattice Boltzmann method was used to calculate the flow and heat transfer characteristics of Al₂O₃ nanofluids in a microchannel at Re = 50. By comparing the simulation results of pure water, nanofluids without calculated nanoparticle-fluid interaction forces and nanofluids with calculated nanoparticle-fluid interaction forces, the effects of physical properties improvement and interaction forces on flow and heat transfer are quantified.

The findings show that the nanofluid (φ = 3%, R = 10 nm) increases the average Nusselt number by 22.40% at Re = 50. In particular, 16.16% of the improvement relates to nanoparticles optimizing the thermophysical parameters of the base fluid. The remaining 6.24% relates to the disturbance of the thermal boundary layer caused by the interaction between nanoparticles and the base fluid. Moreover, the nanoparticle has a negligible effect on the average Fanning friction factor. Ultimately, we conclude that the nanofluid is an excellent heat transfer working medium based on its performance evaluation criterion, PEC = 1.225.

To the best of the authors' knowledge, this research quantifies for the first time the contribution of nanoparticle-liquid interactions and nanofluids physical properties to enhanced heat transfer, advancing the knowledge of the nanoparticle's behavior in liquid systems.

The purpose of this study paper is to identify and prioritize the factors affecting the knowledge flow in high-tech industries.

This research is applied in terms of purpose and descriptive-survey in terms of data collection method. This research has been done in a qualitative–quantitative method. In the qualitative part, due to the nature of the data in this study, expert interviews have been used. The sample studied in this research includes 35 managers and expert professors with experience in the field of knowledge management working in universities and high-tech industries who have been selected by the method of snowball. In the quantitative part, the questionnaire tool and DANP multivariate decision-making method have been used.

In this study, a multicriteria decision-making technique using a combination of DEMATEL and ANP (DANP) was used to identify and prioritize the factors affecting the knowledge flow in high-tech industries. In this study, the factors affecting the knowledge flow, including 8 main factors and 31 subfactors, were selected. Human resources, organizational structure, organizational culture, knowledge communication, knowledge management tools, knowledge characteristics, laws, policies and regulations and financial resources were effective in improving knowledge flow, respectively.

By studying the research, it was found that the study area is limited, and the previous work has remained at the level of documentation and little practical use has been done. In previous research, the discussion of knowledge flow has not been very open, and doing incomplete work causes limited experiences and increases cost and time wastage, and parallel work may also occur. Therefore, to complete the knowledge management circle and fully achieve the research objectives, as well as to make available and transfer the experiences of people working in this field and also to save time and reduce costs, the contents and factors of previous models have been counted. It is designed for high-tech industries, a model for the flow of knowledge.

The purpose of this paper is to test if the digital economy improves the quality of life of our residents. Furthermore, if this finding is confirmed, what would be the mechanism behind its effect? Does the impact of the digital economy on quality of life vary according to its level of development?

A comprehensive index of the digital economy, income gap and quality of life was constructed empirically based on data from 220 cities in China from 2011–2020. A multi-dimensional empirical analysis was conducted in this paper.

The analysis of the pathways of action shows that narrowing the income gap is an important mechanism through which the digital economy actively contributes to the quality of life. The results of the threshold model show that the “marginal effect” of the digital economy on quality of life is non-linear and increasing. The results show that after a series of robustness tests, including instrumental variables, the digital economy still significantly enhances people’s quality of life.

This paper reveals the intrinsic link between the digital economy and quality of life and provides a theoretical basis for further improving people’s well-being.

Encouraging the development of the digital economy is a useful way to improve the quality of life by narrowing the income gap.

Data analysis of the digital economy from 2011–2020 in China to get an insight into what would be the mechanism behind the digital economy improving the quality of life of our residents.

This study explores whether targeted microcredit can effectively alleviate households’ multidimensional relative poverty (MdRP) in rural China in the new era following the poverty elimination campaign and discusses it from a gendered perspective.

This study applies a fixed-effects model, propensity score matching (PSM) and two-stage instrumental variable method to two-period panel data collected from 611 households in rural western China in 2018 and 2021 to explore the effects, mechanisms and heterogenous performance of targeted microcredit on households’ MdRP in the new era.

(i) Targeted microcredit can alleviate MdRP among rural households in the new era, mainly by reducing income and opportunity inequality. (ii) Targeted microcredit can promote women’s empowerment, mainly by enhancing their social participation, thereby helping alleviate households’ MdRP. The effect of the targeted microcredit on MdRP is more significant in medium-educated women households and non-left-behind women households. (iii) The MdRP alleviation effect is stronger in villages with a high degree of digitalization.

Learn from the experience of targeted microcredit. Accurately identify poor groups and integrate loan design into financial health and women empowerment. Particularly, pay attention to less-educated and left-behind women households and strengthen coordination between targeted microcredit and digital village strategies.

This study clarifies the effect of targeted microcredit on women’s empowerment and households’ MdRP alleviation in the new era. It also explores its various effects on households with different female characteristics and regional digitalization levels, providing ideas for optimizing microcredit.

With the change in climate and increased pollution, there has been a need to reduce environmental carbon emissions. This research aims to develop a framework for reducing environmental carbon footprints to improve business performance.

This study uses Scientific Procedures and Rationales for the Systematic Literature Reviews (SPAR-4-SLR) approach. Articles are searched in the Scopus database using various keywords and their combinations. It resulted in 651 articles initially. After applying different screening criteria, 61 articles were considered for the final study.

This study provided four themes and sub-themes within each category. This research also used theories, methodologies and context (TMC) framework to provide future research questions. This study used the antecedents, decisions and outcomes (ADO) framework for synthesising the findings. The ADO framework will help to achieve carbon neutrality and improve firms' supply chain (SC) performance.

This study provides theoretical implications by highlighting the various theories that can be used in future research. This study also states the practical implications for the achievement of carbon neutrality by the firms.

This study contributes to the literature linking carbon neutrality with business performance.