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To examine the mobilization of environmental sustainability policies in the Winter Olympic Games in Asia guided by approaches that highlight policy mobilities. The construction of sledding tracks in two cases, the Winter Games in Japan and South Korea, was analyzed to demonstrate how sustainability was framed and which policy programs were implemented.

The first part of the chapter introduces Olympic mega-events as agents of sustainability policy circulation. It discusses the study's key concepts and describes approaches to policy circulation studies. The second part of the chapter outlines the construction of the Nagano and PyeongChang sledding tracks and the sustainability policies that were in use during that time. The third part discusses the two cases from a policy mobility perspective.

The two sledding track cases are described, along with national and Olympic policies of environmental sustainability. Discursive policy framings of environmental sustainability in Nagano and PyeongChang similarly modeled previous Games' best practices that were supported by scientific and technological knowledge. It was clear, however, that best practices were taken up differently in each construction effort, and that the lack of cooperation between Games organizers across these venues and countries meant that environmental expertise was not always transferred from one Games to another. Policy circulation was also affected by entangled transnational power relations, and by the fact that each nation state and the corporate actors who built the sledding tracks arguably had uneven power relations with international expert agencies. Thus, policy priorities and policy mobility from one Olympics to the next were determined by a combination of the interaction with these expert networks, time pressure in the Olympic structure, and rivalry between the countries.

Implications for enhancing policy mobility and deliberation of policy commitments are discussed.

Among a wide array of information and communication technologies (ICTs) used to directly or indirectly support the mega events are reality boosting technologies and smart tourism technologies. Building upon the halo effect, this study aims to explain the connection between satisfaction with ICTs used in mega event, national image and event participants’ future behavior.

The analyzed data included survey responses from 246 foreigners who visited PyeongChang as a visitor for the 2018 Winter Olympics.

The results showed that both reality boosting technologies and smart tourism technologies directly or indirectly influence overall experience satisfaction by way of transaction satisfaction. Furthermore, the two types of satisfaction were found to positively influence the national image of the host country, which consequently has a positive effect on visitors’ future behavior.

This study aimed to explore two different roles of ICTs in mega events by focusing more on the visitors who came to PyeongChang for the Olympics. The originality of this study lies in its attempt to examine the mechanisms in which visitors’ satisfaction from ICT-based experiences in mega events contributes to forming a positive image toward the host country.

现实促进技术和智能旅游技术在各种 ICT中被广泛应用来直接或间接支持大型活动的。基于光环效应, 这项研究解释了对大型活动中使用的 ICT 的满意度, 国家形象, 活动参与者未来行为之间的联系。

分析的数据包括 246 位在2018 年冬季奥运会访问平昌的外国游客。

结果表明, 现实促进技术和智慧旅游技术通过直接或者间接方式接通过交易满意度影响整体体验满意度。此外, 研究发现两种类型的满意度均对东道国的国家形象形成产生积极影响, 从而对吸引未来访客的有正面影响。

通过聚焦来平昌参加奥运会的游客, 本研究旨在探索信息通信技术在大型活动中的两种不同作用。本研究的原创性在于试图检验游客在大型活动中基于 ICT 的体验满意度对形成对东道国正面的国家形象的机制。

The purpose of this paper is to examine the relationships among athlete star power, enjoyment and revisit intention of sport event tourists in a sport mega-event (SME).

This study was conducted in the context of 2018 PyeongChang Winter Olympic Games. A total of 419 respondents completed a survey. Structural equation modeling was used to analyze the data.

This study proved the final structure model fit well by having the values and scores higher than the minimum cutoff in all categories. Path coefficients indicate that H1a, H1c and H2 were supported while H1b was not supported by the analysis. In addition, enjoyment partially mediated the relationship between athlete star power and revisit intentions. In particular, two mediating effects were found: enjoyment mediated trustworthiness and revisit intention and expertise and revisit intention. However, enjoyment did not mediate the relationship between attractiveness and revisit intentions.

The limitation of this study lies within two perspectives. Since the data have been collected in one country, the results may be viewed and interpreted for a specific location and time. Thus, it is strongly recommended to conduct the similar studies in the future Olympic Games. In the other perspective, the results could be different from one to another sport game because of the popularity by star power and game itself.

This study adds the literature on sport event research. Although there were a few studies on the effect of athlete star power, a dearth of research examined the relationships among athlete star power (trustworthiness, attractiveness and expertise), enjoyment and revisit intention. These results are valuable to SME managers to increase the propensity of tourists’ revisit intention at sport mega-event by understanding the factors that lead to increased tourist enjoyment.

To discuss our experiences producing a short documentary film focused on a sport-related environmental issue – and reflect on our attempts throughout production to “do” what we are calling “Environmental Sports Journalism” (ESJ).

Following ESJ principles, and in collaboration with Vancouver-based filmmakers, we produced a short documentary entitled, Mount Gariwang: An Olympic Casualty, about the destruction of an ancient forest for a sport mega-event (i.e., the PyeongChang Olympics). We discuss and reflect on our approach and methods for producing the documentary, and identify key issues faced throughout the process – as we attempted to negotiate the intricacies of documentary work and collaboration between academics and media producers, while attending to a set of principles for producing “Environmental Sports Journalism.”

We reflect on strategies used and challenges faced when attempting to produce a short film on a sport-related environmental issue. We note our attempt to: (1) include interview segments with definitions of key concepts and how they are relevant to power relations around sport mega-events; (2) value the lives and voices of local and marginalized people – while noting problems we faced providing adequate context; (3) focus on problems of nonhumans as well as humans – and the challenges we faced including nonhuman issues and perspectives, challenges that reflected the limits of our chosen data collection and reporting techniques; (4) offer some form of hope and identify alternatives around an event that we were critical of; and (5) highlight the complexities of prioritizing social and environmental justice (i.e., taking a side) while attempting to offer what we might think of as “balanced” coverage.

This chapter illuminated barriers we faced in our attempts to produce “excellent” coverage, and in going from media critics to critical media producers. Our hope is to inspire reflection on what is possible around the production of “excellent” sport-related environmental journalism, and to contribute to thinking about the pursuit of public sociology through media.

Although involvement in documentary-making as academics is not new, our attempt to apply principles associated with environmental journalism to the study of sport-related environmental and social problems is in some ways novel, and therefore our reflections on our experiences are also in some ways novel.

This research examines the effects of winning–losing perception, generated from success and failure results, on consumers’ risk preference.

Using different manipulations of success and failure and different measurements of risk preference tendency, the authors conducted five experiments to carry out the research.

Using different manipulations of success and failure and different measurements of risk preference tendency, five experiments were conducted to demonstrate that a clear success increases consumer’ sense of power, which in turn raises their subsequent risk preference; a clear failure, however, decreases consumers’ sense of power, which in turn reduces their subsequent risk preference. Furthermore, a close result can moderate this effect; that is, the difference between narrow-winners and narrow-losers’ risk preferences is weakened.

This study further enriches the research on the impact of winning–losing perception on individuals’ behavior and provides suggestions on how to use the results of online and offline competitions to carry out marketing activities.