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Article
Publication date: 12 June 2007

An analysis of operations‐oriented drivers of customer loyalty for two service channels

Andrea M. Prud'homme, Kenneth K. Boyer and G. Tomas M. Hult

This study examines customers of grocers who provide both online and traditional in‐store options to determine if there are substantial differences in customer's…

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Abstract

Purpose

This study examines customers of grocers who provide both online and traditional in‐store options to determine if there are substantial differences in customer's perceptions of service quality, product quality, product range, and sacrifices made when using a specific channel. By better understanding customer preferences, firms can appropriately match strategy and market expectations.

Design/methodology/approach

Data were gathered from 271 traditional in‐store customers and 1,720 online customers from three grocers. Survey results from these two groups was analyzed using regression analysis consisting of independent variables measuring the sacrifices of using a given channel, and the quality of service, products and product range and dependent variables of behavioral intentions and percent of business given to the grocer.

Findings

Online customers have a higher level of satisfaction with their service encounters, but lower levels with the tangible aspects of product quality, range of products available and channel usage sacrifices. They also spend a larger portion of their grocery “wallet” with the grocer and are less price sensitive than their in‐store counterparts.

Practical implications

Online customers place a premium on convenience and will spend more with firms that meet this need. Given the very low profit margins in this industry, the ability to draw and retain these customers is vitally important.

Originality/value

This study presents one of the first direct comparisons of customers who use two different channels from the same grocery provider to examine customer perceptions for improved strategic service and product delivery.

Details

Direct Marketing: An International Journal, vol. 1 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/17505930710756842
ISSN: 1750-5933

Keywords

  • Electronic commerce
  • Customer loyalty
  • Retailing
  • Shops

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Article
Publication date: 1 February 1988

Effective Operations Management

Overview All organisations are, in one sense or another, involved in operations; an activity implying transformation or transfer. The major portion of the body of…

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Overview All organisations are, in one sense or another, involved in operations; an activity implying transformation or transfer. The major portion of the body of knowledge concerning operations relates to production in manufacturing industry but, increasingly, similar problems are to be found confronting managers in service industry. It is only in the last decade or so that new technology, involving, in particular, the computer, has encouraged an integrated view to be taken of the total business. This has led to greater recognition being given to the strategic potential of the operations function. In order to provide greater insight into operations a number of classifications have been proposed. One of these, which places operations into categories termed factory, job shop, mass service and professional service, is examined. The elements of operations management are introduced under the headings of product, plant, process, procedures and people.

Details

Management Decision, vol. 26 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/eb001490
ISSN: 0025-1747

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Article
Publication date: 1 September 2000

The strategic role of retail brands in British grocery retailing

Steve Burt

Assesses the evolution of retail brands within British grocery retailing over the past 25 years. Highlights key issues in defining retail brands which contribute to our…

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Abstract

Assesses the evolution of retail brands within British grocery retailing over the past 25 years. Highlights key issues in defining retail brands which contribute to our understanding of their role and impact upon company strategy, and then explores how British retailers have managed the evolution of these product ranges. Identifies key factors as the changing basis and use of retail power in the distribution channel, the centralisation of management activities, and the appreciation of what constitutes retail image. Argues that British grocery retailers have successfully managed these factors to create a retail brand which is now regarded by customers as being at least equal to, if not better than, the established manufacturer brands.

Details

European Journal of Marketing, vol. 34 no. 8
Type: Research Article
DOI: https://doi.org/10.1108/03090560010331351
ISSN: 0309-0566

Keywords

  • Retailing
  • Brands
  • Grocery industry
  • Unied Kingdom

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Article
Publication date: 9 October 2017

The effects of retail store characteristics on in-store leisure shopping experience

Amalia Triantafillidou, George Siomkos and Eirini Papafilippaki

The purpose of this paper is to investigate the impact of store characteristics (i.e. product availability, product quality, store layout, employee politeness, décor…

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Abstract

Purpose

The purpose of this paper is to investigate the impact of store characteristics (i.e. product availability, product quality, store layout, employee politeness, décor, music, lighting, and aroma) on the various dimensions of in-store leisure shopping experience (i.e. hedonic, flow, escapism, challenge, learning, socialising, and communitas).

Design/methodology/approach

In order to achieve the study’s objectives, a quantitative on-site survey was conducted. Respondents were interviewed upon exiting fashion retail stores.

Findings

Findings indicate that not all store characteristics impact the various dimensions of experience in the same way. Product quality and in-store music were found to be the most important in-store characteristics that affected the majority of experience dimensions. Other important store attributes that emerged were store layout and ambient scent. Conversely, product range actually had a negative impact on in-store experience.

Practical implications

By orchestrating the most influential in-store characteristics, fashion retailers could be delivering unique in-store experiences to their customers. This research shows that they would benefit from designing experiential strategies that focus on merchandise quality, price, and availability while simultaneously carefully managing ambient (music and scent) alongside design factors (store layout and décor). Careful consideration should be paid to merchandise variety in order to avoid potentially negative effects on customers’ shopping experience.

Originality/value

Until now most studies that document the relationship between store elements and shopping experiences have examined the effects of store characteristics on a limited number of experience dimensions. This study adds to the body of research into in-store leisure shopping experience in two ways: by shedding light on its multi-dimensional nature, and by analysing the effect of the different store elements on the various components of the in-store experience.

Details

International Journal of Retail & Distribution Management, vol. 45 no. 10
Type: Research Article
DOI: https://doi.org/10.1108/IJRDM-07-2016-0121
ISSN: 0959-0552

Keywords

  • Challenge
  • Flow
  • Escapism
  • Hedonic experience
  • In-store leisure shopping experience
  • Store characteristics

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Article
Publication date: 1 January 2002

The house of flexibility: using the QFD approach to deploy manufacturing flexibility

Jan Olhager and B. Martin West

We use the methodology from quality function deployment (QFD) for linking manufacturing flexibility to market requirements. This approach creates a framework for modelling…

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Abstract

We use the methodology from quality function deployment (QFD) for linking manufacturing flexibility to market requirements. This approach creates a framework for modelling the deployment of the need for flexibility from the customers’ viewpoints into manufacturing flexibility at various hierarchical levels. We present an application of the methodology in a real case study at a firm where a manufacturing system was being redesigned for the manufacture of a new and wider range of products than previously, based on a new product platform. Based on the case study we discuss the benefits and limitations of using the QFD approach to deploy manufacturing flexibility. The paper also presents a literature review of the manufacturing flexibility framework arena.

Details

International Journal of Operations & Production Management, vol. 22 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/01443570210412079
ISSN: 0144-3577

Keywords

  • Flexibility
  • Operations strategy
  • Manufacturing industry
  • Quality function deployment

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Book part
Publication date: 7 October 2015

Improving Competitiveness in Manufacturing-Wholesaling-Retailing Supply Chains

Md Nuruzzaman

The objective of this study is to investigate how country risk, different political actions from the government and bureaucratic behavior influence the activities in…

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Abstract

The objective of this study is to investigate how country risk, different political actions from the government and bureaucratic behavior influence the activities in industry supply chains (SCs) in emerging markets. The main objective of this study is to investigate the influence of these external stakeholders’ elements to the demand-side and supply-side drivers and barriers for improving competitiveness of Ready-Made Garment (RMG) industry in the way of analyzing supply chain. Considering the phenomenon of recent change in the RMG business environment and the competitiveness issues this study uses the principles of stakeholder and resource dependence theory and aims to find out some factors which influence to make an efficient supply chain for improving competitiveness. The RMG industry of Bangladesh is the case application of this study. Following a positivist paradigm, this study adopts a two phase sequential mixed-method research design consisting of qualitative and quantitative approaches. A tentative research model is developed first based on extensive literature review. Qualitative field study is then carried out to fine tune the initial research model. Findings from the qualitative method are also used to develop measures and instruments for the next phase of quantitative method. A survey is carried out with sample of top and middle level executives of different garment companies of Dhaka city in Bangladesh and the collected quantitative data are analyzed by partial least square-based structural equation modeling. The findings support eight hypotheses. From the analysis the external stakeholders’ elements like bureaucratic behavior and country risk have significant influence to the barriers. From the internal stakeholders’ point of view the manufacturers’ and buyers’ drivers have significant influence on the competitiveness. Therefore, stakeholders need to take proper action to reduce the barriers and increase the drivers, as the drivers have positive influence to improve competitiveness.

This study has both theoretical and practical contributions. This study represents an important contribution to the theory by integrating two theoretical perceptions to identify factors of the RMG industry’s SC that affect the competitiveness of the RMG industry. This research study contributes to the understanding of both external and internal stakeholders of national and international perspectives in the RMG (textile and clothing) business. It combines the insights of stakeholder and resource dependence theories along with the concept of the SC in improving effectiveness. In a practical sense, this study certainly contributes to the Bangladeshi RMG industry. In accordance with the desire of the RMG manufacturers, the research has shown that some influential constructs of the RMG industry’s SC affect the competitiveness of the RMG industry. The outcome of the study is useful for various stakeholders of the Bangladeshi RMG industry sector ranging from the government to various private organizations. The applications of this study are extendable through further adaptation in other industries and various geographic contexts.

Details

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
Type: Book
DOI: https://doi.org/10.1108/S1069-096420150000022016
ISBN: 978-1-78441-764-2

Keywords

  • Supply Chain (SC)
  • Competitiveness, Bureaucratic Behaviour (BB)
  • Country Risk (CR)
  • RMG
  • Stakeholder

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Article
Publication date: 12 January 2015

Importance ratings of grocery store attributes

Elin Nilsson, Tommy Gärling, Agneta Marell and Anna-Carin Nordvall

The purpose of this paper is to develop a comprehensive set of grocery store attributes that can be standardized and used in empirical research aiming at increasing…

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Abstract

Purpose

The purpose of this paper is to develop a comprehensive set of grocery store attributes that can be standardized and used in empirical research aiming at increasing retailers’ understanding of determinants of grocery store choice, and assessing how the relative importance of the attributes is affected by consumer socio-demographic characteristics and shopping behaviour.

Design/methodology/approach

An internet survey of 1,575 Swedish consumers was conducted. A large set of attributes was rated by the participants on seven-point scales with respect to their importance for choice of grocery store. Principal component analysis (PCA) resulted in a reduced set of reliably measured aggregated attributes. This set included the attractiveness attributes price level, supply range, supply quality, service quality, storescape quality, facilities for childcare, and closeness to other stores, and the accessibility attributes easy access by car, easy access by other travel modes, and availability (closeness to store and opening hours).

Findings

The results showed that accessibility by car is the most important grocery store attribute, storescape quality and availability the next most important and facilities for childcare the least important. It was also found that socio-demographic factors and shopping behaviour have an impact on the importance of the store attributes.

Originality/value

A comprehensive set of attractiveness and accessibility attributes of grocery stores that can be standardized and used in empirical research is established. The results are valid for the Swedish-European conditions that differ from the conditions in North America where most previous research has been conducted. The results reveal the relative importance grocery-shopping consumers place on controllable attractiveness attributes compared to uncontrollable accessibility attributes as well as the relative importance of the attributes within each category.

Details

International Journal of Retail & Distribution Management, vol. 43 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/IJRDM-12-2012-0112
ISSN: 0959-0552

Keywords

  • Choice
  • Marketing strategy
  • Grocery store attributes
  • Importance ratings

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Article
Publication date: 1 May 1988

Quality Management Effectiveness — An Analytical Approach

A.J. Duncalf and B.G. Dale

In every manufacturing company, irrespective of size, product and other variables, management are constantly involved in quality‐related decisions which have a direct…

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Abstract

In every manufacturing company, irrespective of size, product and other variables, management are constantly involved in quality‐related decisions which have a direct effect on product quality. An analytical method is described for assessing an organisation's approach to quality management. On application, managers are provided with information on the reality of their quality assurance activities. An overview of some of the issues involved in decision making is provided, followed by an outline of the research methodology, and, finally, the “method” is presented with some results arising from its application.

Details

International Journal of Operations & Production Management, vol. 8 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/eb054837
ISSN: 0144-3577

Keywords

  • Decision Making
  • Management
  • Manufacturing
  • Quality Control

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Article
Publication date: 1 March 1991

Manufacturing Strategy Development at Bibby Sterilin Ltd

John Bodnar and Alan Harrison

This article focuses on the application of manufacturing conceptsin a medium‐sized manufacturer of plastic products for medical use. Thecompany produces a range of product…

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Abstract

This article focuses on the application of manufacturing concepts in a medium‐sized manufacturer of plastic products for medical use. The company produces a range of product lines for a wide range of markets. The article illustrates how concepts such as factory focus, plant within a plant, and order‐winning criteria can be successfully applied. It describes the process whereby manufacturing strategy can be formulated within a company.

Details

International Journal of Operations & Production Management, vol. 11 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/01443579110135592
ISSN: 0144-3577

Keywords

  • Competitiveness
  • Manufacturing strategy
  • Production

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Article
Publication date: 1 July 2000

Retail Insights ‐ Electronic retailing

John Fernie

Electronic‐retailing is the buzzword of 2000. Every other press release I receive relates to electronic commerce or Internet shopping. Therefore, it seems appropriate to…

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Abstract

Electronic‐retailing is the buzzword of 2000. Every other press release I receive relates to electronic commerce or Internet shopping. Therefore, it seems appropriate to focus this summer issue of Retail Insights on the subject. The first article by Rowley discusses the phenomenon of shopping bots, the intelligent agents designed to support comparison shopping across a number of Internet sites. She reviews the functions and evaluates the coverage of different shopping bots. In the second article, Wee and Ramachandra assess the level of cyberbuying activities in China, Hong Kong and Singapore by concentrating on the who, why and what of online retailing.

Details

International Journal of Retail & Distribution Management, vol. 28 no. 7
Type: Research Article
DOI: https://doi.org/10.1108/09590552200000003
ISSN: 0959-0552

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