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Natural environments and imagery are known to have a myriad of effects on people’s physical and psychological states. However, little is known about how exposure to nature-related imagery can influence consumers’ motivational states. This research investigates the effect of exposure to nature on consumers’ regulatory focus. More specifically, this paper proposes that consumers exposed to nature will exhibit stronger promotion-oriented focus and weaker prevention-oriented focus, and as such, these consumers will prefer promotion-framed marketing messages over prevention-framed ones. This paper aims to explore a mediating mechanism and a boundary condition for this effect.

A series of six experiments, including an Implicit Association Test, examined the effect of exposure to images of natural objects and scenes (in contrast with non-nature imagery) on consumers’ regulatory focus and whether they experienced regulatory fit when encountering promotion-framed (vs prevention-framed) advertising messages.

The results revealed that consumers exhibited lower prevention-focused and higher promotion-focused motivational orientation after exposure to nature. Furthermore, exposure to nature led consumers to experience more regulatory fit with promotion-oriented marketing messages than prevention-oriented ones. This study found that natural environments offer urban consumers a reprieve from their day-to-day life, which mediates the effect of exposure to nature on regulatory focus. This study investigated the boundary condition of engaging in maintenance of nature (e.g. mow the grass) in which the effects of nature on regulatory focus were attenuated.

This study used text and pictures related to nature as a way to expose the online participants to nature. Future research may use field studies with participants in real natural settings, with expectation of stronger effects. Second, this study examined mostly urban American participants. There may be cultural differences or living situations (e.g. living “off the grid” and in the “wild”) that influence people’s relationship with nature. Future research may examine how these differences can affect the influence of exposure to nature on motivational orientation.

The findings have direct implications for marketing managers and other related stakeholders. Exposing urban consumers to nature – even images of nature – they become more receptive to promotion-framed advertisements and marketing communications (vs prevention-framed messaging).

Little is currently known about how exposure to nature can influence psychological processes such as motivational orientation. This research contributes to the understanding of consumers’ responses to nature-related imagery in advertising and the effect that nature imagery has on consumers’ motivational orientation. This research also contributes to the body of work on regulatory focus by identifying a novel context in which consumers’ motivational orientation can be influenced.

The growing number of firms leveraging social media ads highlight the urgent need for firms to understand social media ads and their effects on consumer perceptions and attitudes. This research examines whether and how different types of social media ads exert influences on ad engagement and how consumers’ psychological characteristics including regulatory orientation and lay rationalism moderate the influence of social media ads on ad engagement.

This research conducts three quasi experiments featuring two types of social media ads – interactive and transactional – to collect empirical evidence. Results are analyzed using ANOVA and Process in SPSS.

This research reveals that interactive ads lead to higher perceived enjoyment and perceived responsiveness, which further lead to higher ad engagement. Promotion focus moderates the effect of social media ads (interactive vs transactional ads) on perceived enjoyment and perceived responsiveness, and lay rationalism moderates the effect on perceived responsiveness, while prevention focus has no such effect.

First, this research establishes the connection between ad types and ad engagement in social media, which offers a new perspective to understand ad engagement. Second, it explores the underlying mechanisms of processing different types of social media ads. Third, it justifies the moderating effects of consumers’ regulatory orientation and lay rationalism on the effects of ad types on ad engagement, providing the first evidence on the moderating role of consumers’ lay rationalism in ad processing. This research helps firm marketers to fine-tune their social media ads according to consumer characteristics.

Despite the potential of virtual fitting rooms (VFRs) to enhance the consumer experience, their adoption is in the preliminary stages. Little is known about inherent reasons why consumers would adopt VFRs. As consumers' attributional processes can be influenced by their enduring chronic traits, this study aims to investigate the influence of chronic regulatory focus on consumers' VFR adoptions via consumers' perceptions of value provided by VFRs. Additionally, the mediating effects of perceived functional and experiential values were examined. Further, the moderating effect of prior VFR experience was tested to allow for variations in consumer experiences.

Data were collected via an online survey of 480 consumers who have at least heard of VFRs via convenience sampling. Established measures were utilized to develop the survey questionnaire. Data were analysed using structural equation modelling to test the main model with mediation effects as well as multi-group comparisons to test the moderating effect.

Empirical results revealed that respective chronic regulatory foci, as preconceived factors that drive consumers' differences in processing, exerted significant influences on consumers' perceptions of VFRs, which, in turn, positively influenced their adoption intention. Also, perceived values mediated the relationship between regulatory foci and consumers' adoption intention. Further, prior VFR experience moderated the relationship between regulatory focus and perceived value.

The paper empirically tested the importance of chronic regulatory foci in understanding consumers' cognitive and affective attributional processes, explaining inherent psychological reasons why consumers would (not) adopt VFRs.

The paper aims to close a literature gap by proposing a comprehensive conceptual soft skills competency framework for enhancing graduate intern employability through the cultivation of employability capital.

The study employed a theoretical inquiry and delved into the existing literature on employability, soft skills competencies and employability capital to establish a comprehensive foundation to formulate the conceptual framework. A content analysis of existing empirical studies was conducted to derive a generic list of employers’ required soft skills. A Delphi technique was employed to harness expert consensus and insights into the derived framework.

Employability capital can be cultivated in the setting of work-integrated learning programmes and synergised through emotional and social intelligence interventions to enhance soft skills competency and graduate employability.

The soft skills identified may overlook other important skills required by employers. Increasing participation in the Delphi study could yield additional valuable insights. Validation of the framework is needed in practical settings to understand its effectiveness and applicability to real-world organisational needs.

This study significantly enhances understanding of the role of employability capital in soft skills competency development and graduate employability through work-integrated learning programs and self-development. In addition, the framework has the potential to positively impact the employer-employee relationship.

The key theoretical contribution is a soft skill development framework that offers employers and graduates a means to identify and address deficiencies through WIL and self-development.

The study aims to look at deep eWOM providing behaviour in m-commerce and attempts to explore its antecedents. Personalisation is proposed as an indirect antecedent of deep eWOM providing behaviour mediated by hedonic and utilitarian value perceptions and personal identification.

Based on social-exchange theory, the conceptual model links the study antecedents to deep eWOM providing behaviour. The conceptual model was validated through a multi-country study. A large sample of m-commerce users in the UK (n = 505), India (n = 422) and Vietnam (n = 618) were contacted to collect the data. Data were analysed through structural equations modelling procedure with invariance analysis conducted to ensure that the results from the three samples could be compared. The authors also conducted post-hoc analysis to explore the mediation paths between variables.

The study finds support to the conceptual model across the samples from the three countries. Personalisation is found to increase value perceptions – both utilitarian and hedonic – and personal identification which leads to “deep” eWOM providing behaviour across all the three countries. The serial mediation also provides comparable results across the three countries.

The study contributes to the understanding of deep eWOM providing behaviour – a construct with high practical relevance which has however not been explored sufficiently in current literature. The study also contributes to the literature that analyses the consequences of personalisation in m-commerce.

Organizations are partly responsible for the pollution in the world and are expected to contribute towards curbing climate change. Despite the growing importance of the environmental aspect of corporate social responsibility (CSR), i.e. corporate environmental responsibility (CER), current literature focuses more on its antecedents and outcomes rather than drilling deeper into the essential elements of the concept. This has resulted in conceptual confusion as researchers use different aspects to define, understand and measure CER. Hence, this study aims to identify the critical dimensions of CER from a practitioner’s point of view.

Twenty-eight semi-structured interviews were conducted with senior sustainability professionals across top Bombay Stock Exchange-indexed organizations in India. Manual content analysis and the Gioia method were used to arrive at the findings.

The critical components of CER are as follows: encompassing environmental responsibility mindset; optimized resource consumption; neutral water, energy and air status; multi-level environmental responsibility approach and targets; compliance, disclosure, reporting and policy formation; and green supply chain.

Our research introduces a comprehensive framework of dimensions to study, measure and represent CER, addressing a critical gap in the current literature. The authors identify and propose novel dimensions, such as the CER mindset and a multi-level approach, which are essential for a holistic understanding of CER. These dimensions, presently absent in academic definitions, render existing research based on those definitions incomplete. Integrating these new dimensions will significantly enhance the rigor and relevance of CER studies, offering a more robust foundation for future research and practical application.

This exploratory study aims to integrate both quantitative and qualitative methods to examine the influence of contemporary university dining attributes and practices on student patronage.

First, a review of the extant literature on-campus dining in universities was conducted. Second, innovative practices of on-campus dining facilities of a large public university were identified. Finally, student perceptions of those practices were examined using a mixed method approach.

The review of literature uncovered 49 articles across 35 years on key topics such as food waste, healthy eating, and service evaluation. From site tours and interviews with related personnel, 40 innovative on-campus dining practices were identified.

Importance ratings revealed cleanliness of the environment, fresh fruit and vegetables, and digitally enabled ordering, as the top three highest rated practices. Factor analysis unveiled six factors that students find important: food diversity, good standards, innovativeness, quick options, menu variety, and fish and seafood. The thematic analysis further revealed four overarching themes (convenience, familiarity, food offerings, and value) and 13 subthemes which complemented the quantitative results.

In addition to shedding post-pandemic light on students’ dining needs, it highlights the paucity of theory used to support extant studies and suggests a novel theoretical underpinning.

This study aims to examine the impact of the regulatory focus of the top management team (TMT) members on the technological diversification of firms in high-technology industries based on the upper echelons theory and regulatory focus theory and explore the moderating effect of environmental uncertainty.

This paper uses data on the Chinese Growth Enterprises Market Board (GEM)-listed companies from 2012 to 2016. The authors collected data on TMT regulatory focus from firms’ annual reports by Python programming. A fixed-effects model was used to test our hypotheses.

Results indicate that TMTs with a high promotion focus are associated with greater technological diversification, while TMTs with a high prevention focus are linked to lower technological diversification. Moreover, environmental uncertainty amplifies the positive relationship between promotion-focused TMTs and technological diversification, while it diminishes the negative relationship between prevention-focused TMTs and technological diversification.

This study is limited to high-technology firms listed on the Chinese GEM, which may restrict the generalizability of the findings. Future research could validate these results in different countries and industries to enhance their robustness. Additionally, this study focuses on the impact of TMT regulatory focus on technological diversification; future studies could explore its influence on other strategic decisions, such as digital transformation or innovation strategies.

The results suggest that firms should carefully consider the regulatory focus of their TMT when making strategic decisions regarding technological diversification. Boards of directors should ensure that the TMT’s regulatory focus aligns with the firm’s strategic objectives, particularly in high-technology industries. Moreover, firms should adapt their strategies to the level of environmental uncertainty to better navigate the risks and opportunities presented by a dynamic market environment.

Supportive evidence allows authors to discuss how our findings contribute to the upper echelons theory, as well as the emerging stream of firm technological diversification, which provided valuable psychological insights into the factors influencing TMT strategic decision-making. Meanwhile, this paper integrates the factors of the industry macro-environment to explore the changes in the TMT regulatory focus on firm technological diversification under different contexts.

This paper aims to explore how informational faultlines impact new product creativity through specific mechanisms. The study focuses on analyzing how knowledge hiding mediates the relationship between informational faultlines and new product creativity, and how team promotion regulatory focus and team prevention regulatory focus moderate this process.

This research investigates the proposed hypotheses by examining sample data from 65 team leaders and 370 employees, delving into the relationship between informational faultlines and new product creativity and its underlying mechanisms.

Knowledge hiding negatively mediates the relationship between informational faultlines and new product creativity; team promotion regulatory focus negatively moderates the relationship between informational faultlines and knowledge hiding; team prevention regulatory focus positively moderates the relationship between informational faultlines and knowledge hiding; team promotion regulatory focus negatively moderates the mediating role of knowledge hiding in the link between informational faultlines and new product creativity. The higher the level of team promotion regulatory focus, the weaker the mediating role of knowledge hiding between informational faultlines and new product creativity, and vice versa; team prevention regulatory focus positively moderates the mediating effect of knowledge hiding in the relationship between informational faultlines and new product creativity. The higher the level of team prevention regulatory focus, the stronger the mediating effect of knowledge hiding on informational faultlines and new product creativity, and vice versa.

This paper constructs a novel moderated mediation model based on the need-threat model. To the best of the authors’ knowledge, this is the first to explore the relationship between informational faultlines and new product creativity from the perspective of knowledge retention, effectively filling the research gap on the role of knowledge hiding between informational faultlines and team innovative output and the moderate role of team motivational-based psychological characteristics, such as team regulatory focus, in the aforementioned mechanisms.

The purpose of this study is to investigate the technology-focused and technology-supported dilemmas that firms have encountered and their digital orientation from a nuanced perspective to answer the following research questions: What digital orientations do companies take in launching digital initiatives? How does the choice between a proactive digital orientation (Pro-DO) and a reactive digital orientation (Rea-DO) influence firm value?

The authors adopted machine learning and a quantitative research approach using observations from China’s listed companies from 2010 to 2020 and applied statistical techniques and regression analysis to examine the effect of digital orientation alternatives on firm value.

The findings of this study indicate that firms with a Pro-DO exhibit a positive effect on firm value. In contrast, firms with a Rea-DO do not demonstrate the same positive relationship with firm value. Additionally, this study reveals that firms with better corporate governance practices and lower financing constraints are more responsive to the positive effects of Pro-DO on firm value.

We elucidate two primary perspectives of digital orientation: Pro-DO and Rea-DO. Additionally, we empirically showcase their nuanced influences on firm value, thereby enriching knowledge in the fields of strategic orientation and digital transformation. Moreover, our findings underscore the importance of corporate governance and financing constraints as moderators.