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Article
Publication date: 8 January 2020

Murat Hakan Altıntaş, Serkan Kılıç and Can Efecan Akhan

There is an increased interest in e-tailing research in the literature, along with the development of new technologies and e-tailing platforms based on consumer and…

Abstract

Purpose

There is an increased interest in e-tailing research in the literature, along with the development of new technologies and e-tailing platforms based on consumer and industry perspective. The purpose of this paper is to examine the periodic changes within the content of e-tailing literature.

Design/methodology/approach

The data set of this study includes academic papers cited in the Web of Science, which was published between 2000 and 2017. In this context, a co-word analysis was conducted using SciMat software based on the keywords, including “online retailing,” “e-tailing,” “e-store,” “online store,” “e-tail” and “online retail,” found in the titles of published academic articles.

Findings

In this study, three different periods of the e-tailing study field were examined, major and emerging themes for each period were determined with a comparative bibliometric analysis. In this regard, consumer acceptance, choice and satisfaction were found as the major themes in the conceptualization of e-tailing research.

Originality/value

Understanding the transition from traditional marketing channels to online channels is an essential factor for retailers as well as consumers’ use and the acceptance of new technologies. This study contributes to the effective execution of the e-tailing systems.

Details

International Journal of Retail & Distribution Management, vol. 48 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 10 April 2017

Nikunj Kumar Jain, Hasmukh Gajjar, Bhavin J. Shah and Ashish Sadh

The purpose of this paper is to understand the dimensions of the e-fulfillment process and its influence on customers in pure e-tailing; to classify the pertinent…

2308

Abstract

Purpose

The purpose of this paper is to understand the dimensions of the e-fulfillment process and its influence on customers in pure e-tailing; to classify the pertinent literature that has evolved over time addressing relevant managerial issues; and to identify the gaps between the practices prevalent in the e-fulfillment and those suggested by academicians to develop insights for future research.

Design/methodology/approach

A critical systemic literature review approach was used for the study with quantitative and qualitative analysis.

Findings

The authors identified seven dimensions of e-fulfillment in the literature on pure e-tailing: e-business quality, product quality, pricing, availability, timeliness, condition and ease of return and explored its linkages with shopping satisfaction and repurchase intention of customers in e-tailing.

Research limitations/implications

The study was skewed toward an empirical approach. The study does not include many of the analytical models in this space.

Practical implications

This study helps e-tailers, academicians and practitioners understand critical dimensions of e-fulfillment and its influence on customers in the pure e-tailing setting in order to design customer-centric e-fulfillment architecture.

Originality/value

The study identified seven dimensions of e-fulfillment in the literature and explored its influence on shopping satisfaction and repurchase intention of customers in pure e-tailing. This is the first compilation of standalone/isolated studies available in the literature to provide e-tailers and academicians meaningful insights into e-fulfillment in the pure e-tailing setting.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 10 May 2019

Pradeep Kautish and Rajesh Sharma

The purpose of this paper is to bridge together seemingly disparate yet interconnected paradigmatic antecedents of e-tailing and servicescape, i.e., product assortment…

1488

Abstract

Purpose

The purpose of this paper is to bridge together seemingly disparate yet interconnected paradigmatic antecedents of e-tailing and servicescape, i.e., product assortment, order fulfillment, shopping assistance and its consequences for shopping efficiency.

Design/methodology/approach

The proposed conceptual model is well grounded in the extensive literature from e-tailing as well as retailing domain and to assess the plausibility of the model. Total 246 female online apparel shoppers were surveyed from an Indian university and the data were analyzed using structural equation modeling through SmartPLS.

Findings

The outcomes of the study indicate that the e-customer may derive a substantial share of shopping assistance and service interface through product assortment offered by e-tailing sites. Customer-perceived performance of this e-shopping process – a crucial element of e-tail servicescape – directly affects the shopping assistance, along with order fulfillment capability of retail scope.

Research limitations/implications

The study used a sample of graduate students at a north-west university in India, which limits the generalizability of the research to other consumer groups. The paper links a significant body of literature within a conceptually developed framework and identifies key research areas in the e-tailing realm.

Practical implications

By better understanding the role of product assortment as a value-added feature in online value co-creation process, the e-tail managers can leverage the proposed integrated capability to improve e-tailing performance and customer outcomes in the form of business.

Social implications

With rapid advancements in internet-led communication, we are witnessing the dawn of a new era of e-tail innovations around us which is expected to change the way people experience shopping.

Originality/value

This research is an attempt to enrich the level of understanding about online shopping environment in light of relationships among virtual and physical facets of e-tail, i.e., product assortment, order fulfillment, shopping assistance and shopping efficiency. The authors investigate customer-perceived product assortment performance in e-tailing and its significances on shopping outcomes.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 31 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 29 April 2021

Fatao Wang, Di Wu, Hongxin Yu, Huaxia Shen and Yuanjun Zhao

Based on the typical service supply chain (SSC) structure, the authors construct the model of e-tailing SSC to explore the coordination relationship in the supply chain…

Abstract

Purpose

Based on the typical service supply chain (SSC) structure, the authors construct the model of e-tailing SSC to explore the coordination relationship in the supply chain, and big data analysis provides realistic possibilities for the creation of coordination mechanisms.

Design/methodology/approach

At the present stage, the e-commerce companies have not yet established a mature SSC system and have not achieved good synergy with other members of the supply chain, the shortage of goods and the greater pressure of express logistics companies coexist. In the case of uncertain online shopping market demand, the authors employ newsboy model, applied in the operations research, to analyze the synergistic mechanism of SSC model.

Findings

By analyzing the e-tailing SSC coordination mechanism and adjusting relevant parameters, the authors find that the synergy mechanism can be implemented and optimized. Through numerical example analysis, the authors confirmed the feasibility of the above analysis.

Originality/value

Big data analysis provides a kind of reality for the establishment of online SSC coordination mechanism. The establishment of an online supply chain coordination mechanism can effectively promote the efficient allocation of supplies and better meet consumers' needs.

Details

Journal of Enterprise Information Management, vol. 35 no. 4/5
Type: Research Article
ISSN: 1741-0398

Keywords

Article
Publication date: 30 September 2014

Yi-Wen Liao, Yi-Shun Wang and Ching-Hsuan Yeh

The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context…

2332

Abstract

Purpose

The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing.

Design/methodology/approach

Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of mouth (WOM) and repurchase intention), and behavioral loyalty (i.e. purchase frequency and monetary value). Data collected from 266 respondents in the context of e-tailing are tested against the research model using a partial least squares (PLS) approach.

Findings

The results indicate that both satisfaction and switching cost are positively related to intentional loyalty (i.e. WOM and repurchase intention), and that the relationship of satisfaction with intentional loyalty outweighs that of switching cost. Additionally, while repurchase intention significantly associates with purchase frequency and monetary value, a relatively small portion of the variance in both purchase frequency and monetary value are explained. More importantly, WOM is unrelated to both purchase frequency and monetary value. The insignificance of WOM and the low predictability of repurchase intention indicate that the relationship between intentional and behavioral loyalty is weak in e-tailing context.

Originality/value

This study provided empirical evidence to support the weak relationship between intentional and behavioral customer loyalty in the context of e-tailing. The findings provide several important theoretical and practical implications for e-tailing customer relationship management.

Details

Internet Research, vol. 24 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 11 April 2016

Gopal Das

Regulatory focus theory has been studied in an in-store retailing context. Although an in-store retailing differs from an e-tailing in terms of the factors such as absence…

1460

Abstract

Purpose

Regulatory focus theory has been studied in an in-store retailing context. Although an in-store retailing differs from an e-tailing in terms of the factors such as absence of products, physical human interactions and store atmospherics, the application of regulatory factors in an e-tailing context is limited. This study aims to examine the moderating role of regulatory focus orientations in consumer e-tailing activities.

Design/methodology/approach

A laboratory experiment with 297 participants was conducted to test the theoretical propositions. Statistical techniques such as t-test were used to analyse the data.

Findings

Results show that a consumer online purchase intentions, product review and spreading positive word of mouth vary from promotion-focused individuals to prevention-focused individuals. Results also show that there is no difference in spreading negative word of mouth between promotion-focused and prevention-focused individuals after encountering an unpleasant shopping experience. Finally, results show both the regulatory focus-oriented shoppers are encouraged by sales promotions.

Originality/value

Arguably, this is the first study to examine how consumers’ regulatory orientations moderate their e-tailing activities. The results of this study have implications for both academicians and managers.

Details

Journal of Services Marketing, vol. 30 no. 2
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 13 June 2016

Nabil Tamimi and Rose Sebastianelli

The purpose of this paper is to report results from an experimental study in which participants rank e-tailer quality on the basis of descriptions involving five…

1449

Abstract

Purpose

The purpose of this paper is to report results from an experimental study in which participants rank e-tailer quality on the basis of descriptions involving five attributes (reputation of retailer, site usability, security, delivery and customer support). The paper further explores how the relative importance of these attributes to perceived e-tailer quality is impacted by customer demographic and behavioral characteristics (such as gender, age, frequency of online purchasing and use of online reviews).

Design/methodology/approach

Individual-level conjoint models are estimated to determine the relative importance of these five attributes to perceptions of e-tailer quality.

Findings

The relative importance of these five attributes to perceived e-tailer quality are impacted by customer specific characteristics and online behaviors, namely, age, the frequency of prior online purchasing, the frequency of use of online reviews and the importance attached to the availability of a large number of online product reviews.

Research limitations/implications

Managerial implications that help e-tailers develop more effective, targeted strategies for enhancing the quality of their websites and increasing customer loyalty are presented.

Originality/value

The use of conjoint analysis for decomposing overall judgments of e-tailer quality to derive the relative importance of specific e-tailing attributes offers a realistic way to understand how online customers perceive and evaluate e-tailer quality.

Details

The TQM Journal, vol. 28 no. 4
Type: Research Article
ISSN: 1754-2731

Keywords

Article
Publication date: 22 August 2008

Charles F. Hofacker

The purpose of this paper is to reveal how mental models inherited from offline retailing have impeded both the theory and practice of online retailing, and to suggest…

2682

Abstract

Purpose

The purpose of this paper is to reveal how mental models inherited from offline retailing have impeded both the theory and practice of online retailing, and to suggest fruitful areas of research in online retailing.

Design/methodology/approach

The mental models of physical retail suggest physical constraints of various sorts, and yet for the most part, the constraints acting upon the e‐tailer are instead logical, symbolic and cognitive.

Findings

Researchers in e‐tailing could benefit from pursuing a set of interesting issues including assortment, customer‐to‐customer value creation, site design and structure, and the importance of network topology.

Research limitations/implications

There are many new topics in retailing that can be explored by marketers, as long as we are willing to jettison some of our cherished terminology and ways of thinking. In effect, online, the retailing mix becomes human‐centric, rather than focusing on physical components.

Practical implications

The skill sets needed to set up an e‐tailing presence are substantially different than those required for offline retailing.

Originality/value

The paper takes an unconventional view of the retailing literature, literature that goes back to the foundation of marketing as an academic discipline.

Details

Direct Marketing: An International Journal, vol. 2 no. 3
Type: Research Article
ISSN: 1750-5933

Keywords

Article
Publication date: 2 September 2014

Chioma Vivian Amasiatu and Mahmood Hussain Shah

First party fraud is fraud committed by an account holder or customer that does not involve the use of a stolen identity. This type of fraud has grown substantially in…

1599

Abstract

Purpose

First party fraud is fraud committed by an account holder or customer that does not involve the use of a stolen identity. This type of fraud has grown substantially in recent times due to increased online shopping and is becoming a major concern for online retail businesses, hereby referred to as e-tailers. The purpose of this paper is to provide insights into the motives and nature of first party fraud in e-tailing.

Design/methodology/approach

Systematic literature review was used to synthesise existing research on first party fraud. The authors used scholarly literature as well as grey literature to help understand the motives and nature of this growing business problem.

Findings

Findings reveal a myriad of schemes and motives for engaging in first party fraud.

Research limitations/implications

The findings of this paper employed very little literature due to availability. However, the authors believe that the findings are still useful for advancing the knowledge in this emerging research area.

Practical implications

This study will be useful to researchers as well as practitioners in the retail industry in helping understand the nature and motives of first party frauds which could in turn help devise preventive strategies. The study also makes a case for increased managerial interest and involvement in reducing first party fraud.

Originality/value

A comprehensive literature search presented in this paper shows that this is the first paper to synthesise the various forms of first party fraud in e-tailing.

Details

International Journal of Retail & Distribution Management, vol. 42 no. 9
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 11 July 2016

Gopal Das

– The purpose of this paper is to examine the antecedents and consequences of trust in online shopping from an e-tail branding perspective.

1860

Abstract

Purpose

The purpose of this paper is to examine the antecedents and consequences of trust in online shopping from an e-tail branding perspective.

Design/methodology/approach

A structured questionnaire was used to collect data online from Indian e-tail shoppers (n=309). A structural equation modelling (CB-SEM approach) was used to analyse the data.

Findings

The results found e-tailer awareness, e-tailer associations, and e-tailer perceived quality as antecedents of trust in online shopping. The results also showed online trust positively influences the behavioural intentions, namely, purchase intention, repurchase, and recommendation.

Originality/value

This study examines the applicability and branding and brand management principles in an e-tail branding context. Theoretical and managerial implications of these results are further discussed.

Details

International Journal of Retail & Distribution Management, vol. 44 no. 7
Type: Research Article
ISSN: 0959-0552

Keywords

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