Search results
1 – 10 of over 1000Murat Hakan Altıntaş, Serkan Kılıç and Can Efecan Akhan
There is an increased interest in e-tailing research in the literature, along with the development of new technologies and e-tailing platforms based on consumer and industry…
Abstract
Purpose
There is an increased interest in e-tailing research in the literature, along with the development of new technologies and e-tailing platforms based on consumer and industry perspective. The purpose of this paper is to examine the periodic changes within the content of e-tailing literature.
Design/methodology/approach
The data set of this study includes academic papers cited in the Web of Science, which was published between 2000 and 2017. In this context, a co-word analysis was conducted using SciMat software based on the keywords, including “online retailing,” “e-tailing,” “e-store,” “online store,” “e-tail” and “online retail,” found in the titles of published academic articles.
Findings
In this study, three different periods of the e-tailing study field were examined, major and emerging themes for each period were determined with a comparative bibliometric analysis. In this regard, consumer acceptance, choice and satisfaction were found as the major themes in the conceptualization of e-tailing research.
Originality/value
Understanding the transition from traditional marketing channels to online channels is an essential factor for retailers as well as consumers’ use and the acceptance of new technologies. This study contributes to the effective execution of the e-tailing systems.
Details
Keywords
Usha Ramanathan, M. Mathirajan and A.S. Balakrishnan
The COVID-19 situation affected the whole landscape of retailing in India and around the world. However, some businesses have used the pandemic-related difficulties into…
Abstract
Purpose
The COVID-19 situation affected the whole landscape of retailing in India and around the world. However, some businesses have used the pandemic-related difficulties into opportunities. E-tailing is one of the ways that helped people in India to continue shopping their essential products and choosing their luxury products without making any physical visits during the lockdown. This research understands the current situation through an observation study and suggests the e-tailing model suitable during the COVID-19 and beyond.
Design/methodology
We used secondary data to make the observational study. We also conducted two case studies and interviews with grocery shops and an automotive company.
Findings
This research suggests a simple collaborative e-tailing model combining all supply chain players to reduce people’s movement, timely delivery and enhanced service to meet customers demand during the lockdown period.
Originality/value
This paper has considered two real cases for discussion and also obtained information from public domain. The proposed model has been discussed with the case companies, and it hoped to support business planning for online services.
Details
Keywords
Nikunj Kumar Jain, Hasmukh Gajjar, Bhavin J. Shah and Ashish Sadh
The purpose of this paper is to understand the dimensions of the e-fulfillment process and its influence on customers in pure e-tailing; to classify the pertinent literature that…
Abstract
Purpose
The purpose of this paper is to understand the dimensions of the e-fulfillment process and its influence on customers in pure e-tailing; to classify the pertinent literature that has evolved over time addressing relevant managerial issues; and to identify the gaps between the practices prevalent in the e-fulfillment and those suggested by academicians to develop insights for future research.
Design/methodology/approach
A critical systemic literature review approach was used for the study with quantitative and qualitative analysis.
Findings
The authors identified seven dimensions of e-fulfillment in the literature on pure e-tailing: e-business quality, product quality, pricing, availability, timeliness, condition and ease of return and explored its linkages with shopping satisfaction and repurchase intention of customers in e-tailing.
Research limitations/implications
The study was skewed toward an empirical approach. The study does not include many of the analytical models in this space.
Practical implications
This study helps e-tailers, academicians and practitioners understand critical dimensions of e-fulfillment and its influence on customers in the pure e-tailing setting in order to design customer-centric e-fulfillment architecture.
Originality/value
The study identified seven dimensions of e-fulfillment in the literature and explored its influence on shopping satisfaction and repurchase intention of customers in pure e-tailing. This is the first compilation of standalone/isolated studies available in the literature to provide e-tailers and academicians meaningful insights into e-fulfillment in the pure e-tailing setting.
Details
Keywords
Pradeep Kautish and Rajesh Sharma
The purpose of this paper is to bridge together seemingly disparate yet interconnected paradigmatic antecedents of e-tailing and servicescape, i.e., product assortment, order…
Abstract
Purpose
The purpose of this paper is to bridge together seemingly disparate yet interconnected paradigmatic antecedents of e-tailing and servicescape, i.e., product assortment, order fulfillment, shopping assistance and its consequences for shopping efficiency.
Design/methodology/approach
The proposed conceptual model is well grounded in the extensive literature from e-tailing as well as retailing domain and to assess the plausibility of the model. Total 246 female online apparel shoppers were surveyed from an Indian university and the data were analyzed using structural equation modeling through SmartPLS.
Findings
The outcomes of the study indicate that the e-customer may derive a substantial share of shopping assistance and service interface through product assortment offered by e-tailing sites. Customer-perceived performance of this e-shopping process – a crucial element of e-tail servicescape – directly affects the shopping assistance, along with order fulfillment capability of retail scope.
Research limitations/implications
The study used a sample of graduate students at a north-west university in India, which limits the generalizability of the research to other consumer groups. The paper links a significant body of literature within a conceptually developed framework and identifies key research areas in the e-tailing realm.
Practical implications
By better understanding the role of product assortment as a value-added feature in online value co-creation process, the e-tail managers can leverage the proposed integrated capability to improve e-tailing performance and customer outcomes in the form of business.
Social implications
With rapid advancements in internet-led communication, we are witnessing the dawn of a new era of e-tail innovations around us which is expected to change the way people experience shopping.
Originality/value
This research is an attempt to enrich the level of understanding about online shopping environment in light of relationships among virtual and physical facets of e-tail, i.e., product assortment, order fulfillment, shopping assistance and shopping efficiency. The authors investigate customer-perceived product assortment performance in e-tailing and its significances on shopping outcomes.
Details
Keywords
Yi-Wen Liao, Yi-Shun Wang and Ching-Hsuan Yeh
The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of…
Abstract
Purpose
The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing.
Design/methodology/approach
Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of mouth (WOM) and repurchase intention), and behavioral loyalty (i.e. purchase frequency and monetary value). Data collected from 266 respondents in the context of e-tailing are tested against the research model using a partial least squares (PLS) approach.
Findings
The results indicate that both satisfaction and switching cost are positively related to intentional loyalty (i.e. WOM and repurchase intention), and that the relationship of satisfaction with intentional loyalty outweighs that of switching cost. Additionally, while repurchase intention significantly associates with purchase frequency and monetary value, a relatively small portion of the variance in both purchase frequency and monetary value are explained. More importantly, WOM is unrelated to both purchase frequency and monetary value. The insignificance of WOM and the low predictability of repurchase intention indicate that the relationship between intentional and behavioral loyalty is weak in e-tailing context.
Originality/value
This study provided empirical evidence to support the weak relationship between intentional and behavioral customer loyalty in the context of e-tailing. The findings provide several important theoretical and practical implications for e-tailing customer relationship management.
Details
Keywords
Regulatory focus theory has been studied in an in-store retailing context. Although an in-store retailing differs from an e-tailing in terms of the factors such as absence of…
Abstract
Purpose
Regulatory focus theory has been studied in an in-store retailing context. Although an in-store retailing differs from an e-tailing in terms of the factors such as absence of products, physical human interactions and store atmospherics, the application of regulatory factors in an e-tailing context is limited. This study aims to examine the moderating role of regulatory focus orientations in consumer e-tailing activities.
Design/methodology/approach
A laboratory experiment with 297 participants was conducted to test the theoretical propositions. Statistical techniques such as t-test were used to analyse the data.
Findings
Results show that a consumer online purchase intentions, product review and spreading positive word of mouth vary from promotion-focused individuals to prevention-focused individuals. Results also show that there is no difference in spreading negative word of mouth between promotion-focused and prevention-focused individuals after encountering an unpleasant shopping experience. Finally, results show both the regulatory focus-oriented shoppers are encouraged by sales promotions.
Originality/value
Arguably, this is the first study to examine how consumers’ regulatory orientations moderate their e-tailing activities. The results of this study have implications for both academicians and managers.
Details
Keywords
Fatao Wang, Di Wu, Hongxin Yu, Huaxia Shen and Yuanjun Zhao
Based on the typical service supply chain (SSC) structure, the authors construct the model of e-tailing SSC to explore the coordination relationship in the supply chain, and big…
Abstract
Purpose
Based on the typical service supply chain (SSC) structure, the authors construct the model of e-tailing SSC to explore the coordination relationship in the supply chain, and big data analysis provides realistic possibilities for the creation of coordination mechanisms.
Design/methodology/approach
At the present stage, the e-commerce companies have not yet established a mature SSC system and have not achieved good synergy with other members of the supply chain, the shortage of goods and the greater pressure of express logistics companies coexist. In the case of uncertain online shopping market demand, the authors employ newsboy model, applied in the operations research, to analyze the synergistic mechanism of SSC model.
Findings
By analyzing the e-tailing SSC coordination mechanism and adjusting relevant parameters, the authors find that the synergy mechanism can be implemented and optimized. Through numerical example analysis, the authors confirmed the feasibility of the above analysis.
Originality/value
Big data analysis provides a kind of reality for the establishment of online SSC coordination mechanism. The establishment of an online supply chain coordination mechanism can effectively promote the efficient allocation of supplies and better meet consumers' needs.
Details
Keywords
Nabil Tamimi and Rose Sebastianelli
The purpose of this paper is to report results from an experimental study in which participants rank e-tailer quality on the basis of descriptions involving five attributes…
Abstract
Purpose
The purpose of this paper is to report results from an experimental study in which participants rank e-tailer quality on the basis of descriptions involving five attributes (reputation of retailer, site usability, security, delivery and customer support). The paper further explores how the relative importance of these attributes to perceived e-tailer quality is impacted by customer demographic and behavioral characteristics (such as gender, age, frequency of online purchasing and use of online reviews).
Design/methodology/approach
Individual-level conjoint models are estimated to determine the relative importance of these five attributes to perceptions of e-tailer quality.
Findings
The relative importance of these five attributes to perceived e-tailer quality are impacted by customer specific characteristics and online behaviors, namely, age, the frequency of prior online purchasing, the frequency of use of online reviews and the importance attached to the availability of a large number of online product reviews.
Research limitations/implications
Managerial implications that help e-tailers develop more effective, targeted strategies for enhancing the quality of their websites and increasing customer loyalty are presented.
Originality/value
The use of conjoint analysis for decomposing overall judgments of e-tailer quality to derive the relative importance of specific e-tailing attributes offers a realistic way to understand how online customers perceive and evaluate e-tailer quality.
Details
Keywords
Pınar Türkdemir, Erkan Yıldız and Mustafa Fikret Ateş
This study aims to determine the effects of e-service quality (e-SQ) in fashion e-storescapes (online retail store environments) on e-customer citizenship behaviour (e-CCB) and…
Abstract
Purpose
This study aims to determine the effects of e-service quality (e-SQ) in fashion e-storescapes (online retail store environments) on e-customer citizenship behaviour (e-CCB) and e-repurchase intention (e-RI), as well as to investigate whether e-CCB plays a mediating role in these relations.
Design/methodology/approach
In line with the aim of this study, the relationships between the variables were examined by using the mediation effect analysis within the framework of a Stimulus-Organism-Response (S-O-R) model. An online survey was developed based on the scales with proven reliability and validity. The convenience sampling method on social media sites was used to collect data for analysis from 500 volunteer participants who had previously shopped online for fashion brands between 1st and 30th September 2020. The partial least squares (PLS) path analysis method was used to analyse the research model.
Findings
This study revealed that the dimensions of e-SQ, except e-efficiency and e-privacy, have positive effects on all dimensions of e-CCB. Concurrently, this study identified that the dimensions of e-CCB have positive effects on e-RI. Subsequently, the study determined that the dimensions of e-CCB played a full mediator role between the dimensions of e-SQ and e-RI.
Research limitations/implications
The primary limitation of this study is that the study is based on the perceptions of fashion e-customers about the customers' e-tailing (online retailing) experiences, which is only reached via the convenience sampling method.
Practical implications
In this study, the positive relationships between e-CCB and e-RI were accepted as the acquirements of e-SQ in fashion e-storescapes. In this context, the reasons for fashion customers to repurchase from an e-storescape are not only low prices and product variety, but also the exhibition of extra-role behaviours in the form of e-SQ acquirements. These implications, which will attract the attention of fashion e-tailers, may enable the e-tailers to modify the e-SQ of e-tailers' e-storescapes based on customer feedback.
Originality/value
This study is unique as the study draws on the S-O-R theory to provide insight into the stimulus effect of e-storescape e-SQ on the mediating role of e-CCB. The current study is expected to contribute to the literature by highlighting the reasons for changes in consumption attitudes, intentions and behaviours amongst customers that prefer e-tailing for fashion apparel shopping.
Details
Keywords
The purpose of this paper is to reveal how mental models inherited from offline retailing have impeded both the theory and practice of online retailing, and to suggest fruitful…
Abstract
Purpose
The purpose of this paper is to reveal how mental models inherited from offline retailing have impeded both the theory and practice of online retailing, and to suggest fruitful areas of research in online retailing.
Design/methodology/approach
The mental models of physical retail suggest physical constraints of various sorts, and yet for the most part, the constraints acting upon the e‐tailer are instead logical, symbolic and cognitive.
Findings
Researchers in e‐tailing could benefit from pursuing a set of interesting issues including assortment, customer‐to‐customer value creation, site design and structure, and the importance of network topology.
Research limitations/implications
There are many new topics in retailing that can be explored by marketers, as long as we are willing to jettison some of our cherished terminology and ways of thinking. In effect, online, the retailing mix becomes human‐centric, rather than focusing on physical components.
Practical implications
The skill sets needed to set up an e‐tailing presence are substantially different than those required for offline retailing.
Originality/value
The paper takes an unconventional view of the retailing literature, literature that goes back to the foundation of marketing as an academic discipline.
Details