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Open Access
Article
Publication date: 15 July 2019

Leigh E. Fine

Inclusive leadership education espouses a generalized set of values that it hopes to impart to students, what Foucault (1978) would call discourse. However, students may choose to…

Abstract

Inclusive leadership education espouses a generalized set of values that it hopes to impart to students, what Foucault (1978) would call discourse. However, students may choose to embrace, resist, alter, or challenge particular aspects of a class’s discourse. Qualitative analysis compared multicultural leadership course students’ pre-test and post-test responses to a question that asked them to define inclusion. Four changes in narratives emerged: some students 1) exhibited heightened awareness of difference, 2) transitioned away from egocentrism in leadership thinking, 3) expressed more comfort with thinking about inclusion as an abstract concept, and 4) challenged the charge to define inclusion.

Details

Journal of Leadership Education, vol. 18 no. 3
Type: Research Article
ISSN: 1552-9045

Article
Publication date: 1 January 1981

P. Vanden Abeele and P. Luysterman

Looks at the opinions and attitudes of advertisers and agencies with regard to pre‐testing and pre‐test methods in a small market like Belgium. Evaluates the criteria of the study…

Abstract

Looks at the opinions and attitudes of advertisers and agencies with regard to pre‐testing and pre‐test methods in a small market like Belgium. Evaluates the criteria of the study into four components: motivation and/or behaviour; attitude and attitude change; visual impact and recall; and information transfer. Reveals that the importance attached to the criteria increases in the same order. Concludes that the respondents are relatively favourable to message ratings, but have a negative attitude to forced exposure ratings.

Details

European Journal of Marketing, vol. 15 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 5 August 2022

Ray M. Merrill and Carl L. Hanson

This study is a formative evaluation of an adolescent online e-cigarette prevention program (Clearing the Vapor) giving attention to identifying higher risk adolescent…

Abstract

Purpose

This study is a formative evaluation of an adolescent online e-cigarette prevention program (Clearing the Vapor) giving attention to identifying higher risk adolescent populations, confirming the theory of change, and assessing short-term outcomes.

Design/methodology/approach

The evaluation was conducted using online pre-test and post-test survey data collected from adolescent program participants age 10–18 from 2019 to 2021. Analyses included risk ratios on perceived risk, self-efficacy, and behavioral intentions across demographic variables. Pre-test and post-test comparisons were conducted with analysis involving the t-test and the McNemar test.

Findings

Prevalence of e-cigarette use was higher among males, older adolescents, and in racial/ethnic groups other than Whites and Asians. Adolescents with lower confidence to say “no” were more likely to use e-cigarettes. Greater perception of harm by using e-cigarettes increased the likelihood of adolescents feeling competent to explain to peers the harmful effects of e-cigarettes. Mean change in commitment levels to not use e-cigarettes increased for males and females, all ages, and racial/ethnic groups other than non-Hispanic Blacks and American Indians. Improvement in non-Hispanic Whites was significantly greater than for non-Hispanic Blacks, American Indians, and Hispanics.

Originality/value

Improvement in programming should give careful attention to the incorporation of more prevention activities and to materials tailored specifically to racial/ethnic participants. As a theory of change, findings support the utility of the Clearing the Vape prevention programming to address perceptions of harm that e-cigarettes are safe, confidence in explaining the harmful effects of use, and the development of skills to resist use.

Details

Health Education, vol. 122 no. 6
Type: Research Article
ISSN: 0965-4283

Keywords

Open Access
Article
Publication date: 15 January 2016

David M. Rosch, Clinton M. Stephens and Jasmine D. Collins

The LeaderShape Institute is a popular immersion-based leadership program that is hosted on dozens of university campuses and conducted nationally each year. As part of a…

Abstract

The LeaderShape Institute is a popular immersion-based leadership program that is hosted on dozens of university campuses and conducted nationally each year. As part of a comprehensive research effort, a sample of 1,279 students at 21 participating institutions completed a pre-test prior to participating, as well as a post-test immediately after and a follow- up test three to four months later. Tests included measures of leadership skills, leadership- oriented self-efficacy, motivation to lead, and motivation to advocate for social issues. Results suggest students make gains in skill, confidence, and motivation to advocate for social issues, but that not all gains emerged similarly across social identity groups. Several differences emerged when comparing gains measured from pre-test to post-test and gains that included follow-up tests. This study provides support for the effectiveness of the LeaderShape Institute, and possesses several implications for the methods used in assessing the development of leadership capacity.

Details

Journal of Leadership Education, vol. 15 no. 1
Type: Research Article
ISSN: 1552-9045

Open Access
Article
Publication date: 15 October 2016

Beth Ann Martin and Scott J. Allen

This research assesses the Know, See, Plan, portions of the Know, See, Plan, Do (KSPD) model for curriculum design in leadership education. There were 3 graduate student groups…

Abstract

This research assesses the Know, See, Plan, portions of the Know, See, Plan, Do (KSPD) model for curriculum design in leadership education. There were 3 graduate student groups, each taught using 1 of 3 different curriculum designs (KSPD and 2 control groups). Based on apre- test, post-test design, students’ performance was measured to assess their knowledge, and application skills of the course material. Results indicated MBA students taught based on a KSPD curriculum (Group 1) performed significantly better than students in the two control groups on 3 post-test dependent measures designed to capture the effectiveness of the Know, See, Plan curriculum design model, (basic leadership information (K1), recognition of leadership concepts in practice (S1), and developing a plan of action (P1)). Group 1 also performed significantly better on all 3 post-test measures than they performed on the 3 pre-test measures. The non-MBA control group (Group 2) improved significantly from pre-test to post test on P1 but not on S1 or K1. The MBA control group (Group 3) had no significant changes in performance from pre-test to post-test on any of the three dependent measures. These findings are discussed in terms of their support for the KSPD model and in regard to limitations of this study.

Details

Journal of Leadership Education, vol. 15 no. 4
Type: Research Article
ISSN: 1552-9045

Article
Publication date: 1 April 2003

Megan Divett, Nadia Crittenden and Ron Henderson

Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty…

13429

Abstract

Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty programs, this study explores an alternative way of actively influencing consumer loyalty and subsequent purchase behavior. A field experiment was conducted on 240 customers of a theater subscription, using a Solomon Four Group design to evaluate the impact of an intervention on loyalty and subsequent purchase behavior. The intervention increased levels of perceived approachability and responsiveness to customer voice. Initial results indicated that greater perceived approachability and responsiveness led to greater loyalty toward the theater, and greater purchase behavior.

Details

Journal of Consumer Marketing, vol. 20 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 1 March 2005

Devi R. Gnyawali, Alice C. Stewart and John H. Grant

By adopting a cognitive perspective, we examine ways in which knowledge creation processes within organizations effectively enhance organizational knowledge via the cognitive…

Abstract

By adopting a cognitive perspective, we examine ways in which knowledge creation processes within organizations effectively enhance organizational knowledge via the cognitive processes of organizational members. We identify two distinct yet complementary learning processes—informational and interactive—and argue that these processes contribute to the creation of organizational knowledge in different ways. We use cognitive mapping to examine changes in knowledge and use a research design involving pre‐test and post‐test of cognitive maps. Results suggest that organizational knowledge generally improves as organizations engage in the knowledge creation processes and that the effectiveness of such processes in creating knowledge depends on the context. The conceptual arguments and methods developed in this paper should encourage researchers to conduct additional empirical research and help managers change the mix of the informational and interactive learning processes for effective learning as their firm's competitive environment becomes more volatile.

Details

International Journal of Organizational Analysis, vol. 13 no. 3
Type: Research Article
ISSN: 1934-8835

Keywords

Book part
Publication date: 2 May 2018

Sharon Lindhorst Everhardt, Brenda I. Gill, Jonathan Cellon and Christopher Bradley

School-aged children living in Montgomery and Troy located in Central Alabama are particularly vulnerable to food insecurity. This study used a one-group pre-test–post-test…

Abstract

School-aged children living in Montgomery and Troy located in Central Alabama are particularly vulnerable to food insecurity. This study used a one-group pre-test–post-test research design to investigate if gardening and nutritional activities could be used as effective intervention to reduce levels of food insecurity among school-aged children. Statistical results found that several of the participants live in urban food deserts. Food insecurity scores were higher for participants in Montgomery compared to those in Troy, AL. The relationship between parental income, household size, and location were important indicators for measuring food insecurity among participants. Recommendations for future research include expanding the scope of study to different sites and climates with larger samples to enhance our understanding of gardening and nutritional educational activities on food insecurity among school-aged children.

Details

Environment, Politics, and Society
Type: Book
ISBN: 978-1-78714-775-1

Keywords

Book part
Publication date: 29 January 2021

Jekaterina Rogaten and Bart Rienties

In the last five years, there has been an increased interest across the globe, and in the United Kingdom in particular, to define, conceptualise and measure learning gains. The…

Abstract

In the last five years, there has been an increased interest across the globe, and in the United Kingdom in particular, to define, conceptualise and measure learning gains. The concept of learning gains, briefly summarised as the improvement in knowledge, skills, work-readiness and personal development made by students during their time spent in higher education, has been hailed by some as an opportunity to measure ‘excellence’ in teaching. This chapter will review some of the common definitions and the methods employed in research on learning gains. Secondly, we will provide a critical evaluation of the computational aspects of learning gains (e.g., raw gain, normalised gain). Finally, we will critically reflect upon the lessons learnt and what is not yet known in terms of learning gains.

Details

Learning Gain in Higher Education
Type: Book
ISBN: 978-1-83867-280-5

Keywords

Book part
Publication date: 27 June 2008

Susan A. Lynn and Thomas E. Vermeer

Over the last twenty years, many studies have examined the impact of structured writing programs on improving accounting students’ writing skills. In this chapter, we extend this…

Abstract

Over the last twenty years, many studies have examined the impact of structured writing programs on improving accounting students’ writing skills. In this chapter, we extend this research by using writing assignments that are representative of the workplace writing experiences that students encounter in their professional careers, by developing an evaluation instrument to assess the effectiveness of structured writing programs, and by using business advisory board members to evaluate improvement in students’ writing. Our results suggest that our new approach to designing writing assignments representative of workplace writing helps students improve their writing skills. Our business advisory board members’ ratings indicate that the overall quality of the students’ writing improved over two semesters of completing a series of workplace writing assignments. Specifically, our structured writing program improved students’ business writing skills in the areas of organization (paragraph unity, layout, and conclusion) and style and tone (conciseness and word choice). Students also improved in their ability to explain technical aspects of accounting work and in certain aspects of spelling, punctuation, and grammar. The results and tools provided in this study should assist other programs in either implementing or improving a structured writing program.

Details

Advances in Accounting Education
Type: Book
ISBN: 978-1-84950-519-2

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