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Community Management of Urban Open Spaces in Developing Economies
Type: Book
ISBN: 978-1-78560-639-7

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Community Management of Urban Open Spaces in Developing Economies
Type: Book
ISBN: 978-1-78560-639-7

Book part
Publication date: 24 November 2010

Dirk Lewandowski

This chapter outlines how search engine technology can be used in online public access catalogs (OPACs) to help improve users’ experiences, to identify users’ intentions, and to…

Abstract

This chapter outlines how search engine technology can be used in online public access catalogs (OPACs) to help improve users’ experiences, to identify users’ intentions, and to indicate how it can be applied in the library context, along with how sophisticated ranking criteria can be applied to the online library catalog. A review of the literature and the current OPAC developments forms the basis of recommendations on how to improve OPACs. Findings were that the major shortcomings of current OPACs are that they are not sufficiently user-centered and that their results presentations lack sophistication. Furthermore, these shortcomings are not addressed in current 2.0 developments. It is argued that OPAC development should be made search-centered before additional features are applied. Although the recommendations on ranking functionality and the use of user intentions are only conceptual and not yet applied to a library catalogue, practitioners will find recommendations for developing better OPACs in this chapter. In short, readers will find a systematic view on how the search engines’ strengths can be applied to improving libraries’ online catalogs.

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Advances in Librarianship
Type: Book
ISBN: 978-1-84950-979-4

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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Book part
Publication date: 27 September 2021

Julian R. K. Wichmann, Thomas P. Scholdra and Werner J. Reinartz

Inner city centers not only provide opportunities for shopping, dining, and entertainment, but with their lively atmosphere and other vital attributes, also create attractive…

Abstract

Inner city centers not only provide opportunities for shopping, dining, and entertainment, but with their lively atmosphere and other vital attributes, also create attractive destinations for residents and tourists alike. However, inner city retailing, potentially the most important reason to visit an inner city, is facing serious competition from e-commerce and out-of-town shopping malls. Dying inner city centers have become a severe issue in recent years, worldwide. To counteract this devastating trend and ensure the vitality and viability of inner city centers, stakeholders from the public and private sectors regularly join their forces in initiatives to strengthen urban structures. However, academic insights into the contribution of retailing on perceived city attractiveness remain sparse. Relying on an extensive data set that combines survey and observational data, the authors are able to quantify a variety of inner city characteristics, ranging from its store and service provider portfolio to its ambience and accessibility, and measure their association with its perceived attractiveness. They show that a city's portfolio of retail stores is not only related to people's perceptions of the city's overall attractiveness but also perceptions of its ambience. However, not all retail categories contribute the same way; while the presence of clothing stores or booksellers is strongly associated with cities' ambience as well as attractiveness, other retail categories such as optometrists or electronics stores are negatively associated with consumers' inner city perceptions. Importantly, these relationships also depend on the size of the focal city. Based on their results, the authors provide important managerial and societal implications on how to leverage the local retailing environment to improve inner city attractiveness. For example, the results may inform (local) governments on which sectors to subsidize in order to attract those store and service provider categories that benefit inner city attractiveness.

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Marketing Accountability for Marketing and Non-marketing Outcomes
Type: Book
ISBN: 978-1-83867-563-9

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Book part
Publication date: 8 April 2005

Petri Suomala

The essential investments in new product development (NPD) made by industrial companies entail effective management of NPD activities. In this context, performance measurement is…

Abstract

The essential investments in new product development (NPD) made by industrial companies entail effective management of NPD activities. In this context, performance measurement is one of the means that can be employed in the pursuit of effectiveness.

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Managing Product Innovation
Type: Book
ISBN: 978-1-84950-311-2

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School-Based Evaluation: An International Perspective
Type: Book
ISBN: 978-1-84950-143-9

Book part
Publication date: 4 September 2003

Arch G. Woodside and Marcia Y. Sakai

A meta-evaluation is an assessment of evaluation practices. Meta-evaluations include assessments of validity and usefulness of two or more studies that focus on the same issues…

Abstract

A meta-evaluation is an assessment of evaluation practices. Meta-evaluations include assessments of validity and usefulness of two or more studies that focus on the same issues. Every performance audit is grounded explicitly or implicitly in one or more theories of program evaluation. A deep understanding of alternative theories of program evaluation is helpful to gain clarity about sound auditing practices. We present a review of several theories of program evaluation.

This study includes a meta-evaluation of seven government audits on the efficiency and effectiveness of tourism departments and programs. The seven tourism-marketing performance audits are program evaluations for: Missouri, North Carolina, Tennessee, Minnesota, Australia, and two for Hawaii. The majority of these audits are negative performance assessments. Similarly, although these audits are more useful than none at all, the central conclusion of the meta-evaluation is that most of these audit reports are inadequate assessments. These audits are too limited in the issues examined; not sufficiently grounded in relevant evaluation theory and practice; and fail to include recommendations, that if implemented, would result in substantial increases in performance.

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Evaluating Marketing Actions and Outcomes
Type: Book
ISBN: 978-0-76231-046-3

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A Developmental and Negotiated Approach to School Self-Evaluation
Type: Book
ISBN: 978-1-78190-704-7

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

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