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All of us have at some point thought how great it would be to be the boss of our own destiny and build a new business. For some it's a dream that won't stop until we try. In the old days, all it would have taken was two months’ rent after we built our leasehold improvements. Oh, how times have changed.

This paper aims to explore the pertinent issues, barriers and pitfalls of intergenerational communication in business families during their leadership succession period.

Building on relational leadership theory, the paper makes use of an action research approach using a qualitative single case study to investigate communication barriers and pitfalls in business transition.

Through action research, interventions were taken in the underlying case, which increased the consciousness, as well as the personal and social competencies of the business family. Thus, business families stuck in ambivalent entanglement understand their underlying motives and needs within the change process, get into closer contact with their emotional barriers and communication hindrances, which is a prerequisite for any change, and break the succession iceberg phenomenon.

Future research should undertake multiple case studies to validate and/or modify the qualitative methods used in this action research to increase the validity and generalizability of the findings.

Given the large number of business families in transition, our study shows the beneficial effects action research might have on business families’ communication behavior along a change process. The findings might help other business families to understand the value of action research for such underlying challenges and decrease communication barriers.

This is one of the few studies to have addressed intergenerational communication of business families using an action research approach.

This chapter draws out lessons regarding how the diagnosis of urgent problems, the formation of ambitious and visionary goals, and the participation of stakeholders with critical innovation assets stimulate the cocreation of innovative solutions that promote the SDGs (Sustainable Development Goals), and how changemakers can lead and manage cocreated innovation processes. It considers the initiation of innovation processes and the design and testing of innovative solutions as well as the upscaling and diffusion of new successful products, processes and organizational forms. Finally, it identifies several common pitfalls that are important for changemakers to avoid, including an assumption of the necessity for heroic leadership, failure to include relevant actors, overly strict and detailed plans and procedures, and inability to integrate newcomers.