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In the current era of fake news, illusions, manipulations and other artificial attributes of virtuality and reality, authenticity is a virtue that people highly appreciate. This study aims to examine the influence of the personal brand authenticity of top football players on loyalty to the football discipline in general, via the mediation of personal brand identification.

Based on data collected from a convenience sample of 562 respondents from Poland via an electronic survey and analyzed using the structural equation modeling method, this study explored, first, the influence of top football players’ personal brand authenticity on consumers’ identification with these football players, and second, how this identification may lead to enhancing loyalty to the football discipline. Finally, it verified how the loyalty effect (attitudinal and behavioral) varies across different categories of spectators.

Personal brand identification with authentic football stars is a focal factor enabling the creation of loyalty (attitudinal and behavioral) to the whole discipline. Consumers’ perceptions of the authenticity of the personal brands of football players play a role in increasing identification with these personal brands. This identification is essential in achieving loyalty to football as a sports discipline via football celebrities.

Football players perceived as authentic are evaluated more positively, leading to consumer identification with these players, which, in turn, increases consumers’ loyalty to football. Thus, the presence of authentic, skilled players is important for football, but the actual loyalty effect from authenticity can be achieved only by identification. Therefore, football requires exceptional, strong stars who reflect a set of desired personal values. Further research is needed to identify the desired set of values that leads to identification with football stars.

This study presents evidence that the personal brand authenticity of a football star is a driver of loyalty towards football discipline in general if the spectators’ identification with this superstar occurs. Moreover, this study proves that loyalty to football driven by the personal brand authenticity of football stars differs between spectators’ categories.

The purpose of this paper is to unpack some of the socio‐technical relationships inherent in contemporary notions of personal identity management. For this purpose it considers the issue of personal identity management in terms of a framework, which distinguishes between the related processes of authentication, identification and enrolment.

The conceptual model described in this paper is reflected against an important recent case in which issues of personal identity management are being enacted: the introduction of a UK national identity card. Both this issue and case are particularly examined in the light of the growth of e‐Government in the UK.

The paper relates issues associated with the technical infrastructure of e‐Government with some of the costs and benefits associated with the social infrastructure of e‐Government. This device offers a useful framing for a whole range of issues surrounding individual‐organisation interaction in the Information Society that rely on elements of personal identity management.

In the paper the issue of personal identity management is under‐represented in the Information Systems and Information Management literature. The conceptual approach adopted in the paper is used to identify areas of further research in terms of issues relevant to the technical infrastructure of e‐Government.

The paper identifies a number of personal identity management issues embedded in the technical infrastructure required for effective e‐Government.

This paper raises the importance of personal identity management to the success of the e‐Government agenda. It also links classic information management issues to the issue of personal identity management and identifies the challenges for e‐Government within this.

In this chapter, we integrate recent theories on followers’ self-concept and transformational leadership theory in order to develop a conceptual framework for understanding the exceptional and diverse effects transformational leaders may have on their followers. We propose that transformational leaders may influence two levels of followers’ self-concept: the relational and the collective self thus fostering personal identification with the leader and social identification with the organizational unit. Specific leader behaviors that prime different aspects of followers’ self-concepts are identified, and their possible effects on different aspects of followers’ perceptions and behaviors are discussed.

This study aims to examine the potential guest perception of green hotel attributes (GHAs) and the underlying mechanism through which GHA perception influences attitude toward green hotels, intention to stay at green hotels and willingness to pay a premium. It also investigates the moderating roles of personal norms and social norms in the influence of GHA perception on identification and trust toward green hotels.

A two-stage survey was used to collect data via Prolific Academic. The authors tested the hypotheses on 521 valid responses using the partial least squares method.

The results show that identification and trust mediate the effect of GHA perception on attitude, intention to stay and willingness to pay a premium for green hotels. The authors found a positive interaction effect between GHA perception and personal norms on identification and trust and a negative interaction effect between social norms and GHA perception on trust. The interaction effect of GHA perception and social norms on identification is not significant.

This study presents an integrated framework for green hotel adoption by examining the potential guest perception of GHAs and explores how it fosters positive guest responses. Findings show that GHA perception positively influences potential guest responses through identification (the personal route) and trust (the social route). This study also simultaneously considers personal norms and social norms, together with the effects of their interactions with GHA perception on identification and trust.

Accumulating evidence suggests that Team-member exchange (TMX) influences employee work attitudes and behaviours separately from the effects of leader-member exchange (LMX). In particular, little is known of the effect of LMX differentiation (in-group versus out-group) as a process of social exchange that can, in turn, affect TMX quality. To explore this phenomenon, this chapter presents a multi-level model of TMX in organizations, which incorporates LMX differentiation, team identification, team member affect at the individual level, and fairness of LMX differentiation and affective climate at the group-level. We conclude with a discussion of the implications of our model for theory, research, and practice.

Many information systems involve data about people. In order reliably to associate data with particular individuals, it is necessary that an effective and efficient identification scheme be established and maintained. There is remarkably little in the information technology literature concerning human identification. Seeks to overcome that deficiency by undertaking a survey of human identity and human identification. Discusses techniques including names, codes, knowledge‐based and token‐based identification, and biometrics. Identifies the key challenge to management as being to devise a scheme which is practicable and economic, and of sufficiently high integrity to address the risks the organization confronts in its dealings with people. Proposes that much greater use be made of schemes which are designed to afford people anonymity, or which enable them to use multiple identities or pseudonyms, while at the same time protecting the organization′s own interest. Describes multi‐purpose and inhabitant registration schemes, and notes the recurrence of proposals to implement and extend them. Identifies public policy issues. Of especial concern is the threat to personal privacy that the general‐purpose use of an inhabitant registrant scheme represents. Speculates that, where such schemes are pursued energetically, the reaction may be strong enough to threaten the social fabric.

The purpose of this paper is to provide practitioners of management a sense of importance in providing a balance between providing customer service and still safeguarding personal identity through a national identity program.

A review of the applied literature on national identity programs and a personal interview of 252 professional and semi‐professional people was conducted, representative of the service industries located in the metropolitan section of Pittsburgh, PA.

Via multiple linear regression, χ², and factor analysis, virtually all the basic personal information and customer relationship management (CRM)‐related tenets of benefits with identity program, global security concerns, technology enabled, personal identity concerns, standardization concerns, wealth and education factors, cost of capita, online experiences, and confront with personal information, were found be statistically significant and positively related to the degree of invasion of privacy factor.

Although, there are many beneficial reasons why national identity programs should be implemented, such as security, convenience, and enhancing CRM‐related strategies, the vast majority of citizens have many fears and feel there are too many risks involved.

Few empirical studies existing in the literature, especially from a business perspective concerning national identity initiatives. These issues regarding national identification cards and CRM were addressed through exploratory data reduction analyses. Although, there were several significant and negative issues associated with implementation, in general, if citizens are better educated about the benefits of a national identification card they are more willing to adopt it and pay for the program.

The study aims to look at deep eWOM providing behaviour in m-commerce and attempts to explore its antecedents. Personalisation is proposed as an indirect antecedent of deep eWOM providing behaviour mediated by hedonic and utilitarian value perceptions and personal identification.

Based on social-exchange theory, the conceptual model links the study antecedents to deep eWOM providing behaviour. The conceptual model was validated through a multi-country study. A large sample of m-commerce users in the UK (n = 505), India (n = 422) and Vietnam (n = 618) were contacted to collect the data. Data were analysed through structural equations modelling procedure with invariance analysis conducted to ensure that the results from the three samples could be compared. The authors also conducted post-hoc analysis to explore the mediation paths between variables.

The study finds support to the conceptual model across the samples from the three countries. Personalisation is found to increase value perceptions – both utilitarian and hedonic – and personal identification which leads to “deep” eWOM providing behaviour across all the three countries. The serial mediation also provides comparable results across the three countries.

The study contributes to the understanding of deep eWOM providing behaviour – a construct with high practical relevance which has however not been explored sufficiently in current literature. The study also contributes to the literature that analyses the consequences of personalisation in m-commerce.

We present a model of organizational monitoring that integrates organizational justice and information privacy. Specifically, we adopt the position that the formation of invasiveness and unfairness attitudes is a goal-driven process. We employ cybernetic control theory and identity theory to describe how monitoring systems affect one's ability to maintain a positive self-concept. Monitoring provides a particularly powerful cue that directs attention to self-awareness. People draw on fairness and privacy relevant cues inherent in monitoring systems and embedded in monitoring environments (e.g., justice climate) to evaluate their identities. Discrepancies between actual and desired personal and social identities create distress, motivating employees to engage in behavioral self-regulation to counteract potentially threatening monitoring systems. Organizational threats to personal identity goals lead to increased invasiveness attitudes and a commitment to protect and enhance the self. Threats to social identity lead to increased unfairness attitudes and lowered commitment to one's organization. Implications for theory and research on monitoring, justice, and privacy are discussed along with practical implications.

This paper studies the dimensions of brand image, focusing on the functions or value of the brand as perceived by consumers. In this way, four categories of functions are identified: guarantee, personal identification, social identification and status. By way of hypotheses, it has been proposed that these functions have a positive influence on the consumer’s willingness to recommend the brand, pay a price premium for it and accept brand extensions. The hypotheses have been tested in the Spanish sports shoes market and were partially supported. The results obtained confirm the convenience of analyzing brand associations separately and enable the ascertaining of the brand associations that are the most relevant in order to attain certain consumer responses.