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User discontinuance on short-video platform has become increasingly prevalent in recent years. Short-video discontinuance refers to reduced use, controlled use or suspended use of the short-video platform. In this study, we examined factors associated with discontinuance behavior on short-video platform.

From the perspective of stressor–strain–outcome (SSO), we put forward a theoretical model integrating perceived information overload and perceived system feature overload (stressors), dissatisfaction (psychological strain), flow experience and regret to explain discontinuance behavior on short-video platform (behavioral outcome). We collected 482 survey data from Douyin users in China, and empirically examined the proposed research model via Partial least squares structural equation modeling (PLS-SEM) technique.

Our results demonstrated that perceived system feature overload exerts a positive effect on perceived information overload. Perceived system feature overload has a stronger influence on dissatisfaction than perceived information overload. Regret increases user dissatisfaction, while flow experience decreases user dissatisfaction. We also discovered that dissatisfaction and regret have significant positive effects on discontinuance behavior. Interestingly, flow exerts no significant influence on discontinuance behavior.

This study enriches the body of knowledge on social media discontinuance by revealing the interaction and effects of flow experience, dissatisfaction and regret on discontinuance. This study also extends the understanding on the complex role of flow experience in leading to social media discontinuance. Additionally, this study deepens the research on the interaction between perceived system feature overload and perceived information overload as well as their different influences on negative emotion.

The purpose of this paper is to gain insight regarding the impact of consumer regret on shopping in mall kiosks and its relationship with consumer variety‐seeking tendencies.

Two experimental studies are carried out with students and consumers.

Findings of the two studies show that variety and regret play an important role in mall kiosk shopping. Both studies show that individual variety‐seeking tendencies naturally stimulate consumers' search for retailers that allow them additional options (i.e. kiosk retailers that provide higher perceived variety) in comparison with those who only offer minimal assortment sizes.

Mall kiosks are becoming an increasingly common avenue for the release of innovative products and quick entry into the retail market. These outlets have not been studied through academic research and experimentation, and this paper introduces the importance of consumer decision making in such environments.

Considering the findings of this research, it is in the best interest of retailers to minimize the perception of risk involved in purchases at mall kiosk retailers. For example, kiosk retailers should work toward creating service environments where consumers feel a sense of control, as this should help mitigate some of the perceived risks in those retailers.

This paper relates two constructs (regret and variety), which have proven to be very important in e‐tail and retail shopping, to show how they can minimize consumer's perceived risk during a shopping experience.

The purpose of this study is to understand how the degree of congruence between buyers’ and sellers’ intentions to negotiate impacts buyers’ postpurchase emotions and attitudes. In addition, the study examines whether buyers’ self-confidence and negotiation expertise can increase buyers’ perceptions of control and regret, as well as buyers’ postpurchase satisfaction and enjoyment with the purchase. Traditionally, marketplace exchanges have been classified as either fixed price or negotiated. The present research treats marketplace exchanges along a continuum of intention congruence to test the relationships between intention congruence and outcome variables of control, regret, satisfaction and enjoyment with the purchase.

The authors studied the perceived difference between buyers' and sellers' intentions to negotiate and how the difference impacts buyers' postpurchase attitudinal and emotional outcomes. A mail survey of automobile buyers resulted in a sample of 291 respondents. An automobile is a significant and irreversible purchase for a buyer. Thus, automobile markets often host transactions that evoke dissonance and regret for buyers if things go awry. In addition, buyers and sellers vary considerably in their desire to negotiate, thus reflecting a range of intention congruence in negotiation. Therefore, a survey of automobile buyers was considered appropriate for testing the effects of intention congruence on buyers’ postpurchase outcomes.

Results indicate that when buyers are willing to negotiate but sellers do not reciprocate equally, buyers feel less in control of a transaction. Contrarily, buyers experienced greater control and lesser regret when buyers’ perceptions of sellers’ intention to negotiate exceeded buyers’ own intentions to negotiate. Results also suggest that when buyers’ intentions to negotiate were congruent with buyers’ perception of sellers’ intention to negotiate, greater dyadic levels of negotiation marginally lowered buyers’ perceived regret. Overall, an intention-congruence perspective adds to the current understanding of negotiated exchanges and is a meaningful approach for improving postpurchase outcomes for buyers.

The study used only the consumers’ perspective of negotiation. Although this is supported by studies in power and dependence because the consumers’ perspective is valuable and valid, a true dyadic measurement of the negotiation process can only be obtained if the sellers’ view is also incorporated. This remains a key limitation of this study.

The results suggest that sellers may be better off honoring buyers’ intentions to negotiate. Intention incongruence negatively impacted buyer satisfaction when buyers perceived sellers to be less eager to negotiate. However, where sellers seem more eager to negotiate, incongruity favored buyers and positively impacted buyers’ postpurchase outcomes. Thus, for sellers, it is worthwhile to consider adding policies that honor negotiation.

Past research classifies marketplaces exchanges as either fixed price or negotiated. The present study uses intention congruence as a continuum between transaction partners. The intention congruence approach allows a closer examination of both the symmetry and strength of intentions to negotiate in a dyadic exchange. Given that markets are comprised of buyers and sellers who display considerable variability in intentions to negotiate, examining intention congruence allows for a more realistic study of negotiation behavior in business-to-consumer marketplaces.

The purpose of this paper is to analyze parents’ intentions toward the anti-consumption of junk food for their children. The paper incorporated the theory of planned behavior (TPB) using two external factors, which previously have not been investigated together.

A questionnaire was designed from previous studies consisting of the constructs of the TPB (intention, attitude, subjective norm, perceived behavioral control) and two external factors (anticipated regret and perceived risk). An online survey was conducted among 392 participants. Confirmatory factor analysis and structural equation modeling were used to test the hypotheses.

All hypotheses were supported. Attitudes, subjective norms and perceived behavioral control affected parental intentions toward the anti-consumption of junk food. The two external factors of the model also affected parental intentions toward the anti-consumption of junk food.

There were four limitations regarding participants, the research model and product type.

Junk food producers, sellers, fast food restaurants and public policies should encourage healthy lifestyles, particularly for children. Junk food producers and fast food restaurants should offer healthier nutritional options. Governmental policies should include legal regulations to restrict marketing strategies for unhealthy products. Parents, as the primary influencers of children, should be educated regarding the anti-consumption of junk food.

The study contributed to the anti-consumption literature by analyzing buying intentions toward junk food within the concept of anti-consumption, analyzing intentions by adding anticipated regret and perceived risk to the TPB model and analyzing the effects of perceived risk on anticipated regret.

Shane and Venkataraman (2000) and Venkataraman (1997) suggest that the field of entrepreneurship seeks to understand how opportunities are discovered, created, and exploited, by whom, and with what consequences (italic added). Surprisingly and despite the fact that the person – the entrepreneur – is central to the creation of new ventures, entrepreneurship scholars are reluctant to explicitly include individual differences in formal models of new venture formation. For example, notwithstanding the important role that entrepreneurs play in forging new wealth and creating new jobs, research to identify cognitive processes, attitudes, behaviors, traits, or other characteristics that distinguish entrepreneurs from others who opt to work as employees remains somewhat marginal. Indeed, only very few studies on individual differences have been published in leading management journals. One possible explanation for this reluctance is that in the past researchers might have classified most individual differences as traits research and thus criticism spilled over to include all individual difference research, regardless of whether the focus was trait, cognitions, emotions, attitudes, behaviors, or other characteristics.

Framed within the theoretical domain of attribution theory, this study aims to investigate the antecedents of experienced regret following an entrepreneur’s business failure (defined as firm discontinuance, closure or bankruptcy) and the impact of regret on personal well-being.

The population of interest was business owners whose businesses had failed within the past five years. The data was collected from 319 failed entrepreneurs using an online survey. Structural equation modelling was used to test the hypotheses presented in this study.

External attribution, including economic uncertainty and contract restrictions, was positively related to feelings of regret. Considering internal attribution, due diligence had a positive effect on regret whereas customer relationship development ability can reduce feelings of regret. Moreover, prevention-focused entrepreneurs were likely to experience higher levels of regret when engaging in extensive consideration in using information. Finally, regret had a detrimental effect on the entrepreneurs’ well-being.

The research provides fresh perspectives on experienced regret, a relatively unexplored emotion in the entrepreneurship literature. In the context of small business operations, the locus of attribution (associated with business failure) is the key influence on learning following failed business attempts.

This study extends current knowledge of regret in the context of entrepreneurial failure, which has a significant catalytic effect on employment and entrepreneurial mobility.

This research sheds light on how emotional responses are derived from an entrepreneur’s self-assessment of their performance and attribution of blame for failure.

The conventional customer lifecycle fails to acknowledge the “sleeping” stage between regular patronage and churn, particularly prevalent in the hospitality industry. This study constructs an awakening model to regain “sleeping” guests.

342 questionnaires from Macau using partial least squares-structural equation modeling (PLS-SEM) were analyzed. The model was compared across different membership levels through multigroup analysis.

The results indicate that the point policy can awaken “sleeping” guests by influencing their perceived value, regret, and integrated satisfaction with a shorter “sleeping” period. Two path coefficients showed significant differences among basic and elite members.

Companies with loyalty programs should implement a transitional period before resetting points, leveraging altruistic point policies to awaken “sleeping” guests via direct communication. This strategy mitigates the negative impact of finite point expiration policies, enhancing customer re-engagement and point utilization.

Our study focuses on a crucial facet of hotel marketing—customer regain strategies. By identifying customer segments who have not revisited the hotel group for more than twelve months, we confirm the concept of “sleeping” guests. This term offers a nuanced perspective, distinguishing “sleeping” guests from generic lost customers. The “sleeping” guest segment provides valuable insights for enhancing targeted and effective marketing activities in the highly competitive hotel industry.

The purpose of this paper is to examine the crucial antecedents of satisfaction and loyalty for the insurance industry and discuss how customer satisfaction and loyalty can be increased.

A large-scale global survey is conducted among 11,736 insurance customers. To analyze the data, structural equation modeling is used to estimate the influence of the identified antecedents of satisfaction and loyalty.

The results reveal a positive relationship between satisfaction and attitudinal loyalty for the insurance industry. In addition, the individual cognitive-based dimensions of anticipated regret and product category knowledge significantly affect satisfaction. Furthermore, co-production and trust both positively affect satisfaction and attitudinal loyalty.

This study identifies relevant antecedents of satisfaction and attitudinal loyalty for the emerging literature of insurance marketing. Future studies in this domain should examine the influence of additional dimensions which were not part of the present work, such as perceived price fairness, service quality, and switching costs.

By installing and maintaining efficient two-way communication channels, insurers can decrease customers’ anticipated regret and enhance product category knowledge, which, in turn, can increase customer satisfaction. In addition, frequent and honest communication should be used to build up trust and induce co-production, which positively affect satisfaction and attitudinal loyalty.

This paper identifies crucial antecedents of satisfaction and attitudinal loyalty for insurance companies. This research is timely, as previous works have largely neglected the idiosyncrasies of the insurance sector.

The utilization of mobile fitness applications (apps) is on the rise, making user retention and engagement critical factors in the commercial success of these apps. However, research in this area is limited and fragmented. The objective of this study is to conduct a thorough review of the available literature on the effects of digital innovations, gamification, artificial intelligence (AI) and machine learning (ML) on user engagement with fitness mobile apps. The findings reveal the relationships between gamification, the use of AI/ML and technology adoption on user engagement, interaction and intent to use. Additionally, the study highlights the importance of understanding how user experience, customer experience and brand experience impact customer retention and contribute to the overall success of mobile fitness apps. Furthermore, the study also identifies the gaps in the current research and recommends further studies to be conducted in these areas. Future research is encouraged to incorporate elements from the experience domains to provide consumers with engaging interactions and improve retention and commercial success for mobile fitness apps.

Inaction inertia is the phenomenon in which people are less likely to accept an opportunity after having previously missed a relatively superior one. This research explores how framing quantity promotions as either a freebie (e.g. “buy 1, get 1 free”) or a price bundle (e.g. “buy 2, get 50% off”) influences inaction inertia. Relevant mediators are also identified.

Three experiments, two using imaginary scenarios and one using an incentive-compatible design, test the hypotheses.

Consumers who miss a freebie quantity promotion express higher inaction inertia than consumers who miss a price bundle promotion. The cause of this difference is higher perceived regret and greater devaluation that result from missing a superior freebie (vs price bundle) promotion.

Future research should examine how factors influencing perceived regret and devaluation moderate the quantity promotional frame effect on inaction inertia.

The findings provide insights into which quantity promotional frames practitioners should use to reduce inaction inertia.

This study's comprehensive theoretical framework predicts quantity promotional frame effects on inaction inertia and identifies relevant internal mechanisms. The findings are evidence that inaction inertia is caused by both perceived regret and devaluation in certain contexts. Furthermore, this study identifies the conditions in which a price bundle promotional frame is more beneficial than a freebie promotional frame.