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1 – 10 of over 2000
Article
Publication date: 14 March 2014

Jessica Bagger, Jochen Reb and Andrew Li

– The primary purpose of this research was to investigate the role of anticipated regret in time-based work-family conflict decisions.

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Abstract

Purpose

The primary purpose of this research was to investigate the role of anticipated regret in time-based work-family conflict decisions.

Design/methodology/approach

A total of 90 working parents responded to a decision making problem describing a time-based conflict between a work event and a family event. Participants' preference for which event to attend constituted the dependent variable. Independent variables were participants' work and family centralities. Anticipated regret for choosing the work option and anticipated regret for choosing the family option were measured as hypothesized mediators.

Findings

Structural equation modeling revealed that anticipated regret for choosing the family option mediated the relationship between work centrality and preference for the family option. Similarly, it was found that anticipated regret for choosing the work option mediated the relationship between family centrality and preference for the family option.

Originality/value

This article contributes to work-family and decision making literatures by studying the intersection of the two fields. Although most work-family research studies ongoing conflict, this study focuses on one decision event. The findings suggest that anticipated regret plays a significant role in how individuals resolve time-based work-family conflict.

Details

Journal of Managerial Psychology, vol. 29 no. 3
Type: Research Article
ISSN: 0268-3946

Keywords

Article
Publication date: 9 April 2018

Youngwook Ha

The purpose of this paper is to examine how the gap between the expected benefit of the current system and that of the future upgraded system affects consumer behavior…

Abstract

Purpose

The purpose of this paper is to examine how the gap between the expected benefit of the current system and that of the future upgraded system affects consumer behavior when adopting a new technology.

Design/methodology/approach

The study extends the regret theory to establish a structural model of expectations gap, anticipated regret, and behavior intention. Next, it conducts an online survey on the potential users of intelligent closed circuit television for home use.

Findings

The expected benefit of the current system is not only a direct precedence factor for consumer behavior, but also forms the anticipated regret through comparison with the expected benefit of the upgraded system in the future, thereby proving that this ultimately affects consumer behavior.

Originality/value

Regret is an interesting emotion that could have significant impact on consumers’ adoption/purchasing behaviors. While there are some studies in the IS literature on regret, it is still understudied. This study analyzes the characteristics of IT products with rapid technological change in terms of consumers’ regret.

Details

Industrial Management & Data Systems, vol. 118 no. 3
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 8 June 2015

Teodor Sommestad, Henrik Karlzén and Jonas Hallberg

This paper aims to challenge the assumption that the theory of planned behaviour (TPB) includes all constructs that explain information security policy compliance and…

2314

Abstract

Purpose

This paper aims to challenge the assumption that the theory of planned behaviour (TPB) includes all constructs that explain information security policy compliance and investigates if anticipated regret or constructs from the protection motivation theory add explanatory power. The TPB is an established theory that has been found to predict compliance with information security policies well.

Design/methodology/approach

Responses from 306 respondents at a research organization were collected using a questionnaire-based survey. Extensions in terms of anticipated regret and constructs drawn from the protection motivation theory are tested using hierarchical regression analysis.

Findings

Adding anticipated regret and the threat appraisal process results in improvements of the predictions of intentions. The improvements are of sufficient magnitude to warrant adjustments of the model of the TPB when it is used in the area of information security policy compliance.

Originality/value

This study is the first test of anticipated regret as a predictor of information security policy compliance and the first to assess its influence in relation to the TPB and the protection motivation theory.

Details

Information & Computer Security, vol. 23 no. 2
Type: Research Article
ISSN: 2056-4961

Keywords

Article
Publication date: 25 January 2022

Sara Quach, Mojtaba Barari, Park Thaichon and Dann Vit Moudrý

The study aims to investigate customers' emotional and behavioral responses to price promotion in omnichannel retailing through the integration of the…

Abstract

Purpose

The study aims to investigate customers' emotional and behavioral responses to price promotion in omnichannel retailing through the integration of the expectancy-disconfirmation theory, feelings-as-information-theory and regret regulation theory.

Design/methodology/approach

An online survey was designed in Qualtrics and distributed by an online survey to collect data from 786 (main study) and 150 (a follow-up study) customers from the USA. The participants were randomly assigned to different scenarios related to the need to purchase a toothbrush, laptop or health supplement. After the first purchase, the participants received a discount on the same product that has just been purchased. The discount can be used at an online store or a physical store. The three levels of price promotion after the purchase were 10% (low), 25% (moderate) and 50% (high).

Findings

The study found that consumers are likely to feel more surprised and less discontented when being offered a higher discount. The emotions further significantly impact their anticipated regret. Further, different discount levels influence patronage intention and omnichannel usage via emotional responses and anticipated regret. These relationships are moderated by product involvement.

Originality/value

The study extends knowledge of price promotion and provides insights that can assist retailers in increasing the effectiveness of their sales promotion strategy. Addressing the lacuna in the current literature, which predominantly focuses on the cost and benefits analysis of sales promotion, the study revealed that cross-channel price promotion results in consumers' sophisticated emotional responses.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Open Access
Article
Publication date: 12 February 2019

Isabel Sánchez García and Rafael Curras-Perez

The purpose of this paper is to study the drivers of service provider switching intention other than satisfaction and, additionally, analyse the moderating role of the…

4225

Abstract

Purpose

The purpose of this paper is to study the drivers of service provider switching intention other than satisfaction and, additionally, analyse the moderating role of the type of service (utilitarian vs hedonic). Specifically, the authors study the effects of alternative attractiveness, post-purchase regret, anticipated regret and past switching behaviour.

Design/methodology/approach

A representative survey with 800 consumers of mobile phone services (utilitarian) and holiday destinations (hedonic) was carried out.

Findings

Satisfaction is not a significant antecedent of switching intention in the hedonic service and its effect is marginal in the utilitarian service. In the utilitarian service, the main predictor of switching intention is post-purchase regret, whereas in the hedonic service, the main determinants of switching intention are past switching behaviour and anticipated regret.

Originality/value

The main contribution of this study is the analysis of the determinants of provider switching behaviour that may explain abandonment by satisfied customers, to see if their influence is greater or smaller than that of satisfaction itself, which has been the most analysed variable. Furthermore, there are expected to be differences between utilitarian and hedonic services, an aspect which is also studied in this work.

Details

European Journal of Management and Business Economics, vol. 29 no. 1
Type: Research Article
ISSN: 2444-8494

Keywords

Article
Publication date: 5 May 2021

Xiaoxiao Fu, Bingna Lin and Yao-Chin Wang

Grounded in the theory of mental budgeting, this paper aims to investigate how the regret and perfectionism of exposition attendees influences their purchasing strategy.

Abstract

Purpose

Grounded in the theory of mental budgeting, this paper aims to investigate how the regret and perfectionism of exposition attendees influences their purchasing strategy.

Design/methodology/approach

This research collected on-site data at a well-established specialty food exposition in China. Confirmatory factor analysis and structural equation modeling were applied to test the proposed model.

Findings

The findings confirm the effect of psychological mechanism (regret and perfectionism) on exposition attendees’ purchasing strategy as one that boosts/impairs their confidence in purchasing healthy food at the exposition. Specifically, regret and perfectionism show differential contributions to purchasing strategy dimensions. Variety seeking has a positive effect, whereas price consciousness has a negative effect, on purchase confidence.

Practical implications

Event organizers and exhibitors should understand attendees’ consumption-related psychological mechanism and devise effective management and marketing strategies for optimal consumption experiences at expositions. They can create an informative and worry-free experience that facilitates a pleasant thought process to reduce uncertainty in attendees’ on-site decision-making.

Originality/value

The current research pioneered a unique model conceptualizing the important, yet underexplored, phenomenon of purchasing mechanism in the exposition setting. Addressing the emerging interest in food expositions, to the best of the authors’ knowledge, this study is the first for examining purchasing mechanism from the perspective of mental budgeting, providing insightful knowledge about how the psychological mechanism affects exposition attendees’ pre-purchase evaluation and confidence toward purchasing healthy food at expositions.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 February 2016

Chung-Hui Tseng and Tseng-Lung Huang

Based on narrative theory, emotional contagion theory, and anticipated emotions theory, the purpose of this paper is to adopt an experimental design intended to understand…

2633

Abstract

Purpose

Based on narrative theory, emotional contagion theory, and anticipated emotions theory, the purpose of this paper is to adopt an experimental design intended to understand how narrative advertising video on internet, narrator flow and online audience characteristics influence the health communication effects and depression prevention messages of public service advertisements.

Design/methodology/approach

This study uses two experimental designs. The first contrasts the effectiveness of persuasion between narrative and argument advertising videos on internet, while the second contrasts the effectiveness of persuasion between narrators with high and low flow. This study employed partial least squares path modeling to validate the research structure hypothesis.

Findings

Empirical results indicate that internet narrative advertising video is not direct, but rather draws on flow and positive anticipated emotions to stimulate the production of online audience intention to adopt health risk-reducing behaviors. Compared with narrative advertising video, which influences intention to adopt health risk-reducing behaviors through flow and positive anticipated emotions, narrator advertising video with an emotionally invested high-flow narrator can strengthen online audience intention to adopt risk-reducing behaviors more directly and positively.

Practical implications

The study results can provide elements to assist in the design of online advertising video on depression prevention and health promotion.

Originality/value

In this study, the dialogue among narrative theory, emotional contagion theory, and anticipated emotions theory is constructed, and an integrated conceptual framework is developed for the relationship between internet advertising video type and the health communication.

Details

Internet Research, vol. 26 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 13 June 2008

Nick Sevdalis, Flora Kokkinaki and Nigel Harvey

The purpose of this paper is to present the concept of consumers' erroneous affective self‐forecasts, and discuss the implications of such forecasts for consumer…

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Abstract

Purpose

The purpose of this paper is to present the concept of consumers' erroneous affective self‐forecasts, and discuss the implications of such forecasts for consumer purchasing behaviour and marketing planning.

Design/methodology/approach

First, the literature on inaction inertia – the lowering of the likelihood that a bargain will be taken once a better bargain has been missed – is reviewed. Second, the literature on affective self‐forecasting is reviewed. Finally, the implications that the authors synthesis of the behavioural evidence carries for marketing are discussed.

Findings

The inaction inertia literature implicates the regret that consumers associate with purchasing a discounted item once they have missed a much larger discount on it as a major contributing factor to consumers' unwillingness to purchase the item on the second occasion. The literature on affective self‐prediction suggests that regret (and other emotions) is systematically mispredicted.

Research limitations/implications

The likely effect of erroneously anticipated regret in inaction inertia situations is depressed purchasing behaviour. The paper argues that because affective anticipations are typically erroneous, their impact on consumer decision‐making processes cannot be deemed rational. It is proposed that marketing should intervene to either increase the accuracy of such anticipations, or to lead consumers to discount them.

Practical implications

Price promotions can have negative side effects, such as those observed in inaction inertia circumstances. To some extent, these are driven by consumers anticipated regret (and possibly other relevant emotions). Marketing techniques can counteract the disproportionate impact of such emotions.

Originality/value

The paper offers a synthesis of behavioural evidence on inaction inertia and affective self‐forecasting – two quite separate literatures that have yet to be brought together in the present context. In addition, the paper outlines implications for marketing and suggests possible strategies to moderate the discussed effects.

Details

Marketing Intelligence & Planning, vol. 26 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 19 May 2022

Dongyoup Kim, Jungkun Park, Hoang T.P.M Le and Duckyeon Choi

This study examined how consumer competition affects purchase intention. The anticipated loss of not buying and the anticipated gain of buying are considered the…

Abstract

Purpose

This study examined how consumer competition affects purchase intention. The anticipated loss of not buying and the anticipated gain of buying are considered the underlying mechanism. This research also demonstrated the moderating effects of situational factors such as purchase importance and prior brand attitude.

Design/methodology/approach

In total, 200 responses were collected from an experiment that manipulated the level of consumer competition in the retail environment. Structural equation modeling (SEM) and multigroup analysis were used to test the hypotheses.

Findings

The results indicated that perceived competition positively affects both the anticipated loss of not buying and the anticipated gain of buying. Among these, only the anticipated gain of buying significantly increased purchase intention. However, for participants with lower purchase importance or prior brand attitude, both the anticipated loss of not buying and the anticipated gain of buying significantly affected purchase intention.

Research limitations/implications

The findings suggest an appropriate communication method when practicing retail strategies related to competition. In particular, the consideration of intervention of purchase importance and prior brand attitude helps retail managers execute marketing strategies more effectively.

Originality/value

This study verified the effect of consumer competition on purchase intention in terms of anticipated losses and gains related to buying. Moreover, the moderation effects of situational factors such as purchase importance and prior brand attitude were initially examined in the context of consumer competition.

Details

International Journal of Retail & Distribution Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-0552

Keywords

Book part
Publication date: 1 December 2008

Giorgio Coricelli

Purpose – The aim of the chapter is to show how two important facts of physicians’ behavior, (i) their tendency to “create” the demand for medical practices, and (ii…

Abstract

Purpose – The aim of the chapter is to show how two important facts of physicians’ behavior, (i) their tendency to “create” the demand for medical practices, and (ii) their delay and reluctance in using new treatments and therapies, can be explained with the lens of the neuroeconomics research on the neural and behavioral basis of regret.

Methodology – This chapter adopts a neuroeconomics perspective on decision-making, asking how the brain represents values and generates emotional states, which consequently influence choices. In the line of recent work on emotion-based decision-making, we expect to be able to characterize the brain areas underlying the studied processes and to specify the functional relationship between rational decision-making and the emotional influences that modulate these decisional processes.

Originality – Neurobiological approaches can contribute significantly to a better understanding of the cognitive and emotional underpinnings of medical decision-making, from how physicians might evaluate and anticipate the effect of alternative therapies, to how patients might anticipate future consequences of their health choice. This can explain some features of the doctor–patient relationship which are not consistent with simple maximization models.

Findings – Our findings suggest that physicians’ behavior can be often explained by regret avoidance. Likewise, they suggest that physicians play as actual agents when they make medical decisions that will affect the future well-being of their patients.

Research limitations – We limited our analysis to the potential role of anticipated regret; therefore, this chapter neglects many important factors of the health sector.

Details

Neuroeconomics
Type: Book
ISBN: 978-1-84855-304-0

1 – 10 of over 2000