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Open Access
Article
Publication date: 21 September 2022

Manuel Alonso Dos Santos, Manuel J. Sánchez-Franco, Eduardo Torres-Moraga and Ferran Calabuig Moreno

This study explores the effect of video assistant referee (VAR) sponsorship on spectator response and compares it with advertising and conventional sponsorship.

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Abstract

Purpose

This study explores the effect of video assistant referee (VAR) sponsorship on spectator response and compares it with advertising and conventional sponsorship.

Design/methodology/approach

An experiment with 809 subjects is conducted by analyzing 20 one-minute video clip stimuli from a Premier League soccer game divided into four formats: two formats of VAR sponsorship, advertising, and conventional sponsorship.

Findings

The results show that the indicators of recall, credibility, and perceived congruence improve when the VAR sponsorship format is used.

Originality/value

This is the first manuscript to examine the effectiveness of a new type of sponsorship: VAR sponsorship. This manuscript provides metrics that will guide practitioners on whether to use this type of sponsorship.

Details

International Journal of Sports Marketing and Sponsorship, vol. 24 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Open Access
Article
Publication date: 20 March 2023

Malin Härström

This paper examines the qualities of situations wherein hybrid professionals in knowledge-intensive public organizations (KIPOs) vary in their displays of conflicting…

Abstract

Purpose

This paper examines the qualities of situations wherein hybrid professionals in knowledge-intensive public organizations (KIPOs) vary in their displays of conflicting institutional logics. Specifically, it examines the situations when individual researchers vary in their displays of a traditionalist academic- and an academic performer logic.

Design/methodology/approach

Analysis is grounded in an institutional logics perspective and founded on qualitative interviews with university researchers recurrently exposed to performance measurement and management.

Findings

The findings show that individual researchers display a traditionalist academic- and an academic performer logic in situations of lower or higher “perceived control exposure” (i.e. perceptions of (not) being exposed to “what the performance measurement system wants to/can ‘see’”). In more detail, that a traditionalist academic logic is displayed more in situations of lower “perceived control exposure” whereas an academic performer logic is displayed comparatively more in situations of higher “perceived control exposure”.

Originality/value

These findings add insight into when there is room for resistance to pressures to perform in accordance with increasing performance measurement and when researchers more so tend to conform. While previous research has mostly studied such matters by emphasizing variation between researchers, this study points out the importance of situations of lower or higher “perceived control exposure”. Such insight is arguably also more broadly valuable since it adds to our understanding about hybridity of professionals in KIPOs and how to design and use performance measurement systems in relation to them.

Details

Journal of Public Budgeting, Accounting & Financial Management, vol. 35 no. 6
Type: Research Article
ISSN: 1096-3367

Keywords

Open Access
Article
Publication date: 24 September 2021

Cecilia Woon Chien Teng, Raymond Boon Tar Lim, Dana Wai Shin Chow, Suganthi Narayanasamy, Chee Hsiang Liow and Jeannette Jen-Mai Lee

The COVID-19 pandemic has brought about a contingent shift to remote working and learning worldwide. However, little is known regarding the impact of this shift on internships…

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Abstract

Purpose

The COVID-19 pandemic has brought about a contingent shift to remote working and learning worldwide. However, little is known regarding the impact of this shift on internships. Moreover, much of the available literature studies on internships are focused largely on perceptions by students, less so by supervisors. This paper describes the impact of COVID-19 on public health (PH) internships and examines interns' and supervisors' perspectives on their experiences in internships before and during the pandemic.

Design/methodology/approach

A cross-sectional study design was conducted on two cohorts of undergraduate students and their supervisors in Singapore. Participants were surveyed using questionnaires with both close-ended and open-ended questions about various aspects of the internship experience. Data were triangulated from these surveys and module evaluation reports, and analyzed quantitatively and qualitatively.

Findings

COVID-19 disrupted internships significantly, with a reduction in the number of placements offered and necessary changes to the internship scope. Overall, the internship experience has been positive. Supervisors and e-interns reported high levels of satisfaction and documented learning gains such as the development of technical skills and soft skills unique to remote work.

Originality/value

The study findings fill current gaps in the literature on supervisor perceptions and internship experiences during COVID-19. Recommendations are proposed to optimize e-internships, a potentially authentic workplace in the post-COVID era.

Details

Higher Education, Skills and Work-Based Learning, vol. 12 no. 3
Type: Research Article
ISSN: 2042-3896

Keywords

Open Access
Article
Publication date: 14 April 2022

Ligia Fagundes, Christian Gomes-e-Souza Munaier and Edson Crescitelli

Brand equity (BE) can be strengthened by the strategic association of brand heritage (BH) with social media (SM) in business-to-business (B2B) markets.

7022

Abstract

Purpose

Brand equity (BE) can be strengthened by the strategic association of brand heritage (BH) with social media (SM) in business-to-business (B2B) markets.

Design/methodology/approach

Qualitative research using cognitive maps.

Findings

BH empowers BE and should be explored within B2B communications.

Research limitations/implications

Brand image and other BH dimensions should be measured in next studies.

Practical implications

BH strongly influences SM, especially the fan loyalty, and impacts BE in all dimensions.

Social implications

Research shows marketing mix impacted, BE reinforcement and willingness to pay a premium price.

Originality/value

Interaction between BH, SM and BE in B2B has not been evaluated yet.

Details

Revista de Gestão, vol. 30 no. 3
Type: Research Article
ISSN: 1809-2276

Keywords

Open Access
Article
Publication date: 5 June 2018

Otávio Freire, Filipe Quevedo-Silva, Diego Senise and Pedro Scrivano

Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. Despite the generally positive aspects of endorsement on the evaluation of products, in…

46987

Abstract

Purpose

Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote products. The purpose of this paper is to analyze the effectiveness of celebrity endorsement effect in an aspiring new celebrity.

Design/methodology/approach

Four studies involving 664 respondents were conducted to analyze the effectiveness of the endorsement. In addition to verifying the existence of the effect (Study 1), studies were conducted focusing on contextual variables with the potential to modify effect. Study 2 analyzes the brand and charisma effects, Study 3 analyzes the congruence between celebrities and Study 4 analyzes the exposure level of the endorser celebrity.

Findings

The results demonstrate the effectiveness of this celebrity endorsement, as well as the effect of different contexts on endorsement, demonstrating that although new celebrities are less affected by acclaimed celebrities, as they become better known, to use the endorsement of celebrities with charisma and who relating in some way to the aspiring celebrity, can be an effective strategy, especially for the beginners in the career.

Originality/value

This research contributes to the knowledge of celebrity endorsement to fill the lack pointed out in previous studies in the field over the effectiveness of this effect and, above all, the moderator variables that can influence or even annul this effect. In addition, by developing its own image and reputation, the aspiring new celebrity receives less influence from the endorser.

Details

RAUSP Management Journal, vol. 53 no. 3
Type: Research Article
ISSN: 2531-0488

Keywords

Open Access
Article
Publication date: 3 December 2020

Tobias Otterbring, Christina Bodin Danielsson and Jörg Pareigis

This study aims to examine the links between office types (cellular, shared-room, small and medium-sized open-plan) and employees' subjective well-being regarding cognitive and…

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Abstract

Purpose

This study aims to examine the links between office types (cellular, shared-room, small and medium-sized open-plan) and employees' subjective well-being regarding cognitive and affective evaluations and the role perceived noise levels at work has on the aforementioned associations.

Design/methodology/approach

A survey with measures of office types, perceived noise levels at work and the investigated facets of subjective well-being (cognitive vs affective) was distributed to employees working as real estate agents in Sweden. In total, 271 useable surveys were returned and were analyzed using analyses of variance (ANOVAs) and a regression-based model mirroring a test of moderated mediation.

Findings

A significant difference was found between office types on the well-being dimension related to cognitive, but not affective, evaluations. Employees working in cellular and shared-room offices reported significantly higher ratings on this dimension than employees working in open-plan offices, and employees in medium-sized open-plan offices reported significantly lower cognitive evaluation scores than employees working in all other office types. This pattern of results was mediated by perceived noise levels at work, with employees in open-plan (vs cellular and shared-room) offices reporting less satisfactory noise perceptions and, in turn, lower well-being scores, especially regarding the cognitive (vs affective) dimension.

Originality/value

This is one of the first studies to compare the relative impact of office types on both cognitive and affective well-being dimensions while simultaneously testing and providing empirical support for the presumed process explaining the link between such aspects.

Open Access
Article
Publication date: 3 October 2023

Krista Jaakson and Mariya Dedova

This study aims to answer two research questions: first, to what extent can workplace bullying be explained by ageism? And second, does the likelihood of workplace bullying…

Abstract

Purpose

This study aims to answer two research questions: first, to what extent can workplace bullying be explained by ageism? And second, does the likelihood of workplace bullying increase when age interacts with gender and ethnic minority?

Design/methodology/approach

The authors report results from a survey carried out in 11 organizations in Estonia (N = 1,614) using the Negative Acts Questionnaire-Revised (Einarsen et al., 2009).

Findings

The results show that ageism does not explain bullying in Estonia. As in some earlier studies, older age correlates negatively with negative acts, and women report less work-related bullying than men. These findings were unexpected because Estonia's post-socialist background and the highest gender wage gap in Europe suggested otherwise. However, there is gendered ageism in work-related bullying such that older women report more negative acts in their workplace. Respondents from ethnic minority groups do not experience more bullying in general, nor in combination with age. Surprisingly, managers reported both person- and work-related bullying more than employees with no subordinates.

Originality/value

The study contributes to intersectionality literature with a view to workplace bullying in post-socialist study context.

Details

International Journal of Manpower, vol. 44 no. 9
Type: Research Article
ISSN: 0143-7720

Keywords

Open Access
Article
Publication date: 8 November 2021

Thomas Toma Tora, Degefa Tolossa Degaga and Abera Uncha Utallo

The conceptual root of vulnerability dates back to the 1970s in the social science spheres. Vulnerability is a multi-dimensional and determinant precondition for disaster…

1055

Abstract

Purpose

The conceptual root of vulnerability dates back to the 1970s in the social science spheres. Vulnerability is a multi-dimensional and determinant precondition for disaster occurrence. The Gamo lowlands are exposed to a wide range of vulnerabilities. Therefore, this study aims to schematize community perceptions and understanding of vulnerability in drought-affected rural Gamo lowlands.

Design/methodology/approach

A community-based cross-sectional survey design and the mixed-methods research approach were executed. A four-staged multistage sampling was used to identify the respondent households. Into the four study sites, sample households were allocated proportionally by the lottery method. The survey data were gathered from 285 lowland households. The structured survey questionnaire, key informant interview, focus group discussion, and field observations, and transect walks were the tools used to collect the primary data. Data were analyzed deploying both qualitative and quantitative techniques. The Likert scale is used to analyze households’ vulnerability perceptions in which the item analysis approach was used for detailed analysis of the Likert-type items.

Findings

Locally, people perceive and understand vulnerability as exposure to drought hazard, rainfall inconsistency, the prevalence of human and animal diseases, livelihood insecurity, food shortfalls, poor income, lack of access to market, landholding and livestock ownership which are schematized by vulnerability perception pathways that delineate its extent. The findings also showed that the Gamo lowland inhabitants are unequally vulnerable as 96.5% of the studied households stated the differential idiosyncrasy of vulnerability. Old-aged, small-sized and female-headed households with no supportive force were found to be more vulnerable.

Practical implications

For better resilience, enhancing communities’ perceptions and understanding of vulnerability via continuous awareness creation by all the concerned stakeholders is recommended as the majority was lowly educated. It also yields input for policy debates and decision-making in the drought-prone lowland setup for building a resilient community.

Originality/value

To the best of the authors’ knowledge, this is an original work pursued by using a household survey with empirical data sourced from drought-prone rural lowland communities.

Details

International Journal of Climate Change Strategies and Management, vol. 13 no. 4/5
Type: Research Article
ISSN: 1756-8692

Keywords

Open Access
Article
Publication date: 17 December 2019

Maly Phy, Twisuk Pungpeng, Chaweewon Boonshuyar and Thanu Chartananondh

The purpose of this paper is to develop a brief screening instrument to identify risk factors of factory workers experiencing mass fainting illness (MFI) due to work-environmental…

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Abstract

Purpose

The purpose of this paper is to develop a brief screening instrument to identify risk factors of factory workers experiencing mass fainting illness (MFI) due to work-environmental determinants.

Design/methodology/approach

A factory-based cross-sectional study was conducted among 740 workers in October 2017 and was completed with face-to-face interviews. Data analyses included univariate logistic regression, backward stepwise linear regression and multiple logistic regression. Sum scores on significant items and receiver operator characteristic curves were used to compute potential cut-off points and the sensitivity and specificity rates.

Findings

Significant work-environmental factors were identified as working at very high speeds, having less influence on the choice of working partners, perceived high temperature at work, having less opportunity to do their best at work, and concern about losing a job in the next six months. In developing a screening instrument, a 6.5 cut-off point that corresponded to 99.6 percent sensitivity and 92.2 percent specificity was identified.

Originality/value

The study concludes that this MFI-instrument could potentially be used to prevent MFI. By understanding the policy implications, the government body, employers, workers, development partners and stakeholders should work toward preventing MFI. Implementing a preventive measure is therefore warranted due to the health education impact.

Details

Journal of Health Research, vol. 34 no. 2
Type: Research Article
ISSN: 2586-940X

Keywords

Open Access
Article
Publication date: 4 November 2022

Aimro Likinaw, Woldeamlak Bewket and Aragaw Alemayehu

The purpose of this paper was to examine smallholder farmers’ perceptions of climate change risks, adaptation responses and the links between adaptation strategies and perceived

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Abstract

Purpose

The purpose of this paper was to examine smallholder farmers’ perceptions of climate change risks, adaptation responses and the links between adaptation strategies and perceived/experienced climate change risks in South Gondar, Ethiopia.

Design/methodology/approach

This paper used a convergent mixed methods design, which enables us to concurrently collect quantitative and qualitative data. Survey data was collected from 352 households, stratified into Lay Gayint 138 (39%), Tach Gayint 117 (33%) and Simada district 97 (28%). A four-point Likert scale was used to produce a standardised risk perception index for 14 climate events. Moreover, using a one-way analysis of variance, statistical differences in selecting adaptation strategies between the three districts were measured. A post hoc analysis was also carried out to identify the source of the variation. The findings of this paper are supplemented by qualitative data gathered through focus group discussions and key informant interviews of households who were chosen at random.

Findings

The standardised climate change risk perception index suggests that persistent drought, delayed onset of rainfall, early termination of rainfall and food insecurity were the major potentially dangerous climate change risks perceived by households in the study area. In response to climate change risks, households used several adaptation strategies such as adjusting crop planting dates, crop diversification, terracing, tree planting, cultivating drought-tolerant crop varieties and off-farm activities. A Tukey’s post hoc test revealed a significant difference in off-farm activities, crop diversification and planting drought-tolerant crop types among the adaptation strategies in the study area between Lay Gayint and Simada districts (p < 0.05). This difference reconfirms that adaptation strategies are location-specific.

Originality/value

Although many studies are available on coping and adaptation strategies to climate change, this paper is one of the few studies focusing on the linkages between climate change risk perceptions and adaptation responses of households in the study area. The findings of this paper could be helpful for policymakers and development practitioners in designing locally specific, actual adaptation options that shape adaptation to recent and future climate change risks.

Details

International Journal of Climate Change Strategies and Management, vol. 15 no. 5
Type: Research Article
ISSN: 1756-8692

Keywords

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