Search results
1 – 10 of 237Legal reference has gone public. Ten years ago, tables of cases, Supreme Court digests and legal encyclopedias were confined to an esoteric circle of law libraries. Today, in the…
Abstract
Legal reference has gone public. Ten years ago, tables of cases, Supreme Court digests and legal encyclopedias were confined to an esoteric circle of law libraries. Today, in the wake of activism, consumerism and sunshine laws, the public at large has demanded and received legal reference tools hither‐to unheard of in the public libraries and general academic collections.
Among leaders of the French Socialist Movement, Albert Thomas (1878‐1932) was one of the few steady supporters of scientific management. The purpose of this paper is to describe…
Abstract
Purpose
Among leaders of the French Socialist Movement, Albert Thomas (1878‐1932) was one of the few steady supporters of scientific management. The purpose of this paper is to describe how Thomas developed his ideas about advanced management thought and practice during and after World War I.
Design/methodology/approach
The paper makes extensive use of published and unpublished primary sources preserved at the Archives nationales, Paris, at the Bureau International du Travail (BIT), Geneva, and at Smith College, Northampton, MA.
Findings
Thomas's reformist ideology first stood the test during World War I when he served as minister for munitions for France. After the International Labour Organization had entrusted him with the directorship of the BIT, Thomas helped to create the International Management Institute (IMI) as a center for the collection and dissemination of advanced management thought and practice. During the Great Depression of the 1930s, the rationalization movement fell into disrepute. Like some progressive members of the Taylor Society, Thomas identified scientific management increasingly with concepts of socioeconomic planning and international cooperation. Nonetheless, the intellectual tide turned against his reformist creed. Having lost the support of its American sponsors, IMI closed its doors in January 1934, only about two years after Thomas's unexpected death.
Originality/value
The paper tries to show how one of the most brilliant French politicians of the last century developed and applied his theories‐in‐use about scientific management under changing historical circumstances.
Details
Keywords
Analyses the four main components of Kellogg’s marketing mix (product, price, place and promotion) and assesses the extent to which Kellogg’s has globalised or internationalised…
Abstract
Analyses the four main components of Kellogg’s marketing mix (product, price, place and promotion) and assesses the extent to which Kellogg’s has globalised or internationalised its approach in these areas. Increased competition in existing markets meant that Kellogg’s needed to look towards new markets and new products.
Details
Keywords
Philip Kotler and Paul J. Stonich
A host of advantages will flow to companies that learn to make and deliver goods and services faster than their competitors. However, four key questions must be answered to…
Abstract
A host of advantages will flow to companies that learn to make and deliver goods and services faster than their competitors. However, four key questions must be answered to determine if a turbo marketing approach is suitable for your company.
Maureen A. Bourassa, Peggy H. Cunningham and Jay M. Handelman
Philip Kotler is one of the pioneers who has contributed to the broadening of academic inquiry in the field of marketing. He has had a significant role in shaping how marketing is…
Abstract
Purpose
Philip Kotler is one of the pioneers who has contributed to the broadening of academic inquiry in the field of marketing. He has had a significant role in shaping how marketing is taught to and practised by students and managers of marketing. By examining the personal and macroenvironmental influences that have come to shape his work, this paper seeks to explore how Philip Kotler has achieved such influence in the field of marketing.
Design/methodology/approach
The research was driven by a desire to understand the context in which Kotler developed his work, including the personal influences on his life as well as the macroenvironmental forces within which his work has emerged. To this end, the reseaerch employed qualitative techniques to analyze a number of data sources including depth interviews with Philip Kotler and nine of his colleagues, participant observation at Kotler's 75th birthday celebration hosted by the Kellogg School, a review of marketing textbooks, and a review of relevant literature.
Findings
The research reveals the keys to Philip Kotler's success are his ability to learn from the people around him and the events of the times, and his ability to integrate this knowledge into succinct, well‐communicated, timely lessons for others to follow. Kotler's work emerged within a period of time that has witnessed a thrust towards marketing as a science and the rise of the managerial school of thought. Given this context, the significance of Kotler's work is that it has contributed to the legitimacy of the field of marketing as both a rigorous academic discipline and a managerial domain of strategic importance within organizations.
Practical implications
Gaining an understanding of Philip Kotler and his work contributes to our understanding of how the marketing field has been shaped, including the kinds of academic inquiry marketers deem legitimate and the nature of how we teach students to practice marketing management.
Originality/value
Little attention has been paid to the factors that have influenced the work of Philip Kotler and how he has, in turn, come to shape the field of marketing. This research allows the reader to see the man behind the work and the influences on his thinking.
Details
Keywords
Interviews Paul Jackson, chairman of Media Smart, which is a UK media literacy programme founded in 2002 and focusing on advertising; it is aimed at schoolchildren aged six to 11…
Abstract
Interviews Paul Jackson, chairman of Media Smart, which is a UK media literacy programme founded in 2002 and focusing on advertising; it is aimed at schoolchildren aged six to 11, is funded by the media industry and supported by Ofcom, the UK government and the European Commission. Introduces the Responsible Advertising and Children group, which Jackson also chairs and which represents European advertisers, agencies and media; it believes that media literacy for children is more effective than outright advertising bans. Outlines the Media Smart programme, which consists of three modules with materials and a DVD, and includes an introduction to advertising, commercial advertisements aimed at children, and non‐commercial advertising; perhaps the most interesting section is on controversies. Notes Jackson’s intention that Media Smart stay focused on advertising, rather than widening its scope in the way that Concerned Children’s Advertisers has done in Canada.
Details
Keywords
The strategy for sport in Wales, Climbing Higher, establishes some very ambitious targets for raising the levels of sport and physical activity participation over the next 20…
Abstract
The strategy for sport in Wales, Climbing Higher, establishes some very ambitious targets for raising the levels of sport and physical activity participation over the next 20 years. To support its strategy, the Welsh Assembly Government has promised an additional 12,000 jobs within the sport and recreation sector. Research conducted with employers highlights that many sports degree programmes are not “fit for purpose” and are not fully preparing graduates for work within the industry. This paper considers how the University of Glamorgan, in liaison with key industry partners, has designed a sports development degree “fit” for the industry and which meets the expectations of Climbing Higher. The success of the degree programme relies upon the formation of multi‐agency partnerships at a local and regional level. Experiential learning underpins the degree with students required to reflect upon the challenges that they face in getting participants more active; the community placements embedded within modules allow students to experience the complexities of working within the sports development sector. It is a unique and holistic approach, supported by key local and national partners and is fundamental in supporting the objectives set by the Welsh Assembly Government.
Details
Keywords
This paper uses a historical case study, the controversy over the possibility of climatic extremes caused by hydrogen bomb tests on Pacific Ocean atolls during the 1950s, to show…
Abstract
Purpose
This paper uses a historical case study, the controversy over the possibility of climatic extremes caused by hydrogen bomb tests on Pacific Ocean atolls during the 1950s, to show how, in a context of few scientific data and high uncertainty, political affiliations and public concerns shaped two types of argumentation, the “energy” and the “precautionary” arguments.
Design/methodology/approach
Systematic analysis of publications 1954–1956: scientific and semiscientific articles, publications of C.-N. Martin and contemporary newspaper articles, especially from the Asia–Pacific region.
Findings
First, epistemological and scientific reasoning about the likelihood of extreme natural events aligned to political convictions and pressure. Second, a geographical and social distribution of arguments: the relativizing “energy argument” prevailed in English-language scientific journals, while the “precautionary argument” dominated in popular journals and newspapers published worldwide. Third, while the “energy argument” attained general scientific consensus within two years, it lost out in the long run. The proponents of the “precautionary argument” raised relevant research questions that, though first rejected in the 1950s, later exposed the fallacies of the “energy argument” (shown for the case of the climatologist William W. Kellogg).
Originality/value
In contrast to the existing secondary literature, this paper presents a balanced view of the weaknesses and strengths of two lines of arguments in the 1950s. Further, this historical study sheds light on how once-discarded scientific theories may ultimately be reconsidered in a completely different political and scientific context, thus justifying the original precautionary argument.
Details
Keywords
Seven million Weetabix biscuits are produced every day. The company is private and all‐British and the product is number two in the cereals charts.