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Turbo Marketing Through Time Compression

Philip Kotler (Professor of International Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University)
Paul J. Stonich (Vice‐President at United Research, a Gemini Consulting company headquartered in Morristown, N.J)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1991

192

Abstract

A host of advantages will flow to companies that learn to make and deliver goods and services faster than their competitors. However, four key questions must be answered to determine if a turbo marketing approach is suitable for your company.

Citation

Kotler, P. and Stonich, P.J. (1991), "Turbo Marketing Through Time Compression", Journal of Business Strategy, Vol. 12 No. 5, pp. 24-29. https://doi.org/10.1108/eb039439

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited

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