Turbo Marketing Through Time Compression
Article publication date: 1 May 1991
A host of advantages will flow to companies that learn to make and deliver goods and services faster than their competitors. However, four key questions must be answered to determine if a turbo marketing approach is suitable for your company.
Kotler, P. and Stonich, P.J. (1991), "Turbo Marketing Through Time Compression", Journal of Business Strategy, Vol. 12 No. 5, pp. 24-29. https://doi.org/10.1108/eb039439
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