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Article
Publication date: 10 December 2020

Ping Wang, Wenli Fan and Qiao Li

To support vaccine decision-making, a growing number of parents use online communities to obtain informational and emotional support; however, relatively high information…

Abstract

Purpose

To support vaccine decision-making, a growing number of parents use online communities to obtain informational and emotional support; however, relatively high information heterogeneity and polarization in the online environment make it challenging for parents to make informed vaccine decisions based on the systematic processing of conflicting information. In this context, this study aims to focus on the relationship between parents’ knowledge integration and rational and experiential decision-making and the mediating effect of anxiety on this relationship.

Design/methodology/approach

A theoretical model incorporating the direct and indirect effects of knowledge integration and anxiety on decision-making is proposed and tested through partial least squares structural equation modeling with survey data from 223 parents.

Findings

Knowledge integration negatively affects anxiety. Knowledge integration has a direct positive effect on rational decision-making and an indirect negative effect on experiential decision-making.

Practical implications

These insights into the key role of knowledge integration in parental vaccine decision-making under information heterogeneity and polarization provide support for practical strategies to encourage knowledge integration and alleviate anxiety in online communities.

Originality/value

This study underscores the importance of knowledge integration in vaccine decision-making under information heterogeneity and polarization and reveals distinct mechanisms underlying the effects of knowledge integration on decision-making dominated by rational and experiential modes. The findings also provide insights into the information processing mechanisms underlying the knowledge integration of subjects with insufficient prior knowledge in the non-organizational context.

Details

Journal of Knowledge Management, vol. 25 no. 6
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 19 June 2017

Vytautas Dikcius, Indre Pikturniene and James Reardon

Although there is a common agreement that children participate and impact parental purchase decisions, the research results are rather inconsistent. One of the reasons for the…

1084

Abstract

Purpose

Although there is a common agreement that children participate and impact parental purchase decisions, the research results are rather inconsistent. One of the reasons for the differences in the findings could be attributable to different operationalisations of a child engagement variable in surveys. This study aims to classify the instruments used to measure children engagement in parental purchase decisions and to develop a typology of these instruments.

Design/methodology/approach

In total, 67 articles that reported details and results of the surveys where a variable of children engagement in family decisions was operationalised were selected on a systematic basis. In total, 82 measures were extracted, reviewed and assigned to the particular category.

Findings

The typology of measures of children engagement into parental purchase decisions was developed. The features of particular measures, as well as their applicability for different types of child engagement measurement, are discussed.

Research limitations/implications

The sample of articles was limited to nine major scholarly databases and framed for 1985-2015, excluding conference presentations, dissertations, studies and other types of primary research publications.

Practical implications

The analysis demonstrates that authors who had seemingly similar or the same purpose of measuring variable of child engagement into parental purchase decision in fact have used different measures. The differences in measures tend to produce different size of engagement effect. The proposed typology will support scholarly community in establishing more clear definitions and measures of children engagement in parental purchase decision domain.

Originality/value

The typology of measures of children engagement into parental purchase decision is the first attempt to introduce systematised approach toward different domains within the field and their measurement.

Article
Publication date: 7 June 2013

Lisa S. McNeill and Lucy Turner

This paper aims not only to provide an insight into the nature of the relationship between parental financial role modelling and consumption behaviour of young people, but also to…

1608

Abstract

Purpose

This paper aims not only to provide an insight into the nature of the relationship between parental financial role modelling and consumption behaviour of young people, but also to explore the consumer socialization process that children undergo in the parent‐child dyad.

Design/methodology/approach

Qualitative research in the form of personal in‐depth interviews was conducted in order to extract new knowledge and reach a greater understanding regarding the impact that this relationship may have on future consumption behaviours within the youth market.

Findings

It is clear that parents are able to exert a huge amount of influence over the financial behaviour of their children (although this obviously differs between families) and are able to do so through the informal teaching of financial lessons, by allowing children to observe their own financial patterns and by guiding their children through significant financial decisions by offering advice and approval (or disapproval) when asked. Key financial attitudes and behaviours of young home‐leavers are almost directly related to the parental financial education they received whilst growing up and still living at home and in many cases parental influence is still present even once the child has moved away from home and is responsible for making their own financial decisions.

Research limitations/implications

Although there are limitations, the present study does have implications for the impact parents can have on the spending behaviour of their children; it may be that the most important thing parents can do is teach their children about financial responsibility and successful consumer decisions at a young age so that they grow up with these life skills.

Practical implications

In terms of practical implications, by identifying the specific areas where financial knowledge and awareness may be lacking, the research may help educational and financial institutions to design financial management courses in order to help young people achieve greater financial freedom.

Social implications

The paper reveals the characteristics of the consumption relationship children enjoy with their parents, describing the role of financial education within families and conceptualising the various forms of consumption relationships that exist between young consumers and their parents.

Originality/value

The relationship between parental influence and youth consumption behaviour has already been identified using quantitative research methods but very little is known about the actual extent of this relationship, which is addressed by this paper.

Details

Young Consumers, vol. 14 no. 2
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 7 January 2013

Gurvinder S. Shergill, Harjit Sekhon and Min Zhao

The purpose of this paper is to investigate the cultural assimilation influence on family purchase decision making of Chinese immigrant families in New Zealand, and in Chinese…

2542

Abstract

Purpose

The purpose of this paper is to investigate the cultural assimilation influence on family purchase decision making of Chinese immigrant families in New Zealand, and in Chinese families living in China.

Design/methodology/approach

The data were collected from 200 respondents. In total, 100 families have been chosen from each of these countries. The data were collected by the snowball sampling method across 11 different products and four decision-making stages.

Findings

The results of this research show that cultural assimilation does have an influence on parental perceptions of teen's influence on family decision making. Chinese immigrants' teenage children in New Zealand were perceived as having more influence within the family than their peers in Chinese families living in China.

Research limitations/implications

The research used a sample size of only 100 respondents from each country. Furthermore, it used snowball sampling and mid-income group families only.

Practical implications

These findings help marketers to gain a better understanding of the influence of cultural assimilation, and use specific marketing communication and promotion strategies.

Originality/value

The paper empirically demonstrates that Chinese parents living in China and Chinese immigrant parents living in New Zealand perceive their children's involvement in family purchase decision differently. Chinese immigrant parents perceive that their children are becoming assimilated with New Zealand culture. This is the first ever study done on Chinese Immigrant families living in New Zealand and Chinese families living in China by collecting and using the cross-culture data from New Zealand and China.

Article
Publication date: 21 September 2012

Agustinus Bandur

The purpose of this paper is to examine the current school‐based management (SBM) policy reform in Indonesia, with an emphasis on the impacts of shifting authority and…

3534

Abstract

Purpose

The purpose of this paper is to examine the current school‐based management (SBM) policy reform in Indonesia, with an emphasis on the impacts of shifting authority and responsibility to school level, as well as challenges confronted by the school council members, followed by remedial measures to minimize the problems.

Design/methodology/approach

The paper employed a mixed‐method research design comprising an extensive empirical survey followed by semi‐structured and focused group interviews and examination of relevant documents. The data reported here are on the basis of an empirical survey involving 504 school council members from Ngada‐Flores, followed by 42 interviews and focus group discussion (FGD) with all relevant stakeholders.

Findings

The research findings demonstrate how devolution of power and authority to school level can create partnership in participatory school decision making in terms of setting a school mission, shared‐vision, annual programs, school budget, school textbooks, school buildings, school‐based curriculum and even students’ discipline policies. In turn, devolving power and authority to school level has created several changes in schools, including in‐school culture changes, and increased participation of school communities. These factors have led to the improvements in teaching‐learning environments and student achievements.

Research limitations/implications

The findings of this study are specific to the context of Ngada‐Flores, Indonesia. The possibility for the general applicability of the findings is limited by the scope, the sample, and the cultural context of this study. Accordingly, even though there could be common features, the findings may not have general applicability to other systems.

Practical implications

The paper suggests that capacity building in school level is required for the effective implementation of SBM policies and programs, including in‐service training, regular professional development sessions and workshops on effective school leadership and management, as well as school development planning.

Originality/value

This paper could be significant because of the absence of similar studies in the Indonesian context. The findings could be helpful in informing practitioners, the local and national authorities and all those interested in school education on how SBM with devolution of power and authority to school‐level decision makers assists in‐school improvements and student achievements, as well as problems and challenges confronted by school leaders in the implementation of SBM.

Details

Journal of Educational Administration, vol. 50 no. 6
Type: Research Article
ISSN: 0957-8234

Keywords

Article
Publication date: 11 November 2014

Neena Sondhi and Rituparna Basu

The study aims to explore the evolving status of children as active consumers in the emerging Indian market by assessing their impact on family buying practices across distinct…

Abstract

Purpose

The study aims to explore the evolving status of children as active consumers in the emerging Indian market by assessing their impact on family buying practices across distinct parental clusters.

Design/methodology/approach

The study uses a structured questionnaire to draw a quota sample of 136 urban Indian parents across four child segments from two Indian metropolitan cities to understand their attitudes towards parenting and the consequent empowerment of their children for actively participating in family purchase decisions around varied children’s product categories.

Findings

Exploratory factor analysis reveals five well-defined parental attitudes towards child rearing. The attitudinal factors are used to define three discrete parental clusters, namely, time-pressed parents, child-centric parents and socially influenced parents. The demographic and psychographic profiles of the clusters expose the significant influence of the educated and affluent parents in empowering their children as more active influencers/consumers. The role of children as independent buyers of eatables and toys over other categories is also re-established.

Research limitations/implications

The diversity of Indian parents both in terms of their family structure and attitude towards parenting significantly deliver decisive signals for market-specific segmentation strategies. The uniformity in their shopping frequency and increasing child involvement in family purchases also highlight the opportunities ahead.

Originality/value

Empirical evidences on the growing role of children in family purchases and their transformation into active consumer in an evolving market adds to the existing under-represented family consumption literature with more market-specific insights.

Details

Young Consumers, vol. 15 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 1 June 2003

Aviv Shoham and Vassilis Dalakas

This study replicated an earlier study conducted in the USA and examined Israeli families’ decision making regarding various products and decision‐making stages. The results…

5651

Abstract

This study replicated an earlier study conducted in the USA and examined Israeli families’ decision making regarding various products and decision‐making stages. The results revealed that teenage children have influence over family purchases, particularly for products relevant to them (like cereal and vacations) and during the initiation stage. Moreover, consistent with the ranking of Israel as a low power‐distance country, Israeli teens had higher influence than US teens on family decisions.

Details

Journal of Consumer Marketing, vol. 20 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 13 February 2009

Elisabeth Götze, Christiane Prange and Iveta Uhrovska

The purpose of the paper is to analyse children's impact on innovation decision making empirically.

4168

Abstract

Purpose

The purpose of the paper is to analyse children's impact on innovation decision making empirically.

Design/methodology/approach

This paper is a diary study with 14 parents depicting their experiences with regard to the topic of interest over a period of two weeks.

Findings

Children's influence is stronger in earlier stages of the innovation buying process, based on different communication strategies with differing effects on their parents' purchasing behaviour.

Practical implications

This paper helps marketers tailor appropriate marketing and innovation strategies. Special attention is given to the familial dynamics in the innovation decision‐making process. This is to prevent inter‐family conflicts fuelled by the children's requests.

Originality/value

This is one of the first attempts to test Rogers' innovation‐decision process. Moreover, despite its many bonuses, the diary method has rarely been applied in the context of familial purchase decision making.

Details

European Journal of Marketing, vol. 43 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 June 2004

Jayantha S. Wimalasiri

Children use various influencing tactics to persuade the parents to comply with their requests. Parents' responses vary from outright denial to total acceptance. A sample of 255…

7201

Abstract

Children use various influencing tactics to persuade the parents to comply with their requests. Parents' responses vary from outright denial to total acceptance. A sample of 255 parents selected from the Fiji Islands, Tonga and the Cook Islands were interviewed using a structured questionnaire to measure the effects of children's influence on the parental decision making process. This preliminary investigation suggests that the children in the Pacific Islands have not moved from parent‐centered family environment to the modern, mostly Western, child‐centered family environment. The second part of the research was designed to identify the demonstrated influence tactics used by the children in the island nations. The findings indicate that the children are less demanding and more persuasive in their attempt to obtain parental approval. Details of statistical analysis of the study are given. The implications of the findings for marketing management are also discussed in the paper.

Details

Journal of Consumer Marketing, vol. 21 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 28 December 2020

Suhail Mohammad Ghouse, Monica Chaudhary and Omar Durrah

This paper aims to identify the perception levels of the child and parents towards the child’s influence on different product categories and stages of the family buying process in…

Abstract

Purpose

This paper aims to identify the perception levels of the child and parents towards the child’s influence on different product categories and stages of the family buying process in an Arab country Oman.

Design/methodology/approach

On the basis of the research gap identified from the literature, two separate bilingual questionnaires (parent and child) in English and local language (Arabic) were developed. The research commenced with a pilot study on 10 school students followed by contact with school authorities requesting to conduct a survey on school students 8–12 years of age and data collection through the survey on the students and their parents (either father/mother) during September-November, 2017–2018. Data analysis was made through an independent sample t-test and confirmatory factor analysis was made using AMOS 24.

Findings

A model was proposed incorporating three product categories as noisy, quiet and loud goods and perceptions of Arab parents and children were examined for the three stages of the family buying process. The findings of the study reveal that significant differences exist in child-parental perceptions on the child’s influence in the search, evaluation and final buying stages. The mean score among the three product categories was highest for noisy goods (Mean = 3.21, SD = 0.817) while in the case of buying stages, the mean of the final buying stage was highest (Mean = 2.11, SD = 0.514).

Research limitations/implications

More research studies are required in the Arab context, especially bringing in the social status of parents to justify their different shopping behaviours. This analysis is based on the perceptions of the tweenager segment, adding perceptions of the teenage segment could generate better research implications.

Practical implications

The research will serve as a base to consumer marketers in understanding distinct features of Arab tweenagers towards different products and will aid them in designing appropriate marketing strategies targeting parents and children in the Arab region.

Originality/value

After an extensive review of the consumer literature, it is assumed that almost no research study has been made examining parent-child perceptions towards the different product categories and buying stages targeting traditionally oriented families in the Arab region.

Details

Journal of Islamic Marketing, vol. 13 no. 5
Type: Research Article
ISSN: 1759-0833

Keywords

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