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Men are often considered by the health care system to be a disengaged accessory when it comes to family planning. In reality they act as an equal part in the reproductive equation. Despite qualitative research suggesting some men currently do take primary responsibility for family planning, men are further marginalised being classed as an irrational variable in large national datasets. Reports ignore men in general by failing to record basic demographics, for example, age is not captured and ethnicity has two options: white and non-white. This leaves little ability to analyse men's family planning knowledge, attitudes and beliefs. Technological advancements have resulted in new forms of male contraceptive methods reaching phase III testing (from pills to gels), and the market is moving towards diversified options that will allow even more men to take primary contraceptive responsibility. Other advancements include the sexual enhancement product Viagra becoming available over the counter, and reproductive wellbeing apps have been created to allow men to test their fertility at home. Without research to understand the ever-changing landscape for men we are ill-prepared to understand what these new products and advancements mean for men's role. Using various forms of publicly available online data and previous empirical research, this chapter will review men's response to new contraceptives, sexual enhancement products, and reproductive wellbeing apps. The results will be discussed in relation to updating the Subjective Expected Utility (SEU) Theory, the Theory of Planned Behaviour and the integrated developmental and decision-making contraceptive models used by health psychologists.

This research study compares the financial success of emerging market companies that have globalized with similar sized EMNC companies that have stayed home.

One target cohort for this study was the short list of emerging market multinationals (EMNCs) that the Boston Consulting Group (BCG) published yearly from 2006 to 2016. 212 EMNCs were divided into three types: 10;1. Global Leaders – 19 from this list 10;2. Persistent Challengers – 78 companies on the BCG list. 10;3. Challengers – 115 companies were on BCG’s lists in various years. 10; Their financial results were compared with a group of 26 “Local Leaders,” emerging market companies that had revenues of over $10 billion but had not appeared even once on BCG’s list of global challengers. 10;

Local Leaders show superior financial performance when compared to Global Leaders.

Opportunistic moves to globalize without a sound underlying strategy have backfired on many emerging market companies, resulting in lagging financial performance and sometimes huge write-downs.

A carefully done study that indicates that globalization is not the magic bullet that improves the financial performance of an emerging market company.

This paper investigates the integration of leadership training into IT curricula to develop current and future skills needed by the IT job market. The technical and non-technical skills required for IT professionals are presented and a conceptual model for including leadership training in technical courses is outlined. To implement this model, we adopted the Problem-Based Learning approach to teach an IT course. Qualitative and quantitative data were gathered, through a survey, from 52 undergraduate students in the College of Information Technology at Zayed University. Our results show that our adopted approach was successful in teaching IT skills as well as developing leadership skills. Given these findings, we highlight the importance and feasibility of integrating leadership development on a daily basis within technical courses to develop both the technical and non technical skills required by the job market.

Watching sporting events is a popular leisure activity. However, in the context of sports marketing, little is known about the mechanism that determines fans' game-attending behaviour. This study aims to investigate fan participation in the context of baseball, using the theory of planned behaviour. The 623 subjects of this study were recruited from the Chinese Professional Baseball League in Taiwan. The structural equation indicates that attitude and perceived behavioural control will have an influence on gameattending behaviour through behavioural intention. However, subjective norms do not significantly predict behavioural intention, nor do perceived behavioural controls significantly predict game-attending behaviour. The results are discussed in terms of their applicability to fan behaviour.

The present article focuses on the gap between motivation and action in relation to condom use among drug users in non‐commercial relationships. The study showed that most drug users were not motivated to use condoms within steady relationships. In casual sexual relationships the intention to use condoms was higher, but several enactment factors were identified that may inhibit actual condom use. These findings about the difference in perceived type of sexual relationship and of the enactment factors should be taken into account when promoting safe sex among drug users.

The purpose of this paper is to model Chinese consumers' purchase intentions for imported soy‐based dietary supplements (DS) based on the theory of planned behavior (TPB) and the health belief model (HBM). The central hypotheses for this study are that purchase intentions of Chinese DS consumers are a result of attitudes toward using DS, subjective norms, and perceived behavioral control. Health value and perceived susceptibility to illness, as well as product knowledge and marketer distrust, are integrated into the model.

Data were collected from 251 consumers in Shanghai, China. Structural equation modeling was used to analyze the data.

The TPB model is effective in predicting Chinese consumers' imported soy‐based DS purchase intentions. Attitudes toward using soy‐based DS, subjective norms, and perceived behavioral control have significant influences on purchase intention. Perceived behavioral control also plays an important role in the formation of attitudes. Subjective norm significantly influences perceived behavioral control. Chinese consumers' marketer distrust plays a significant role in forming their attitudes and purchase intentions. On the other hand, product knowledge has no moderating influences on the relationships between health value and attitudes and perceived susceptibility to illness and attitudes. Neither health value nor susceptibility to illness has any influence on attitudes.

The findings of this study regarding the impact of marketer distrust on attitude and purchase behavior have important implications for western marketers exporting to China and the Chinese government. The western marketers of soy‐based DS should consider taking specific actions to decrease consumer distrust of marketers promoting soy‐based DS products. In regards to production of goods for the domestic market in China, relevant Chinese state agencies, such as the State Food and Drug Administration, would be well‐advised to continue to step up their efforts in product inspections and regulation of pharmaceutical ingredients and also to strengthen legislation such as the Consumer Rights Protection Law.

Considering the growing popularity of DS in China, the current research is the first academic attempt to identify factors that affect purchase of imported soy‐based DS among Chinese consumers.

Concentrates on HIV/AIDS prevention practitioners and how the AIDS epidemic can be recognized in such a way as to influence individuals to assist in prevention. Highlights how the gay community, in particular, have managed to reduce deaths and infection but that the newer members of the community seem to be falling by the wayside now. Discusses social and psychological theories involved in the fight in AIDS prevention. States that in the USA the effective interventions being discontinued are the poorly funded or not at all. Concludes the fight against AIDS through publicity and knowledge must go on.

“Passage to India”, in spite of encountering some difficulties and limitations, could be a worthwhile endeavour. India is an attractive foreign market for Western business firms. The market Size is substantial and the growth is impressive. The author provides additional observations and guidelines for companies considering doing business in India.