A Note on ″Passage to India: A Marketing Perspective″

Abstract

“Passage to India”, in spite of encountering some difficulties and limitations, could be a worthwhile endeavour. India is an attractive foreign market for Western business firms. The market Size is substantial and the growth is impressive. The author provides additional observations and guidelines for companies considering doing business in India.

Citation

Naidu, G.M. (1990), "A Note on ″Passage to India: A Marketing Perspective″", International Marketing Review, Vol. 7 No. 1. https://doi.org/10.1108/02651339010136532