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Book part
Publication date: 12 October 2011

Robert DeFillippi and Mark Lehrer

Project-based organization (PBO) can serve as a temporary organizational form in response to uncertainty or turbulent environmental conditions. An updated retrospective study of…

Abstract

Project-based organization (PBO) can serve as a temporary organizational form in response to uncertainty or turbulent environmental conditions. An updated retrospective study of the Danish hearing aids maker Oticon illustrates the role of PBO (the so-called spaghetti organization) in guiding the company through a specific period of industry turbulence and the company leader's search for a more effective structure to organize innovation within the company. The spaghetti organization was experimental in two distinct senses. First, the spaghetti organization tested the limits of decentralization, bottom-up self-organizing innovation, and PBO. Inspired by the experience of just how dysfunctional hierarchy could become, Oticon's spaghetti organization tested the limits of nonhierarchy. And unlike the failed Brook Farm utopia of the 1840s, the utopia of radical project-based organizing at Oticon proved highly successful as a means of promoting innovation even if the spaghetti organization was not sustainable in its original form and required subsequent modification. Second, Oticon was essentially a natural experiment testing and refuting the complementarities-based claim that intermediate forms of organization which include elements of both hierarchical organization and team (or project-based) organization are inherently unstable.

Details

Project-Based Organizing and Strategic Management
Type: Book
ISBN: 978-1-78052-193-0

Article
Publication date: 31 December 2001

Mette Morsing and Jan Kristensen

The paper investigates the successful establishment of a strong corporate brand with a particular emphasis on analysing the corporate branding literature’s assumptions about…

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Abstract

The paper investigates the successful establishment of a strong corporate brand with a particular emphasis on analysing the corporate branding literature’s assumptions about coherency. Successful corporate branding is claimed to imply a shared set of coherent statements about the company’s values towards its external and internal stakeholders over time. An empirical test is applied to the coherency assumption. First, the coherency of a corporate brand over time is investigated as it develops in the media. Secondly, the coherency between two stakeholders’ perceptions of the corporate brand, organisational members and the media is investigated. This research suggests there are three distinct types of coherencies in corporate branding strategies over time: statement coherency, interpretation coherency and uniqueness coherency. On the one hand, a strong corporate brand is characterised by tight coherency, as top management’s statements about values remain the same over time and towards different stakeholders, ie statement coherency. On the other hand, a strong corporate brand is simultaneously characterised by a loose, or even absent, coherency between stakeholders’ interpretations of top management’s statements as well as a lack of coherency in stakeholders’ interpretations of the corporate brand over time, ie interpretation coherency. Finally, a third coherency phenomenon is observed, ie stakeholders’ emphasis on changing topics over time, which they relate to the corporate brand. Stakeholders agree that these themes are unique features and hence the company is considered unique, ie the uniqueness coherency. The implications of multiple interpretations are discussed as well as changing interpretations in corporate branding. It is argued that statement coherency is a necessary element in successful corporate branding, and the viability of the ambition to develop interpretation coherency over time and across stakeholders in corporate branding is discussed from the point of view of allowing room for interpretation incoherency. Finally, the question of maintaining uniqueness coherency is discussed: for how long can a company represent “newness” in the eyes of its stakeholders – including itself? Implications for management are discussed.

Details

Journal of Communication Management, vol. 6 no. 1
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 1 May 2006

Juliana H. Mikkola and Tage Skjøtt‐Larsen

To identify some of the major issues and problems firms face, when they collaborate with suppliers in new product development.

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Abstract

Purpose

To identify some of the major issues and problems firms face, when they collaborate with suppliers in new product development.

Design/methodology/approach

The paper presents a case study of a leading Danish hearing aid manufacturer.

Findings

Early involvement of suppliers in new product development reduces time‐to‐market, but increases the risk that proprietary knowledge is leaked to the competitors. Therefore, the supplier approval process is very important.

Research limitations/implications

The paper discusses the implications of platform management for new product development and sourcing strategies. The paper is based on a single case study. In order to generalize the findings, it is necessary to study more companies from different industries, with different technologies, competition, and contextual features.

Practical implications

The paper illustrates the risk of single sourcing and raises the question, how buyers without leverage can become an interesting customer for large suppliers.

Originality/value

The paper analyzes the implications of platform management for new product development and supply chain management at the interfaces between focal company and its suppliers and customers.

Details

European Business Review, vol. 18 no. 3
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 1 December 1998

B Gould

Spotlights Danish hearing aid manufacturer, Oticon, and the way it swept away four shibboleths of human capital management which were: departments and titles would go; no more job…

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Abstract

Spotlights Danish hearing aid manufacturer, Oticon, and the way it swept away four shibboleths of human capital management which were: departments and titles would go; no more job descriptions; no offices; and no memos. Highlights, in a box, Oticon's customer intelligent products. Shows that employees and managers share responsibility for training and career development, helping one another to access and use information for the company's benefit. Spotlights, in another box, Oticon's success story.

Details

The Antidote, vol. 3 no. 8
Type: Research Article
ISSN: 1363-8483

Keywords

Article
Publication date: 16 October 2009

N. Sivakumar

The purpose of this paper is to develop a typology of organization behavior based on the guidelines from Manusmriti, an ancient Indian law text. The paper also purports to provide

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Abstract

Purpose

The purpose of this paper is to develop a typology of organization behavior based on the guidelines from Manusmriti, an ancient Indian law text. The paper also purports to provide guidelines from the text for values‐based corporate governance.

Design/methodology/approach

The paper first develops an organizational behavior typology based on Manusmriti. The paper then provides guidelines for various aspects of values‐based corporate governance.

Findings

The paper finds that the guidelines from Manusmriti are relevant in providing a holistic approach to corporate governance which promotes ethical and social idealism.

Practical implications

The paper has practical implications to practitioners of corporate governance in terms of developing structures which promote ethical and socially responsible behavior.

Originality/value

The originality of the paper is in deriving guidelines for values‐based corporate governance from Manusmriti.

Details

Corporate Governance: The international journal of business in society, vol. 9 no. 5
Type: Research Article
ISSN: 1472-0701

Keywords

Article
Publication date: 1 May 2002

Kristian Kreiner

This article discusses both the management of tacit knowledge and the tacit approach to knowledge management. Tacit knowledge must be made manageable by being explicated and…

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Abstract

This article discusses both the management of tacit knowledge and the tacit approach to knowledge management. Tacit knowledge must be made manageable by being explicated and separated from the knowledge workers, so that the knowledge resources do not go home at night. However, the less knowledge leaving in the evening, the less knowledge will return the following morning. Making the organization as independent as possible of the tacit knowledge of its knowledge workers is an ironic program for knowledge management, since it advocates a reduction of the total resource pool for the sake of managerial control. The article searches for alternatives to knowledge management exercised from a position of control and ownership. A case study of product development is analyzed. This specialized context focuses attention on knowledge mobilization rather than knowledge control and sharing. The artifact provides sufficient pressure for order and coordination to emerge spontaneously. Knowledge management can in such circumstances become tacit without losing its value.

Details

Journal of Knowledge Management, vol. 6 no. 2
Type: Research Article
ISSN: 1367-3270

Keywords

Abstract

Details

Business Plasticity through Disorganization
Type: Book
ISBN: 978-1-78756-211-0

Article
Publication date: 1 February 1996

Aleda V. Roth

Manufacturers are in the midst of one of the most significant transformations in history. The kaleidoscopic nature of the global economy has created an environment of…

1311

Abstract

Manufacturers are in the midst of one of the most significant transformations in history. The kaleidoscopic nature of the global economy has created an environment of unprecedented hyper‐complexity and dynamic change. So much so that the rules of the competitive game are shifting faster than managers can react to them. Moreover, these dynamics bode continuous sea changes in work and sources of value‐added. Looking to past solutions for rationing resources and controlling costs is not an option. The drivers of change indicate one point: Successful manufacturers tomorrow will not look much like those of today.

Details

Planning Review, vol. 24 no. 2
Type: Research Article
ISSN: 0094-064X

Content available
Article
Publication date: 1 April 2004

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Abstract

Details

Microelectronics International, vol. 21 no. 1
Type: Research Article
ISSN: 1356-5362

Keywords

Content available
Article
Publication date: 1 June 2004

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Abstract

Details

Circuit World, vol. 30 no. 2
Type: Research Article
ISSN: 0305-6120

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