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Article

Osman Inanç Güney and Luca Giraldo

The purpose of this paper is to understand consumer attitudes toward organic eggs by identifying their profiles and estimating the degree of their willingness to pay (WTP…

Abstract

Purpose

The purpose of this paper is to understand consumer attitudes toward organic eggs by identifying their profiles and estimating the degree of their willingness to pay (WTP) for eggs with different attributes in order to evaluate the position of organic eggs.

Design/methodology/approach

Empirical data were collected from a face-to-face cross-sectional market survey, which involved a choice experiment design and a series of questions related to respondents’ attitudes and preferences in terms of organic egg consumption. A total of 552 consumers who are responsible for their household purchases were sampled, while the survey was performed in the major cities of seven regions of Turkey. The gathered data from the questions on consumer attitudes and preferences were analyzed using ordered probit, while the choice experiment data were analyzed through the use of conditional logit and mixed logit models.

Findings

Consumers perceive organic eggs to be healthy, nutritious and delicious food. In the study, we obtained three consumer groups (collectivist consumers, individualist consumers and reluctant consumers) with different characteristics in relation to organic egg consumption. When the motivations for organic egg consumption were analyzed, it was found that individual benefits have a greater impact than collectivist benefits on consumers’ choice to purchase organic eggs. According to the results of the regression analysis, consumers are willing to pay ₺0.76 more per egg for organic eggs compared to conventional eggs. Overall, consumers are reluctant to pay a premium in view of the functionality aspect of eggs.

Research limitations/implications

The results will help the actors within the egg industry to develop production and market-planning processes for differentiated egg markets according to consumer preferences and in terms of having the opportunity to select their ideal customer segments.

Originality/value

The research is the first study that analyses the motivations and the willingness of Turkish consumers to purchase organic eggs through using a choice experiment design and regression models. Original findings include the segmentation of consumers according to personal beliefs and norms. The research is also important in terms of comparing two regression model results in methodical terms. The similarity among the obtained results from the regression analysis increased the reliability of the study.

Details

British Food Journal, vol. 122 no. 2
Type: Research Article
ISSN: 0007-070X

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Book part

Mara Miele

Greater attention to and anxiety about farm animal welfare emerged at the end of the 20th century, as worries over food safety and food quality (connected to the BSE, FMD…

Abstract

Greater attention to and anxiety about farm animal welfare emerged at the end of the 20th century, as worries over food safety and food quality (connected to the BSE, FMD, avian influenza and other epidemics) pushed farm animal welfare into public discourse and political debate. This chapter looks at one of the ways in which consumers’ concerns and anxieties about animal welfare are addressed by the Soil Association (the United Kingdom), whose standard is based on a scheme of production that endorses animals’ natural life in the case of certification of organic eggs in the United Kingdom. Drawing on STS approaches it addresses the processes of producing ‘naturalness’ as food ‘attribute’ (to borrow from economics) and how ‘the natural life of hens’ is achieved in the context of eggs’ production.

Details

Transforming the Rural
Type: Book
ISBN: 978-1-78714-823-9

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Article

Chloe Dunne and Christie Siettou

This study investigates UK consumers’ perception and willingness to pay (WTP) for egg attributes associated with laying hen welfare, namely with beak-trimming practices…

Abstract

Purpose

This study investigates UK consumers’ perception and willingness to pay (WTP) for egg attributes associated with laying hen welfare, namely with beak-trimming practices and injurious feather pecking (IP). The aim is to examine any change in WTP after improved consumer awareness.

Design/methodology/approach

Building upon existing literature, the authors designed an online survey in which the method of discrete choice experiment (DCE) was employed. The study includes two identical DCEs with the second being introduced after respondents were presented with an educational excerpt about beak-trimming practices, on farm IP occurrence and the docile nature of white egg laying hens – reducing IP.

Findings

The mixed logit regression model demonstrated that consumers' WTP for egg attributes associated with beak trimming and IP decreased in the second DCE (12.6% for organic and 2.55% for free-range). For eggshell colour, the analysis revealed a shift from a preference to brown eggs to indifference between eggshell colours.

Originality/value

Overall, UK consumers have a preference in higher hen welfare resulting in a decrease in WTP once they are aware of welfare losses in current systems; however, more insights are required in terms of the promotion of white shelled eggs as a means of reducing IP on UK farms.

Details

British Food Journal, vol. 122 no. 9
Type: Research Article
ISSN: 0007-070X

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Article

Giuseppe Pellegrini and Federica Farinello

The search for quality food products is driven by cultural factors and behaviours referable to specific lifestyles which have changed greatly in recent years. This paper…

Abstract

Purpose

The search for quality food products is driven by cultural factors and behaviours referable to specific lifestyles which have changed greatly in recent years. This paper aims to investigate this issue by analyzing the attitudes, behaviours and knowledge concerning organic good in Italy.

Design/methodology/approach

This study considers the food choices of a large sample of Italians by analyzing the relations among their attitudes, behaviours and knowledge concerning organic food.

Findings

By means of the most recent Italian survey on the purchase of organic products, it was possible to identify various types of purchasing actors, verify their features and compare their preferences for conventional and organic products. The study demonstrates that their acceptance of organic products is strongly associated with behaviours that orientate different lifestyles among types of consumers. Moreover, a purchase simulation carried out on two kinds of food confirmed a marked willingness among consumers to accept higher costs in order to buy organic products.

Originality/value

This paper has proposed an approach that can be used to determine the relation between the consumption of organic products and behaviours indicative of specific lifestyles by identifying and comparing various types of purchasers.

Details

British Food Journal, vol. 111 no. 9
Type: Research Article
ISSN: 0007-070X

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Article

Corrina Reithmayer, Oliver Mußhoff and Michael Danne

The purpose of this paper is to investigate consumer preferences for boxes of eggs which are produced without the culling of male layer-type chicks in layer hen production…

Abstract

Purpose

The purpose of this paper is to investigate consumer preferences for boxes of eggs which are produced without the culling of male layer-type chicks in layer hen production and, furthermore, to investigate consumer preferences for labels from different certifying bodies.

Design/methodology/approach

An online survey including a discrete choice experiment was conducted among 526 German consumers in 2018 and early 2019. Mixed logit models in preference and willingness to pay (WTP) space were estimated.

Findings

The preferred alternative is gender determination of incubated eggs, but also dual-use (DU) poultry with free-range rearing of cockerels was approved. Labels from public authorities and the Animal Protection Organisation were highly approved. In contrast, retailers were not considered suitable for the certification of production claims.

Research limitations/implications

A hypothetical setting was employed. A revealed preferences approach is suggested for future research.

Practical implications

Evidence for a wide approval of in ovo gender determination was found. Free-range rearing of cockerels was the most promising for the marketing of DU poultry products. Furthermore, public authorities and well-established third parties should engage in the field of animal welfare labelling.

Originality/value

This is the first study focussing on preferences and WTP for alternatives to chick culling, which will soon be available on the market, and for institutions certifying production claims. Findings help political decision makers, when looking for alternatives to the culling of day-old chicks, which are considered more acceptable by the public.

Details

British Food Journal, vol. 122 no. 3
Type: Research Article
ISSN: 0007-070X

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Article

Waripas Jiumpanyarach

The purpose of this paper is to investigate teenagers’ preferences, attitudes, and purchasing power towards organic foods in markets and to explain influences of…

Abstract

Purpose

The purpose of this paper is to investigate teenagers’ preferences, attitudes, and purchasing power towards organic foods in markets and to explain influences of teenagers’ choices and purchasing intentions on organic foods.

Design/methodology/approach

A paper-based and a web-based survey were conducted among 557 teenagers in Thailand. A choice experiment logit model was used to identify factors influencing decision in purchasing.

Findings

The study found that teen consumers were likely to buy ready-to-cook organic food items instead of conventional food items because of health and food safety concerned under their budget constraints. The willingness to pay found organic food items (eggs, pork, chicken) had negative impact but organic opinion had positive impact. The attitudes on high price of organic food items were positive impact because of production process, quality, and quantity of products.

Research limitations/implications

Teenagers’ consumption impacted on food demands in supermarkets and convenient stores because of their attitudes and behaviours in purchasing. The desired food characteristics should be good quality, safety for consumers, and available in the market nationwide. The supported policies for expanding organic markets were benefits for organic farmers to be sustainable farming.

Originality/value

This study examined the impacts of economic conditions and the premium quality healthy food products on teenagers’ food motivation.

Details

International Journal of Social Economics, vol. 45 no. 4
Type: Research Article
ISSN: 0306-8293

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Article

Catherine Gerrard, Meike Janssen, Laurence Smith, Ulrich Hamm and Susanne Padel

The purpose of this paper is to consider whether UK consumers recognise and trust organic certification logos and whether the presence of these logos on a product…

Abstract

Purpose

The purpose of this paper is to consider whether UK consumers recognise and trust organic certification logos and whether the presence of these logos on a product increases consumer willingness to pay for that product.

Design/methodology/approach

To ascertain the reaction of UK consumers to organic certification logos commonly used in the UK, this study makes use of three methods: focus groups, a consumer survey and a willingness to pay experiment (choice experiment).

Findings

These three approaches reveal that UK consumers associate certain benefits with organic foods but are generally unaware of how the industry is regulated. With regards to trust of the logo, the standards they think underlie the logo and the inspection system that they think is associated with the logo, UK consumers rate the Soil Association and Organic Farmers and Growers logos more highly than the EU logo or products labelled with just the word “organic”. They appear willing to pay a premium for the additional assurance that these two logos provide, suggesting that where they are recognised, certification logos are valued.

Originality/value

To the authors' knowledge, no previous studies exist on whether UK consumers recognise and trust different organic certification logos. These findings show that where such logos are recognised they can help to give some assurance to the UK consumer and this is reflected in a willingness to pay a premium for foods labelled with the Soil Association and Organic Farmers and Growers certification logos, as opposed to no logo or the (less well known) EU logo.

Details

British Food Journal, vol. 115 no. 5
Type: Research Article
ISSN: 0007-070X

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Article

Lota D. Tamini, Maurice Doyon and Micheline M. Zan

The purpose of this paper is to document the level of risk in the Québec egg sector (conventional and specialty eggs) and analyze the optimal choices of Québec egg

Abstract

Purpose

The purpose of this paper is to document the level of risk in the Québec egg sector (conventional and specialty eggs) and analyze the optimal choices of Québec egg producers that must allocate limited resources to production of different types of eggs.

Design/methodology/approach

A quadratic programming approach applied to expected mean-variance models is used to analyze the impact of risk on decision to invest when the resources must be allocated to different type of production that have different risk levels. The model is calibrated using monthly data from 2009 to 2016.

Findings

Results indicated multiple uncertainty sources (technological, cost of production, price of eggs) that vary according to the types of eggs. Given risk aversion parameters, producer would favor production modes with the lowest producers’ price variance, which correspond to free-run eggs. Results also indicated that in response to a greater intensity of risk aversion, the course of action producers may choose is to increase the relative production of free-run eggs.

Research limitations/implications

The empirical limits of this research are found in the lack of quality data on producer prices and costs for specialty eggs. Future research could explore the relationship between the growing impact of egg for processing, which price is based on the US price, and its relationship with specialty eggs.

Practical implications

The findings of the study will be useful for policy makers and managers of eggs supply chain. This is important, given the recent announcement by Canadian’s large retailers and fast food companies to increase cage free eggs offering and, in some cases, eventually only selling these types of eggs.

Originality/value

This study adds to the understanding of the role of risk and uncertainty in the investment decision of egg producers and different mode of production, as well as in the development of the growing production of specialty eggs in Canada. It fills a gap in the literature regarding the impact of risk in Canadian egg production. This gap is likely explained by the perception of a lack of risk in this supply managed sector in Canada and its small size relative to other supply managed sector.

Details

British Food Journal, vol. 120 no. 1
Type: Research Article
ISSN: 0007-070X

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Abstract

Details

Transforming the Rural
Type: Book
ISBN: 978-1-78714-823-9

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Article

Hway-Boon Ong and Shay Wei Choon

The purpose of this paper is to examine how urban dwellers engage on an environmentally friendly lifestyle. A survey was conducted in the Klang Valley, Malaysia, to…

Abstract

Purpose

The purpose of this paper is to examine how urban dwellers engage on an environmentally friendly lifestyle. A survey was conducted in the Klang Valley, Malaysia, to establish the sustainable lifestyle intentions of urban dwellers.

Design/methodology/approach

A survey was conducted to establish the sustainable lifestyle intentions of urban dwellers of the Klang Valley in Malaysia. Data collected were analysed using the Cronbach’s α reliability test, the factor analysis, and multiple regression analysis.

Findings

A sustainable lifestyle has to be environmentally friendly and conforms to the community’s livelihood. Attitude towards participation of environmentally friendly lifestyle, awareness towards preservation of resources, subjective norms to engage in an environmentally friendly lifestyle, perceived environmental control and government support were the key intentions of a sustainable lifestyle of urban dwellers.

Originality/value

The current lifestyle intentions of urban dwellers in the Klang Valley have yet to be fully transformed into lifestyle behaviours that are sustainable. The local government is not strict in implementing and enforcing an environmentally friendly lifestyle that is practical and sustainable. Other than relying on the existing non-profit organisation’s fortnightly collection of recyclables, the local government can refer to the UNEP’s four E’s to initiate an efficient and sustainable production behaviour that leads to a sustainable and healthy lifestyle.

Details

International Journal of Social Economics, vol. 45 no. 3
Type: Research Article
ISSN: 0306-8293

Keywords

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