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Article
Publication date: 1 January 1997

Valerie Hlavaty, Shelley S. Harp and Patricia E. Horridge

The purposes of the study were to classify South Korean female apparel shoppers into fashion opinion leadership groups and to develop group profdes by lifestyle…

Abstract

The purposes of the study were to classify South Korean female apparel shoppers into fashion opinion leadership groups and to develop group profdes by lifestyle characteristics, store selection attributes, clothing purchase influences, and sociodemographics. Data (N=271) were collected by questionnaires distributed to 300 South Korean consumers chosen to participate in the investigation. By cluster analysis of the Fashion Opinion Leadership (FOL) scale, four female consumer groups were identified as traditionoriented/culture conscious (29.4 per cent), eco‐nomic‐oriented/price conscious (15.8 per cent), convenience‐oriented/time conscious (28.7 per cent), and appearance‐oriented/fashion conscious (26.1 per cent). Scale reliability with the inter‐national sample was determined by a Cronbach alpha. Groups were compared on the profile descriptors through MANOVA and chisquare statistics. Results indicated that fashion opinion leadership is a base for segmenting South Korean female apparel shoppers. This study suggests ways knowledge about the consumer groups identified can be incorporated into marketing and retail strategies.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 1 no. 2
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 6 April 2020

Duygu Akdevelioglu and Selcan Kara

This paper aims to examine innovativeness and extraversion as antecedents of perceived and social media opinion leadership in different country-level contexts and explore…

Abstract

Purpose

This paper aims to examine innovativeness and extraversion as antecedents of perceived and social media opinion leadership in different country-level contexts and explore how these antecedents influence product adoption differently.

Design/methodology/approach

A survey method was used to collect data from Turkey and the USA. A total of 415 respondents participated in two studies, and data were analyzed using structural equation modeling.

Findings

This research shows that innovativeness affects perceived opinion leadership, whereas extraversion affects social media opinion leadership, and these effects are moderated by country-level differences.

Practical implications

Tthis research provides strategic information strategic information on how to identify and target influencers in social media across countries. This paper has implications for marketers who are trying to find influential consumers to increase new product adoption. Social media opinion leaders are important seeding points, because they actively initiate new product adoption for other consumers. Marketers should create strategies that are in line with the country’s cultural orientation in addition to personal/psychological traits.

Social implications

This research provides valuable information to better explain the consumers’ adoption of technological products and the factors affecting this process in the context of social media. Specifically, this paper identifies strategies to use cultural differences across countries (i.e. Turkey versus the USA) and personality traits (i.e., innovativeness and extraversion) in the adoption of new products.

Originality/value

This paper extends prior literature on opinion leadership by uncovering consumer dynamics internationally, which are known to influence social media use. Specifically, by examining the effect of innovativeness and extraversion on opinion leadership in different countries, this research contributes to the literature on new product adoption and has implications for effectively identifying influencers in social media.

Details

Journal of Research in Interactive Marketing, vol. 14 no. 1
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 1 March 2005

Flemming Hansen and Morten Hallum Hansen

Examines the characteristics of young innovators (i.e. those in a group who accept the innovation first, for instance a hula hoop, a mobile phone or a video game) and…

Abstract

Examines the characteristics of young innovators (i.e. those in a group who accept the innovation first, for instance a hula hoop, a mobile phone or a video game) and opinion leaders (i.e. the person in a group who tends to be copied or consulted for advice); the two roles overlap, as child innovators are usually also opinion leaders, but not necessarily the reverse. Explains the Diffusion of Innovations theory, relating it to the adoption by children of new products and behaviours, i.e. their socialisation as consumers; this process involves the stages of awareness, interest, evaluation, test purchase, and adoption. Outlines the characters involved in the generalised theory of Diffusion of Innovations: opinion leaders, innovators, gatekeepers (for instance parents who allow their children to acquire a new product), and change agents (an outsider who gives advice, for instance a teacher). Discusses whether there are generalised innovators and opinion leaders, i.e. whether the same people tend to fulfil these roles in all or most areas. Moves onto a 2003 study of children which surveyed how well the Diffusion of Innovations theory fits them, how much overlap there was among innovators and opinion leaders, and where children got information about new products. Concludes that the Diffusion of Innovations theory does roughly fit child and teenage behaviour; in the adoption process, personal communication plays a dominant role, followed by television and advertising, but mobile phone and SMS messages played almost no role among eight to 12‐year‐olds in communicating information on new products.

Details

Young Consumers, vol. 6 no. 2
Type: Research Article
ISSN: 1747-3616

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Article
Publication date: 1 February 1999

Usha Chowdhary

The importance of retail store attributes for apparel shopping was examined for elderly (65 and over) men and women (65 and older). A self‐administered mail‐in survey…

Abstract

The importance of retail store attributes for apparel shopping was examined for elderly (65 and over) men and women (65 and older). A self‐administered mail‐in survey questionnaire was used to collect data for the study. The data were analysed using descriptive statistics, factor analysis, and one‐way analysis of variance (ANOVA). Cronbach's alpha was executed to determine the reliability of the extracted factors. Four extracted factors explained 67.76 per cent of the total variance with regard to the preferences for the retail store attributes by the participating older men and women. Sex was identified as the most discriminating variable for both the extracted factors and fashion opinion leadership variables. Implications of the results for future research in both the US and international settings are discussed.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 3 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

Content available
Article
Publication date: 10 June 2021

Ahm Shamsuzzoha, Sujan Piya and Mohammad Shamsuzzaman

This study aims to propose a method known as the fuzzy technique for order preference by similarity to ideal solution (fuzzy TOPSIS) for complex project selection in…

Abstract

Purpose

This study aims to propose a method known as the fuzzy technique for order preference by similarity to ideal solution (fuzzy TOPSIS) for complex project selection in organizations. To fulfill study objectives, the factors responsible for making a project complex are collected through literature review, which is then analyzed by fuzzy TOPSIS, based on three decision-makers’ opinions.

Design/methodology/approach

The selection of complex projects is a multi-criteria decision-making (MCDM) process for global organizations. Traditional procedures for selecting complex projects are not adequate due to the limitations of linguistic assessment. To crossover such limitation, this study proposes the fuzzy MCDM method to select complex projects in organizations.

Findings

A large-scale engine manufacturing company, engaged in the energy business, is studied to validate the suitability of the fuzzy TOPSIS method and rank eight projects of the case company based on project complexity. Out of these eight projects, the closeness coefficient of the most complex project is found to be 0.817 and that of the least complex project is found to be 0.274. Finally, study outcomes are concluded in the conclusion section, along with study limitations and future works.

Research limitations/implications

The outcomes from this research may not be generalized sufficiently due to the subjectivity of the interviewers. The study outcomes support project managers to optimize their project selection processes, especially to select complex projects. The presented methodology can be used extensively used by the project planners/managers to find the driving factors related to project complexity.

Originality/value

The presented study deliberately explained how complex projects in an organization could be select efficiently. This selection methodology supports top management to maintain their proposed projects with optimum resource allocations and maximum productivity.

Details

Journal of Global Operations and Strategic Sourcing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-5364

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Article
Publication date: 14 August 2017

Lean Yu, Ling Li, Ling Tang, Wei Dai and Chihab Hanachi

The purpose of this paper is to develop a multi-agent-based simulation model for the online opinion dissemination during hazardous chemical leakage emergencies into rivers…

Abstract

Purpose

The purpose of this paper is to develop a multi-agent-based simulation model for the online opinion dissemination during hazardous chemical leakage emergencies into rivers in China, to explore an appropriate crisis information release policy of China’s government for controlling public panic.

Design/methodology/approach

In the proposed model, two fundamental attributes of crisis information, i.e., truthfulness (for true or false news) and attitude (for positive, neutral or negative opinion), are considered. Four major agents in the online community system, i.e., citizens, the government, media and opinion leaders, are included. Using four typical accidents of hazardous chemical leakage into rivers in China as case studies, insightful policy implications can be obtained for crisis management and panic control.

Findings

The news about the terrible potential damages from such a type of accidents will instantly arise wide-ranging public panic; therefore, the corresponding crisis information release policy should be carefully designed. It is strongly advised against publishing false news to temporarily conceal the accidents, which will seriously hurt the government’s reputation and agitate much larger-scale public panic in terms of degree and duration. To mitigate public panic, the true news especially about treatment measurements should be published immediately. If the government does nothing and releases no crisis information, the public panic will go out of control.

Research limitations/implications

This paper only focuses on the crisis information release policies from the perspectives of the government. Furthermore, this study especially focuses on the cases in China, and extending the proposed model study for general contexts is an important direction to improve this study. Finally, the proposed model should be extended to other types of emergencies to further justify its generalization and universality, especially various natural catastrophes like storms, floods, tsunamis, etc.

Originality/value

This paper develops a multi-agent-based model for online public opinion dissemination in emergency to explore an appropriate crisis information release policy for controlling public panic stemming from hazardous chemicals leakage accidents into rivers. The proposed model makes major contributions to the literature from two perspectives. First, the crisis information about emergency accidents are divided into true and false news based on the truthfulness attribute, and into neutral, positive and negative emotions based on the attitude attribute. Second, the proposed model covers the main agents in the online virtual community.

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Article
Publication date: 2 June 2020

Ragini Bhati and Harsh V. Verma

The purpose of this paper is to find out the antecedents of customer brand advocacy (CBA) on the basis of synthesis of the CBA literature. A summarisation of the results…

Abstract

Purpose

The purpose of this paper is to find out the antecedents of customer brand advocacy (CBA) on the basis of synthesis of the CBA literature. A summarisation of the results of the empirical CBA studies containing CBA as a measured variable is carried out. The antecedents’ strengths of association with CBA are compared.

Design/methodology/approach

The literature is synthesised using the technique of meta-analysis (Hedges and Olkin, 1985). A total of 63 empirical research papers containing 66 data sets, published between 1988 and 2019, are analysed. For each antecedent – CBA relationship, the statistics calculated include point estimate of the reliability adjusted correlation coefficient (ρ), 95% confidence interval of the computed effect size, Cochran’s Q statistic and fail safe-N. The effect of study context as a possible moderator is assessed.

Findings

The major antecedents of CBA, identified in the study, are categorised into personal factor (opinion leadership), relational factors (brand trust, customer satisfaction, brand identification, customer-based brand equity, affective commitment and normative commitment) and social factor (normative influence). Significant heterogeneity was found across studies for the paired relationships, pointing towards the presence of theoretical and/or methodological moderators.

Originality/value

The nascent CBA literature reports mixed findings. This creates confusion. This synthesis study contributes to the present body of knowledge of the concept of CBA. It is the only study that uses the technique of meta-analysis to the CBA literature.

Details

Journal of Research in Interactive Marketing, vol. 14 no. 2
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 1 February 2005

Yu‐Chung Hung, Shi‐Ming Huang, Quo‐Pin Lin and Mei‐Ling ‐Tsai

The objective of this study is to discuss the critical success factors involved in implementing a knowledge management system (KMS), in order to enhance a firm's…

Abstract

Purpose

The objective of this study is to discuss the critical success factors involved in implementing a knowledge management system (KMS), in order to enhance a firm's competitiveness, while keeping costs to a minimum.

Design/methodology/approach

Based on field studies and a literature review, this study outlined 32 variables in the implementation of a KMS. The research targets were on members of the Taiwan Pharmaceutical Marketing and Management Association (TPMMA). Out of the 355 questionnaires sent, 98 valid questionnaires were returned, resulting in a valid return rate of 27.6 percent.

Findings

After completing the statistical analysis, seven factors were determined to be critical: a benchmarking strategy and knowledge structure; the organizational culture; information technology; employee involvement and training; the leadership and the commitment of senior management; a learning environment and resource control; and evaluation of professional training and teamwork.

Research limitations/implications

This paper chooses members of TPMMA as research targets; thus, to apply this study to other than pharmaceutical industries requires further research.

Practical implications

Strategy and organizational culture are important in the adoption of a KMS. This study has determined that the pharmaceutical industry has paid special attention to benchmarking strategy. Adopting a KMS can be easy with a core department to maintain proper function of the system. However, companies should utilize the intangible assets available through a KMS to attain full participation from the employees to ensure the success of implementing an effective KMS.

Originality/value

This paper identifies critical factors in adopting a KMS for the pharmaceutical industry. That can offer pragmatic indication for those companies intent on introducing a KMS.

Details

Industrial Management & Data Systems, vol. 105 no. 2
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 1 February 2011

Cherukuri Jayasankara Prasad and Ankisetti Ramachandra Aryasri

Retailing in India is an unchartered territory. Food and grocery is the most promising area for setting up retail business in India. An understanding of shopper retail…

Abstract

Purpose

Retailing in India is an unchartered territory. Food and grocery is the most promising area for setting up retail business in India. An understanding of shopper retail format choice behaviour will enable retailers to segment their market and target specific consumer groups with strategies premeditated to meet their retail needs. The purpose of this paper is to make a detailed study on the effect of shoppers' demographic, geographic and psychographic dimensions in terms of format choice behaviour in the fast growing Indian food and grocery retailing.

Design/methodology/approach

Descriptive research design is adopted applying mall intercept survey method using structured questionnaire for data collection. Both descriptive (mean and standard deviation) and inferential statistical tools like χ2, factor analysis and multivariate analysis are used to analyse the data collected from 1,040 food and grocery retail customers from upgraded neighbourhood kirana stores, convenience stores, supermarkets and hypermarkets in conjoint cities of Secunderabad and Hyderabad in Andhra Pradesh in India.

Findings

The findings suggest that shoppers' age, gender, occupation, education, monthly household income, family size and distance travelled to store have significant association with retail format choice decisions. The choice decisions are also varied among shoppers' demographic attributes. The findings from shoppers' psychographic dimensions like values, lifestyle factors and shopping orientations resulted in segmentation of food and grocery retail consumers into hedonic, utilitarian, autonomous, conventional and socialization type.

Practical implications

The study has practical implications for food and grocery retailers for better understanding the shopper behaviour in the context of changing consumer demographic and psychographic characteristics in an emerging Indian retail market. The findings may help the retailers to segment and target the food and grocery retail consumers and, as a consequence, to undertake more effective retail marketing strategies for competitive advantage.

Originality/value

Given the absence of published academic literature and empirical findings relating to store format choice behaviour in food and grocery retailing in India, this study may serve as a departure point for future studies in this area of concern. The research is also relevant to retail marketers in terms of format development and reorientation of marketing strategies in the fastest growing Indian retail market.

Details

International Journal of Retail & Distribution Management, vol. 39 no. 1
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 24 February 2020

V. Vaishnavi and M. Suresh

This paper aims to identify, analyze and categorize the major readiness factors for implementing Lean Six Sigma (LSS) in health-care organizations using total interpretive…

Abstract

Purpose

This paper aims to identify, analyze and categorize the major readiness factors for implementing Lean Six Sigma (LSS) in health-care organizations using total interpretive structural modelling technique. The readiness factors are identified would help the managers to recognize the areas that lack and provide importance to the successful implementation of LSS in those areas. The paper further intends to understand the hierarchical interrelationships among the readiness factors identified using dependence and driving power.

Design/methodology/approach

In total, 16 readiness factors are identified from the literature review and expert opinions are collected from hospitals. The scheduled interview is conducted based on a questionnaire survey in hospitals in the Indian context to identify the relevance of the relations among the readiness factors. The expert opinions are used in the initial reachability matrix and interpretative interaction matrix. Matrix impact cross multiplication applied to classification (MICMAC) analysis uses dependence and driving power to understand the hierarchical relationship among the readiness factors identified.

Findings

The result indicates that customer-oriented and goal management cultures are the key readiness factors for LSS. The execution technique and training are given according to the current demand of customers and goal change of organization. The manager needs to concentrate more on readiness factors to formulate the execution process of LSS for continuous improvement of the health-care organization. The readiness level helps the manager to identify the target area for LSS execution.

Research limitations/implications

This research focuses mainly on readiness factors for the implementation of LSS in the health-care industry.

Practical implications

This study would be useful for researchers and practitioners to understand the readiness factors before starting the implementation process of LSS.

Originality/value

Many research studies are being done on the success and failure rate of implementation of factors. The present study identifies the readiness factors related to LSS, especially for the health-care industry.

Details

International Journal of Lean Six Sigma, vol. 11 no. 4
Type: Research Article
ISSN: 2040-4166

Keywords

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