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The primary purpose of this research is to draw out in-depth lifestyle characteristics which can be used in new product development and marketing. To achieve this goal, this research aims to explore US female household consumers ' lifestyle structures regarding food-related AIO and identify the values that discriminate best among different consumer segments.

A total of 518 US female consumers aged between 20 and 65 participated based on multi-stage stratified random selection of age. The cluster analysis was performed to identify meaningful segments.

Six segments of Wellbeing-oriented, Social- and dining-oriented, Family-oriented, Innovation- and action-oriented, Price-conscious, and Convenience-oriented were found. These segments show differences in motivation for buying kitchen appliances, evaluation of quality aspect of foods, consumption situations, and in socio-demographic characteristics.

These results identify that a product-specific lifestyle helps one to understand the market better than product function even in a technology-oriented industry. Consumer electronics companies should concentrate on their potential target market and understand their specific needs.

The study found that refined and modified AIO-based research is effective in terms of consumer lifestyle analysis. In addition, employing the combination of multivariate analytical techniques made it possible to attain the major objectives of the study

Lifestyle centres are emerging retail locations and yet have not been included in past studies of shopping centres. The purpose of this paper is to explore whether and how individual and retail characteristics impact consumers' patronage behaviours at three popular retail locations (i.e. central business districts, lifestyle centres, and traditional enclosed shopping malls) in the USA and understand consumers' perceptions of the three different retail locations.

A mail survey was conducted and 410 surveys were returned. Multiple regression analyses and t‐test were conducted to test proposed hypotheses.

This study revealed that shopping orientation, importance of retail attributes, and beliefs about retail attributes influence patronage behaviour (i.e. shopping frequency) at the three retail locations. Additionally, consumers' responses suggest that they did regard lifestyle centres differently from the central business district and the traditional enclosed shopping mall on many aspects of the retail attributes examined in this research.

This study is limited in that respondents were consumers of a specific geographic area with certain retail locations. Findings may not be generalizeable.

Understanding how consumers evaluate the three retail locations enables practitioners to develop and/or revise their retail strategies in order to be competitive in the current market.

This is the first study investigating consumers' perceptions of three major retail locations by including the newly emerging lifestyle centres in the USA.

Identifies consumer market segments existing among Turkish consumers by using lifestyle patterns and ethnocentrism. Data for the study were collected through personal interviews in Istanbul. Survey findings indicate that there are several lifestyle dimensions apparent among the Turkish consumers which had an influence on their ethnocentric tendencies. Non‐ethnocentric Turkish consumers tend to have significantly more favorable beliefs, attitudes, and intentions regarding imported products than do ethnocentric Turkish consumers. Using the lifestyle dimensions extracted, three distinct market segments were found. Consumers in the Liberals/trend setters customer market segment showed similar behavioral tendencies and purchasing patterns to consumers in western countries. The findings provide some implications to marketers who currently operate in or are planning to enter into Turkish markets in the near future.

This paper aims to identify consumer preferences before Dongchimi products are commercialized and brought to the market. It provides basic data for research and development of Dongchimi products, examining consumer preferences for general products and purchase intentions based on eating-out behavior, dietary lifestyle and demographic characteristics. Finally, the study examined male and female consumers more than 18 years old who have eaten Dongchimi, particularly their consumption behavior.

This study was based on preliminary in-depth interviews of consumers to investigate consumer Dongchimi consumption behavior. The authors examined their demographic characteristics, dining-out behavior, dietary lifestyles, how often they buy pickled products and the circumstances in which they consume Dongchimi products. Various statistical analyses were performed with SPSS 18.0, including frequency analysis of the general characteristics of subjects, chi-square test for difference verification as well as factor analysis and cluster analyses.

More than half of the respondents eat Dongchimi products only once or twice every six months or once or twice a year. Consumers prefer Dongchimi’s glass bottle packaging with two to three servings of white radish, the original version of Dongchimi. Furthermore, cross-analysis comparing purchase intentions of Dongchimi products among clusters revealed significant differences (χ2 = 212.58, df = 2, p < 0.001). The group most concerned with taste and diet showed 100 per cent purchase intention. However, the group most interested in convenience showed only 50 per cent purchase intention for Dongchimi products. The group primarily concerned with health showed little intention to purchase.

Food scholars have investigated consumption behaviors of domestic consumers in developing kimchi products, but research on Dongchimi is lacking, especially of consumption behaviors by actual consumers. Using certain determinants (marital status, expense of dining out, frequency of buying pickled products and food-related lifestyle), the authors analyzed the purchasing intentions of consumers of Dongchimi products. The results show that married consumers who spend heavily on dining out and purchase pickled foods frequently, but who are also concerned about taste and diet, were those with the highest intention to purchase Dongchimi products.

The purpose of this paper is to provide psychographic and demographic profiles of people interested in culinary tourism.

The study was conducted in the First Lubbock Wine Festival in Texas, incorporating Values and Lifestyles (VALS‐2). A questionnaire was designed to investigate the classification of culinary tourists' lifestyles and values in terms of three primary motivations such as ideals, achievement, and self‐expression including culinary tourists' activities and demographic characteristics. Factor and reliability analyses were used.

A five‐factor solution resulted in idealist, achiever, explorer, belonger and innovator. Ideals‐motivated groups were identified by idealist and belonger. Self‐expression‐motivated groups were identified by explorer and innovator. Achievement‐motivated group was identified by achiever.

The study offers new insights and conceptualizations relevant to the analysis of culinary tourism markets, focusing on the needs and psychology of culinary tourists.

A better understanding of the needs and wants of culinary tourists may help tourism marketers increase the effectiveness of their promotional campaigns by targeting the appropriate audience and tailoring their messages to its psychological needs.

By providing a basis for predicting attitudes and behaviors of culinary tourists, this study extends the existing body of research by segmenting culinary tourists based on motivations while making travel decisions.

The purposes of the study were to classify South Korean female apparel shoppers into fashion opinion leadership groups and to develop group profdes by lifestyle characteristics, store selection attributes, clothing purchase influences, and sociodemographics. Data (N=271) were collected by questionnaires distributed to 300 South Korean consumers chosen to participate in the investigation. By cluster analysis of the Fashion Opinion Leadership (FOL) scale, four female consumer groups were identified as traditionoriented/culture conscious (29.4 per cent), eco‐nomic‐oriented/price conscious (15.8 per cent), convenience‐oriented/time conscious (28.7 per cent), and appearance‐oriented/fashion conscious (26.1 per cent). Scale reliability with the inter‐national sample was determined by a Cronbach alpha. Groups were compared on the profile descriptors through MANOVA and chisquare statistics. Results indicated that fashion opinion leadership is a base for segmenting South Korean female apparel shoppers. This study suggests ways knowledge about the consumer groups identified can be incorporated into marketing and retail strategies.

The purpose of this study is to investigate non-pecuniary motivations and benefits of involvement in the wine business. Combining these motives with winery owners’ characteristics, attitudes and implemented strategies, the aim is to identify different winery owners’ styles in small-medium family-run firms.

The applied method is a qualitative explorative study involving in-depth interviews with Tuscan winery owners. They have hands-on involvement in the winemaking process, own a family business and supervise all of the production phases, from grape growing to bottling.

The study highlights the key role of non-economic motivations for winery owners. Passion, independence and a desire to live close to nature are predominant compared to pecuniary motivations, such as profit maximization. Therefore, the “lifestyle-oriented” style, characterized especially by the achievement of non-pecuniary benefits, represents the prevailing style amongst the interviewed winery owners, in contrast to the “business-oriented” style, which features typical producers described by mainstream economic theory.

The findings of this study are pivotal because they can facilitate a better understanding of how family-run wineries make decisions related to, e.g. firm size, staff management, product quality, exports and sustainability.

Moving beyond the concept of congruence between celebrity image and brand image, this study explores a new domain in which to investigate the match-up hypothesis. Specifically, this study aims to understand the extent to which consumers engage in more indulgent behavior when participants are primed with a celebrity with a certain perceived lifestyle.

Two independent experiments were undertaken to observe consumer reactions to advertisements using celebrities as priming stimulus. Experiment 1 featured a 2 (perceived celebrity lifestyle) × 3 (celebrity persuasion style) between-subjects design, while a follow-up study featured a 2 (celebrity’s on-screen portrayal) × 3 (celebrity persuasion style) between-subjects factorial design.

Results support the proposition that celebrities cause priming effects such that consumers’ attitude and willingness to spend (WTS) on the endorsed brand depends on their perception of the celebrity’s lifestyle. Participants exposed to a perceived high-flamboyant-lifestyle celebrity had a more positive attitude toward the endorsed brand and were more willing to spend money when the celebrity used a “spend money” persuasion style than when the celebrity used a “save money” persuasion style in endorsements. Findings of a follow-up study suggest that exposure to a celebrity playing a flamboyant character on-screen was seen to be associated with a positive attitude toward the brand and increased WTS, than exposure to a celebrity playing a less flamboyant character on-screen.

Although effects of person primes are evidenced in the literature, previous studies are silent on the impact of presenting celebrities as priming stimulus. This study extends the idea of priming using a social category that has not been explored before, namely, celebrities and explores the effect that celebrity priming has on activating specific consumer response behavior.

To classify internet users into holiday shopper and non‐shopper segments, and to profile the demographic, psychographic, and computer use characteristics of each segment.

Self‐report data come from a national US sample of online internet users. Segments are customer revealed using traditional cluster analysis. Lifestyle measures are reduced to higher order measures using factor analysis. Profiles are analyzed via descriptive statistics, graphs, and radar charts.

Six important segments are identified in the data. Three of the segments characterize customers who resist online shopping, even though they engage in other online activities. Security fears and technological incompetence typically inhibit these users from engaging in electronic exchange. Some internet users simply choose not to shop online. Three of the segments describe active e‐shoppers who are driven by a unique desire to socialize, minimize inconvenience, and maximize value.

Data come from self‐report questionnaires administered and collected electronically through the internet. Focus is placed on holiday gift buying. Since, holiday shopping is very important to e‐retailers, results are managerially interesting, but might not be indicative of other shopping periods.

To be successful, e‐retailers must understand those things that motivate and inhibit customer online shopping. Marketing activities targeted at reticent e‐shoppers should focus on benefits, guarantee safeguards and facilitate technical literacy. Service, value, and online ambiance should be carefully tailored to meet the desires and expectations of each customer type.

The study is a replication and extension of earlier online studies which are summarized in the reviewed literature.

The purpose of this paper is to examine how family communication patterns and lifestyles are linked to purchases of sports shoes and casual clothing for young adults.

The survey was conducted in 2005, and total valid samples were 576. Differences in purchasing decisions among various segments of young adults are analysed for two product categories: sports shoes and casual clothing.

This study segments the respondents into two clusters, pragmatic and fashion‐cognisant. The family communication patterns for respondents in the pragmatic cluster are more likely to be low concept‐oriented, Protective and Laissez‐faire. The respondents in the pragmatic cluster purchase sports shoes and casual clothing less frequently, and pay less attention to marketing‐related information. The fashion‐cognisant respondents pay special attention to the marketing‐related information and brands can be influential in decisions. These fashion‐cognisant young adults are considered to be opinion leaders, and purchase sports shoes and casual clothing more frequently with higher budgets. The family communication patterns of respondents in this cluster are high concept‐oriented: Pluralistic and Consensual.

Strategic marketing designed to attract pragmatic young adults can follow two directions: atmosphere in stores and discounts. For young adults who are fashion‐cognisant, directions of strategic marketing are to strengthen the brand image and utilise advertising to disseminate information.

This study provides new insights into the area that has not been studied exclusively, the linkages of family communication patterns and lifestyles to purchases of sports shoes and casual clothing.