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Article
Publication date: 7 March 2024

Lisa H. Rosen, Linda J. Rubin, Savannah Dali, Daisie M. Llanes, Ahissa Lopez, Ashton E. Romines and Samantha A. Saunders

The COVID-19 pandemic dramatically altered daily life for Gen Z. The purpose of this study was to examine parental perceptions of the pandemic’s effects on their children’s peer…

Abstract

Purpose

The COVID-19 pandemic dramatically altered daily life for Gen Z. The purpose of this study was to examine parental perceptions of the pandemic’s effects on their children’s peer relationships. As children sought peer connection during the pandemic, technology usage soared. The second purpose of the current study was to assess how greater time on social media affected adjustment among Gen Z and whether this effect was mediated by experiences of cyber victimization.

Design/methodology/approach

In total, 250 U.S. parent-child dyads participated in the study. Parents reported on their children’s social media use and described how they believed the pandemic affected their children’s peer relationships. Child participants were transitioning to middle school and reported on cyber victimization and adjustment.

Findings

Thematic analysis of parental reflections revealed three themes: children spent more time online since the onset of the pandemic, there were negative implications of increased time online and there were positive and protective implications of being online. Analysis also indicated significant indirect effects of social media use on internalizing and externalizing problems through victimization.

Originality/value

Parents reported Gen Z continues to use electronic forms of communication and social media at high rates even after pandemic-related restrictions eased with some suggesting that their children prefer digital over face-to-face communication because they have become accustomed to this way of connecting and may find it easier than in-person interaction. Current findings highlight concerns about this increased time online as social media use negatively affected adjustment via cyber victimization.

Details

Young Consumers, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 6 October 2023

Caroline S.L. Tan

The purpose of this study is to examine how the constructs of false self, preference for online social interaction (POSI), compulsive internet use (CIU), and online disinhibition…

Abstract

Purpose

The purpose of this study is to examine how the constructs of false self, preference for online social interaction (POSI), compulsive internet use (CIU), and online disinhibition affect social withdrawal in a social media context. The mediating effects of moral disengagement and cyber aggression are also tested.

Design/methodology/approach

Data were collected using an online survey (n = 533) from consumers in Japan. This study used structural equation modeling and PROCESS to examine the proposed relationships.

Findings

The study revealed that false self positively affects moral disengagement while online disinhibition positively affects cyber aggression and moral disengagement. Preference for online social interaction and compulsive internet use both positively impacts social withdrawal. Cyber aggression and moral disengagement were established mediators between false self/ Preference for online social interaction/ compulsive internet use/ online disinhibition and social withdrawal.

Research limitations/implications

Although restricted to cyberaggression, owing to the reciprocal relationship between cyber victimization and cyberaggression, cyber victimization can be included for further study. This study expands the understanding of social withdrawal within the context of social media.

Practical implications

Based on the findings, policies and programs that address mental health that build self-esteem, self-confidence and reduce anxiety ought to be undertaken. Managing and formulating guidelines on anonymity should also be taken into consideration.

Originality/value

This research demonstrates the crucial constructs that affect social media users negatively from the aspects of cyberaggression, moral disengagement and social withdrawal. It also establishes the importance of mental health in reducing adverse effects from social media.

Article
Publication date: 16 February 2023

Shu-Hsien Liao, Retno Widowati and Wei-Can Lin

As of December 2021, WeChat had more than 1.2 billion active users worldwide, making it the most active online social media in mainland China. The term social commerce is used to…

Abstract

Purpose

As of December 2021, WeChat had more than 1.2 billion active users worldwide, making it the most active online social media in mainland China. The term social commerce is used to describe new online sales through a mix of social networks and/or peer-to-peer communication or marketing strategies in terms of allowing consumers to satisfy their shopping behaviour through online social media. Thus, given the numerous active users, the development of online social media and social commerce on WeChat is a critical issue of internet research.

Design/methodology/approach

This empirical study takes WeChat as the online social media research object. Questionnaires for WeChat users in China were designed and distributed. All items are designed as nominal and ordinal scales (not Likert scale). The obtained data was put into a relational database (N = 2,342), and different meaningful patterns and rules were examined through data mining analytics, including clustering analysis and association rules, to explore the role of WeChat in the development of online social media and social commerce.

Findings

Practical implications are presented according to the research findings of meaningful patterns and rules. In addition, alternatives to WeChat in terms of further development are also proposed according to the investigation findings of WeChat users’ behaviour and preferences in China.

Originality/value

This study concludes that online social media, such as WeChat, will be able to transcend the current development pattern of most online social media and make good use of investigating users’ behaviour and preferences, not only to stimulate the interaction of users in the social network, but also to create social commerce value in social sciences.

Details

The Electronic Library , vol. 41 no. 2/3
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 24 January 2024

Yunfei Xing, Justin Zuopeng Zhang, Veda C. Storey and Alex Koohang

The global prevalence of social media and its potential to cause polarization are highly debated and impactful. The previous literature often assumes that the ideological bias of…

Abstract

Purpose

The global prevalence of social media and its potential to cause polarization are highly debated and impactful. The previous literature often assumes that the ideological bias of any media outlet remains static and exogenous to the polarization process. By studying polarization as a whole from an ecosystem approach, the authors aim to identify policies and strategies that can help mitigate the adverse effects of polarization and promote healthier online discourse.

Design/methodology/approach

To investigate online polarization, the authors perform a systematic review and analysis of approximately 400 research articles to explore the connection between cognitive bias and polarization, examining both causal and correlational evidence. The authors extensively evaluate and integrate existing research related to the correlation between online polarization and crucial factors such as public engagement, selective exposure and political democracy. From doing so, the authors then develop a PolarSphere ecosystem that captures and illustrates the process of online polarization formation.

Findings

The authors' review uncovers a wide range of associations, including ideological cognition, bias, public participation, misinformation and miscommunication, political democracy, echo chambers and selective exposure, heterogeneity and trust. Although the impact of bias on social media polarization depends on specific environments and internal/external conditions, certain variables exhibit strong associations across multiple contexts. The authors use these observations as a basis from which to construct PolarSphere, an ecosystem of bias-based polarization on social media, to theorize the process of polarization formation.

Originality/value

Based on the PolarSphere ecosystem, the authors argue that it is crucial for governments and civil societies to maintain vigilance and invest in further research to gain a deep comprehension of how cognitive bias affects online polarization, which could lead to ways to eliminate polarization.

Details

Journal of Enterprise Information Management, vol. 37 no. 1
Type: Research Article
ISSN: 1741-0398

Keywords

Article
Publication date: 29 January 2024

Christopher A. Cooper

As social media has become an ingrained aspect of our lives—including our political relationships with other citizens and the state—various governments have warned public servants…

Abstract

Purpose

As social media has become an ingrained aspect of our lives—including our political relationships with other citizens and the state—various governments have warned public servants that being politically active online might threaten the reputed impartiality of themselves and the public service. This study examines whether public servants are less likely to be politically active on social media than other citizens, and seeks to understand public servants’ varying disposition to be politically active online by investigating the role of employees’ underlying Big 5 personality traits.

Design/methodology/approach

Multivariate regression, along with marginal effects and predicted probabilities, are used to investigate public servants’ online political activity with survey data from Canada, a country where impartiality is a core public service value, and where governments, public service commissions and even public sector unions have voiced cautious messages about the threat online political activity presents to the reputed impartiality of public servants, and the public service at large.

Findings

Analysis of the direct effects of being a public servant and each Big 5 personality trait finds that being a public servant significantly, and substantively, reduces the probability of engaging in online political activity, meanwhile, Extraversion and Conscientiousness have consistent, significant and substantive relationships with being politically active online. Subsequent analysis investigating the dynamic between the Big 5 and being a public servant, uncovers a more complex story. Among public servants, Openness and Neuroticism, rather than Extraversion and Conscientiousness, are associated with significant and substantive changes in the probability of engaging in some online politically activities. This is consistent with research investigating the relationship between the Big 5 and risk aversion, given that public servants in Canada work in an environment with a highly cautious discourse portraying social media as a serious risk to impartiality.

Practical implications

The findings also speak to best practices for public service human resource managers by shedding light how public servants’ behavior can be better understood and managed by paying attention to their underlying personality traits.

Originality/value

This study moves beyond analyzing trends between public and private sector employees, to instead examine public servants’ online political activity. This study offers theoretical and empirical insight into how public servants’ disposition to be politically active online is, in part, influenced by their underlying Big 5 personality traits, specifically, Neuroticism and Openness.

Details

International Journal of Public Sector Management, vol. 37 no. 2
Type: Research Article
ISSN: 0951-3558

Keywords

Article
Publication date: 10 August 2021

Moez Bellaaj

Many studies have examined the use of social media by either customers or firms, especially in developed markets. However, little is known about why young individual entrepreneurs…

1854

Abstract

Purpose

Many studies have examined the use of social media by either customers or firms, especially in developed markets. However, little is known about why young individual entrepreneurs use digital channels (DCs) as business platforms in emerging markets (EMs) and how they integrate them into their marketing activities. This paper aims to try filling this gap.

Design/methodology/approach

Given the exploratory nature of this research, the authors employ a qualitative approach based on a focus group (12 participants) and semi-structured interviews (8 participants) with young entrepreneurs in Saudi Arabia. The authors adopted a deductive thematic analysis based on pre-determined theoretical frameworks to analyse and interpret the data.

Findings

The authors found that the young entrepreneurs mainly used Instagram, Snapchat and, to a moderate extent, YouTube as digital marketing channels for advertising purposes. However, they used WhatsApp for establishing direct contact and personalising communication with customers. The entrepreneurs used these channels because they are useful, easy to use, cost-effective, fun and widely used by local customers. The authors also found that the entrepreneurs used social media and offline channels conjointly in three main marketing activities (communication/promotion, transactions and customer service) to boost the customer purchasing process. The complementarity of social media and offline channels was found to improve brand visibility, enlarge markets and strengthen the customer relationship. However, the achievement of these benefits varied across small firms depending on the entrepreneurs' abilities in coordinating multiple channels and according to the distinctiveness of their businesses.

Research limitations/implications

This study contributes to the entrepreneurial literature by extending the unified theory of acceptance and use of technology (UTAUT) to explain the motives behind the use of DCs amongst individual entrepreneurs. Furthermore, this paper proposes a novel theoretical framework for studying the interaction between online and offline marketing channels during the purchasing process. Through this framework, the study provides new insights into channel coordination and multi-channel customer behaviours from the entrepreneur's perspective.

Practical implications

This study helps understand why small firms use different DCs. Likewise, it shows how young entrepreneurs coordinate online/offline channels in a complementary manner. The findings could also help in designing appropriate programmes encouraging young entrepreneurs to use online channels and social media to enhance their business activities.

Originality/value

This study offers a novel attempt at explaining the use of DCs and their interaction with traditional channels from the entrepreneur's perspective and brings new insights to why and how young entrepreneurs use DCs in an emerging market.

Details

International Journal of Emerging Markets, vol. 18 no. 9
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 20 October 2023

Line Lervik-Olsen, Tor Wallin Andreassen and Bob M. Fennis

Compulsive social media use has the potential to reduce well-being. In this study, the authors propose that there are two main paths to compulsive social media consumption. One is…

Abstract

Purpose

Compulsive social media use has the potential to reduce well-being. In this study, the authors propose that there are two main paths to compulsive social media consumption. One is behavioral and based on habit; the other is motivational and rooted in the fear of missing out. This study aims to test the antecedents of these two drivers as well as their consequences for the tendency to engage in compulsive social media consumption.

Design/methodology/approach

The authors applied a quantitative research design and collected data through a survey of 600 respondents from a representative sample. The authors used structural equation modeling to test their conceptual model and hypotheses. Gender and age were included as moderators to investigate the model’s boundary conditions.

Findings

The authors found support for all the suggested relationships in the conceptual model. The findings indicate two main manifestations of compulsive social media use – always being logged in (i.e. the frequency of social media consumption) and excessive use (the intensity of consumption) – that in turn spurred a reinforcer of compulsivity: disconnection anxiety. The findings also indicate two main paths to compulsive social media consumption. One path is behavioral, based on habit, and the other is motivational, based on fear of missing out. Moreover, the authors identified the key antecedents of both paths. Habit formation was observed to be a function of situational cues (technological nudges in the online sphere) and consumer engagement. Fear of missing out was shaped by both injunctive norms (a consumer norm to be online) and descriptive norms (social proof).

Research limitations/implications

Although the antecedents of compulsive social media consumption suggested in this study have a strong and significant effect, the explained variance in the dependent variables being always logged in and excessive social media use indicates that there might be other drivers as well. These should be explored along with moderators other than gender and age to identify the potential boundary conditions of the model.

Practical implications

The main implications of the present work point to the “ease” with which typical or normal social media use may spiral out of control and become compulsive, with adverse implications for consumer health and well-being.

Originality/value

The behavioral and motivational paths to compulsive social media consumption have been less explored and have not yet been studied in conjunction, nor have their antecedents and consequences. Thus, this is a novel approach to understanding how social media use can potentially lead to reduced control and well-being.

Details

European Journal of Marketing, vol. 58 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 27 January 2022

Hua Pang

Building upon social capital theoretical foundation, the principal purpose of present research is to construct a conceptual research model and uncover the intricate relationships…

Abstract

Purpose

Building upon social capital theoretical foundation, the principal purpose of present research is to construct a conceptual research model and uncover the intricate relationships between WeChat usage, social capital and civic participation behaviors among young people.

Design/methodology/approach

A large cross-sectional valid data from 1,238 young people in mainland China were gathered to examine the hypothesized research model. Descriptive analyses, correlation analysis and structural equation modeling (SEM) were sequentially undertaken to determine dynamic interrelationships among main constructs.

Findings

The empirical findings demonstrate that WeChat usage positively impacts young people's social interaction ties, the guanxi network and shared goals. Moreover, social interaction ties and shared goals are positively associated with their online civic engagement. Furthermore, the guanxi network is positively associated with both online and offline civic engagement.

Research limitations/implications

Theoretically, this research is the first to explicitly explore the influence mechanism of WeChat use intensity on different dimensions of individual-level social capital and civic engagement. Practically, these obtained results can be beneficial to the comprehending of whether and how WeChat is a resource for social capital and civic involvement.

Originality/value

Despite mobile social media, especially WeChat, has achieved immense popularity in contemporary mainland China, the potential influence of this emerging technology use on individuals' differential dimensions of social capital and civic engagement has not been systematically investigated. The study may not only offer fresh insight into innovative features of WeChat but also contribute to broader controversies regarding the impact of mobile-mediated communication on individuals' daily civic lives.

Details

Aslib Journal of Information Management, vol. 75 no. 4
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 11 May 2023

Thamaraiselvan Natarajan and Deepak Ramanan Veera Raghavan

The post-purchase behavioral responses of omnichannel shoppers, who mainly rely on physical stores (acknowledged as a crucial channel in providing a seamless shopping experience…

Abstract

Purpose

The post-purchase behavioral responses of omnichannel shoppers, who mainly rely on physical stores (acknowledged as a crucial channel in providing a seamless shopping experience and fulfilling the dynamic needs of the shoppers), are still understudied. The purpose of this paper is to examine how integrated store service quality (ISSQ) can contribute to a more optimal shopping experience (cognitive, affective and relational) and have a subsequent impact on shoppers’ psychological ownership toward the store, resulting in the generation of (face-to-face, online and social media) word of mouth (WOM).

Design/methodology/approach

The research is descriptive, quantitative and cross-sectional investigation. A purposive sampling technique was used for selecting the study respondents. The data were collected from 786 Indian omnichannel shoppers using a validated self-administered questionnaire. The proposed conceptual model was tested using partial least squares structural equation modeling.

Findings

The results indicate that all three dimensions of omnichannel customer experience (cognitive, affective and relational) positively mediate the relationship between ISSQ and psychological ownership, subsequently impacting all three WOM behaviors of omnichannel shoppers (face-to-face, online store and social media). The customer’s perceived value with the store and their perceived retailer relationship investment significantly moderated the relationship between ISSQ and different WOM behaviors (face-to-face, online store and social media). This research also demonstrated the direct impact of ISSQ on WOM and the indirect impact through different customer experience dimensions and psychological ownership.

Research limitations/implications

The sample used in the study was not probabilistic and, therefore, presents limitations for the possibility of generalizing the results. The study was performed in a cross-sectional methodology in the Indian context; there is a need for longitudinal investigation.

Originality/value

This study addresses the need to investigate different dimensions of omnichannel customer experience that might influence various post-purchase behavioral responses. This study is the first to show that ISSQ might affect omnichannel shoppers' online, offline and social media word-of-mouth behaviors through different customer experience dimensions and the customer’s sense of belongingness to the store. The moderating effect of customer perceived value with the retailer and their perception of retailers’ investment in a relationship on proposed hypotheses was also tested to give managerial recommendations.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

Keywords

Article
Publication date: 30 October 2023

Yonghwan Kim

This study examined how likeminded Facebook comments with incivility and without supporting evidence influence readers' evaluations of the commenter and online political…

Abstract

Purpose

This study examined how likeminded Facebook comments with incivility and without supporting evidence influence readers' evaluations of the commenter and online political participation intention. This study also investigated whether the indirect effect of exposure to uncivil comments and comments without evidence on online political participation through evaluations of the commenters is contingent on the strength of partisanship.

Design/methodology/approach

The study used a 2 (uncivil comments vs civil comments) × 2 (comments without supporting evidence vs comments with supporting evidence) factorial design with a scenario about reading similar viewpoints about the gun control issue in Facebook comments.

Findings

The results showed that compared to exposure to civil agreeing comments, exposure to uncivil likeminded comments resulted in higher levels of negative evaluations of the commenters, which in turn decreased willingness to participate in political activities online. Exposure to comments without evidence led to more negative evaluations of the commenters, but it did not significantly influence online political participation. In addition, the strength of partisanship did not significantly moderate the indirect effect of exposure to uncivil comments and comments without evidence on online political participation through evaluations of the commenters.

Originality/value

Although previous studies have demonstrated the significant effects of incivility and reasoned argument, little is known about whether and how people evaluate ingroup members' comments that are uncivil and lacking reasoned arguments. Most of these studies have examined incivility in political contexts, but few have extended the context to the effect of likeminded comments, especially when the comments are uncivil and lack supporting evidence. The current study aims to fill this gap in the literature.

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

Keywords

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