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Through a discussion of the case, students will be able to conduct “Pros and Cons” analysis for entering a new market. Conduct “SWOT” analysis for entering a new market. Explain how to create a Blue Ocean Market Space, by implementing the concept of value-innovation. Demonstrate the role of “strategy canvas” and “The four action framework” in creating Blue Ocean Market Space.

This case describes a situation in which Vivek Vyas (Vyas) and Vimal Popat (Popat) first generation entrepreneurs starts their venture shradhanajali.com in June 2011. The monthly revenues range in between INR 75,000 and INR 80,000. Shradhanjali.com has garnered customers from major parts of India, USA, Canada, UK and Africa. It was in 2019 when Vyas and Popat co-founders of Shradhanjali.com were in their office at Rajkot, Gujarat reading an article in financial express, which had a mention of India’s 10 most wacky startups which used technology and internet to get closer to users. One of the startups reported by financial express was offering people to book cremation for the funeral of the deceased loved ones. Looking at the article Popat thought to enter a new market space by mid of 2020, where new offering to customers to book online pujas across temples in India on the birth and death anniversaries of their loved ones. The purpose of this case is to provide an opportunity for the participants to make use of management tools such as Pros and Cons; and SWOT analysis to decide whether shradhanjali.com should penetrate more into this world of e-commerce and offer online puja service to their customers. However, the two co-founders are undecided whether to add online puja service in their service portfolio as they do now know the way forward to convert the idea of online puja into a viable business? Participants need to take into consideration the data given for shradhajali.com and make assumptions and resolve the dilemma through which Vyas and Popat are going through.

The case involves various issues with first generation online startup in strategic management field such “Pros and Cons” analysis and challenges faced during the new market creation phase. Thus, this case can be used for covering multiple perspectives related to blue ocean strategy (e.g. application of strategy canvas and the four action framework).

Teaching notes are available for educators only.

CSS 11: Strategy.

Grieving resulting from death is a painful process and individuals invariably seek support to help them through this difficult period. The purpose of this paper is to investigate the role microblogs play in providing social support following the death of a public figure, Michael Jackson, “the King of Pop”.

In total, 50,000 tweets from the first 12 days after Jackson's death were harvested from Twitter. A content analysis using a coding instrument characterizing a set of social support categories was conducted. Categories not related to social support were also inductively constructed and applied to the tweets.

Twitter was primarily used for providing informational support, followed by emotional support. Surprisingly, categories not normally associated with grieving, such as spreading of rumours, expressions of hatred, and spam, also occupied a large proportion of tweets.

Results suggest that microblogging has the potential to facilitate the grieving process and in some aspects of social support. However, information quality could be an issue that calls for better information management tools.

There has been little work done in examining microblogs as platforms for grieving in general, and more specifically, for providing social support during bereavement. The present research is timely, as we seek to understand the role microblogs play in the grieving process.

Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.

Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.

Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.

Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.

Consumers send billions of messages with high ephemerality each day, yet the effects of this type of communication are relatively unknown. Online ephemeral communication refers to sending and receiving information with a predetermined, finite lifespan in computer-mediated environments. The purpose of this paper is to conceptually understand online marketing communications with high ephemerality relative to messages with low ephemerality within a consumer’s goal system.

This paper is an attempt to conceptually understand how high ephemerality differs from low ephemerality, particularly as online ephemeral communication has emerged and is widely used by consumers and firms. Goal systems theory is applied to understand how ephemerality is a means for consumers to reach their communication goals.

Consumers are more likely to use messages with high ephemerality to impress with narrowly relevant content, regulate emotions, build social relationships, persuade others through peripheral cues and protect privacy, but messages with high ephemerality are less likely to help consumers manage their impression, acquire or share useful information or present strong arguments. It is also proposed that messages with high ephemerality can help marketers increase interest through frequent peripheral cues, including fun and friendly content, drive sales by creating a sense of urgency and increase loyalty, but are less likely to increase awareness, build interest through flattering or informative content or drive sales through transactional messages.

This study primarily advances the goal systems literature by introducing ephemerality. The defining feature of ephemerality, lifespan, also has research implications for studies of word-of-mouth marketing. The propositions in this study are ready for empirical investigation as to when consumers and firms choose to send messages with low or high ephemerality.

Firms need to understand how consumers are using messages sent with low and high ephemerality in order for firms to best move consumers through the sales funnel.

To the best of the author’s knowledge, this is the first paper to differentiate messages with low and high ephemerality, identify the presence and effects of ephemerality in offline and online communication and explain how and why sending messages with low or high ephemerality can help consumers and firms reach their communication goals. There is only one other paper in marketing on ephemerality in online marketing communications and no other conceptual work.

This paper aims to compare biographical content for literary authors writing in English among Biography Reference Bank, Contemporary Authors Online, Wikipedia, and the web.

A sample of 500 names was gathered from curricula and textbooks used in English courses and searched in the Contemporary Authors Online portion of Literature Resource Center, Biography Reference Bank, Wikipedia, and the web; the results and content were compared.

Each source has core content plus its own unique offerings and specific challenges, as evidenced in searching, evaluative techniques such as authority and currency, and content.

This study can only offer a small part of the picture of what information resides where and a single snapshot in time.

This study will help librarians decide whether to subscribe to a biographical database. It also reinforces the need for evidence‐based practice in librarianship.

While the study is only a small part of the picture, it still makes use of a significant sample size to validate/refute assumptions about the availability of biographical information and the sources studied.

The purpose of this paper is to expand on emergent data activism literature to draw distinctions between different types of data management practices undertaken by groups of data activists.

The authors offer three case studies that illuminate the data management strategies of these groups. Each group discussed in the case studies is devoted to representing a contentious political issue through data, but their data management practices differ in meaningful ways. The project Making Sense produces their own data on pollution in Kosovo. Fatal Encounters collects “missing data” on police homicides in the USA. The Environmental Data Governance Initiative hopes to keep vulnerable US data on climate change and environmental injustices in the public domain.

In analysing the three case studies, the authors surface how temporal dimensions, geographic scale and sociotechnical politics influence their differing data management strategies.

The authors build upon extant literature on data management infrastructure, which primarily discusses how these practices manifest in scientific and institutional research settings, to analyse how data management infrastructure is often crucial to social movements that rely on data to surface political issues.