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Most four‐year business degree programs have a common body of knowledge (CBK) or “business core,” composed of courses from all the major disciplines in the business curriculum. All business majors, regardless of specialization or area of concentration, are required to take these courses, or their equivalent, as a part of their degree programs. On many campuses, non‐business majors are also enrolled in these courses. Some of these non‐business students are required by their curriculum programs to take specific business courses; others take them as electives. The result is a mixture of students with varying backgrounds and interests in some CBK classes. This mix of business and non‐business majors in the same course raises several questions, three of which were examined in this study. In a mixed course, is there any difference between business and non‐business majors’ attitudes about the course? Is there any significant difference in performance between business and nonbusiness majors in the same course? What are the attitudes of faculty who teach such courses concerning student performance and instruction of the course? A survey was administered to study perceptions of business and non‐business majors concerning a single CBK course at one institution. In addition, course grades for business and non‐business majors at that institution were compared. Another survey was administered to ascertain the opinions of professors teaching the same CBK course at institutions located throughout the southeastern United States. Results of the surveys showed that faculty and students had different perceptions and that student grades tended to differ by major.

The purpose of this paper is to examine whether business students deceive others more often than non-business students.

A cheap talk experiment and an ethics questionnaire are employed to examine the subject’s behavior. Fundamental differences, such as psychopathic personality, are used to examine their role in deceptive and unethical behavior.

The results show that business students deceive others for personal gain more often than non-business students when there is the most to gain; however, business students find deception committed by others as unethical. Business students exhibit more psychopathic tendencies compared to non-business students, including being more likely to fit the prototypical psychopath profile. This fundamental difference in psychopathy can help explain why individuals deceive others and behave unethically.

These results have important implications for the business industry and the design of policies.

Thus, this study endeavors to advance the literature on fundamental distinctions between those who work in high levels of organizations and how this fundamental difference impacts decision making.

The purpose of this paper is to investigate a model for facilitating employees’ and full-time, non-business students’ entrepreneurial capabilities during their optional entrepreneurship studies at one Finnish Open University.

The case study investigates the course in which transitions from employees or non-business students to nascent entrepreneurs are presupposed to happen. The examined phenomenon is the lecturer’s (the author’s) facilitating process. The key method is to support the ES students in developing their daily practices and reflecting on these from an entrepreneurial view.

For the ES students identified as latent nascent entrepreneurs, the development period facilitated by exploiting small-sized entrepreneurs’ attributes, skills and behaviour mainly awakened intrapreneurship. Intrapreneurship was an unexpected phase because the lecturer did not offer it as an alternative. This necessitated the lecturer to investigate her instructions during the ES students’ development processes to find out the crucial factors that might have awakened their intrapreneurship.

In the current case, intrapreneurship seems to be an essential phase between latent nascent and nascent entrepreneurship. Therefore, it is important to note the elements in the facilitation process that may strengthen intrapreneurship. The implications of latent nascent entrepreneurs’ entrepreneurial processes should be further investigated, whether strengthening intrapreneurship would produce more nascent entrepreneurs than processes without noticing intrapreneurship.

Developing and reflecting on one’s practices from an entrepreneurial viewpoint as an employee or a full-time, non-business student seem worthy of more examinations. Generally, opportunities for encouraging new start-ups by these people comprise an unknown area when considering supported entrepreneurial processes.

The purpose of this paper is to investigate how perceived attributes of the green market mediate the relationship between individuals' sustainability orientation and entrepreneurial intentions and to what extent field of study (business vs non-business) moderates this relationship.

The authors surveyed 314 students in French universities and used structural equation modeling (SEM) to examine the moderated mediation mechanism.

The results reveal that the adverse effects of the field of study on the relationship between sustainability orientation and entrepreneurial intentions through the mediating paths of green design and green supply chain. The authors found that these adverse effects were stronger for business students than for non-business students.

The authors recommend that government and academia collaborate to make crucial management decisions that encourage a sustainable entrepreneurship culture, such as revising the academic curriculum and supporting the inclusion of public–private sector initiatives.

This study contributes to and extends previous findings on the positive nexus between an individual's sustainability orientation and entrepreneurial intentions by theorizing the perceived attributes of the green market as a mediating process for translating sustainability beliefs into entrepreneurial intentions. Additionally, the adverse moderating effect of the field of study adds nuance to previous knowledge on the role of education in determining entrepreneurial intentions.

Entrepreneurs or the move towards self‐employment is, and will continue to become, an increasingly important element of economic growth and development. It is now recognized that small firms in Ireland are “net creators of jobs while the large firm sector is a net shedder of jobs”. To ensure that a sustained increase in self‐employment continues, it is critical that the correct infrastructure is in place to facilitate this development. One critical aspect of this infrastructure is the creation of an enterprise culture which will encourage and entice individuals to take the risk of starting a business. Examines one of the core components of an enterprise culture, which is education, and how the various educational programmes can incorporate entrepreneurship as a subject area which will foster the interest in enterprise. Focuses on how a process model for enterprise education can be used to target various student groups in an interdisciplinary manner, and emphasizes the need to teach entrepreneurship to non‐business students, who in many instances are the originators of ideas, but unfortunately do not have the business knowledge to develop the idea further.

This exploratory study attempts to capture some of the principal benefits/factors attributable to service learning/community service projects, from a student perspective.

A sample of 67 males and 83 females (16 graduate, 71 seniors, and 63 juniors) participated in the study.

Students believe that their college experience is preparing them for the job market, that critical thinking has been enhanced, and that their college academic experience has emphasized community service upon graduation.

The results increase one's knowledge of the benefits of service learning since so much emphasis is currently being placed on improving the critical thinking and problem‐solving ability of undergraduate business students.

Practitioners would be interested in understanding the impact that service learning can have on the problem‐solving ability of potential employees. If additional research could advance the proposition that students with service learning experience are generally superior in terms of their problem‐solving skills to students with no similar experience, then evidence of a service learning component on a student résumé suddenly adds value to the employer.

This paper seeks to highlight the role of entrepreneurship education in encouraging the growth of graduate entrepreneurship in the UK to help overcome the over‐supply of university graduates in a very difficult employment market. This paper aims to discuss the design principle for entrepreneurship education that facilitates graduate entrepreneurship, and the design methodology that allows multi‐faculty collaboration in the provision of entrepreneurship programmes.

This paper begins with the conceptualisation of design principles and frameworks based on current concepts found in the literature, followed by practitioner‐based reflection to shed insights into the process of developing entrepreneurship education in higher education institutions (HEIs).

The authors have developed the “30/70 methodology” to guide the future design of entrepreneurship education, and the “80/20 methodology” to support cross‐faculty entrepreneurship programmes to serve non‐business students. Factors that impede or support academic entrepreneurship and effective integration of entrepreneurship programmes in HEIs are discussed.

This paper shares the authors' experiences, and their unique design principles and methodology to support the development of education for entrepreneurship.

Entrepreneurship education is recommended for implementation throughout the entire educational path. However, there have been challenges in implementing entrepreneurship education for many kinds of students, especially in non-business education. The purpose of this paper is to ask how 15-year-old students in Finnish basic education are able to find their “entrepreneurial selves” by looking at their musical activities through an “entrepreneurial lens”.

This case study examines an intervention carried out among music students in basic education. The music teacher interpreted the enterprise approach as guiding the students to experiment with different styles in singing and playing instruments, to seek various opportunities to sing and play both individually and as a group, and to reflect upon their activities. To awaken their entrepreneurial selves, the students were guided to assess their musical activity using 12 enterprise concepts.

The study shows that students in basic education can be encouraged to reflect on their music studies by comparing their musical activities with small-sized entrepreneurs’ attributes and activities. For example, the students pointed out the ability to take initiative and cooperate. One principle in organising the music learning environment was to allow the students to make choices based on their own interests. The alternatives given led students to discover opportunities and to make decisions to experiment. Their reflective practices enabled them to make new decisions and finally own and lead their music learning paths.

This investigation shows that encouraging students to reflect on their study practices through an entrepreneurial lens may awaken them to their entrepreneurial selves regardless of the subject and context. Despite examining only music studies in basic education, the findings may prompt teachers and educators in other non-business educational contexts and subjects to apply the ideas shared in the current paper.

Music as a subject and basic education as an educational level have not been examined in depth as enterprise learning environments. Only a few previous studies have focused mainly on non-business students’ enterprise activities without training in business skills.

To encourage entrepreneurship, which accelerates economic growth by increasing employment opportunities and competitiveness, stakeholders must conduct studies and develop policies that consider both the current situation and future expectations. This study aims to examine the environmental and personal factors that influence students’ entrepreneurial intentions (EIs), using a model based on the theory of planned behaviour (TPB) and social cognitive theories (SCT).

This study proposed an institutional framework demonstrating contextual features to achieve this objective. This theoretical framework is evaluated using a sample of 375 university students in Türkiye.

The empirical findings can help policymakers develop effective policies to encourage entrepreneurship.

The study focuses on EIs; it is possible that even if a participant indicated a high EI in the survey, they will ultimately pursue a completely different career path.

The study also contributes to entrepreneurship literature studies investigating the relationships between the TPB and SCT.

By testing specific hypotheses for Türkiye, this study contributes to the demand for entrepreneurship research in countries that are major global players but have vastly different sociocultural contexts than Western countries.

The study draws a theoretical model that explains the factors affecting the EIs of university students and attempts to explain the EIs of university students with and without business education within this model.

In 2004 and 2007, the Kauffman Foundation awarded 18 universities and colleges $3–5 million dollars each to develop radiant model entrepreneurship education programs and campus-wide entrepreneurial ecosystems. Grant recipients were required to have a senior level administrator to oversee the program who reported to the Provost, President, or Chancellor. Award recipients included Syracuse University (2007) and the University of Rochester (2004). Cornell was not a Kauffman campus. This chapter explores three case studies in the radiant model of university-wide entrepreneurship education as deployed at Cornell University, The University of Rochester, and Syracuse University. The authors examine the history, accelerators, and challenges of the radiant model of university-wide entrepreneurship education.