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1 – 10 of over 175000
Book part
Publication date: 4 September 2003

Stan Aungst, Russell R. Barton and David T. Wilson

Quality Function Deployment (QFD) proposes to take into account the “voice of the customer,” through a list of customer needs, which are (qualitatively) mapped to technical…

Abstract

Quality Function Deployment (QFD) proposes to take into account the “voice of the customer,” through a list of customer needs, which are (qualitatively) mapped to technical requirements in House One. But customers do not perceive products in this space, nor do they not make purchase decisions in this space. Marketing specialists use statistical models to map between a simpler space of customer perceptions and the long and detailed list of needs. For automobiles, for example, the main axes in perceptual space might be categories such as luxury, performance, sport, and utility. A product’s position on these few axes determines the detailed customer requirements consistent with the automobiles’ position such as interior volume, gauges and accessories, seating type, fuel economy, door height, horsepower, interior noise level, seating capacity, paint colors, trim, and so forth. Statistical models such as factor analysis and principal components analysis are used to describe the mapping between these spaces, which we call House Zero.

This paper focus on House One. Two important steps of the product development process using House One are: (1) setting technical targets; (2) identifying the inherent tradeoffs in a design including a position of merit. Utility functions are used to determine feature preferences for a product. Conjoint analysis is used to capture the product preference and potential market share. Linear interpolation and the slope point formula are used to determine other points of customer needs. This research draws from the formal mapping concepts developed by Nam Suh and the qualitative maps of quality function deployment, to present unified information and mapping paradigm for concurrent product/process design. This approach is the virtual integrated design method that is tested upon data from a business design problem.

Details

Evaluating Marketing Actions and Outcomes
Type: Book
ISBN: 978-0-76231-046-3

Article
Publication date: 21 October 2019

Adekunle Oluseyi Afolabi and Pekka Toivanen

The roles recommendation systems play in health care have become crucial in achieving effective care and in meeting the needs of modern care giving. As a result, efforts have been…

Abstract

Purpose

The roles recommendation systems play in health care have become crucial in achieving effective care and in meeting the needs of modern care giving. As a result, efforts have been geared toward using recommendation systems in the management of chronic diseases. Effectiveness of these systems is determined by evaluation following implementation and before deployment, using certain metrics and criteria. The purpose of this study is to ascertain whether consideration of criteria during the design of a recommendation system can increase acceptance and usefulness of the recommendation system.

Design/methodology/approach

Using survey-style requirements gathering method, the specific health and technology needs of people living with chronic diseases were gathered. The result was analyzed using quantitative method. Sets of harmonized criteria and metrics were used along with requirements gathered from stakeholders to establish relationship among the criteria and the requirements. A matching matrix was used to isolate requirements for prioritization. These requirements were used in the design of a mobile app.

Findings

Matching criteria against requirements highlights three possible matches, namely, exact, inferential and zero matches. In any of these matches, no requirement was discarded. This allows priority features of the system to be isolated and accorded high priority during the design. This study highlights the possibility of increasing the acceptance rate and usefulness of a recommendation system by using metrics and criteria as a guide during the design process of recommendation systems in health care. This approach was applied in the design of a mobile app called Recommendations Sharing Community for Aged and Chronically Ill People. The result has shown that with this method, it is possible to increase acceptance rate, robustness and usefulness of the product.

Research limitations/implications

Inability to know the evaluation criteria beforehand, inability to do functional analysis of requirements, lack of well-defined requirements and often poor cooperation from people living with chronic diseases during requirements gathering for fear of stigmatization, confidentiality and privacy breaches are possible limitations to this study.

Practical implications

The result has shown that with this method, it is possible to isolate more important features of the system and use them during the design process, thereby speeding up the design and increasing acceptance rate, robustness and usefulness of the system. It also helps to see in advance the likely features of the system that will enhance its usefulness and acceptance, thereby increasing the confidence of the developers in their ability to deliver a system that will meet users’ needs. As a result, developers know beforehand where to concentrate their efforts during system development to ascertain the possibility of increasing usefulness and acceptance rate of a recommendation system. In addition, it will also save time and cost.

Originality/value

This paper demonstrates originality by highlighting and testing the possibility of using evaluation criteria and metrics during the design of a recommender system with a view to increasing acceptance and enhancing usefulness. It also shows the possibility of using the metrics and criteria in system’s development process for an exercise other than evaluation.

Details

Journal of Systems and Information Technology, vol. 21 no. 3
Type: Research Article
ISSN: 1328-7265

Keywords

Book part
Publication date: 8 April 2005

Petri Suomala

The essential investments in new product development (NPD) made by industrial companies entail effective management of NPD activities. In this context, performance measurement is…

Abstract

The essential investments in new product development (NPD) made by industrial companies entail effective management of NPD activities. In this context, performance measurement is one of the means that can be employed in the pursuit of effectiveness.

Details

Managing Product Innovation
Type: Book
ISBN: 978-1-84950-311-2

Book part
Publication date: 18 December 2007

Birgitta Bergvall-Kåreborn, Marita Holst and Anna Ståhlbröst

We present a new approach that shifts the leverage point of information systems development from problem orientation to opportunity development. Our approach, entitled FormIT…

Abstract

We present a new approach that shifts the leverage point of information systems development from problem orientation to opportunity development. Our approach, entitled FormIT, employs a careful focus on enhanced user involvement, concentrating on users as human beings, and attention to users’ needs as opposed to system requirements. As theoretical and methodological foundations, we build on the 4-D cycle model of Appreciative Inquiry and current research on needfinding. Our field experience demonstrates that FormIT shifts the systems development process from being reactive to being proactive, and in turn, enables a smoother implementation of inevitable change, particularly radical change. Moreover, FormIT stimulates the generation of rich local knowledge and helps reveal deep insights into the development process and the overall organization.

Details

Designing Information and Organizations with a Positive Lens
Type: Book
ISBN: 978-1-84950-398-3

Article
Publication date: 10 March 2022

Basel Khashab, Stephen Gulliver, Rami Ayoubi and Carolyn Strong

Most Higher Education Institutions (HEIs) have silos of distributed processes, which adds to the confusion and conflict concerning the Customer Relationship Management (CRM)…

Abstract

Purpose

Most Higher Education Institutions (HEIs) have silos of distributed processes, which adds to the confusion and conflict concerning the Customer Relationship Management (CRM), desires, expectation and needs (DEN). Where possible, in order to maximise resource impact and minimise organisational disruption, HEIs should practically map these DEN to processes, roles, events, activities, channels, and technologies (PRE-ACTs) that already exist within the organisation. The paper iteratively considers use of additional practical approaches that need be considered in order to ensure that strategic HEI CRM DEN are effectively captured, and that the requirements are appropriately mapped to existing HEI activities.

Design/methodology/approach

Content from 27 JISC cases, 10 semi-structured interviews and three focus group sessions have been collected and analysed using thematic analysis to understand how to develop preliminary stage 2 steps and assess the applicability of the final CRM strategy orientation support (CRM-SOS) framework stage 2 methods.

Findings

The authors believe that this study provides substantial practical support to CRM implementation practitioners when analysing customer CRM desires, expectation, and needs requirements. The developing practical tools aim to 1) support practitioners better comprehend the multifaceted life cycles, needs, and requirements of HEI customers, and 2) aid in the planning and management of CRM change more effectively.

Originality/value

The paper is extending the recent research around CRM strategy in HEIs by proposing additional practical approaches that need be considered to ensure that strategic CRM are effectively captured. The paper also offers considerable practical support to CRM implementation practitioners when analysing customer CRM desires, expectation, and needs' requirements.

Details

Journal of Enterprise Information Management, vol. 35 no. 6
Type: Research Article
ISSN: 1741-0398

Keywords

Article
Publication date: 30 May 2008

Gül Bayraktaroğlu and Özge Özgen

The purpose of the study is to analyze the user (as a customer of the library) requirements related to library services by using service‐based quality function deployment (QFD) and

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Abstract

Purpose

The purpose of the study is to analyze the user (as a customer of the library) requirements related to library services by using service‐based quality function deployment (QFD) and employ QFD to identify visible marketing strategies in a service sector.

Design/methodology/approach

In this study, QFD is applied to central library services of Dokuz Eylul University (DEU) in Izmir, Turkey. Basically, the methodology used in this study integrates the Kano model, AHP and planning matrix of house of quality. First, a focus group study is held to find out the requirements of university students for the university library that are then classified using the Kano model. The requirement categories are ranked with respect to their relative importance using analytical hierarchy process (AHP). In the last step, all findings are transferred to the planning matrix and strategies for DEU Central Library are developed.

Findings

The paper reveals marketing strategies for a non‐profit organization, a state university library, and helps the library find out its competitive position.

Research limitations/implications

User requirements are determined through focus group studies held with undergraduate students. Other library users like academicians, external users, university staff and graduate students are ignored. Consideration of all possible user categories will give a whole picture of the requirements and their importance. In addition, a fair number of requirements limited the application of AHP only to the primary requirement categories.

Practical implications

The strategic importance of requirements was identified more precisely and service elements were allocated more effectively.

Originality/value

This study investigates the user requirements for library services in depth. It attempts to integrate AHP, Kano and QFD methods in library services for the first time to find out the most strategically important requirements. Therefore, it sheds light to library managers how to allocate their budget, arrange their services and develop their marketing strategies.

Details

Library Management, vol. 29 no. 4/5
Type: Research Article
ISSN: 0143-5124

Keywords

Book part
Publication date: 8 April 2005

Fredrik von Corswant

This paper deals with the organizing of interactive product development. Developing products in interaction between firms may provide benefits in terms of specialization…

Abstract

This paper deals with the organizing of interactive product development. Developing products in interaction between firms may provide benefits in terms of specialization, increased innovation, and possibilities to perform development activities in parallel. However, the differentiation of product development among a number of firms also implies that various dependencies need to be dealt with across firm boundaries. How dependencies may be dealt with across firms is related to how product development is organized. The purpose of the paper is to explore dependencies and how interactive product development may be organized with regard to these dependencies.

The analytical framework is based on the industrial network approach, and deals with the development of products in terms of adaptation and combination of heterogeneous resources. There are dependencies between resources, that is, they are embedded, implying that no resource can be developed in isolation. The characteristics of and dependencies related to four main categories of resources (products, production facilities, business units and business relationships) provide a basis for analyzing the organizing of interactive product development.

Three in-depth case studies are used to explore the organizing of interactive product development with regard to dependencies. The first two cases are based on the development of the electrical system and the seats for Volvo’s large car platform (P2), performed in interaction with Delphi and Lear respectively. The third case is based on the interaction between Scania and Dayco/DFC Tech for the development of various pipes and hoses for a new truck model.

The analysis is focused on what different dependencies the firms considered and dealt with, and how product development was organized with regard to these dependencies. It is concluded that there is a complex and dynamic pattern of dependencies that reaches far beyond the developed product as well as beyond individual business units. To deal with these dependencies, development may be organized in teams where several business units are represented. This enables interaction between different business units’ resource collections, which is important for resource adaptation as well as for innovation. The delimiting and relating functions of the team boundary are elaborated upon and it is argued that also teams may be regarded as actors. It is also concluded that a modular product structure may entail a modular organization with regard to the teams, though, interaction between business units and teams is needed. A strong connection between the technical structure and the organizational structure is identified and it is concluded that policies regarding the technical structure (e.g. concerning “carry-over”) cannot be separated from the management of the organizational structure (e.g. the supplier structure). The organizing of product development is in itself a complex and dynamic task that needs to be subject to interaction between business units.

Details

Managing Product Innovation
Type: Book
ISBN: 978-1-84950-311-2

Article
Publication date: 13 February 2017

Judith Martin and Erik Hofmann

The purpose of this paper is the analysis of reasons to involve financial service providers (FSPs) in the integrated management of supply chain flows through supply chain finance…

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Abstract

Purpose

The purpose of this paper is the analysis of reasons to involve financial service providers (FSPs) in the integrated management of supply chain flows through supply chain finance (SCF) practices. In addition, service requirements are derived for FSPs in order to respond to company needs related to SCF practices.

Design/methodology/approach

The selected methodology represents a multi-method approach. First, a survey with 62 companies from Switzerland and ten expert interviews were applied to analyze company needs. Second, the study was complemented with a review of gray press, online offers and 11 expert interviews on the service offer of FSPs for managing supply chain flows.

Findings

The results derive company needs for an integrated management of supply chain flows. The company needs are matched with available service offer of FSPs. Based on this match quality gaps are identified and service requirements are derived. The results describe initial measures to close the quality gaps.

Research limitations/implications

This research primarily focuses on financial flows related to the working capital of companies thereby neglecting fixed assets.

Practical implications

The results provide companies with a structured process to analyze the value added of FSPs. FSPs can use the results to better match their service offer with company needs.

Originality/value

This research contributes to research on SCF by developing a structured process for analyzing the company needs for SCF practices as well as the value added of FSPs in offering these practices.

Details

Journal of Applied Accounting Research, vol. 18 no. 1
Type: Research Article
ISSN: 0967-5426

Keywords

Article
Publication date: 5 June 2017

Narges Asadi, Mats Jackson and Anders Fundin

The recent shift towards accommodating flexibility in manufacturing companies and the complexity resulting from product variety highlight the significance of flexible assembly…

Abstract

Purpose

The recent shift towards accommodating flexibility in manufacturing companies and the complexity resulting from product variety highlight the significance of flexible assembly systems and designing products for them. The purpose of this paper is to provide insight into the requirements of a flexible assembly system for product design from the assembly system’s standpoint.

Design/methodology/approach

To fulfil the purpose of the paper, a literature review and a case study were performed. The case study was conducted with an interactive research approach in a global market leader company within the heavy vehicle manufacturing industry.

Findings

The findings indicate that common assembly sequence, similar assembly interfaces, and common parts are the main requirements of a flexible assembly system for product design which reduce complexity and facilitate various flexibility dimensions. Accordingly, a model is proposed to broaden the understanding of these requirements from the assembly system’s standpoint.

Research limitations/implications

This study contributes to the overlapping research area of flexible assembly systems and product design.

Practical implications

The proposed model is largely based on practical data and clarifies the role of product design in facilitating flexibility in an assembly system. It can be used by assembly managers, assembly engineers, and product designers.

Originality/value

The key originality of this paper compared to the previous studies lies in presenting a novel assembly-oriented design model. The model enhances understanding of a flexible assembly system’s requirements for product design with regard to reducing complexity and managing variation in a flexible assembly system. These requirements can be applied to product design across various product families within a company’s product portfolio.

Details

Journal of Manufacturing Technology Management, vol. 28 no. 5
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 2 January 2020

Alistair Catterall

The purpose of this paper is to address the fact that under current Education Skills Funding Agency (ESFA) funding guidelines, diagnostic assessments for apprentices with…

Abstract

Purpose

The purpose of this paper is to address the fact that under current Education Skills Funding Agency (ESFA) funding guidelines, diagnostic assessments for apprentices with additional learner needs are deemed an ineligible cost, which has the potential to reduce access to additional funding and support.

Design/methodology/approach

The approach of this paper is to critically evaluate the surrounding literature, government reports and Mencap review produced since the apprenticeship levy and present the implications of these funding guidelines relating to access to apprenticeships and the practical effects of apprentice’s experience and development.

Findings

The finding presented by this paper is that the definition of diagnostic assessments as an ineligible cost reduces the quality of training delivered by providers and assurances to apprentices that they will be fully supported from the start of their training.

Research limitations/implications

The limitation of this research was the minimal amount of government/ESFA documentation addressing this subject within apprenticeships.

Practical implications

The practical implications of this paper relate to the on-going delivery of apprenticeship training in the UK, and the detrimental effect of reducing access to diagnostic assessments for apprentices with undiagnosed additional learner needs under the current wording of the Education Skills Agency guidance.

Social implications

The government policy is currently under review to address this area which is considered an ineligible cost for supporting apprentices with recognised additional learner needs.

Originality/value

The value of this paper is to align with recent Mencap review and collaboratively readdress the ESFA’s current positioning of diagnostic assessments for apprentices with undiagnosed learning difficulties and disabilities as an ineligible cost and non-standardised requirement.

Details

Higher Education, Skills and Work-Based Learning, vol. 10 no. 4
Type: Research Article
ISSN: 2042-3896

Keywords

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