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1 – 10 of 44Ali Ahmed Albinali, Russell Lock and Iain Phillips
This study aims to look at challenges that hinder small- and medium-sized enterprises (SMEs) from using open data (OD). The research gaps identified are then used to propose a…
Abstract
Purpose
This study aims to look at challenges that hinder small- and medium-sized enterprises (SMEs) from using open data (OD). The research gaps identified are then used to propose a next generation of OD platform (ODP+).
Design/methodology/approach
This study proposes a more effective platform for SMEs called ODP+. A proof of concept was implemented by using modern techniques and technologies, with a pilot conducted among selected SMEs and government employees to test the approach’s viability.
Findings
The findings identify current OD platforms generally, and in Gulf Cooperation Council (GCC) countries, they encounter several difficulties, including that the data sets are complex to understand and determine their potential for reuse. The application of big data analytics in mitigating the identified challenges is demonstrated through the artefacts that have been developed.
Research limitations/implications
This paper discusses several challenges that must be addressed to ensure that OD is accessible, helpful and of high quality in the future when planning and implementing OD initiatives.
Practical implications
The proposed ODP+ integrates social network data, SME data sets and government databases. It will give SMEs a platform for combining data from government agencies, third parties and social networks to carry out complex analytical scenarios or build the needed application using artificial intelligence.
Social implications
The findings promote the potential future utilisation of OD and suggest ways to give users access to knowledge and features.
Originality/value
To the best of the authors’ knowledge, no study provides extensive research about OD in Qatar or GCC. Further, the proposed ODP+ is a new platform that allows SMEs to run natural language data analytics queries.
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Anuj Kumar, Nimit Gupta and Gautam Bapat
This paper aims to explore ChatGPT’s (generative pre-trained transformers) potential as a tool for retailers to improve customer experience and boost sales. While it provides…
Abstract
Purpose
This paper aims to explore ChatGPT’s (generative pre-trained transformers) potential as a tool for retailers to improve customer experience and boost sales. While it provides benefits like personalized recommendations and 24/7 assistance, there are limitations, like difficulty in understanding unconventional language. The paper stresses careful integration to overcome these limitations and create a better customer experience. Additionally, it discusses the potential for further development and integration of ChatGPT in retail, such as generating product descriptions and virtual try-on experiences. Finally, the paper encourages retailers to embrace ChatGPT to meet their customer needs.
Design/methodology/approach
Case-based methodology involves using specific cases or examples to explore a broader issue or phenomenon. Researchers have analysed real-world cases to identify patterns, themes and insights that can be applied to other contexts or situations. This was useful for understanding complex and multifaceted issues as it allowed us to delve deeper into specific examples and explore the nuances of the situation.
Findings
While ChatGPT is a powerful tool for retailers, limitations such as difficulty in understanding non-standard accents and unconventional language can arise, causing customer frustration. Retail managers must integrate ChatGPT in a way that enhances customer experience. In the future, ChatGPT has the potential to generate product descriptions, provide virtual try-on experiences and integrate with augmented or virtual reality technology to offer more immersive experiences. Careful consideration and integration can help retailers overcome these limitations and offer personalized recommendations, round-the-clock assistance and an engaging customer experience that improves sales.
Originality/value
The case topic is very much in a novel stage of research and writing.
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Ville Jylhä, Noora Hirvonen and Jutta Haider
This study addresses how algorithmic recommendations and their affordances shape everyday information practices among young people.
Abstract
Purpose
This study addresses how algorithmic recommendations and their affordances shape everyday information practices among young people.
Design/methodology/approach
Thematic interviews were conducted with 20 Finnish young people aged 15–16 years. The material was analysed using qualitative content analysis, with a focus on everyday information practices involving online platforms.
Findings
The key finding of the study is that the current affordances of algorithmic recommendations enable users to engage in more passive practices instead of active search and evaluation practices. Two major themes emerged from the analysis: enabling not searching, inviting high trust, which highlights the how the affordances of algorithmic recommendations enable the delegation of search to a recommender system and, at the same time, invite trust in the system, and constraining finding, discouraging diversity, which focuses on the constraining degree of affordances and breakdowns associated with algorithmic recommendations.
Originality/value
This study contributes new knowledge regarding the ways in which algorithmic recommendations shape the information practices in young people's everyday lives specifically addressing the constraining nature of affordances.
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The purpose of this column is to inform librarians and other information professionals about prompt engineering (PE) and to challenge them to consider how it relates to the work…
Abstract
Purpose
The purpose of this column is to inform librarians and other information professionals about prompt engineering (PE) and to challenge them to consider how it relates to the work that they are doing and consider if it might enhance their current ability to serve users.
Design/methodology/approach
PE is a new job category in the fields of technology and artificial intelligence. Prompt engineers use various approaches to elicit the best possible outputs from large language module technologies such as ChatGPT. This column examines the various elements present in effective prompts and how the skills, knowledge and abilities relate to the work that librarians already do, where there are disruptions and how the field of library and information science may approach studying the emergence and effectiveness of PE in resolving information needs.
Findings
While PE shares many of the goals, procedures and skillsets that librarians already know and use, it is a disruption in information-seeking processes. It is a highly complex undertaking that requires a mix of knowledge, skills and abilities. If done well, PE will allow information seekers to achieve a whole new level of results both in terms of the information retrieved and the content that is produced based on that information.
Originality/value
Librarians are currently generally not considered to be prime candidates for PE positions. However, this column introduces the idea that many librarians already have the knowledge, skills, abilities and aptitude to do PE. This may be as prompt engineers or by integrating PE into their existing professional practice.
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Alex Rudniy, Olena Rudna and Arim Park
This paper seeks to demonstrate the value of using social media to capture fashion trends, including the popularity of specific features of clothing, in order to improve the speed…
Abstract
Purpose
This paper seeks to demonstrate the value of using social media to capture fashion trends, including the popularity of specific features of clothing, in order to improve the speed and accuracy of supply chain response in the era of fast fashion.
Design/methodology/approach
This study examines the role that text mining can play to improve trend recognition in the fashion industry. Researchers used n-gram analysis to design a social media trend detection tool referred to here as the Twitter Trend Tool (3Ts). This tool was applied to a Twitter dataset to identify trends whose validity was then checked against Google Trends.
Findings
The results suggest that Twitter data are trend representative and can be used to identify the apparel features that are most in demand in near real time.
Originality/value
The 3Ts introduced in this research contributes to the field of fashion analytics by offering a novel method for employing big data from social media to identify consumer preferences in fashion elements and analyzes consumer preferences to improve demand planning.
Practical implications
The 3Ts improves forecasting models and helps inform marketing campaigns in the apparel retail industry, especially in fast fashion.
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Mohamed Battour, Khalid Mady, Mohamed Salaheldeen, Ririn Tri Ratnasari, Ramzi Sallem and Saleh Al Sinawi
The huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research…
Abstract
Purpose
The huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research conducted regarding ChatGPT’s revolutionary impact on the tourism industry, the use of such an artificial intelligence (AI) tool in halal tourism needs more attention. This study aims to provide a comprehensive an overview of using ChatGPT in the tourism industry, specifically in halal tourism, and offer an agenda for further essential research questions exploration.
Design/methodology/approach
Through the intensive examination of the tourism literature dealing with AI and halal tourism, this review identifies the implications related to the use of ChatGPT for Muslim travelers and future trends in halal tourism.
Findings
This paper identified the possible utilization of ChatGPT in assisting Muslim travelers across various stages of their journey, encompassing pre-trip, staying and post-trip phases. Subsequently, this paper identified the opportunities and challenges associated with implementing ChatGPT in the context of halal tourism. Finally, the paper delves into potential avenues for future research.
Practical implications
The findings serve as crucial implications, contributing to the theory of halal tourism development and the applications of ChatGPT in halal tourism.
Originality/value
This paper provides essential foundational knowledge for upcoming research on halal tourism theory, ChatGPT and the development of halal tourism sector.
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Miquel Centelles and Núria Ferran-Ferrer
Develop a comprehensive framework for assessing the knowledge organization systems (KOSs), including the taxonomy of Wikipedia and the ontologies of Wikidata, with a specific…
Abstract
Purpose
Develop a comprehensive framework for assessing the knowledge organization systems (KOSs), including the taxonomy of Wikipedia and the ontologies of Wikidata, with a specific focus on enhancing management and retrieval with a gender nonbinary perspective.
Design/methodology/approach
This study employs heuristic and inspection methods to assess Wikipedia’s KOS, ensuring compliance with international standards. It evaluates the efficiency of retrieving non-masculine gender-related articles using the Catalan Wikipedian category scheme, identifying limitations. Additionally, a novel assessment of Wikidata ontologies examines their structure and coverage of gender-related properties, comparing them to Wikipedia’s taxonomy for advantages and enhancements.
Findings
This study evaluates Wikipedia’s taxonomy and Wikidata’s ontologies, establishing evaluation criteria for gender-based categorization and exploring their structural effectiveness. The evaluation process suggests that Wikidata ontologies may offer a viable solution to address Wikipedia’s categorization challenges.
Originality/value
The assessment of Wikipedia categories (taxonomy) based on KOS standards leads to the conclusion that there is ample room for improvement, not only in matters concerning gender identity but also in the overall KOS to enhance search and retrieval for users. These findings bear relevance for the design of tools to support information retrieval on knowledge-rich websites, as they assist users in exploring topics and concepts.
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This study offers an in-depth examination of Google Bard, an advanced artificial intelligence chatbot created by Google, focusing specifically on its potential impact on academic…
Abstract
This study offers an in-depth examination of Google Bard, an advanced artificial intelligence chatbot created by Google, focusing specifically on its potential impact on academic research. This discussion aims to comprehensively explore the features of Google Bard, highlighting its capabilities in data management, facilitating collaborative discussions, and enhancing accessibility to complex research. In addition to the aforementioned positive characteristics, we will also delve into the limitations and ethical considerations associated with this innovative device. The functionality of the system is constrained by the limitations imposed by its pre-established algorithms and training data. In addition, there are significant concerns regarding data privacy, potential biases in its responses stemming from its training data, and the wider societal implications associated with a heavy reliance on machine-generated content. Ensuring responsible and ethical utilization of Bard necessitates Google's provision of transparent communication regarding its development process. In light of the prominent functionalities demonstrated by Google Bard, it is imperative for researchers to engage in a rigorous examination of the information it presents, thereby safeguarding against the inadvertent propagation of misinformation or biased viewpoints. This will lay the groundwork for its effective integration into the academic research methodology.
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Feng Zhang, Youliang Wei and Tao Feng
GraphQL is a new Open API specification that allows clients to send queries and obtain data flexibly according to their needs. However, a high-complexity GraphQL query may lead to…
Abstract
Purpose
GraphQL is a new Open API specification that allows clients to send queries and obtain data flexibly according to their needs. However, a high-complexity GraphQL query may lead to an excessive data volume of the query result, which causes problems such as resource overload of the API server. Therefore, this paper aims to address this issue by predicting the response data volume of a GraphQL query statement.
Design/methodology/approach
This paper proposes a GraphQL response data volume prediction approach based on Code2Vec and AutoML. First, a GraphQL query statement is transformed into a path collection of an abstract syntax tree based on the idea of Code2Vec, and then the query is aggregated into a vector with the fixed length. Finally, the response result data volume is predicted by a fully connected neural network. To further improve the prediction accuracy, the prediction results of embedded features are combined with the field features and summary features of the query statement to predict the final response data volume by the AutoML model.
Findings
Experiments on two public GraphQL API data sets, GitHub and Yelp, show that the accuracy of the proposed approach is 15.85% and 50.31% higher than existing GraphQL response volume prediction approaches based on machine learning techniques, respectively.
Originality/value
This paper proposes an approach that combines Code2Vec and AutoML for GraphQL query response data volume prediction with higher accuracy.
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Kaneez Masoom, Anchal Rastogi and Shad Ahmad Khan
Knowledge management (KM) is an important topic in the age of big data, and this study adds to the existing body of literature by providing a novel KM perspective on the…
Abstract
Knowledge management (KM) is an important topic in the age of big data, and this study adds to the existing body of literature by providing a novel KM perspective on the technological phenomenon of artificial intelligence (AI). This study aims to discover how AI might facilitate knowledge-based business-to-business (B2B) marketing. In this chapter, the authors take a close look at the building blocks of AI and the relationships between them. Future research directions and also the effects of the various market information building components on B2B marketing are discussed. The study’s approach is theoretical; it tries to provide a framework for characterising the phenomenon of AI and its constituent parts. Additionally, this chapter provides a methodical analysis of the three categories of market information crucial to B2B marketing: knowledge of customers, knowledge of users, and knowledge of external markets. This research looks at AI through the lens of the conventional data processing framework, analysing the six pillars upon which AI systems are founded. It also explained how the framework’s components work together to transform data into actionable information. In this chapter, the authors will look at how AI works and how it can benefit B2B knowledge-based marketing. It’s not aimed at AI experts but rather at general marketing managers. In this chapter, the possible effects of AI on B2B marketing are discussed using examples from the real world.
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