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Tourism destination marketers use videos that incorporate storytelling and visual and audio components to evoke emotional arousal and memorability. This study aims to examine the increase in participants’ level of arousal and the degree of memorability after watching two different videos.

A quasi-experimental study was conducted with 45 participants who watched two destination promotional videos. One video used storytelling whereas the other used scenic images and music. The level of arousal was measured using both tonic and phasic electrodermal activity levels. The memorability of each video was measured after seven days by testing the recall accuracy.

Scenic imagery and music videos were associated with higher-than-average arousal levels, while storytelling videos generated larger-amplitude arousal peaks and a greater number of arousal-evoking events. After a week, the respondents recalled more events from the storytelling video than from the scenery and musical advertisements. This finding reveals that the treatment, storytelling and sensory stimuli in advertising moderate the impact of arousal peaks and memorability.

These results indicate that nonnarrative videos using only sceneries and music evoked a higher average level of arousal. However, memorability was associated with higher peak levels of arousal only in narrative storytelling. This is the first tourism study to report the effects of large arousal peaks on improved memorability in advertising.

At the end of the millennium Mexico faced the double challenge of adjusting to an economic policy based on open markets and the protection of a reinvigorated democratic political system through an increased awareness of civil rights and responsibilities among citizens. Nevertheless, tertiary education reforms shifted the onus on education from the formation of social capital to that of human capital. I consider the background of the introduction of the neo-liberal model in the Mexican economy, and the economists’ critique of the adequacy of that model. I contrast the latter to the educationalists’ debate in response to where it becomes apparent that the neoliberal model had come to dominate the conceptual framework in which the impact of the introduction of the reform model could be analyzed. Finally, I consider a recent text in which the neo-liberal tendencies in tertiary education are more clearly outlined, although an alternative option is not forthcoming. By situating my consideration of the challenges of a knowledge society firmly within the historical, social and economic context of Mexico, I indicate factors which such an alternative would need to take into account.

Narrative inquiry and life history are privileged methods for studying people's lives, experiences, and identity construction. In this article, I argue that critical life history inquiry is especially suitable for studies of those, who have actively involved in progressive social and cultural movements and have developed an identity as activist educators.

Purpose: This chapter explores the current hybridization between true crime and nonfiction investigative documentaries on Video on Demand (VOD) platforms. It would seem necessary to distinguish true crime productions from long-form journalistic documentaries in order to avoid confusion between different products that do not pursue the same ends, such as audiovisual products with highly emotive and engaging components versus a journalistic approach to the truth about what happened. Methodology/approach: The analysis is based on the specific theory of true crime developed by Punnett, who provides genuine narrative codes (Justice, Subversive, Geographic, Forensic, Vocative, and Folkloric) for true crime to distinguish it from the formal conventions and social objectives of journalistic documentaries. The case study (El crimen de Alcàsser) was selected because of its potential to drive a detailed and in-depth study on one of the most traumatic crimes in the country’s recent history: the kidnapping, rape, torture, and killing of three teenagers in 1992. Findings: Several scholars have identified journalistic elements in true crime productions in the digital context, adopted in an attempt to distance them from the true crime tradition of appealing to primitive instincts. Although it has been perceived also as a renewed formula for journalism to reach a wide audience and mainstream success, it banishes journalism from its origin and goals: to guarantee the citizenship’s right to be truly informed about crime. In this way, journalistic documentaries inspired by real crimes may play a crucial role in a democratic society, while true crime only exploits the empathy of viewers and places them in the active participation of determining the suspect-protagonist’s guilt as a mode of “clickable” entertainment in the digital culture. Research limitations: This is the first in a series of studies within a broader research project on true crime documentaries released on the VOD platforms in Spain. The findings are, in this case, preliminary. The analysis needs additional testing before its utility can be reasonably determined and a theory about true crime made in Spain could be developed. Originality: First, there is no specific research in the field of true crime in Spain, although crime stories already enjoyed a prominent place in Spain’s conventional TV programming. Second, the Punnett analysis model introduces an interesting way to complement existing theoretical references about the connections between true crime and journalism.

This is a selective annotated bibliography of the literature on Christopher Columbus from 1970 to 1989. The subject is particularly relevant considering the approach of the Quincentenary of the “discovery” of America in 1992. For that same reason, there has been an outpouring of literature on the subject since 1990, a significant subset of which contributes to are interpretation of Columbus the man, his voyages, and their impact on the new world. It is hoped that this more recent literature will be part of a subsequent annotated bibliography.

National basic education curriculum in Mexico emphasizes the need for the construction of a positive national identity. The purpose of this paper is to describe the perceptions, expectations and views of pre‐service Mexican teachers about Mexico as a country.

Participants were 193 in‐training teachers in the last semester of study from the four normal schools (3 public, 1 private, Catholic) in the state of Yucatan who participated voluntarily in the study. From these, 44 (23 per cent) were men and 149 (77 per cent) were women, with a modal age of 21 years old.

Opinions extracted from a paper and pencil survey administered to 193 pre‐service teachers from Yucatan showed that the new teacher training curriculum has succeeded in creating a sense of nationalism and promoting feelings of pride and positive national identity, with the construct of Mexico as a motherland.

This research suggests training must include activities in community service projects that effectively teach the value of actual work and involvement in the community: all this beyond existing sublime feelings of belonging. Teacher candidates seem to have an increased drive to participate in social and community projects, despite the fact it is not currently formally fostered in the national teacher training curriculum. Further research in these important aspects of traditional teacher training education is needed to better understand the role of nationalism and the values and tradition of the teaching profession in Mexico.

The study found a lack of criticism and reflection about the disadvantages and limitations of a unique orientation to the countries' symbols and rituals. Do teachers need to be a mere reproductive force of values and identities? Or, should teachers be expected to be reflective, critical and aware of the risks and dangers of blind loyalty to the country's policies and government dictates? Teacher training national guidelines should be revised and perhaps an effort to go beyond ideological issues should be considered, posting the concept of performance standards and other forms of accountability whilst in the schools.

In this paper I explore how members of rural Maya households in central Quintana Roo (Mexico) interact with the wider social system and cope with long-term transformations in productive relations since c. 1840. Maya householders integrate elements of capitalist and non-capitalist modes of production. Through particular cultural forms they regulate internal uses of wealth and their relationships with the larger capitalist world. Social and economic stratification is a fundamental feature of life among Maya householders today as it was in the past. While disparities between wealth strata within the local context have increased, the community is far from disintegrating into antagonistic groups.

This paper focuses on analysis of the incorporation of a Lesson Study cycle within the university training proposal, as a teaching strategy in initial training in the Infant Education Degree.

Qualitative research was conducted through a case study methodology.

Proposing training strategies based on this methodology encourages both the reconstruction of future teachers' practical knowledge and also adequate professional development from initial training.

The main constraint in the study was the cost-benefit ratio, since this experience has required significant practical and emotional dedication by the people involved, while the expected results have only been partially evident in the students. This would seem to imply that the strategy requires continuity over time in order for future education professionals to take it fully on board.

More continuity in such experiences would be required in order to fully analyse their actual value. To this end, the experiences need to be more closely related to the university curriculum, and there must be greater coordination between the subjects in order to ensure a holistic approach to LS.

This article sets out an LS experience as a collaborative action-research strategy that promotes the reconstruction of students' practical knowledge and their professional development in initial training.

The purpose of this paper is to show the relationship between lesson study (LS) and the reconstruction of teacher dispositions (practical knowledge).

This work consists of an exhaustive qualitative study, analysis and interpretation of the practical knowledge of an infant school teacher before and after her participation in a training process based on LS.

This work offers a response to this resistance to change and to progress in education. It demonstrates the potentiality of LS for the transformation of schools in the twenty-first century and the construction of a reflected, shared, emerging pedagogical capital for teachers.

The analysis focusses on practical knowledge (knowledge-in-action, (Schön, 1998); implicit theories (Pozo, 2006; Marrero, 2009); phronesis (Kinsella and Pitman, 2012); tacit knowledge (Contreras and Pérez de Lara, 2010)) because in accordance with the latest theories deriving from cognitive neuroscience, most of the resources the authors use in their action come from unconscious mechanisms. Hence, the procedures and mechanisms of qualitative research have been used to carry out in-depth analysis through prolonged daily observation of practice under a series of previously established dimensions (knowledge, skills, attitudes, values and emotions).

The purpose of this paper is to incorporate Lesson Study (LS) from initial teacher training as a privileged area in which to accompany and tutor future teachers in the complex but necessary scenario of reflective practice in cooperative processes.

This paper presents an innovative educational experience in the university context, incorporating Lesson Study as a strategy for research and improvement of teaching practice, and, in consequence, for students’ learning, in two key subjects in the syllabus: Practicum III and Degree Essay.

A process, positively reviewed by all agents involved, which has shown the need for the reconstruction of the practical knowledge of participating students.

This is the first experience in the Spanish university context where LS is introduced as one of the key areas of initial teacher training. The paper presents a work model which may inspire the introduction of Lesson Study as an initial training model during practical training.