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Article
Publication date: 9 November 2015

Alberto Bayo-Moriones, Cristina Etayo and Alfonso Sánchez-Tabernero

– The purpose of this paper is to elucidate the relationship between the political orientation of television viewers and their perception of television programming quality.

Abstract

Purpose

The purpose of this paper is to elucidate the relationship between the political orientation of television viewers and their perception of television programming quality.

Design/methodology/approach

Information from a sample of 2,843 viewers is used. Ordinary least square models are estimated to test the theoretical hypotheses.

Findings

The results suggest that the ideological position of viewers has a significant bearing on their evaluation of the quality of television channels. They also point to the key role played by news programming in the audience’s general assessment of channels quality.

Research limitations/implications

There are a number of limitations to this research, which are largely related to the data analyzed, since they are cross-sectional and measures based on a single item are used. Future research in this field ought to take the multidimensional nature of the concepts discussed here into greater consideration.

Practical implications

If political orientation colors viewer perception of quality television, it seems worthwhile for television schedulers to have more information about the political-ideological profile of their audience, so as to design a more appealing programming range for their target viewers. Regarding the impact of the perceived quality of news programs on the perceived quality of the whole channel, it would make sense for television managers to invest in news programs not only on the basis of the size of the audience reached, but also as a way to build up a strong brand and to differentiate it from competitors.

Originality/value

There is scarce empirical research on the perceptions of quality media and television by viewers. This paper develops and tests hypotheses that contribute to a better knowledge of the mechanisms that generate the perceptions of consumers about the quality of television channels.

Details

Journal of Service Theory and Practice, vol. 25 no. 6
Type: Research Article
ISSN: 2055-6225

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Article
Publication date: 9 September 2014

Natalia Vila and Inés Küster

– The purpose of this paper is to prove the existence of significant differences between private and public corporate credibility antecedents and effects.

Abstract

Purpose

The purpose of this paper is to prove the existence of significant differences between private and public corporate credibility antecedents and effects.

Design/methodology/approach

Totally, 816 Spanish viewers’ valuations were obtained (408 for the public television network and 408 for four private first generation broadcasters). Results show that some corporate reputation antecedents (perceived quality) and effects (attitudes) are stronger when private broadcasters are considered.

Findings

Result show that proposed credibility reputation antecedents and effects are significant and that some differences between private and public entities really do exist.

Research limitations/implications

To enhance a television network's reputation managers can follow two different but related paths: improve the quality and improve the consistency of the network's visual identity. That is, they should act on both content and form. However, public or private commercial broadcasters should emphasize different ways.

Practical implications

The general impressions subsumed under the concept of corporate credibility are used to easily and automatically evaluate particular offers.

Originality/value

Show, in the broadcasting industry, that new challenges and responsibilities for public broadcasting services in this new digital era of liberalization do really exist compared to private companies.

Details

Management Decision, vol. 52 no. 8
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 29 June 2010

David Waterman and Sangyong Han

Although FCC policy has mostly focused on broadcasters, the digital transition of television has involved a number of other players, notably cable television, DBS, and

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Abstract

Purpose

Although FCC policy has mostly focused on broadcasters, the digital transition of television has involved a number of other players, notably cable television, DBS, and other multi‐channel video providers (MVPDs). What have been the economic effects of this transition on these various industry players and on viewers? The paper aims to answer this question.

Design/methodology/approach

This paper assembles an historical database to compare changes over time in consumer spending, television advertising revenue and related economic data extending back to the 1950s.

Findings

The authors show that non‐broadcast suppliers of TV programming, especially cable operators, have been able to take much greater economic advantage of the digital television transition than have broadcasters. Cable and DBS systems have used digital technology to greatly expand the amount of programming available and to more efficiently price discriminate on the basis of program quality – including the direct sale to consumers of broadcast and other HD programming. The result has been rapidly rising cable and DBS revenues since the mid‐1990s, and a general shift from advertiser to direct payment support for television services. Overall, digital transition has enhanced the economic viability of cable and DBS delivery, and decreased that of broadcasting. It is evident that consumers have much higher quality and variety of programming available as a result, though usually at higher prices.

Research limitations/implications

The statistical analysis of this paper has been broad. Other factors have undoubtedly affected the aggregate trends.

Originality/value

The overall pattern of television industry trends makes evident that FCC digital conversion policies have worked to the disadvantage of the traditional broadcast model.

Details

info, vol. 12 no. 4
Type: Research Article
ISSN: 1463-6697

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Book part
Publication date: 17 December 2005

Denise D. Bielby, Molly Moloney and Bob Q. Ngo

Television critics play a central role in the interpretation of cultural forms, objects, and productions. In contrast to critics in elite art worlds, the role and status…

Abstract

Television critics play a central role in the interpretation of cultural forms, objects, and productions. In contrast to critics in elite art worlds, the role and status of television critics are less institutionalized and less well understood. One indicator of the degree and status of the institutionalization of critics’ roles is the codification of evaluative criteria and critical practices. Our research examines whether critics in television draw upon a recognizable set of evaluation criteria, and if so, whether that repertoire of aesthetic concepts increasingly parallels criteria employed by critics in elite art worlds. Using multidimensional scaling to delineate television criticism over the last two decades, a period of considerable transformation in the industry, we find that television criticism attends to a core set of conventional criteria. These include appraisal of formal aesthetic elements, signaling increased attention to television as an art form, while retaining consideration of factors such as entertainment value that are of interest to audiences and business constituencies alike.

Details

Transformation in Cultural Industries
Type: Book
ISBN: 978-1-84950-365-5

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Article
Publication date: 2 May 2017

Taeyeon Oh, Hojun Sung and Kisung Dennis Kwon

The purpose of this paper is to examine the impact of the stadium occupancy rate on television viewers’ game quality perception and stadium visit intention (VI).

Abstract

Purpose

The purpose of this paper is to examine the impact of the stadium occupancy rate on television viewers’ game quality perception and stadium visit intention (VI).

Design/methodology/approach

An experiment was conducted in which two groups were asked to watch video clips of professional soccer games with low- and high-stadium occupancy rates.

Findings

The results indicate that the higher the stadium occupancy, the higher is perceived game quality and the greater is stadium VI.

Originality/value

The paper provides useful information on the effect of the stadium occupancy rate on perceived game quality and VI.

Details

International Journal of Sports Marketing and Sponsorship, vol. 18 no. 2
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 1 July 2003

Rachel Kovacs

This study compares the strategies and impact of six British activist groups, as documented in 1997, with data gathered on the same groups in 2000. These groups, Voice of…

Abstract

This study compares the strategies and impact of six British activist groups, as documented in 1997, with data gathered on the same groups in 2000. These groups, Voice of the Listener and Viewer, Campaign for Quality Television, Deaf Broadcasting Council, Consumers Association, National Consumers Council and National Listeners and Viewers Association, attempted to build a public sphere for generating debate around and catalysing changes to broadcasting policies and programming. They were tracked in 2000 in order to identify those issues, relationships and groups that had endured. The research design provided a telescopic look at their interactions with their targets and with each other during a period of rapid technological and industry change. In a multichannel broadcasting environment where convergence and globalisation are buzzwords, activists used public relations to create a broader public forum for a wide range of significant issues with which to engage demographically, psychographically and geographically diverse publics. The ensuing media education, media advocacy and relationship building, although elite in origins, strengthened democratic discourse, thus reaffirming broadcasting’s invaluable role in civil society.

Details

Journal of Communication Management, vol. 7 no. 3
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 April 1991

Julian Mounter

Factors explaining how Television New Zealand (TVNZ) managed itsway to success in the face of a radically deregulated businessenvironment are examined. To understand the…

Abstract

Factors explaining how Television New Zealand (TVNZ) managed its way to success in the face of a radically deregulated business environment are examined. To understand the scope of the challenge a brief history of TVNZ is outlined; the values and problems which that history had produced by the mid‐1980s are discussed; and the strategy pursued to change the legacy and the results TVNZ is achieving today are detailed. Transforming TVNZ into a modern, outward looking company required a change in organisational structure; reforming staff attitudes, structure and accounting systems; introducing total costing and zero‐based budgeting; and breaking the company into strategic business units. A more dynamic marketing policy was adopted – giving the customers exactly what they wanted; greater emphasis on product differentiation, with the adoption of “brands” for its two channels; and an aggressive advertising campaign using company videotapes and publicity in the National Business Review . TVNZ is now the undisputed market leader, with its channels ranking first and second in the popularity stakes. In conclusion, Michael Cox, Group Internal Audit Manager at TVNZ, provides a brief internal audit perspective.

Details

Managerial Auditing Journal, vol. 6 no. 4
Type: Research Article
ISSN: 0268-6902

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Article
Publication date: 1 January 1995

A.E. Cawkell

The conference ‘The Digital Information Revolution’ was held in Westmister, London on 16–17 November 1994. It was arranged by FEI (Federation of the Electronics Industry);…

Abstract

The conference ‘The Digital Information Revolution’ was held in Westmister, London on 16–17 November 1994. It was arranged by FEI (Federation of the Electronics Industry); EURIM, an association of politicians and businessmen; and Syntegra, the systems integration division of BT. The conference was opened by the Duke of Kent and speakers were drawn from peers, MPs, general purpose dignitaries, and senior members of the electronics and tetecoms industries. Out of the many speakers, those named below talked about the particular aspects selected for discussion in this article. It was concluded that there was no doubt that a global superhighway would arrive, but speculation about when that might be and bow to define ‘arrival’ were avoided.

Details

The Electronic Library, vol. 13 no. 1
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 9 March 2015

Dah-Kwei Liou, Li-Chun Hsu and Wen-Hai Chih

Based on the tricomponent attitude model, a research model is developed to investigate the factors that influence users’ use intentions regarding broadband television

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Abstract

Purpose

Based on the tricomponent attitude model, a research model is developed to investigate the factors that influence users’ use intentions regarding broadband television. These factors are divided into vendor’s service and personal psychology perspectives. The paper aims to discuss these issues.

Design/methodology/approach

The research sample consisted of 631 respondents with experience in using broadband television. This study adopted structural equation modeling to test the proposed model.

Findings

The results show that the structural model has a good fit and indicates that perceived system quality, perceived content quality, customization, perceived ease of use, and perceived risk directly influence users’ opinions toward broadband television and indirectly affect their continuance intention to use through attitude to use.

Practical implications

From a managerial standpoint, this study can assist internet protocol television (IPTV) service providers in understanding the critical determinants that influence consumers’ continuance intention to use IPTV.

Originality/value

This study contributes to the understanding of consumers’ continuance intention to use IPTV by introducing customers’ perspectives for vendor’s service factors (perceived system quality, perceived content quality, customization, and perceived ease of use) to current theoretical models. From a personal psychology perspective, this study provides sound evidence that the determinants of perceived price level and perceived risk are critical factors that affect consumers’ attitude to use and continuance intention to use of broadband televisions.

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Article
Publication date: 1 August 1987

A. H. Walle

Wherever television is a commercial venture which earns a significant percentage of revenues from advertising, it tends to be transformed to better serve the needs of ad…

Abstract

Wherever television is a commercial venture which earns a significant percentage of revenues from advertising, it tends to be transformed to better serve the needs of ad agencies and their clients. One oft raised complaint is that in an attempt to raise ratings and viewership, advertisers insist that shows cater to the “lowest common denominator” of society; as a result, quality programming is often compromised, eliminated, or banished to time periods when viewing is inconvenient. Programme diversity is also undermined. This paper suggests that the strategies of commercial television often restrict high quality programming even if the actual sponsors are committed to quality and diversity. This is done to create an environment which will best serve the majority of sponsors, and thus attract maximum advertising revenues. A history of Voice of Firestone (a long‐lived programme on U.S. Radio and TV) will be used as an example of this tendency. In an era when Europe is becoming more involved with commercial television, the lesson of such examples is especially significant.

Details

European Journal of Marketing, vol. 21 no. 8
Type: Research Article
ISSN: 0309-0566

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