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This chapter makes a brief incursion through a trajectory of over three decades of activism by the Centre for the Study of Violence at the University of São Paulo (Núcleo de Estudos da Violência in Portuguese, NEV) in Brazil, recovering the legacy of its forms of activism and academic reflection while analysing the interfaces between violence and democracy in Brazil. The 1980s in Brazil were marked by expectations of profound political and social changes in the context of democratic transition. After 21 years of dictatorship (1964–1985), the military gradually withdrew from government, returning the state’s executive branch to civilian representatives. This was a moment of optimism for progressive groups and social movements, which had fought to dismantle the tradition of arbitrariness and violations of rights perpetrated by the state during the military dictatorship. In this context, NEV was founded as a research unit linked to the Faculty of Philosophy, Letters and Human Sciences. Its core academic objective was to analyse and scientifically denounce the conjuncture of violence and human rights violations that remained recurrent; consequently, it demonstrated the continuity of unequal power relations, social and cultural practices that fuel authoritarianism in times considered not authoritarian.

In contemporary cities, private actors, such as luxury fashion houses, increasingly participate in projects, affirming themselves as relevant players in urban transformation. Based on the case of “SouPra” district (Milan, Italy), this chapter focuses on the effects of the opening of a fashionable artistic venue on the tourism development. It explores the promotional actions implemented by tourism entrepreneurs after the opening of the Prada Foundation. The analysis leads to two main results: actors in tourism exploit the urban brand conveyed by Prada, which becomes an integral part of the city branding. Fashion houses also act as marketing devices, producing new urban narratives that influence both the tourist and the real estate market.