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1 – 10 of 77Demetris Vrontis, Alkis Thrassou, Michael Christofi, Riad Shams and Michael R. Czinkota
The purpose of this paper is to investigate the irrevocable role of cause-related marketing (CRM) and its research imperative, exploring its contemporary insights in and across…
Abstract
Purpose
The purpose of this paper is to investigate the irrevocable role of cause-related marketing (CRM) and its research imperative, exploring its contemporary insights in and across international markets, toward scholarly and executive application.
Design/methodology/approach
This research is theoretical and it compiles and interrelates, in a multiperspective fashion, significant extant works in the field; focusing on how established and emergent variables and constructs can be leveraged, in order to develop insights into what does and does not work in international CRM.
Findings
Extant works on international CRM still present significant gaps pertaining to key questions. Furthermore, true understanding of CRM stems from comprehending consumers, both individually and collectively; and both their underlying and contextual motivators, factors and forces. This calls for a multiperspective and cross-disciplinary approach to CRM to that weaves in contextual (sociocultural, etc.) elements to the equation.
Research limitations/implications
Limitations naturally pertain to the research's theoretical nature that requires empirical testing.
Practical implications
CRM offers consumers both the means and the ends of acquiring their target core value benefits, additionally or peripherally to their core purchase purpose; potentially making the difference between business/brand success and failure.
Social implications
Through CRM, the contemporary consumer seeks product value benefits that transcend quality and functionality (etc.), to engulf abstract and intangible values pertaining to social, ethical, self-image and self-actualization factors.
Originality/value
The comprehensive review, contextual elucidations and cross-disciplinary perspectives of this paper originally present the scope, depth, complexity and gaps of the subject, and pave the way for the research that still needs to ensue.
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Yuejiang Li, H. Vicky Zhao and Yan Chen
With the popularity of the internet and the increasing numbers of netizens, tremendous information flows are generated daily by the intelligently interconnected individuals. The…
Abstract
Purpose
With the popularity of the internet and the increasing numbers of netizens, tremendous information flows are generated daily by the intelligently interconnected individuals. The diffusion processes of different information are not independent, and they interact with and influence each other. Modeling and analyzing the interaction between correlated information play an important role in the understanding of the characteristics of information dissemination and better control of the information flows. This paper aims to model the correlated information diffusion process over the crowd intelligence networks.
Design/methodology/approach
This study extends the classic epidemic susceptible–infectious–recovered (SIR) model and proposes the SIR mixture model to describe the diffusion process of two correlated pieces of information. The whole crowd is divided into different groups with respect to their forwarding state of the correlated information, and the transition rate between different groups shows the property of each piece of information and the influences between them.
Findings
The stable state of the SIR mixture model is analyzed through the linearization of the model, and the stable condition can be obtained. Real data are used to validate the SIR mixture model, and the detailed diffusion process of correlated information can be inferred by the analysis of the parameters learned through fitting the real data into the SIR mixture model.
Originality/value
The proposed SIR mixture model can be used to model the diffusion of correlated information and analyze the propagation process.
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Yanan Wang, Jianqiang Li, Sun Hongbo, Yuan Li, Faheem Akhtar and Azhar Imran
Simulation is a well-known technique for using computers to imitate or simulate the operations of various kinds of real-world facilities or processes. The facility or process of…
Abstract
Purpose
Simulation is a well-known technique for using computers to imitate or simulate the operations of various kinds of real-world facilities or processes. The facility or process of interest is usually called a system, and to study it scientifically, we often have to make a set of assumptions about how it works. These assumptions, which usually take the form of mathematical or logical relationships, constitute a model that is used to gain some understanding of how the corresponding system behaves, and the quality of these understandings essentially depends on the credibility of given assumptions or models, known as VV&A (verification, validation and accreditation). The main purpose of this paper is to present an in-depth theoretical review and analysis for the application of VV&A in large-scale simulations.
Design/methodology/approach
After summarizing the VV&A of related research studies, the standards, frameworks, techniques, methods and tools have been discussed according to the characteristics of large-scale simulations (such as crowd network simulations).
Findings
The contributions of this paper will be useful for both academics and practitioners for formulating VV&A in large-scale simulations (such as crowd network simulations).
Originality/value
This paper will help researchers to provide support of a recommendation for formulating VV&A in large-scale simulations (such as crowd network simulations).
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Nan Li and Liu Yuanchun
The purpose of this paper is to summarize different methods of constructing the financial conditions index (FCI) and analyze current studies on constructing FCI for China. Due to…
Abstract
Purpose
The purpose of this paper is to summarize different methods of constructing the financial conditions index (FCI) and analyze current studies on constructing FCI for China. Due to shifts of China’s financial mechanisms in the post-crisis era, conventional ways of FCI construction have their limitations.
Design/methodology/approach
The paper suggests improvements in two aspects, i.e. using time-varying weights and introducing non-financial variables. In the empirical study, the author first develops an FCI with fixed weights for comparison, constructs a post-crisis FCI based on time-varying parameter vector autoregressive model and finally examines the FCI with time-varying weights concerning its explanatory and predictive power for inflation.
Findings
Results suggest that the FCI with time-varying weights performs better than one with fixed weights and the former better reflects China’s financial conditions. Furthermore, introduction of credit availability improves the FCI.
Originality/value
FCI constructed in this paper goes ahead of inflation by about 11 months, and it has strong explanatory and predictive power for inflation. Constructing an appropriate FCI is important for improving the effectiveness and predictive power of the post-crisis monetary policy and foe achieving both economic and financial stability.
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Yixuan Nan, Yi Liu, Jianping Shen and Yueting Chai
This paper aims to study the material conscious information network (MCIN) to present new models of clothing products and persons and propose new crowd-designing patterns to…
Abstract
Purpose
This paper aims to study the material conscious information network (MCIN) to present new models of clothing products and persons and propose new crowd-designing patterns to reconstruct an improved supply–demand relationship in clothing industry.
Design/methodology/approach
This paper aims to study the MCIN to present new models of clothing products and persons and propose new crowd-designing patterns to reconstruct an improved supply–demand relationship in clothing industry.
Findings
At last, this paper implements a prototype system of novel e-commerce platform based on the CDCI to illustrate the effectiveness and soundness of the CDCI modeling.
Originality/value
Different from most related works just focusing on the physiology dimension in the matching of customer and clothing, this paper proposes that the dimension of physiology, character, knowledge and experience should be synthetically considered.
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Xuhua Chang, Nan Jiang and Hairui Liu
The number of patents in China has grown rapidly in recent years. The purpose of this paper is to investigate how patents impact economic development in China.
Abstract
Purpose
The number of patents in China has grown rapidly in recent years. The purpose of this paper is to investigate how patents impact economic development in China.
Design/methodology/approach
This paper developed an empirical model by using panel data of 42 China's patent-intensive industries to investigate the economic contribution made by Chinese patent-intensive manufacturing industries.
Findings
This paper found that the intensity of valid patents is strongly positively related to economic growth. The intensity of yearly added patents presented an inverse U-shaped and a U-shaped curve with the economy made by China’s patent-intensive industries. The correlativity mainly depended on whether the patent intensity converges near the economic indicators. Meanwhile, from the perspective of input–output efficiency, for China’s patent-intensive industries, R&D institutes were overinvested, followed by R&D intensity and R&D staff.
Originality/value
Investigating patent influence on economic development is quite complex research. Existing studies have mainly focused on patent protection in legal systems, but have not provided a definitive answer to what the real influence is. This study sought to narrow this gap from the patent economy perspective.
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Ying Liu, Chenggang Wang, Zeng Tang and Zhibiao Nan
The purpose of this paper is to examine the impacts of farmland renting-in on planted grain acreage.
Abstract
Purpose
The purpose of this paper is to examine the impacts of farmland renting-in on planted grain acreage.
Design/methodology/approach
A survey data of five counties were analyzed with the two-stage ordinary least squares model.
Findings
Households renting-in land trended to plant more maize, and the more land was rented by a household the more maize was planted, while wheat acreage showed non-response to farmland renting-in.
Practical implications
Overall, the analysis suggests that policy makers should be prepared for different changing trends of grain crop acreage across the nation as farmland transfer continues. Future research should pay attention to the effect of farmland transfer on agricultural productivity and rural household income growth.
Originality/value
As the Chinese Government is promoting larger-scale and more mechanized farms as a way of protecting grain security, it is important to understand whether farmland renting-in will reduce planted grain acreage. This study provides empirical evidence showing the answer to that question may differ across different regions and depend on the particular grain crop in question.
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Nan Hu, Rong Huang, Xu Li and Ling Liu
Existing literature in experimental accounting research suggests that accounting professionals and people with accounting backgrounds tend to have a lower level of moral reasoning…
Abstract
Purpose
Existing literature in experimental accounting research suggests that accounting professionals and people with accounting backgrounds tend to have a lower level of moral reasoning and ethical development. Motivated by these findings, this paper aims to examine whether chief executive officers (CEOs) with accounting backgrounds have an impact on firms’ earnings management behavior and the level of accounting conservatism.
Design/methodology/approach
The authors classify CEOs into those with and without accounting backgrounds using BoardEx data. Using discretionary accruals from several different models, they do not find that CEOs with accounting backgrounds are more likely to engage in income-increasing accruals. However, the authors find that CEOs with accounting backgrounds exhibit lower levels of conservatism, proxied by C-scores and T-scores (Basu, 1997). This finding suggests that CEOs with accounting backgrounds recognize bad news more quickly than good news, consistent with the accounting principle of “anticipating all losses but anticipating no gains”.
Findings
The authors show that firms whose CEOs have accounting backgrounds exhibit lower levels of accounting conservatism. However, these firms do not exhibit higher levels of income-increasing discretionary accruals. This study documents the impact of CEOs’ educational backgrounds on firms’ accounting choices and confirms prior findings in experimental accounting research using large sample archival data.
Originality/value
This paper is the first study that investigates the impact of CEOs’ accounting backgrounds on firms’ financial reporting policy. The findings may have some policy implications. If accounting backgrounds of CEOs can make a significant difference on firms’ behavior, it is reasonable to make CEOs accountable for the quality of financial reporting. This paper is one of the first to empirically test inferences drawn by experimental accounting research. There has been a gap between archival and experimental accounting studies. The authors propose that interesting research questions can be addressed by filling in such a gap.
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