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Purpose – This paper explores a pervasive yet little explored myth that underlies much marketing theory and practice: living in harmony with nature. While previous research typically presents “harmony with nature” as something consumers can easily find by returning to a benevolent “Mother Nature,” the current research problematizes how “harmony with nature” is discursively constructed in contemporary advertisements.

Methodology/approach – This paper traces the visual genealogy of contemporary advertising imagery to explore different discursive constructions of the harmony myth. Over 600 advertisements published in Backpacker magazine between 2007 and 2009 form the database for this research.

Findings – Drawing on a more nuanced understanding of the organic framework of nature, and representations of nature in the artistic genre of Romantic landscape painting, the current research finds that divergent images of an “Arcadian” and “Dynamic” nature give rise to different constructions of harmony that are fraught with tension. Harmony might be as easily lost as it is found, or it might never be achieved at all.

Originality/value of paper – This research shows that living in harmony with nature is less harmonic than it seems. It extends previous research that adopted an implicitly unproblematic understanding of finding harmony in nature by uncovering nuances and contradictions within contemporary manifestations of the harmony myth. Implications for marketers and for our understanding of the human/nature relationship more generally are offered.

This chapter is dedicated to the exploration of attitudes toward family planning within marginalized communities in Bangladesh. It begins by elucidating the concept of attitudes and underscoring their significance in the context of family planning. This chapter investigates the intricate relationship between attitudes and family planning decisions, revealing the diverse attitudes prevalent within these marginalized communities. It proposes targeted interventions aimed at breaking down attitudinal barriers that hinder effective family planning practices, with the goal of empowering these communities through a transformative process of attitude change. This comprehensive examination of attitudes toward family planning among marginalized populations contributes valuable insights to the fields of public health and social development.

Purpose – UK laws surrounding the duty to prevent individuals being drawn into terrorism often focus on the need to safeguard the populace from exploitation by terrorist or extremist groups. It is within this context that countering violent extremism (CVE) work often takes place. This chapter explores how this legal duty shapes CVE projects in the UK, drawing on practitioner’s perspectives.

Methods – Writing from the perspective of practitioners from ConnectFutures, an organization that has been operating since 2013 in the UK and internationally, who advocate for a contextual safeguarding approach to provide a more holistic attitude to the prevention of violent extremism and exploitation.

Findings – Exploring the intersections between multiple forms of criminal exploitation, as well as engaging in the spaces and places young people experience harm, allows practitioners working in the CVE space to contribute to the protection of individuals from terrorist and extremist radicalization.

Originality/Value – Applying the new developed contextual safeguarding framework to CVE projects provides a contemporary and alternative ways to conduct CVE work. The chapter provides overviews of three CVE projects running with young people today in the UK, exploring how the new frameworks are adopted within these programs, all designed to address the complex causes of violent extremism.

Libraries have faced many periods of grim economic realities. These periods of hardship have forced libraries to strive for more efficient organizational structures. Many of these improved organizational structures have been the result of mergers and/or consolidations. This phenomenological study describes the lived experiences of the merger design team of a large and complex library organization.

Results indicated the experience of the participants touched upon each of Bolman and Deal’s (2008) four frames: political, human resources, structural, and symbolic. The merger design team’s effectiveness on task is congruent with the model of team effectiveness proposed by Hackman (2002). Lastly, the role of underlying assumptions, espoused values and beliefs, and artifacts that makes up the organization’s culture falls within the parameters set forth by Schein (2004).